PRAYTELL STRATEGY, INC.

Crafts compelling narratives that engage audiences and build brand trust through strategic public relations.

Transform your brand's online presence with impactful digital marketing strategies.

Enhance brand visibility by leveraging targeted influencer partnerships for impactful marketing.

Craft earned-first campaigns that connect and convert.

Empowers brands with innovative strategies for navigating the AI-driven media landscape.

Capabilities to earn media coverage and manage corporate communications across channels, including media relations, crisis and issues management, thought leadership, seasonal storytelling, and community and CSR communications.

Products: Public Relations

Services to identify, contract, and manage creators, produce creator-led content, cultivate long-term creator partnerships, and run paid amplification with measurement and optimization.

Products: Influencer Marketing

Paid and organic social strategies and execution including audience targeting, digital advertising, community management and social listening, A/B testing, personalization, and data analytics and reporting.

Products: Digital Marketing

Brand strategy, campaign creative development and production, visual identity and tone of voice, and in-house content creation to drive attention and conversion.

Products: Creative Marketing

Future-focused lab capabilities that apply AI and experimental planning to surface insights, test emerging channels, and integrate PR, influencer, and creative approaches to shape brand perception.

Products: Swingset Studios

Public Relations

Public relations services delivering integrated communications planning and execution across channels to earn attention. Core capabilities include communications strategy, media relations, thought leadership, seasonal storytelling, newsjacking, corporate communications, crisis and issues management, corporate social responsibility, and community relations.

• Guide Messaging
  Ensures that all communications align with key objectives and audience needs, enhancing brand consistency and engagement.
• Secure Earned Media
  Builds relationships with journalists and influencers to generate positive media coverage and enhance brand visibility.
• Manage Crisis
  Protects brand reputation by effectively managing potential crises and addressing emerging issues in real time.
• Establish Authority
  Positions the brand as a leader in its industry by showcasing expertise and insights through various channels.
• Engage Audiences
  Creates relevant narratives that resonate with audiences during key times, maximizing engagement and relevance.
• Align Stories
  Captures timely opportunities by integrating client messaging with trending news, enhancing relevance and visibility.
• Foster Community
  Builds strong community ties through outreach programs that enhance brand reputation and local engagement.
• Streamline Communication
  Ensures cohesive communication strategies within the organization to convey a unified message and strengthen brand identity.
• Promote CSR Initiatives
  Highlights the brand’s commitment to social responsibility, building loyalty and trust among consumers and stakeholders.

Digital Marketing

Digital marketing services that blend paid and organic social, content creation, and data-driven campaigns to build brands online. Offerings include social media marketing, in-house content creation, campaign strategy and development, digital advertising, audience targeting, planning and execution, community management and social listening, A/B testing, and data analytics and reporting.

• Develop Comprehensive Campaigns
  Craft tailored campaign strategies that align with client goals and adapt to market trends for maximum outreach.
• Maximize Social Engagement
  Utilize both paid and organic social media strategies to enhance brand presence and foster interaction across various platforms.
• Reach Specific Demographics
  Employ targeted audience strategies to ensure that messages reach the most relevant demographics, increasing the chances of conversion.
• Measure Campaign Success
  Implement comprehensive analytics to measure campaign performance, providing insights that guide future strategies.
• Broaden Digital Reach
  Leverage digital advertising to reach wide audiences across various platforms, maximizing visibility and engagement.
• Optimize Campaign Effectiveness
  Utilize A/B testing methods to refine and enhance campaign strategies, ensuring maximum effectiveness and engagement.
• Enhance Brand Engagement
  Actively manage online communities and listen to social conversations to foster engagement and address customer concerns promptly.
• Create Engaging Content
  Develop compelling, original content tailored for digital channels, enhancing brand storytelling and engagement.
• Deliver Customized Interactions
  Implement AI-driven personalization techniques to create tailored experiences, enhancing audience connection and engagement.
• Ensure Effective Campaign Deployment
  Strategically plan and execute digital programs to ensure they effectively meet set objectives and target outcomes.
• Stay Ahead of the Curve
  Adopt cutting-edge strategies that leverage emerging technologies to keep digital marketing campaigns current and effective.

Influencer Marketing

Influencer marketing services that identify and contract creators, concept and produce content, run paid amplification (branded content and Spark Ads), and measure and optimize performance.

• Unlock Authentic Relationships
  Build genuine connections with your audience through carefully selected influencers who resonate with your brand values.
• Deliver Engaging Content
  Develop unique content that captivates audiences and amplifies brand messaging, tailored for specific campaigns.
• Maximize Reach
  Utilize targeted ads to ensure influencer content reaches a wider audience, enhancing visibility and engagement.
• Enhance Campaign Effectiveness
  Continuously track and analyze campaign metrics to improve performance and achieve desired results effectively.
• Foster Brand Loyalty
  Build lasting partnerships that promote ongoing consumer trust and loyalty towards your brand through consistent collaboration.

Creative Marketing

Creative marketing services that combine data, empathy, and strategy to craft earned-first campaigns that connect and convert. Offerings include campaign strategy and development, brand campaign creative execution and production, and brand visual identity and tone of voice.

• Deliver Compelling Campaigns
  Execute innovative brand campaigns that resonate with audiences and drive results.
• Develop Result-Driven Strategies
  Utilize data-driven insights to plan and execute successful marketing campaigns.
• Establish A Unique Brand Voice
  Create a distinctive visual identity and consistent tone of voice that captures your brand's essence.
• Achieve Organic Reach
  Craft campaigns that leverage cultural insights to gain authentic media exposure.
• Utilize Analytics for Improvement
  Leverage data and analytics for informed decision-making to enhance campaign effectiveness.

Swingset Studios

Swingset Studios is Praytell's innovation lab and creative playground. It equips brands with tools, data and expertise to answer the big questions around brand influence, visibility and shaping consumer perceptions in the age of AI and decentralized media. The studio integrates Praytell’s core services—public relations, influencer marketing, and creative marketing—with a future-focused approach to campaign planning and actionable insights.

• Enhances Brand Perception
  Utilizes advanced AI tools to analyze and shape consumer perception, allowing brands to remain relevant in an evolving digital landscape.
• Fosters Brand Creativity
  Encourages experimentation and creativity, enabling brands to develop innovative ideas that resonate with consumers.
• Provides Actionable Insights
  Delivers clear guidance for effective campaign strategies, ensuring brands are prepared for future trends and consumer behavior shifts.
• Streamlines Service Delivery
  Combines multiple marketing disciplines into one cohesive strategy, simplifying processes and enhancing overall campaign effectiveness.