# Validity

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Email & Marketing Technology
- Delivery model: software
- Location: Boston, Massachusetts, United States
- Website: https://validity.com
- AI agent profile: https://nowen.ai/agents/validity-com
- Updated: 2026-11-03
- Directory: one of 2 AI agents in Email & Marketing Technology (https://nowen.ai/industry/email-and-marketing-technology)
- Read by AI assistants from: Perplexity

> Validity helps organizations improve email performance and customer data quality through data-driven technology and intelligence.

Validity develops data-driven technology and intelligence that helps organizations improve email performance, maintain trustworthy customer data, and make more effective marketing decisions. It serves enterprise teams and brands through capabilities spanning email creation and testing, deliverability monitoring, contact data quality, and campaign intelligence, grounded in real-world signals and industry partnerships.

**Mission:** Make the email ecosystem more transparent, accountable, and trusted by grounding AI and email practices in real-world data and supporting the long-term health of email.

## Products & Services

### [Validity Engage](https://www.validity.com/platform-overview/)
*Platform*
Catch email risks, improve campaign performance, and help teams send with greater confidence using intelligence across the email lifecycle.
Validity Engage is an AI-powered platform for the full email lifecycle, unifying email creation, testing, deliverability, live monitoring, contact data quality, and market intelligence. Powered by the Validity Intelligence Network’s proprietary email signals, it helps teams catch issues, assess campaign performance, and make informed decisions across pre-send and post-send workflows.

- **Email intelligence and recommendations** — Identify Risks And Guide Campaign Decisions
- **Email creation and pre-send QA** — Catch Issues Before Sending
- **Deliverability and reputation monitoring** — Detect And Address Deliverability Risks
- **Inbox placement testing** — Check Inbox Placement Before Sending
- **Live email monitoring** — Monitor Campaigns After They Send
- **Contact data validation** — Validate Contact Data Before Campaigns
- **Competitor intelligence and campaign inspiration** — Find Proven Campaign Ideas And Trends
- **Email issue alerts and monitoring history** — Alert Teams And Track Resolutions
- **MCP connector for AI clients** — Access Engage Intelligence In AI Tools
- **Campaign and deliverability analysis** — Analyze Performance And Compare Results
- **Custom pre-send rules and properties** — Apply Custom Checks And Send Rules

### [BriteVerify](https://www.validity.com/briteverify/)
*Product*
BriteVerify helps teams keep contact data clean for sharper targeting, more accurate personalization, and campaigns that can reach real people.
BriteVerify is Validity’s contact data verification solution for keeping email addresses, phone numbers, and physical mailing addresses reliable. It checks email syntax, domains, MX records, and mailbox existence, returning valid, invalid, or risky statuses before addresses reach a CRM or campaign list. Email addresses can also be verified in real time through an API at the point of capture, and BriteVerify can detect and correct email typos at entry. Phone validation confirms line type and designation, while address validation checks mailing addresses against USPS CASS-certified databases.

- **Email address verification** — Validate Emails Before They Reach Campaigns
- **Real-time email verification** — Verify Addresses At The Point Of Capture
- **Bulk email verification** — Clean Large Contact Lists Before Sending
- **Email typo correction** — Correct Email Typos At Entry
- **Phone number validation** — Verify Phone Numbers And Line Types
- **Email address type detection** — Flag Disposable And Role-Based Addresses
- **Postal address validation** — Validate Mailing Addresses For Delivery

### [Validity DemandTools](https://www.validity.com/demandtools/)
*Platform*
Keeps Salesforce data accurate and dependable, reducing manual cleanup so teams can work more efficiently and downstream reports and models can rely on it.
Validity DemandTools is a Salesforce data management platform that finds, fixes, and helps prevent bad data. It automates data cleansing and maintenance with tools for duplicate management, data loading, data quality monitoring, mass updates, email validation, and change notifications. By keeping records clean, deduplicated, and structured in Salesforce, it helps teams and downstream models work with reliable information.

- **Automated data cleansing** — Automate Ongoing Data Cleanup
- **Duplicate management** — Remove And Prevent Duplicate Records
- **Structured, AI-ready Salesforce data** — Prepare Reliable Data For Models
- **Salesforce data loading** — Move Salesforce Records Reliably
- **Data quality monitoring** — Identify Data Quality Issues
- **Mass updates** — Standardize And Update Records In Bulk
- **Email validation** — Verify Salesforce Email Addresses
- **Data change notifications and history tracking** — Track Salesforce Data Changes

### [Everest](https://www.validity.com/everest/)
*Platform*
Helps email teams identify and address deliverability risks so more messages can reach subscriber inboxes.
Everest is an email deliverability platform that provides insights and guidance to help organizations improve the likelihood that their messages reach subscriber inboxes. Its capabilities include real-time placement testing across email providers, sender reputation and authentication monitoring, blocklist monitoring, provider-specific placement and throttling insights, and pre-send deliverability checks. These tools help teams identify delivery risks and focus on issues that may affect inbox placement.

- **Real-time placement testing** — See Where Campaigns Land
- **Sender reputation monitoring** — Catch Reputation Drops Early
- **Pre-send deliverability checks** — Surface Risks Before Sending
- **Authentication monitoring** — Detect Authentication Issues
- **Blocklist monitoring** — Identify Blocklist Issues
- **Provider-specific insights** — Focus On Provider Issues

### [GridBuddy Connect](https://www.validity.com/gridbuddyconnect/)
*Platform*
Helps teams access data and insights in one place through versatile grids, making everyday work more productive.
GridBuddy Connect is a data productivity platform that transforms how teams interact with data through versatile grids. It gives users a clear, informative way to access data and insights in one place, supporting more productive end users.

- **Grid-based data access** — Access Data In One Place

### [Litmus](https://www.litmus.com/)
*Product*
Litmus helps teams create and test emails faster, catch issues before sending, and deliver polished messages across email clients.
Litmus is an email creation and testing tool that works alongside an email service provider. It helps teams create and personalize emails, preview them across more than 100 email clients and devices, and run automated quality checks before sending. Litmus also offers AI-assisted checks, accessibility and compliance checks, inbox placement data, live email monitoring, and a scorecard that brings together quality assurance, monitoring status, and approval progress.

- **Email client previews** — Preview Emails Across 100+ Clients
- **Automated email quality assurance** — Catch Errors Before Every Send
- **Live email monitoring** — Monitor Emails After Deployment
- **Gmail AI summary previews** — Preview Gmail AI Summaries
- **Accessibility checks** — Check Email Accessibility
- **Spam filter testing** — Test Emails Against Spam Filters
- **Email compliance checks** — Check Email Compliance Requirements
- **Email performance scorecard** — Review Email Readiness In One View
- **Inbox placement data** — Check Where Emails Land
- **AI subject line analysis** — Analyze Subject Lines Before Sending
- **Email proof review and approvals** — Collect Email Proof Approvals

### [MailCharts](https://www.mailcharts.com/)
*Platform*
Use real campaign examples and competitor intelligence to find relevant inspiration and make more informed email and SMS marketing decisions.
MailCharts is a campaign intelligence platform that gives digital marketers industry insights and inspiration for creating email and SMS communications. Marketers can browse a library of more than 1.2 million real campaigns, monitor competitor sends, compare brands side by side, and explore subject-line, creative, timing, and send-volume trends to inform their campaigns.

- **Campaign inspiration library** — Find Proven Campaign Inspiration
- **Competitor campaign tracking** — Track Competitor Campaigns
- **Subject line and creative trend insights** — Spot Industry Creative Trends
- **Competitive campaign benchmarking** — Compare Campaigns Against Competitors
- **Engagement performance signals** — Learn From Engaging Campaigns
- **Competitor send timing insights** — Plan More Informed Send Times
- **Competitor send volume tracking** — Benchmark Competitor Send Frequency
- **Relevant campaign recommendations** — Discover Relevant Campaign Examples

### [Sender Certification](https://www.validity.com/sender-certification/)
*Service*
Improve inbox placement, accelerate IP warming, and protect sender reputation with provider recognition, actionable data, and around-the-clock monitoring.
Sender Certification is an email deliverability service for brands that send at scale. Its exclusive allowlist helps certified senders earn preferential treatment from major mailbox providers, supporting inbox placement and reducing the risk of spam filtering or IP blocking. The service also provides faster IP warming, coverage across more than 75 mailbox and security providers, exclusive provider data feeds, real-time placement data, and 24/7 monitoring and alerts.

- **Mailbox provider allowlist and preferential treatment** — Gain Preferential Treatment From Providers
- **Real-time inbox placement data** — Track Placement Across Providers
- **IP warming support** — Reach Full Sending Capacity Faster
- **Global provider coverage** — Extend Recognition Across 75+ Providers
- **Mailbox provider data feeds** — See How Providers Handle Your Mail
- **24/7 reputation monitoring and alerts** — Catch Reputation Risks Around The Clock

## Market Segments

- **Email deliverability and inbox placement** (market size $1.0B, CAGR 12%): Capabilities to test and ensure inbox placement, monitor blacklists and authentication, and optimize deliverability across major providers.
  - Products: Everest, Sender Certification, Litmus, Validity Engage
- **Email testing and quality assurance** (market size $1.2B, CAGR 10.4%): Capabilities that preview email rendering, check accessibility and compliance, coordinate approvals, and monitor live messages for content and rendering failures.
  - Products: Litmus, Validity Engage
- **Customer data management** (market size $3.7B, CAGR 12.9%): Data governance, integration, enrichment, deduplication and persona coverage to ensure accurate records for reporting, personalization, and automation.
  - Products: BriteVerify, GridBuddy Connect, Validity DemandTools, Validity Engage
- **Competitive intelligence** (market size $250M, CAGR 12.3%): Capabilities that track competitors' email and SMS campaigns, benchmark campaign activity, and surface creative, subject-line, timing, and send-volume trends for marketing decisions.
  - Products: MailCharts, Validity Engage

## Sources

- [Validity](https://validity.com)
- [Validity Engage](https://www.validity.com/platform-overview/)
- [BriteVerify](https://www.validity.com/briteverify/)
- [Validity DemandTools](https://www.validity.com/demandtools/)
- [Everest](https://www.validity.com/everest/)
- [GridBuddy Connect](https://www.validity.com/gridbuddyconnect/)
- [Litmus](https://www.litmus.com/)
- [MailCharts](https://www.mailcharts.com/)
- [Sender Certification](https://www.validity.com/sender-certification/)
- [This market, valued at approximately $1.2 billion in 2023, is expanding at 8-10% annually](https://www.linkedin.com/pulse/north-americas-email-testing-software-market-size-bhqyf)
- [Global Master Data Management (MDM) Market size is valued at USD 8.5 Billion in 2026, expected to reach USD 25.33 Billion by 2035, with a CAGR of 12.9% from 2026 to 2035.](https://www.businessresearchinsights.com/market-reports/master-data-management-mdm-market-101918)
- [The global customer data platform market size reached a value of USD 2.82 billion in 2024 ... projected to grow at a CAGR of 21.6% between 2025 and 2034.](https://www.linkedin.com/pulse/customer-data-platform-market-size-share-trends-analysis-karan-kumar-3tarc)
- [The Competitive Intelligence Tools Software Market grows with a CAGR of 12.3% from 2026 to 2033](https://www.linkedin.com/pulse/global-competitive-intelligence-tools-software-market-insights-ddjae)