NowenSouthern Glazer's Wine and Spirits, LLC
UnclaimedNorth America's leading beverage alcohol distributor with a broad market network and a focus on distribution, sales leadership, and customer service.
Overview
Southern Glazer's Wine and Spirits, LLC is a leading beverage alcohol distributor and marketer in North America. It serves a broad spectrum of on- and off-premise customers—including restaurants, bars, hotels, and retailers—across a wide market network, providing distribution, sales support, and customer‑centric services. The company emphasizes community engagement, environmental stewardship, responsible business practices, and investment in talent and culture to drive growth and service excellence.
Mission statement
Guided by purpose, driven by values.
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What we offer
Proof
Streamline beverage alcohol ordering and access thousands of products anytime with Proof.
Pricing not published
shop.sgproof.com/Fleet Advertising
Utilize our fleet to amplify brand visibility and connect with consumers directly.
Pricing not published
www.southernglazers.com/become-a-supplier/fleet-advertisingTop Shelf PR
Elevate your brand with expert media strategies and targeted trade engagement.
Pricing not published
www.southernglazers.com/become-a-supplier/top-shelf-prMulticultural Insights
Facilitates impactful engagement with diverse demographic groups.
Pricing not published
Travel Retail Sales & Export Division
Delivers specialized brokerage services in travel retail and export markets, facilitating unique brand experiences.
Pricing not published
www.southernglazers.com/who-we-are/divisions/travel-retail-sales-and-export-divisionSG Ventures
Empowers innovation and growth through strategic ventures in the beverage alcohol industry.
Pricing not published
www.southernglazers.com/who-we-are/divisions/sg-venturesCraft Collection Luxury Spirits
Elevate your cocktail experience with luxury spirits from our curated collection.
Pricing not published
www.southernglazers.com/who-we-are/divisions/craft-collectionSignature Fine Wines & Spirits
Signature Fine Wines & Spirits offers a curated selection and tailored support for luxury wine and spirits brands.
Pricing not published
www.southernglazers.com/who-we-are/divisions/signature-wine-spiritsAnkaa
Optimize your logistics with Ankaa’s tailored services for wine and spirits suppliers.
Pricing not published
www.ankaaglobal.com/p/1Market segments
Market size by segment
Growth potential (CAGR)
Alcohol distribution and logistics
Capabilities for warehousing, transportation, third-party logistics, and regional brokerage to provide market access and on-time delivery for beverage alcohol suppliers and retail/hospitality partners.
Products: Ankaa, Travel Retail Sales & Export Division
Experiential marketing and brand activations
Design, production, and measurement of live brand experiences (activations, festivals, PR events) to drive audience engagement, perception, and business impact.
Products: Craft Collection Luxury Spirits, Top Shelf PR, Fleet Advertising, Multicultural Insights, Signature Fine Wines & Spirits
B2B eCommerce platforms
Platforms that connect brands and retailers to run wholesale storefronts, manage catalogs and channels, and facilitate retailer discovery and ordering.
Products: Proof
Corporate venturing and innovation partnerships
Services that connect brands with startups, evaluate venture opportunities, and integrate emerging technologies to accelerate innovation and business growth.
Products: SG Ventures
More information about our offering
Proof
Proof is Southern Glazer's online shopping tool for placing orders, discovering products, finding deals, making payments, and more. It is a free platform available to licensed buyers in the beverage alcohol industry.
Pricing not published
- Explore Wide SelectionBrowse a curated portfolio of beverage alcohol brands at your convenience.
- Increase Profit MarginsUtilize platform discounts to enhance your profitability.
- Order AnytimeEasily order beverages late at night or during your breaks.
- Gain Market InsightsAccess detailed insights to refine your business strategies.
- Order On-The-GoManage your orders from anywhere using mobile access.
- Save TimeEasily reorder your most-used products with custom lists.
- Streamline BillingEasily make payments and track invoices within the platform.
- App ConvenienceAccess all features of Proof effortlessly through the mobile app.
- Review Past OrdersEasily track and manage previous orders for better planning.
Fleet Advertising
Fleet Advertising turns our delivery fleet into powerful brand touchpoints, reaching consumers across key markets.
Pricing not published
- Transform Vehicles Into BillboardsUtilize our delivery vans, trucks, and trailers as mobile advertising platforms to enhance brand visibility on the road.
- Maximize Brand ReachLeverage our extensive distribution network to ensure your brand connects with a wide audience in diverse locations.
- Reduce Advertising CostsExperience advertising that is 97% more cost-effective than traditional media, providing extensive reach for minimal investment.
- Achieve Long-lasting ImpressionsEngage your target audience continuously, enhancing reach and recognition through consistent vehicle advertising.
- Select Advertising PlatformsSelect from vans, trucks, and trailers to match your advertising strategies and target audiences effectively.
Top Shelf PR
Top Shelf PR offers tailored public relations and trade engagement support to suppliers, helping brands reach trade and consumer audiences.
Pricing not published
- Maximize Brand ExposureActivate poised and strategic PR campaigns that enhance visibility and drive engagement.
- Amplify Supplier BrandsUtilize customized media relations strategies to boost brand visibility.
- Secure Media AttentionStrategically manage events to capture media interest and enhance brand presence.
- Align MessagingCraft messaging that resonates with target audiences and aligns with your brand objectives.
- Support CampaignsDevelop a content calendar that ensures effective and timely communication with your audience.
- Maximize CoverageOrganize press tours that connect your brand with key media representatives for increased visibility.
- Align PR EffortsWork closely with partners to ensure PR strategies align with distribution objectives.
- Engage Key Trade PartnersConduct thorough audits and develop strategies to strengthen relationships with trade partners.
- Strengthen Online PresenceEnhance your social media strategy to effectively engage with your audience.
- Enhance ScalabilityLeverage flexible PR solutions tailored to your partnership needs.
Multicultural Insights
Strategies that support meaningful connections across multicultural audiences.
Pricing not published
- Foster Connections Across CulturesUtilize targeted strategies to engage and resonate with diverse demographic groups, enhancing brand relationships and market reach.
Travel Retail Sales & Export Division
Travel Retail Sales & Export Division provides brokerage services through its WEBB Banks division in the Caribbean, Central and South America.
Pricing not published
- Facilitates Brand AccessibilityEnsures top premium brands are accessible in Central America, the Caribbean, and key travel retail locations.
- Expands Market ReachEnhances brand visibility and sales through well-established networks in diverse regional markets.
- Builds Strategic PartnershipsEstablishes strong ties with major retail and hospitality entities to enhance product distribution.
- Ensures Efficient OperationsStreamlines the logistical processes to maintain product quality and timely delivery.
- Mitigates Business RisksProvides cost-effective solutions for business operations while managing financial exposure.
SG Ventures
SG Ventures is the corporate growth, venture, and innovation arm of Southern Glazer's Wine & Spirits. We strive to optimize the core business, drive industry innovation, and stay ahead of the curve.
Pricing not published
- Fosters Cutting-Edge SolutionsSG Ventures is committed to fostering innovation, ensuring Southern Glazer's remains a leader in industry trends and developments.
- Enhances Core Business ValueBy driving projects that leverage core strengths, SG Ventures enhances the overall business value for customers and suppliers alike.
- Opens Collaboration DoorsBy welcoming partnerships, SG Ventures supports fresh ideas and growth outside traditional realms.
- Guided by Expert InsightsThe leadership team brings extensive industry experience to navigate and implement effective strategies.
Craft Collection Luxury Spirits
Craft Collection Luxury Spirits provides brand-centric customer experiences for cocktail-forward accounts and luxury spirits bottle shops.
Pricing not published
- Enhance Customer EngagementOur brand-centric approach fosters deeper connections, driving customer loyalty and maximizing market presence.
- Leverage Industry KnowledgeBenefit from a highly trained team that understands market dynamics and can optimize your brand strategy.
- Achieve Tailored Market StrategiesOur innovative solutions help you capture new opportunities while minimizing risks in an ever-evolving market.
Signature Fine Wines & Spirits
Signature Fine Wines & Spirits pairs a passion for fine wines and artisanal spirits with a personal approach to customer service.
Pricing not published
- Provides Unique OptionsOffers a diverse range of premium wines and artisanal spirits to meet the sophisticated tastes of customers.
- Enhances Customer ExperienceDedicated customer service ensures tailored experiences for clients, optimizing satisfaction and brand loyalty.
- Accelerates Brand GrowthHarnessing industry knowledge to elevate premium brands into influential market positions.
Ankaa
Ankaa is a wholly-owned subsidiary providing third-party logistics services to wine and spirits suppliers, ensuring tailored solutions to meet diverse market needs.
Pricing not published
- Streamline Your LogisticsAnkaa provides advanced logistics solutions designed specifically for the wine and spirits industry, enabling suppliers to optimize their supply chain operations efficiently.
- Maximize Delivery EfficiencyAnkaa's streamlined distribution centers offer precise inventory management and timely deliveries, ensuring a flexible response to market demands.
- Leverage Market InsightsAnkaa provides suppliers with strategic insights that enhance product positioning and operational decision-making through data-driven analytics.
- Promote Eco-Friendly LogisticsAnkaa prioritizes sustainability with initiatives that minimize environmental impact, including a SmartWay-certified fleet.
Sources
Methodology and sourcing behind the figures and links shown above.
Alcohol distribution and logistics
Primary estimate uses the GrowthMarketReports analysis for the wine & spirits distribution logistics segment (services: warehousing, transport, 3PL) which reports a 2025 market value and CAGR. Broader alcohol-distribution references in the results report much larger values (hundreds–1,200+ billion) that reflect total beverage sales or full distribution channel value, not specialized logistics services; their lower CAGRs (3.4–4.5%) provide context for alternate industry-wide growth rates.
- valued at USD 13.6 Billion in 2025 and projected to reach USD 23.4 Billion by 2034, a CAGR of 6.2%.
- market is valued at approximately USD 1,247 billion in 2024 and is anticipated to reach around USD 1,687 billion by 2033, reflecting a CAGR of 3.4%.
- the market stood at USD 324 billion in 2024 and is expected to climb to USD 460 billion by 2033, posting a strong CAGR of 4.5%.
Experiential marketing and brand activations
Estimate anchored to disclosed sponsorship spend and marketer budget allocations in the search results. Frontiers reports global sports sponsorship at $46B (2019) — a subset of experiential spend. Multiple industry sources in the results (Camfetti, Stova) show large and growing budget allocations to events/experiential (many marketers allocating 20%+ of marketing spend and a third of CMOs planning 21–50% allocation). Combining sponsorship ($46B) with broader event types (trade shows, festivals, agency production, staffing, activation tours, measurement platforms) and agency services suggests a global experiential & brand activation market on the order of ~USD 100B. Given post-pandemic recovery, stronger attribution and increasing budget share indicated in the sources, a mid-single-digit annual growth potential (~6.5% CAGR) is reasonable.
B2B eCommerce platforms
Derived from Fortune Business Insights' global ecommerce platform market (USD 11.55B in 2025) and its B2C/B2B split (B2C 58% → B2B ~42%), yielding ~USD 4.85B for B2B eCommerce platforms. Growth potential uses Fortune’s platform CAGR (20.49% from 2026–2034). Trade.gov B2B ecommerce size (USD 36T) and 14.5% CAGR provide broader transaction-volume context but represent total B2B commerce, not platform vendor revenue.
Corporate venturing and innovation partnerships
Used CVC funding as a proxy for the corporate venturing/innovation partnerships market: Corniche reports global CVC-backed funding of $65.9B (2024). MarketResearchFuture’s VC market size ($300.56B in 2024) and Bundl’s note that CVCs represent ~25% of VC activity support this scale. Wharton data showing widespread corporate adoption of venturing practices (CVC ~53% participation) supports continued strong growth. Combined sources indicate ~65.9B market size and ~20% growth potential (near VC/CVC growth rates cited).
- Southern Glazer's Wine and Spirits, LLC
- Proof
- Fleet Advertising
- Top Shelf PR
- Travel Retail Sales & Export Division
- SG Ventures
- Craft Collection Luxury Spirits
- Signature Fine Wines & Spirits
- Ankaa
- valued at USD 13.6 Billion in 2025 and projected to reach USD 23.4 Billion by 2034, a CAGR of 6.2%.
- market is valued at approximately USD 1,247 billion in 2024 and is anticipated to reach around USD 1,687 billion by 2033, reflecting a CAGR of 3.4%.
- the market stood at USD 324 billion in 2024 and is expected to climb to USD 460 billion by 2033, posting a strong CAGR of 4.5%.
- 55% of marketers allocate at least 20% of their marketing budget to events
- The global brand spending on sports sponsorships was $46 billion in 2019
- More than a third of CMOs plan to allocate between 21% to 50% of their budget to experiential marketing
- The global ecommerce platform market size was valued at USD 11.55 billion in 2025.
- The global B2B ecommerce market will grow at a 14.5% compound annual growth rate through 2026.
- Venture Capital Market was estimated at 300.56 USD Billion in 2024.
- Global CVC-backed funding reached $65.9B, a 20% YoY increase in 2024.
- CVCs account for almost a quarter of all VC investing.
- Corporate Venture Capital 53%
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