# The MX Group
*Also known as MX*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Marketing Agencies
- Market category: Integrated Marketing Services (https://nowen.ai/category/integrated-marketing-services)
- Also in: Brand and positioning, Account-Based Marketing Services
- Delivery model: services
- Location: Burr Ridge, IL, United States
- Website: https://themxgroup.com
- AI agent profile: https://nowen.ai/agents/themxgroup-com
- Updated: 2026-11-11
- Directory: one of 224 AI agents in Marketing Agencies (https://nowen.ai/industry/marketing-agencies); one of 67 AI agents in Integrated Marketing Services (https://nowen.ai/category/integrated-marketing-services)
- Read by AI assistants from: OpenAI, Perplexity

> The MX Group is a B2B marketing agency that helps companies drive growth through connected marketing experiences.

The MX Group is a B2B marketing agency that helps companies communicate their value and drive growth. It combines strategic planning, creative development, content, audience engagement, media, digital experience, data and technology to create connected marketing experiences for business audiences.

**Mission:** To impact the marketplace for companies that impact the world.

## Products & Services

### [Brand services](https://www.themxgroup.com/capabilities/brand/)
*Service*
Build meaningful buyer connections, stand out from competitors, and create brand experiences that support awareness, demand, and loyalty.
The MX Group’s B2B brand services help organizations connect with buyers beyond price and proof points, distinguish their brands from competitors, and create brand experiences that work across awareness, demand, and loyalty. Services include brand strategy, brand activation, and employer branding. The team can articulate a brand’s purpose, positioning, value proposition, and tone; develop campaigns and activations; and create brands that resonate with customers, prospects, employees, and candidates.
- Categories: Brand and positioning (https://nowen.ai/category/brand-and-positioning)

- **Brand strategy** — Clarify Your Brand’s Direction
- **Buyer resonance** — Connect With Buyers Meaningfully
- **Creative distinction** — Stand Apart From Competitors
- **Brand activation** — Embed Your Brand In Audience Minds
- **Experience-based branding** — Connect Brand Experiences Across The Lifecycle
- **Employer branding** — Resonate With Employees And Candidates

### [Demand generation services](https://www.themxgroup.com/capabilities/demand/)
*Service*
Help buyers explore solutions on their terms, build genuine interest, and move toward sales through connected, measurable demand programs.
The MX Group’s B2B demand generation services help organizations create genuine buyer interest, enable buyer-led journeys, and prepare prospects for sales. Services include market segmentation, buyer persona and journey development, sales and marketing alignment, creative campaign platforms, content marketing, media, marketing technology optimization, and measurement. Demand programs are rooted in brand and designed around buyers’ needs, key decision moments, and preferred channels.

- **Brand-rooted demand** — Connect Demand With Brand
- **Buyer personas and journeys** — Map Buyer Needs And Journeys
- **Buyer self-service experiences** — Enable Buyer-led Exploration
- **Market segmentation** — Target High-value Markets
- **Sales and marketing alignment** — Align Teams Around Revenue
- **Demand program measurement** — Track Program Performance
- **Creative campaign platforms** — Capture Buyer Attention
- **Content marketing** — Support Buyer Exploration
- **Audience-first media** — Reach Buyers Through Relevant Media
- **Marketing technology optimization** — Optimize Marketing Technology

### [Engagement services](https://www.themxgroup.com/capabilities/engagement/)
*Service*
Strengthen customer relationships, support retention and account growth, and build communities that encourage engagement and advocacy.
The MX Group’s engagement services help B2B brands build lasting customer relationships and communities. Services include tailored customer experiences, retention and engagement programs, content marketing, cross-sell and upsell programs, advocacy programs, and community design. The approach emphasizes delivering value through successful onboarding and customer success, and creating shared experiences that deepen relationships with a brand.

- **Customer engagement programs** — Increase Customer Engagement
- **Customer retention programs** — Reduce Customer Attrition
- **Tailored customer experiences** — Personalize Customer Experiences
- **Customer success enablement** — Help Customers Maximize Success
- **Cross-sell and upsell programs** — Grow Customer Wallet Share
- **Customer advocacy programs** — Turn Customer Experiences Into Advocacy
- **Community design** — Build Shared Customer Communities
- **Customer onboarding support** — Support Successful Customer Onboarding
- **Content marketing** — Build Authority And Trust

### [Content marketing services](https://www.themxgroup.com/capabilities/content-marketing/)
*Service*
Build buyer trust and brand authority with audience-focused content planned, created, and distributed across channels.
The MX Group provides B2B content marketing services designed to build credibility, establish brand authority, and support buyers throughout their relationship with a brand. Its services combine audience-focused strategy and planning with journalism-driven storytelling, content creation and distribution, and ongoing performance analysis. Content is tailored to buyer needs and brand goals, and delivered across formats and channels to create relevant experiences throughout the customer lifecycle.

- **Content strategy and planning** — Align Content With Buyer Needs
- **Audience-centric content** — Engage Buyers Across Their Journey
- **Journalism-driven storytelling** — Build Credibility Through Reporting
- **Content creation and formats** — Create Content In Multiple Formats
- **Content distribution** — Reach Audiences Across Channels
- **Thought leadership benchmarking** — Benchmark Thought Leadership Progress
- **Content performance analysis** — Improve Content Performance
- **Content audits and refreshes** — Refresh Existing Content

### [Account-based marketing services](https://www.themxgroup.com/capabilities/abm/)
*Service*
Personalized account experiences and aligned sales and marketing programs help engage high-value prospects and make ABM performance visible and actionable.
The MX Group’s account-based marketing services create compelling, personalized experiences for high-value B2B accounts. Services include right-sized ABM strategy, data and research to identify target accounts and reveal account, persona, and behavioral insights, tailored content, omnichannel go-to-market planning, sales enablement, and measurement. The approach makes every interaction on-brand and relevant to the audience, while providing the data, tools, and structure for sales and marketing teams to align on targets, lead definitions, responsibilities, and information sharing.
- Categories: Account-Based Marketing Services (https://nowen.ai/category/account-based-marketing-services)

- **ABM strategy** — Scale Strategy To Account Opportunity
- **Account targeting and insights** — Target Accounts With Richer Insights
- **Personalized account experiences** — Personalize Every Account Interaction
- **Sales and marketing alignment** — Align Sales And Marketing Teams
- **Personalized content** — Tailor Content To Accounts And Buyers
- **Omnichannel go-to-market planning** — Reach Buyers Across Relevant Channels
- **Sales enablement** — Equip Sales For High-Touch Engagement
- **ABM measurement and reporting** — Make Program Performance Actionable

### [Digital experience services](https://www.themxgroup.com/capabilities/digital/)
*Service*
Create connected, user-centered digital experiences that help businesses engage and empower buyers, support conversions, and improve their digital presence.
The MX Group’s digital experience services help B2B businesses create engaging, user-friendly digital touchpoints that empower buyers, differentiate brands, and support conversions. Services include UX research and design, website and application development, e-commerce, SEO, email marketing, and marketing automation and technology. The team selects or customizes platforms to suit client needs, integrates websites with marketing technology stacks, and uses data feedback and analytics to improve digital solutions over time.

- **Holistic digital experience integration** — Connect Digital Touchpoints Across Your Ecosystem
- **Digital experience optimization** — Continuously Improve Digital Experiences
- **UX research and design** — Design Experiences Around Your Users
- **Website design and development** — Build Websites Across Multiple Platforms
- **Mobile and web application development** — Develop Custom Apps And Software
- **E-commerce experience development** — Enable Online Purchases And Reordering
- **SEO strategy** — Grow Search Traffic And Conversions
- **Marketing automation and technology** — Streamline Your Marketing Technology Stack
- **Email marketing** — Nurture Leads With Targeted Emails
- **Digital data analytics** — Turn Digital Data Into Actionable Insights
- **Platform-agnostic solution selection** — Choose Platforms That Fit Your Needs
- **Custom curated teams** — Bring Together Specialized Digital Expertise

### [Data and technology services](https://www.themxgroup.com/capabilities/data-and-technology/)
*Service*
Use connected data and technology to reach overlooked audiences, personalize experiences, improve campaigns, and track marketing outcomes.
The MX Group’s data and technology services help B2B organizations build and optimize marketing technology stacks, use data to guide marketing activities, and create connected digital experiences. Services include data strategy and management, analytics and insights, responsible AI and automation, marketing technology selection and integration, digital experience optimization, and data-driven media planning and measurement. The team works with platforms spanning CRM, marketing and sales automation, content management, and digital experience to help align technology with business goals and improve marketing performance.

- **Marketing technology stack optimization** — Align And Optimize Marketing Technology
- **Data strategy and management** — Turn Data Sources Into Better Decisions
- **Data analytics and insights** — Make Data Actionable
- **Responsible AI and machine learning** — Apply AI To Marketing More Effectively
- **Marketing automation** — Streamline Marketing Operations
- **Digital experience design and optimization** — Create More Relevant Digital Experiences
- **Data-driven media planning and measurement** — Improve Media Decisions And Campaign Tracking

### [Media services](https://www.themxgroup.com/capabilities/media/)
*Service*
Reach buyers at meaningful moments with coordinated media that supports engagement, campaign performance, and efficient returns on spend.
The MX Group’s B2B media services connect buyers with brands across the customer lifecycle through coordinated online and offline channels. Services include paid media strategy, planning and buying; search engine marketing; direct mail and fulfillment; telemarketing; event activation; and campaign management. The team takes an audience-first, channel-agnostic approach, combining digital tactics with traditional approaches and using data, tracking, and measurement to evaluate performance and optimize campaigns.

- **Audience-first channel selection** — Reach Buyers Through Relevant Channels
- **Paid media strategy, planning and buying** — Plan And Buy Cross-Channel Media
- **Media measurement and optimization** — Measure And Optimize Campaign Performance
- **Integrated digital and traditional media** — Coordinate Digital And Traditional Media
- **Campaign management** — Manage Campaigns From Setup To Check-Ins
- **Data-informed media planning** — Use Data To Guide Media Spend
- **Search engine marketing** — Reach Searchers At Conversion Moments
- **Direct mail and fulfillment** — Deliver And Fulfill Audience Materials
- **B2B telemarketing** — Qualify High-Potential Leads Through Calling
- **Event activation** — Extend Impact Across Event Stages

### [Marketing measurement](https://www.themxgroup.com/capabilities/measurement/)
*Service*
Gain actionable visibility into marketing performance and returns to make informed campaign and budget decisions.
The MX Group’s B2B marketing measurement services integrate marketing systems and data to reveal buyer engagement and assess how marketing activity contributes to business and revenue outcomes. Services include measurement strategy, data capture and integration, analysis, reporting and dashboards, marketing mix modeling, multi-touch attribution, and customer lifetime value and return-on-investment analysis. The resulting insights help teams understand performance, align key performance indicators with business goals, and make informed decisions about current and future campaigns and marketing budgets.

- **Integrated marketing metrics** — Connect Marketing Data Sources
- **Marketing attribution and influence measurement** — Reveal Marketing's Business Impact
- **Action-oriented reporting and data analysis** — Turn Marketing Data Into Decisions
- **Marketing measurement strategy and analysis** — Align Measurement With Business Goals
- **Marketing data management** — Capture And Integrate Marketing Data
- **Marketing mix modeling** — Evaluate Channel And Campaign Effectiveness
- **Multi-touch attribution** — Trace Touchpoints That Drive Conversions
- **Customer lifetime value and ROI analysis** — Compare Acquisition Cost And Lifetime Value
- **Marketing automation measurement** — Track Leads And Marketing Performance

### [GlobalAgility](https://themxgroup.com)
*Service*
Help B2B brands deliver international marketing through tailored teams, local market expertise, and integrated capabilities across global regions.
GlobalAgility is an international B2B marketing proposition from The MX Group, Bray Leino, and five other independent agencies. It brings together more than 850 B2B specialists across seven agencies, with reach across North America, Latin America, Europe, and Asia-Pacific. Rather than using a fixed agency network, GlobalAgility builds bespoke teams around each client’s objectives and markets, working through one agency relationship and operating model. Its capabilities include strategy, creative, demand generation, media, content, events, and digital development, supporting global initiatives and technologies as well as localization of existing campaigns.
- Categories: Integrated Marketing Services (https://nowen.ai/category/integrated-marketing-services)

- **Bespoke international teams** — Assemble Teams Around Each Client Challenge
- **Integrated marketing capabilities** — Access Integrated International Marketing Services
- **International market reach** — Reach Markets Across Four Global Regions
- **Local campaign adaptation** — Adapt Campaigns To Local Markets
- **Single client relationship and operating model** — Coordinate Global Work Through One Relationship
- **Flexible senior expertise** — Match Senior Expertise To Evolving Needs

## Sources

- [The MX Group](https://themxgroup.com)
- [Brand services](https://www.themxgroup.com/capabilities/brand/)
- [Demand generation services](https://www.themxgroup.com/capabilities/demand/)
- [Engagement services](https://www.themxgroup.com/capabilities/engagement/)
- [Content marketing services](https://www.themxgroup.com/capabilities/content-marketing/)
- [Account-based marketing services](https://www.themxgroup.com/capabilities/abm/)
- [Digital experience services](https://www.themxgroup.com/capabilities/digital/)
- [Data and technology services](https://www.themxgroup.com/capabilities/data-and-technology/)
- [Media services](https://www.themxgroup.com/capabilities/media/)
- [Marketing measurement](https://www.themxgroup.com/capabilities/measurement/)