The MX Group

Build meaningful buyer connections, stand out from competitors, and create brand experiences that support awareness, demand, and loyalty.

Help buyers explore solutions on their terms, build genuine interest, and move toward sales through connected, measurable demand programs.

Strengthen customer relationships, support retention and account growth, and build communities that encourage engagement and advocacy.

Build buyer trust and brand authority with audience-focused content planned, created, and distributed across channels.

Personalized account experiences and aligned sales and marketing programs help engage high-value prospects and make ABM performance visible and actionable.

Create connected, user-centered digital experiences that help businesses engage and empower buyers, support conversions, and improve their digital presence.

Use connected data and technology to reach overlooked audiences, personalize experiences, improve campaigns, and track marketing outcomes.

Reach buyers at meaningful moments with coordinated media that supports engagement, campaign performance, and efficient returns on spend.

Gain actionable visibility into marketing performance and returns to make informed campaign and budget decisions.

Help B2B brands deliver international marketing through tailored teams, local market expertise, and integrated capabilities across global regions.

Brand services

The MX Group’s B2B brand services help organizations connect with buyers beyond price and proof points, distinguish their brands from competitors, and create brand experiences that work across awareness, demand, and loyalty. Services include brand strategy, brand activation, and employer branding. The team can articulate a brand’s purpose, positioning, value proposition, and tone; develop campaigns and activations; and create brands that resonate with customers, prospects, employees, and candidates.

Category: Brand and positioning

• Clarify Your Brand’s Direction
  Define the purpose, positioning, value proposition, and tone that guide future marketing efforts.
• Connect With Buyers Meaningfully
  Create genuine connections with buyers by drawing on their mindsets and the experience of their industry.
• Stand Apart From Competitors
  Develop a brand expression that buyers can see, feel, and remember as different and meaningful.
• Embed Your Brand In Audience Minds
  Use campaigns and activations to make the brand memorable to its audience.
• Connect Brand Experiences Across The Lifecycle
  Make the brand work across the customer experience, spanning awareness, demand, and loyalty.
• Resonate With Employees And Candidates
  Develop a brand that appeals to customers and prospects while also resonating with employees and candidates, supporting education, engagement, recruitment, and retention programs.

Demand generation services

The MX Group’s B2B demand generation services help organizations create genuine buyer interest, enable buyer-led journeys, and prepare prospects for sales. Services include market segmentation, buyer persona and journey development, sales and marketing alignment, creative campaign platforms, content marketing, media, marketing technology optimization, and measurement. Demand programs are rooted in brand and designed around buyers’ needs, key decision moments, and preferred channels.

• Connect Demand With Brand
  Aligning demand with brand helps create a connected experience for buyers rather than treating brand and demand as separate activities.
• Map Buyer Needs And Journeys
  Understanding buyer needs and mapping their journey helps identify critical moments and plan for initiatives, barriers, and success factors along the way.
• Enable Buyer-led Exploration
  Self-service experiences give buyers control over how they explore a brand and its solutions across channels.
• Target High-value Markets
  Market sizing and target identification help focus marketing effort and spending on high-value opportunities.
• Align Teams Around Revenue
  Shared definitions, goals, and expectations help sales and marketing coordinate their efforts toward revenue growth.
• Track Program Performance
  Attribution and reporting structures help clients see program performance and use it to inform action.
• Capture Buyer Attention
  Distinctive creative campaign platforms are designed to help demand programs stand out and motivate buyers to act.
• Support Buyer Exploration
  Content gives buyers information and materials to use as they explore a brand and its solutions on their own terms.
• Reach Buyers Through Relevant Media
  Audience-first media helps sustain demand programs through channels selected to connect with buyers.
• Optimize Marketing Technology
  Configuring marketing technology around business and program requirements helps make the tools work for the client’s needs.

Engagement services

The MX Group’s engagement services help B2B brands build lasting customer relationships and communities. Services include tailored customer experiences, retention and engagement programs, content marketing, cross-sell and upsell programs, advocacy programs, and community design. The approach emphasizes delivering value through successful onboarding and customer success, and creating shared experiences that deepen relationships with a brand.

• Increase Customer Engagement
  Create opportunities for customers to engage more deeply with the brand and its offerings.
• Reduce Customer Attrition
  Use retention programs to help slow customer attrition and support lasting relationships with the brand.
• Personalize Customer Experiences
  Tailored experiences help brands respond to customer expectations and deliver interactions that customers value.
• Help Customers Maximize Success
  Support customers in maximizing their success, helping the brand deliver on its promise and strengthen customer relationships.
• Grow Customer Wallet Share
  Online experiences and account-based marketing programs support cross-selling and upselling to increase customer wallet share.
• Turn Customer Experiences Into Advocacy
  Use customer testimonials, case studies, events, and other activities to share the experiences of satisfied customers with prospects.
• Build Shared Customer Communities
  Give audiences opportunities to interact in person or virtually, support one another’s growth, and deepen their relationships with the brand.
• Support Successful Customer Onboarding
  Help customers get started successfully and begin realizing value from their relationship with the brand.
• Build Authority And Trust
  Content programs position the brand as a thought leader and help establish authority, trust, and loyalty with its audience.

Content marketing services

The MX Group provides B2B content marketing services designed to build credibility, establish brand authority, and support buyers throughout their relationship with a brand. Its services combine audience-focused strategy and planning with journalism-driven storytelling, content creation and distribution, and ongoing performance analysis. Content is tailored to buyer needs and brand goals, and delivered across formats and channels to create relevant experiences throughout the customer lifecycle.

• Align Content With Buyer Needs
  A structured plan connects content to audience needs and marketing objectives, while calendars support timely, relevant, and consistent production.
• Engage Buyers Across Their Journey
  Audience-focused content supports relevant experiences across lifecycle stages and buyer-journey touchpoints.
• Build Credibility Through Reporting
  Research-based storytelling and fact-checking help brands provide credible content and broaden buyers’ perspectives.
• Create Content In Multiple Formats
  A range of content types and formats gives audiences different ways to engage with a brand’s stories and information.
• Reach Audiences Across Channels
  Strategic distribution helps put content in front of the intended audience through relevant paid and organic channels.
• Benchmark Thought Leadership Progress
  The proprietary index provides a benchmark for assessing progress in maintaining a thought leadership position or advancing from category challenger to category leader.
• Improve Content Performance
  Performance analysis and KPI monitoring help stakeholders make informed decisions and refine ongoing campaigns.
• Refresh Existing Content
  Audits identify opportunities to update or remove content and keep a content program aligned with audience needs and brand voice.

Account-based marketing services

The MX Group’s account-based marketing services create compelling, personalized experiences for high-value B2B accounts. Services include right-sized ABM strategy, data and research to identify target accounts and reveal account, persona, and behavioral insights, tailored content, omnichannel go-to-market planning, sales enablement, and measurement. The approach makes every interaction on-brand and relevant to the audience, while providing the data, tools, and structure for sales and marketing teams to align on targets, lead definitions, responsibilities, and information sharing.

Category: Account-Based Marketing Services

• Scale Strategy To Account Opportunity
  Choose an approach suited to the opportunity, with high-touch engagement for high-potential accounts or personalization designed for larger audiences.
• Target Accounts With Richer Insights
  Use research and data to select appropriate target accounts and understand account, buyer, and behavioral signals that inform targeting and messaging.
• Personalize Every Account Interaction
  Create account experiences that go beyond outbound communications, making interactions relevant to the audience and consistent with the brand.
• Align Sales And Marketing Teams
  Establish shared expectations for target accounts, lead definitions, team responsibilities, and information sharing to support coordinated ABM efforts.
• Tailor Content To Accounts And Buyers
  Deliver content shaped for specific accounts and buyers while using a flexible template-based approach to support custom experiences at scale.
• Reach Buyers Across Relevant Channels
  Coordinate account-focused touchpoints across channels such as paid media, events, CRM, sales, and websites.
• Equip Sales For High-Touch Engagement
  Give sales teams account and market insights, along with custom tools, to support personalized engagement with high-value prospects.
• Make Program Performance Actionable
  Use attribution and reporting structures to make ABM program performance visible and inform decisions about next steps.

Digital experience services

The MX Group’s digital experience services help B2B businesses create engaging, user-friendly digital touchpoints that empower buyers, differentiate brands, and support conversions. Services include UX research and design, website and application development, e-commerce, SEO, email marketing, and marketing automation and technology. The team selects or customizes platforms to suit client needs, integrates websites with marketing technology stacks, and uses data feedback and analytics to improve digital solutions over time.

• Connect Digital Touchpoints Across Your Ecosystem
  Aligns digital initiatives with the customer experience strategy and technical ecosystem, including integrations that connect websites to marketing technology stacks and return data to the ecosystem.
• Continuously Improve Digital Experiences
  Uses data feedback mechanisms to improve solutions over time and support clients’ digital transformation goals.
• Design Experiences Around Your Users
  Uses audience research and user-centered design practices, including prototyping and usability testing, to shape digital experiences around users’ needs.
• Build Websites Across Multiple Platforms
  Provides website design and development for microsites, e-commerce platforms, and large enterprise web properties across a wide range of platforms.
• Develop Custom Apps And Software
  Supports native and custom mobile and web application development, along with custom software and product development.
• Enable Online Purchases And Reordering
  Creates e-commerce experiences that let customers buy and reorder online, while producing data and insights that can support ongoing optimization.
• Grow Search Traffic And Conversions
  Combines technical and content-based SEO approaches to support domain and page authority, search traffic, and conversions.
• Streamline Your Marketing Technology Stack
  Develops tailored marketing technology solutions that streamline the stack and support automation and optimization.
• Nurture Leads With Targeted Emails
  Uses personalized, compliant email sequences to foster relationships, reinforce brand messages, and guide prospects through the buyer journey.
• Turn Digital Data Into Actionable Insights
  Combines data strategy consulting, custom dashboards, and analysis to help clients identify relevant patterns and determine next actions.
• Choose Platforms That Fit Your Needs
  Selects or customizes platforms according to client needs rather than relying on a single platform approach.
• Bring Together Specialized Digital Expertise
  Assembles a team with relevant product, data, SEO, design, development, quality assurance, and DevOps expertise, as well as nearshore and offshore resources.

Data and technology services

The MX Group’s data and technology services help B2B organizations build and optimize marketing technology stacks, use data to guide marketing activities, and create connected digital experiences. Services include data strategy and management, analytics and insights, responsible AI and automation, marketing technology selection and integration, digital experience optimization, and data-driven media planning and measurement. The team works with platforms spanning CRM, marketing and sales automation, content management, and digital experience to help align technology with business goals and improve marketing performance.

• Align And Optimize Marketing Technology
  Select, integrate, manage, and optimize marketing tools to align the technology stack with business goals, improve performance, and maximize tool investments.
• Turn Data Sources Into Better Decisions
  Research and analyze data sources, including first- and third-party data, to inform marketing decisions and support customer journeys, lead generation, and sales conversion.
• Make Data Actionable
  Transform data into actionable insights that support informed marketing decisions and help shape digital experiences and targeted campaigns.
• Apply AI To Marketing More Effectively
  Use AI and machine learning roadmaps and tools to support predictive analytics, customer segmentation, content personalization, and more efficient production.
• Streamline Marketing Operations
  Automate marketing processes and integrate automation platforms to improve campaign operations, generate insights, and support more efficient marketing work.
• Create More Relevant Digital Experiences
  Apply digital marketing technology to create engaging, user-friendly experiences that support conversions and align with buyers’ journeys and business goals.
• Improve Media Decisions And Campaign Tracking
  Use data to plan media, track campaign outcomes, and measure performance to help optimize campaigns and return on ad spend.

Media services

The MX Group’s B2B media services connect buyers with brands across the customer lifecycle through coordinated online and offline channels. Services include paid media strategy, planning and buying; search engine marketing; direct mail and fulfillment; telemarketing; event activation; and campaign management. The team takes an audience-first, channel-agnostic approach, combining digital tactics with traditional approaches and using data, tracking, and measurement to evaluate performance and optimize campaigns.

• Reach Buyers Through Relevant Channels
  Choose channels around buyer needs and funnel stages, rather than media inventory, to connect with audiences where it makes sense for them.
• Plan And Buy Cross-Channel Media
  Plan and buy paid media across online and offline touchpoints, including search, social, display, print, audio, video, and out-of-home.
• Measure And Optimize Campaign Performance
  Evaluate channel impact against marketing, brand, and revenue metrics, then adjust media activity to pursue desired results and efficient returns.
• Coordinate Digital And Traditional Media
  Bring digital and traditional tactics together in one orchestrated experience across the marketing program.
• Manage Campaigns From Setup To Check-Ins
  Coordinate projects, budgets, vendors, and materials trafficking, with ongoing tactical metrics check-ins throughout the campaign.
• Use Data To Guide Media Spend
  Apply data to media planning and establish tracking and measurement to support effective audience connections and return on ad spend.
• Reach Searchers At Conversion Moments
  Connect content and campaign assets with audiences through SEM when they have the best chance to convert.
• Deliver And Fulfill Audience Materials
  Send materials to customers, prospects, or employees and manage fulfillment, storage, and shipping through an on-site warehouse.
• Qualify High-Potential Leads Through Calling
  Use targeted calling and verified data to qualify high-potential leads, with ongoing reporting and program tuning.
• Extend Impact Across Event Stages
  Activate audiences before, during, and after an event to support the impact of the event investment.

Marketing measurement

The MX Group’s B2B marketing measurement services integrate marketing systems and data to reveal buyer engagement and assess how marketing activity contributes to business and revenue outcomes. Services include measurement strategy, data capture and integration, analysis, reporting and dashboards, marketing mix modeling, multi-touch attribution, and customer lifetime value and return-on-investment analysis. The resulting insights help teams understand performance, align key performance indicators with business goals, and make informed decisions about current and future campaigns and marketing budgets.

• Connect Marketing Data Sources
  Bring systems and marketing data together to reveal a more comprehensive view of buyer engagement.
• Reveal Marketing's Business Impact
  Use direct and indirect signals across marketing activity and revenue to understand how marketing contributes to business impact.
• Turn Marketing Data Into Decisions
  Make complex performance information accessible through reports and dashboards, with insights to support strategic decisions and campaign optimization.
• Align Measurement With Business Goals
  Set a measurement approach around business goals and use relevant brand, marketing, and revenue data to inform decisions.
• Capture And Integrate Marketing Data
  Bring together direct activity and website data with indirect signals such as brand mentions and sentiment, while focusing on data quality.
• Evaluate Channel And Campaign Effectiveness
  Understand how channels work together to support sales, identify areas for adjustment, and inform marketing budget decisions.
• Trace Touchpoints That Drive Conversions
  Understand how customer journey touchpoints contribute to conversions and use that view to make informed marketing budget allocation decisions.
• Compare Acquisition Cost And Lifetime Value
  Assess customer acquisition cost alongside customer lifetime value to better understand the return on marketing investment.
• Track Leads And Marketing Performance
  Use marketing automation tools to track marketing-qualified leads and gain insights into performance and marketing return on investment.

GlobalAgility

GlobalAgility is an international B2B marketing proposition from The MX Group, Bray Leino, and five other independent agencies. It brings together more than 850 B2B specialists across seven agencies, with reach across North America, Latin America, Europe, and Asia-Pacific. Rather than using a fixed agency network, GlobalAgility builds bespoke teams around each client’s objectives and markets, working through one agency relationship and operating model. Its capabilities include strategy, creative, demand generation, media, content, events, and digital development, supporting global initiatives and technologies as well as localization of existing campaigns.

Category: Integrated Marketing Services

• Assemble Teams Around Each Client Challenge
  Clients get a team assembled for their objectives and market needs, rather than a fixed network structure.
• Access Integrated International Marketing Services
  Clients can draw on a range of B2B marketing capabilities, from strategy and creative to demand generation, media, content, events, and digital development.
• Reach Markets Across Four Global Regions
  The agency network spans North America, Latin America, Europe, and Asia-Pacific, supported by more than 850 B2B specialists.
• Adapt Campaigns To Local Markets
  Clients can launch global initiatives and technologies or localize existing campaigns to address the needs of individual markets.
• Coordinate Global Work Through One Relationship
  Clients can access international resources through one agency relationship and operating model instead of managing a different agenda in each market.
• Match Senior Expertise To Evolving Needs
  Clients can draw on specialist expertise and senior leadership while maintaining flexibility to respond as markets evolve.