Validity

Catch email risks, improve campaign performance, and help teams send with greater confidence using intelligence across the email lifecycle.

BriteVerify helps teams keep contact data clean for sharper targeting, more accurate personalization, and campaigns that can reach real people.

Keeps Salesforce data accurate and dependable, reducing manual cleanup so teams can work more efficiently and downstream reports and models can rely on it.

Helps email teams identify and address deliverability risks so more messages can reach subscriber inboxes.

Helps teams access data and insights in one place through versatile grids, making everyday work more productive.

Litmus helps teams create and test emails faster, catch issues before sending, and deliver polished messages across email clients.

Use real campaign examples and competitor intelligence to find relevant inspiration and make more informed email and SMS marketing decisions.

Improve inbox placement, accelerate IP warming, and protect sender reputation with provider recognition, actionable data, and around-the-clock monitoring.

Capabilities to test and ensure inbox placement, monitor blacklists and authentication, and optimize deliverability across major providers.

Products: Everest, Sender Certification, Litmus, Validity Engage

Capabilities that preview email rendering, check accessibility and compliance, coordinate approvals, and monitor live messages for content and rendering failures.

Products: Litmus, Validity Engage

Data governance, integration, enrichment, deduplication and persona coverage to ensure accurate records for reporting, personalization, and automation.

Products: BriteVerify, GridBuddy Connect, Validity DemandTools, Validity Engage

Capabilities that track competitors' email and SMS campaigns, benchmark campaign activity, and surface creative, subject-line, timing, and send-volume trends for marketing decisions.

Products: MailCharts, Validity Engage

Validity Engage

Validity Engage is an AI-powered platform for the full email lifecycle, unifying email creation, testing, deliverability, live monitoring, contact data quality, and market intelligence. Powered by the Validity Intelligence Network’s proprietary email signals, it helps teams catch issues, assess campaign performance, and make informed decisions across pre-send and post-send workflows.

• Identify Risks And Guide Campaign Decisions
  Teams get campaign insights and recommended next steps based on real-world email activity, helping them identify issues and make decisions with more context.
• Catch Issues Before Sending
  Automated previews and checks help teams find and address email quality and compliance issues before a campaign is sent.
• Detect And Address Deliverability Risks
  Ongoing monitoring and issue guidance help teams identify changes in deliverability, authentication, or reputation and determine where to focus remediation.
• Check Inbox Placement Before Sending
  Teams can see placement results across providers, IPs, and domains to identify where delivery may need attention before a campaign goes out.
• Monitor Campaigns After They Send
  Continuous checks help teams catch broken links, unavailable images, rendering changes, or authentication issues in deployed emails before subscribers encounter them.
• Validate Contact Data Before Campaigns
  Checking email, phone, and mailing address data helps teams use more reliable contact records and identify risky or invalid data before it affects campaigns.
• Find Proven Campaign Ideas And Trends
  Teams can compare competitor activity and explore real campaigns to understand which creative approaches, subject lines, and sending patterns are relevant to their market.
• Alert Teams And Track Resolutions
  Email and Slack notifications help teams respond to problems promptly, while the monitoring history records checks and resolution activity for review.
• Access Engage Intelligence In AI Tools
  The connector brings Engage monitoring and competitive insights into supported AI workspaces, where teams can ask questions about their email program and tracked brands.
• Analyze Performance And Compare Results
  Campaign analysis and benchmarking help teams assess performance, investigate deliverability issues, and compare their program with broader market signals.
• Apply Custom Checks And Send Rules
  Teams can use custom properties, checks, and send-time rules to align pre-send review and scheduling with their program requirements.

BriteVerify

BriteVerify is Validity’s contact data verification solution for keeping email addresses, phone numbers, and physical mailing addresses reliable. It checks email syntax, domains, MX records, and mailbox existence, returning valid, invalid, or risky statuses before addresses reach a CRM or campaign list. Email addresses can also be verified in real time through an API at the point of capture, and BriteVerify can detect and correct email typos at entry. Phone validation confirms line type and designation, while address validation checks mailing addresses against USPS CASS-certified databases.

• Validate Emails Before They Reach Campaigns
  Identify valid, invalid, and risky email addresses before adding them to CRM records or campaign lists, helping teams maintain reliable contact data.
• Verify Addresses At The Point Of Capture
  Use API-based verification as an email address is captured, helping prevent invalid contact data from entering a list in the first place.
• Clean Large Contact Lists Before Sending
  Upload and validate large contact lists before a campaign, helping teams identify addresses that need attention before sending.
• Correct Email Typos At Entry
  Catch and correct email address typos as they are entered, so fewer mistyped addresses make it onto contact lists and require later cleanup.
• Verify Phone Numbers And Line Types
  Confirm phone number validity and line type in real time so teams can focus calls and texts on reachable contacts.
• Flag Disposable And Role-Based Addresses
  Identify temporary addresses and flag role-based addresses that are unlikely to represent individual subscribers, helping teams review contact data before use.
• Validate Mailing Addresses For Delivery
  Check physical addresses against USPS CASS-certified databases to help direct mail reach real people at real locations.

Validity DemandTools

Validity DemandTools is a Salesforce data management platform that finds, fixes, and helps prevent bad data. It automates data cleansing and maintenance with tools for duplicate management, data loading, data quality monitoring, mass updates, email validation, and change notifications. By keeping records clean, deduplicated, and structured in Salesforce, it helps teams and downstream models work with reliable information.

• Automate Ongoing Data Cleanup
  Runs repeatable cleansing processes automatically, reducing the need for manual cleanup sprints and ongoing oversight.
• Remove And Prevent Duplicate Records
  Helps teams work from cleaner, deduplicated Salesforce records by removing existing duplicates and supporting ongoing duplicate prevention.
• Prepare Reliable Data For Models
  Provides clean and structured records at the source, giving downstream reports and models a more reliable data foundation.
• Move Salesforce Records Reliably
  Supports data movement and migration while helping preserve relationship integrity and manage record ownership.
• Identify Data Quality Issues
  Helps teams assess data strength and focus cleanup work where it is most needed.
• Standardize And Update Records In Bulk
  Makes large-scale field updates and standardization possible directly in Salesforce, including scheduled bulk updates.
• Verify Salesforce Email Addresses
  Helps teams identify email address validity within Salesforce so they can work with more reliable contact information.
• Track Salesforce Data Changes
  Notifies teams when data is modified and provides change history to help them monitor updates.

Everest

Everest is an email deliverability platform that provides insights and guidance to help organizations improve the likelihood that their messages reach subscriber inboxes. Its capabilities include real-time placement testing across email providers, sender reputation and authentication monitoring, blocklist monitoring, provider-specific placement and throttling insights, and pre-send deliverability checks. These tools help teams identify delivery risks and focus on issues that may affect inbox placement.

• See Where Campaigns Land
  Check campaign placement across major email providers and review results by provider, IP, and domain to identify where deliverability needs attention.
• Catch Reputation Drops Early
  Monitor Sender Score across sending IPs and domains continuously, so teams can identify reputation changes before they affect inbox placement.
• Surface Risks Before Sending
  Run a deliverability check before each campaign to identify spam trap, reputation, and authentication risks that could affect inbox placement.
• Detect Authentication Issues
  Check authentication configuration and alignment across sending domains, with flags when something breaks or falls out of alignment.
• Identify Blocklist Issues
  Find out when an IP or domain hits a blocklist, review guidance on the trigger, and get direction for securing removal.
• Focus On Provider Issues
  Review placement and throttling signals by mailbox provider to see where delivery issues are concentrated and where to focus.

GridBuddy Connect

GridBuddy Connect is a data productivity platform that transforms how teams interact with data through versatile grids. It gives users a clear, informative way to access data and insights in one place, supporting more productive end users.

• Access Data In One Place
  Brings data and insights together in versatile grids, giving users a clear, informative way to access the information they need.

Litmus

Litmus is an email creation and testing tool that works alongside an email service provider. It helps teams create and personalize emails, preview them across more than 100 email clients and devices, and run automated quality checks before sending. Litmus also offers AI-assisted checks, accessibility and compliance checks, inbox placement data, live email monitoring, and a scorecard that brings together quality assurance, monitoring status, and approval progress.

• Preview Emails Across 100+ Clients
  Check how an email looks across major clients, operating systems, and devices before it reaches subscribers.
• Catch Errors Before Every Send
  Identify common content, code, image, link, and accessibility issues during pre-send review, with guidance to help address them.
• Monitor Emails After Deployment
  Keep watch on live emails after sending and surface rendering, link, or image issues so teams can identify problems promptly.
• Preview Gmail AI Summaries
  See how Gemini may summarize a test email before sending, so teams can review what subscribers may read in the summary.
• Check Email Accessibility
  Review accessibility issues, including alt text and contrast, and distinguish violations from best-practice recommendations.
• Test Emails Against Spam Filters
  Check how email performs across spam filters before sending and identify potential filtering issues.
• Check Email Compliance Requirements
  Verify key mailing address and unsubscribe requirements before sending, with pass-or-fail results and inline guidance for fixes.
• Review Email Readiness In One View
  See quality assurance results, monitoring status, and approval progress together to assess whether an email is ready to send.
• Check Where Emails Land
  Review inbox, spam, and tab placement within Litmus to identify placement issues and relate results to campaigns.
• Analyze Subject Lines Before Sending
  Review subject line patterns, preview text truncation, and deliverability risk as part of pre-send checks.
• Collect Email Proof Approvals
  Share email proofs with stakeholders and follow approval progress during the review process.

MailCharts

MailCharts is a campaign intelligence platform that gives digital marketers industry insights and inspiration for creating email and SMS communications. Marketers can browse a library of more than 1.2 million real campaigns, monitor competitor sends, compare brands side by side, and explore subject-line, creative, timing, and send-volume trends to inform their campaigns.

• Find Proven Campaign Inspiration
  Explore a large collection of real campaigns to gather ideas and start building without relying on a blank canvas.
• Track Competitor Campaigns
  Follow competitor brands side by side to see their campaign activity and inform your own marketing plans.
• Spot Industry Creative Trends
  See the subject lines, offers, and creative formats appearing across your industry and use those insights when planning campaigns.
• Compare Campaigns Against Competitors
  Use real campaign examples and competitive intelligence to put your campaign approach in context and understand how it compares.
• Learn From Engaging Campaigns
  Review performance signals to identify campaigns and tactics driving engagement, and use those examples to guide your own marketing.
• Plan More Informed Send Times
  Review competitor campaign timing to identify potential gaps and make more informed decisions about when to send.
• Benchmark Competitor Send Frequency
  Understand competitor send volume and cadence to compare activity and inform your own sending plans.
• Discover Relevant Campaign Examples
  Get campaign inspiration selected for relevance to your brand and goals instead of searching the library without guidance.

Sender Certification

Sender Certification is an email deliverability service for brands that send at scale. Its exclusive allowlist helps certified senders earn preferential treatment from major mailbox providers, supporting inbox placement and reducing the risk of spam filtering or IP blocking. The service also provides faster IP warming, coverage across more than 75 mailbox and security providers, exclusive provider data feeds, real-time placement data, and 24/7 monitoring and alerts.

• Gain Preferential Treatment From Providers
  Join the exclusive allowlist and gain recognition from major mailbox providers, helping reduce the risk of spam filtering or IP blocking.
• Track Placement Across Providers
  See where email lands across providers in real time and respond to placement drops before they affect campaign returns.
• Reach Full Sending Capacity Faster
  Accelerate IP warming to reach full sending capacity sooner while reducing the risks associated with the process.
• Extend Recognition Across 75+ Providers
  Reach across a global network of more than 75 mailbox and security providers, supporting sender recognition and prioritization where it matters.
• See How Providers Handle Your Mail
  Use data directly from mailbox providers to understand how messages are received, filtered, and routed, rather than relying on guesswork.
• Catch Reputation Risks Around The Clock
  Receive real-time alerts about sender reputation changes, security risks, and performance issues so potential campaign problems can be addressed promptly.