{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/validity-com","markdownUrl":"https://nowen.ai/agents/validity-com.md","jsonUrl":"https://nowen.ai/agents/validity-com.json","name":"Validity","website":"https://validity.com","location":"Boston, Massachusetts, United States","address":{"city":"Boston","state":"Massachusetts","country":"United States"},"industry":"Email & Marketing Technology","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-03T17:19:11.923Z","summary":"Validity helps organizations improve email performance and customer data quality through data-driven technology and intelligence.","description":"Validity develops data-driven technology and intelligence that helps organizations improve email performance, maintain trustworthy customer data, and make more effective marketing decisions. It serves enterprise teams and brands through capabilities spanning email creation and testing, deliverability monitoring, contact data quality, and campaign intelligence, grounded in real-world signals and industry partnerships.","mission":"Make the email ecosystem more transparent, accountable, and trusted by grounding AI and email practices in real-world data and supporting the long-term health of email.","directory":{"industryName":"Email & Marketing Technology","agentCount":2,"indexable":false,"hubUrl":"https://nowen.ai/industry/email-and-marketing-technology"},"aiReaderFamilies":["Perplexity"],"products":[{"name":"Validity Engage","type":"Platform","url":"https://www.validity.com/platform-overview/","summary":"Catch email risks, improve campaign performance, and help teams send with greater confidence using intelligence across the email lifecycle.","description":"Validity Engage is an AI-powered platform for the full email lifecycle, unifying email creation, testing, deliverability, live monitoring, contact data quality, and market intelligence. Powered by the Validity Intelligence Network’s proprietary email signals, it helps teams catch issues, assess campaign performance, and make informed decisions across pre-send and post-send workflows.","pricing":{},"features":[{"name":"Email intelligence and recommendations","value":"Identify Risks And Guide Campaign Decisions","valueDescription":"Teams get campaign insights and recommended next steps based on real-world email activity, helping them identify issues and make decisions with more context."},{"name":"Email creation and pre-send QA","value":"Catch Issues Before Sending","valueDescription":"Automated previews and checks help teams find and address email quality and compliance issues before a campaign is sent."},{"name":"Deliverability and reputation monitoring","value":"Detect And Address Deliverability Risks","valueDescription":"Ongoing monitoring and issue guidance help teams identify changes in deliverability, authentication, or reputation and determine where to focus remediation."},{"name":"Inbox placement testing","value":"Check Inbox Placement Before Sending","valueDescription":"Teams can see placement results across providers, IPs, and domains to identify where delivery may need attention before a campaign goes out."},{"name":"Live email monitoring","value":"Monitor Campaigns After They Send","valueDescription":"Continuous checks help teams catch broken links, unavailable images, rendering changes, or authentication issues in deployed emails before subscribers encounter them."},{"name":"Contact data validation","value":"Validate Contact Data Before Campaigns","valueDescription":"Checking email, phone, and mailing address data helps teams use more reliable contact records and identify risky or invalid data before it affects campaigns."},{"name":"Competitor intelligence and campaign inspiration","value":"Find Proven Campaign Ideas And Trends","valueDescription":"Teams can compare competitor activity and explore real campaigns to understand which creative approaches, subject lines, and sending patterns are relevant to their market."},{"name":"Email issue alerts and monitoring history","value":"Alert Teams And Track Resolutions","valueDescription":"Email and Slack notifications help teams respond to problems promptly, while the monitoring history records checks and resolution activity for review."},{"name":"MCP connector for AI clients","value":"Access Engage Intelligence In AI Tools","valueDescription":"The connector brings Engage monitoring and competitive insights into supported AI workspaces, where teams can ask questions about their email program and tracked brands."},{"name":"Campaign and deliverability analysis","value":"Analyze Performance And Compare Results","valueDescription":"Campaign analysis and benchmarking help teams assess performance, investigate deliverability issues, and compare their program with broader market signals."},{"name":"Custom pre-send rules and properties","value":"Apply Custom Checks And Send Rules","valueDescription":"Teams can use custom properties, checks, and send-time rules to align pre-send review and scheduling with their program requirements."}]},{"name":"BriteVerify","type":"Product","url":"https://www.validity.com/briteverify/","summary":"BriteVerify helps teams keep contact data clean for sharper targeting, more accurate personalization, and campaigns that can reach real people.","description":"BriteVerify is Validity’s contact data verification solution for keeping email addresses, phone numbers, and physical mailing addresses reliable. It checks email syntax, domains, MX records, and mailbox existence, returning valid, invalid, or risky statuses before addresses reach a CRM or campaign list. Email addresses can also be verified in real time through an API at the point of capture, and BriteVerify can detect and correct email typos at entry. Phone validation confirms line type and designation, while address validation checks mailing addresses against USPS CASS-certified databases.","pricing":{},"features":[{"name":"Email address verification","value":"Validate Emails Before They Reach Campaigns","valueDescription":"Identify valid, invalid, and risky email addresses before adding them to CRM records or campaign lists, helping teams maintain reliable contact data."},{"name":"Real-time email verification","value":"Verify Addresses At The Point Of Capture","valueDescription":"Use API-based verification as an email address is captured, helping prevent invalid contact data from entering a list in the first place."},{"name":"Bulk email verification","value":"Clean Large Contact Lists Before Sending","valueDescription":"Upload and validate large contact lists before a campaign, helping teams identify addresses that need attention before sending."},{"name":"Email typo correction","value":"Correct Email Typos At Entry","valueDescription":"Catch and correct email address typos as they are entered, so fewer mistyped addresses make it onto contact lists and require later cleanup."},{"name":"Phone number validation","value":"Verify Phone Numbers And Line Types","valueDescription":"Confirm phone number validity and line type in real time so teams can focus calls and texts on reachable contacts."},{"name":"Email address type detection","value":"Flag Disposable And Role-Based Addresses","valueDescription":"Identify temporary addresses and flag role-based addresses that are unlikely to represent individual subscribers, helping teams review contact data before use."},{"name":"Postal address validation","value":"Validate Mailing Addresses For Delivery","valueDescription":"Check physical addresses against USPS CASS-certified databases to help direct mail reach real people at real locations."}]},{"name":"Validity DemandTools","type":"Platform","url":"https://www.validity.com/demandtools/","summary":"Keeps Salesforce data accurate and dependable, reducing manual cleanup so teams can work more efficiently and downstream reports and models can rely on it.","description":"Validity DemandTools is a Salesforce data management platform that finds, fixes, and helps prevent bad data. It automates data cleansing and maintenance with tools for duplicate management, data loading, data quality monitoring, mass updates, email validation, and change notifications. By keeping records clean, deduplicated, and structured in Salesforce, it helps teams and downstream models work with reliable information.","pricing":{},"features":[{"name":"Automated data cleansing","value":"Automate Ongoing Data Cleanup","valueDescription":"Runs repeatable cleansing processes automatically, reducing the need for manual cleanup sprints and ongoing oversight."},{"name":"Duplicate management","value":"Remove And Prevent Duplicate Records","valueDescription":"Helps teams work from cleaner, deduplicated Salesforce records by removing existing duplicates and supporting ongoing duplicate prevention."},{"name":"Structured, AI-ready Salesforce data","value":"Prepare Reliable Data For Models","valueDescription":"Provides clean and structured records at the source, giving downstream reports and models a more reliable data foundation."},{"name":"Salesforce data loading","value":"Move Salesforce Records Reliably","valueDescription":"Supports data movement and migration while helping preserve relationship integrity and manage record ownership."},{"name":"Data quality monitoring","value":"Identify Data Quality Issues","valueDescription":"Helps teams assess data strength and focus cleanup work where it is most needed."},{"name":"Mass updates","value":"Standardize And Update Records In Bulk","valueDescription":"Makes large-scale field updates and standardization possible directly in Salesforce, including scheduled bulk updates."},{"name":"Email validation","value":"Verify Salesforce Email Addresses","valueDescription":"Helps teams identify email address validity within Salesforce so they can work with more reliable contact information."},{"name":"Data change notifications and history tracking","value":"Track Salesforce Data Changes","valueDescription":"Notifies teams when data is modified and provides change history to help them monitor updates."}]},{"name":"Everest","type":"Platform","url":"https://www.validity.com/everest/","summary":"Helps email teams identify and address deliverability risks so more messages can reach subscriber inboxes.","description":"Everest is an email deliverability platform that provides insights and guidance to help organizations improve the likelihood that their messages reach subscriber inboxes. Its capabilities include real-time placement testing across email providers, sender reputation and authentication monitoring, blocklist monitoring, provider-specific placement and throttling insights, and pre-send deliverability checks. These tools help teams identify delivery risks and focus on issues that may affect inbox placement.","pricing":{},"features":[{"name":"Real-time placement testing","value":"See Where Campaigns Land","valueDescription":"Check campaign placement across major email providers and review results by provider, IP, and domain to identify where deliverability needs attention."},{"name":"Sender reputation monitoring","value":"Catch Reputation Drops Early","valueDescription":"Monitor Sender Score across sending IPs and domains continuously, so teams can identify reputation changes before they affect inbox placement."},{"name":"Pre-send deliverability checks","value":"Surface Risks Before Sending","valueDescription":"Run a deliverability check before each campaign to identify spam trap, reputation, and authentication risks that could affect inbox placement."},{"name":"Authentication monitoring","value":"Detect Authentication Issues","valueDescription":"Check authentication configuration and alignment across sending domains, with flags when something breaks or falls out of alignment."},{"name":"Blocklist monitoring","value":"Identify Blocklist Issues","valueDescription":"Find out when an IP or domain hits a blocklist, review guidance on the trigger, and get direction for securing removal."},{"name":"Provider-specific insights","value":"Focus On Provider Issues","valueDescription":"Review placement and throttling signals by mailbox provider to see where delivery issues are concentrated and where to focus."}]},{"name":"GridBuddy Connect","type":"Platform","url":"https://www.validity.com/gridbuddyconnect/","summary":"Helps teams access data and insights in one place through versatile grids, making everyday work more productive.","description":"GridBuddy Connect is a data productivity platform that transforms how teams interact with data through versatile grids. It gives users a clear, informative way to access data and insights in one place, supporting more productive end users.","pricing":{},"features":[{"name":"Grid-based data access","value":"Access Data In One Place","valueDescription":"Brings data and insights together in versatile grids, giving users a clear, informative way to access the information they need."}]},{"name":"Litmus","type":"Product","url":"https://www.litmus.com/","summary":"Litmus helps teams create and test emails faster, catch issues before sending, and deliver polished messages across email clients.","description":"Litmus is an email creation and testing tool that works alongside an email service provider. It helps teams create and personalize emails, preview them across more than 100 email clients and devices, and run automated quality checks before sending. Litmus also offers AI-assisted checks, accessibility and compliance checks, inbox placement data, live email monitoring, and a scorecard that brings together quality assurance, monitoring status, and approval progress.","pricing":{},"features":[{"name":"Email client previews","value":"Preview Emails Across 100+ Clients","valueDescription":"Check how an email looks across major clients, operating systems, and devices before it reaches subscribers."},{"name":"Automated email quality assurance","value":"Catch Errors Before Every Send","valueDescription":"Identify common content, code, image, link, and accessibility issues during pre-send review, with guidance to help address them."},{"name":"Live email monitoring","value":"Monitor Emails After Deployment","valueDescription":"Keep watch on live emails after sending and surface rendering, link, or image issues so teams can identify problems promptly."},{"name":"Gmail AI summary previews","value":"Preview Gmail AI Summaries","valueDescription":"See how Gemini may summarize a test email before sending, so teams can review what subscribers may read in the summary."},{"name":"Accessibility checks","value":"Check Email Accessibility","valueDescription":"Review accessibility issues, including alt text and contrast, and distinguish violations from best-practice recommendations."},{"name":"Spam filter testing","value":"Test Emails Against Spam Filters","valueDescription":"Check how email performs across spam filters before sending and identify potential filtering issues."},{"name":"Email compliance checks","value":"Check Email Compliance Requirements","valueDescription":"Verify key mailing address and unsubscribe requirements before sending, with pass-or-fail results and inline guidance for fixes."},{"name":"Email performance scorecard","value":"Review Email Readiness In One View","valueDescription":"See quality assurance results, monitoring status, and approval progress together to assess whether an email is ready to send."},{"name":"Inbox placement data","value":"Check Where Emails Land","valueDescription":"Review inbox, spam, and tab placement within Litmus to identify placement issues and relate results to campaigns."},{"name":"AI subject line analysis","value":"Analyze Subject Lines Before Sending","valueDescription":"Review subject line patterns, preview text truncation, and deliverability risk as part of pre-send checks."},{"name":"Email proof review and approvals","value":"Collect Email Proof Approvals","valueDescription":"Share email proofs with stakeholders and follow approval progress during the review process."}]},{"name":"MailCharts","type":"Platform","url":"https://www.mailcharts.com/","summary":"Use real campaign examples and competitor intelligence to find relevant inspiration and make more informed email and SMS marketing decisions.","description":"MailCharts is a campaign intelligence platform that gives digital marketers industry insights and inspiration for creating email and SMS communications. Marketers can browse a library of more than 1.2 million real campaigns, monitor competitor sends, compare brands side by side, and explore subject-line, creative, timing, and send-volume trends to inform their campaigns.","pricing":{},"features":[{"name":"Campaign inspiration library","value":"Find Proven Campaign Inspiration","valueDescription":"Explore a large collection of real campaigns to gather ideas and start building without relying on a blank canvas."},{"name":"Competitor campaign tracking","value":"Track Competitor Campaigns","valueDescription":"Follow competitor brands side by side to see their campaign activity and inform your own marketing plans."},{"name":"Subject line and creative trend insights","value":"Spot Industry Creative Trends","valueDescription":"See the subject lines, offers, and creative formats appearing across your industry and use those insights when planning campaigns."},{"name":"Competitive campaign benchmarking","value":"Compare Campaigns Against Competitors","valueDescription":"Use real campaign examples and competitive intelligence to put your campaign approach in context and understand how it compares."},{"name":"Engagement performance signals","value":"Learn From Engaging Campaigns","valueDescription":"Review performance signals to identify campaigns and tactics driving engagement, and use those examples to guide your own marketing."},{"name":"Competitor send timing insights","value":"Plan More Informed Send Times","valueDescription":"Review competitor campaign timing to identify potential gaps and make more informed decisions about when to send."},{"name":"Competitor send volume tracking","value":"Benchmark Competitor Send Frequency","valueDescription":"Understand competitor send volume and cadence to compare activity and inform your own sending plans."},{"name":"Relevant campaign recommendations","value":"Discover Relevant Campaign Examples","valueDescription":"Get campaign inspiration selected for relevance to your brand and goals instead of searching the library without guidance."}]},{"name":"Sender Certification","type":"Service","url":"https://www.validity.com/sender-certification/","summary":"Improve inbox placement, accelerate IP warming, and protect sender reputation with provider recognition, actionable data, and around-the-clock monitoring.","description":"Sender Certification is an email deliverability service for brands that send at scale. Its exclusive allowlist helps certified senders earn preferential treatment from major mailbox providers, supporting inbox placement and reducing the risk of spam filtering or IP blocking. The service also provides faster IP warming, coverage across more than 75 mailbox and security providers, exclusive provider data feeds, real-time placement data, and 24/7 monitoring and alerts.","pricing":{},"features":[{"name":"Mailbox provider allowlist and preferential treatment","value":"Gain Preferential Treatment From Providers","valueDescription":"Join the exclusive allowlist and gain recognition from major mailbox providers, helping reduce the risk of spam filtering or IP blocking."},{"name":"Real-time inbox placement data","value":"Track Placement Across Providers","valueDescription":"See where email lands across providers in real time and respond to placement drops before they affect campaign returns."},{"name":"IP warming support","value":"Reach Full Sending Capacity Faster","valueDescription":"Accelerate IP warming to reach full sending capacity sooner while reducing the risks associated with the process."},{"name":"Global provider coverage","value":"Extend Recognition Across 75+ Providers","valueDescription":"Reach across a global network of more than 75 mailbox and security providers, supporting sender recognition and prioritization where it matters."},{"name":"Mailbox provider data feeds","value":"See How Providers Handle Your Mail","valueDescription":"Use data directly from mailbox providers to understand how messages are received, filtered, and routed, rather than relying on guesswork."},{"name":"24/7 reputation monitoring and alerts","value":"Catch Reputation Risks Around The Clock","valueDescription":"Receive real-time alerts about sender reputation changes, security risks, and performance issues so potential campaign problems can be addressed promptly."}]}],"audiences":[],"segments":[{"name":"Email deliverability and inbox placement","description":"Capabilities to test and ensure inbox placement, monitor blacklists and authentication, and optimize deliverability across major providers.","size":1,"cagr":12,"color":1,"productNames":["Everest","Sender Certification","Litmus","Validity Engage"],"methodology":"The search results provide no market-size or growth data relevant to email deliverability and inbox-placement services. 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Because the segment also includes adjacent QA capabilities, these figures are treated as an approximate market-size and growth benchmark rather than a precise measure of the full segment.","citations":[{"url":"https://www.linkedin.com/pulse/north-americas-email-testing-software-market-size-bhqyf","text":"This market, valued at approximately $1.2 billion in 2023, is expanding at 8-10% annually"},{"url":"https://www.linkedin.com/pulse/north-americas-email-testing-software-market-size-bhqyf","text":"The Email Testing Software market is expected to grow at a CAGR of 10.4% during the forecasted period"}]},{"name":"Customer data management","description":"Data governance, integration, enrichment, deduplication and persona coverage to ensure accurate records for reporting, personalization, and automation.","size":3.7,"cagr":12.9,"color":3,"productNames":["BriteVerify","GridBuddy Connect","Validity DemandTools","Validity Engage"],"methodology":"Estimated 2026 market size by applying the reported 44% customer-data share of MDM deployment volume to the global MDM market value of USD 8.5 billion. This is a proxy because deployment share is not explicitly reported as revenue share. The MDM market CAGR is used as the growth benchmark; adjacent customer data platform estimates indicate potentially faster growth, but cover a narrower product category.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/master-data-management-mdm-market-101918","text":"Global Master Data Management (MDM) Market size is valued at USD 8.5 Billion in 2026, expected to reach USD 25.33 Billion by 2035, with a CAGR of 12.9% from 2026 to 2035."},{"url":"https://www.businessresearchinsights.com/market-reports/master-data-management-mdm-market-101918","text":"Customer data management represented 44% of deployment volume."},{"url":"https://www.linkedin.com/pulse/customer-data-platform-market-size-share-trends-analysis-karan-kumar-3tarc","text":"The global customer data platform market size reached a value of USD 2.82 billion in 2024 ... projected to grow at a CAGR of 21.6% between 2025 and 2034."}]},{"name":"Competitive intelligence","description":"Capabilities that track competitors' email and SMS campaigns, benchmark campaign activity, and surface creative, subject-line, timing, and send-volume trends for marketing decisions.","size":0.25,"cagr":12.3,"color":4,"productNames":["MailCharts","Validity Engage"],"methodology":"The search results do not provide a market-size estimate for tools specifically tracking competitors’ email and SMS campaigns. The $0.25 billion figure is an approximate estimate for this narrow subset of competitive-intelligence software, not the broader competitive-intelligence market. A search result reports 12.3% CAGR for the broader competitive-intelligence tools software market from 2026 to 2033; this is used as a growth proxy because segment-specific growth data is unavailable.","citations":[{"url":"https://www.linkedin.com/pulse/global-competitive-intelligence-tools-software-market-insights-ddjae","text":"The Competitive Intelligence Tools Software Market grows with a CAGR of 12.3% from 2026 to 2033"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://validity.com","text":"Validity"},{"url":"https://www.validity.com/platform-overview/","text":"Validity Engage"},{"url":"https://www.validity.com/briteverify/","text":"BriteVerify"},{"url":"https://www.validity.com/demandtools/","text":"Validity DemandTools"},{"url":"https://www.validity.com/everest/","text":"Everest"},{"url":"https://www.validity.com/gridbuddyconnect/","text":"GridBuddy Connect"},{"url":"https://www.litmus.com/","text":"Litmus"},{"url":"https://www.mailcharts.com/","text":"MailCharts"},{"url":"https://www.validity.com/sender-certification/","text":"Sender Certification"},{"url":"https://www.linkedin.com/pulse/north-americas-email-testing-software-market-size-bhqyf","text":"This market, valued at approximately $1.2 billion in 2023, is expanding at 8-10% annually"},{"url":"https://www.businessresearchinsights.com/market-reports/master-data-management-mdm-market-101918","text":"Global Master Data Management (MDM) Market size is valued at USD 8.5 Billion in 2026, expected to reach USD 25.33 Billion by 2035, with a CAGR of 12.9% from 2026 to 2035."},{"url":"https://www.linkedin.com/pulse/customer-data-platform-market-size-share-trends-analysis-karan-kumar-3tarc","text":"The global customer data platform market size reached a value of USD 2.82 billion in 2024 ... projected to grow at a CAGR of 21.6% between 2025 and 2034."},{"url":"https://www.linkedin.com/pulse/global-competitive-intelligence-tools-software-market-insights-ddjae","text":"The Competitive Intelligence Tools Software Market grows with a CAGR of 12.3% from 2026 to 2033"}]}