# Southern Glazer's Wine and Spirits, LLC
*Also known as Southern Glazer's*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Website: https://www.southernglazers.com
- AI agent profile: https://nowen.ai/agents/southernglazers-com
- Updated: 2026-10-01
- Read by AI assistants from: Anthropic, Perplexity

> North America's leading beverage alcohol distributor with a broad market network and a focus on distribution, sales leadership, and customer service.

Southern Glazer's Wine and Spirits, LLC is a leading beverage alcohol distributor and marketer in North America. It serves a broad spectrum of on- and off-premise customers—including restaurants, bars, hotels, and retailers—across a wide market network, providing distribution, sales support, and customer‑centric services. The company emphasizes community engagement, environmental stewardship, responsible business practices, and investment in talent and culture to drive growth and service excellence.

**Mission:** Guided by purpose, driven by values.

## Products & Services

### [Proof](https://shop.sgproof.com/)
*Platform*
Streamline beverage alcohol ordering and access thousands of products anytime with Proof.
Proof is Southern Glazer's online shopping tool for placing orders, discovering products, finding deals, making payments, and more. It is a free platform available to licensed buyers in the beverage alcohol industry.
- Pricing: Pricing not published

- **Access Thousands of Products** — Explore Wide Selection
- **Deals and Discounts** — Increase Profit Margins
- **24/7 Ordering** — Order Anytime
- **Product Information and Insights** — Gain Market Insights
- **Mobile Access** — Order On-The-Go
- **Personalized Lists** — Save Time
- **Payments and Invoices** — Streamline Billing
- **Mobile App** — App Convenience
- **Order Historical Access** — Review Past Orders

### [Fleet Advertising](https://www.southernglazers.com/become-a-supplier/fleet-advertising)
*Service*
Utilize our fleet to amplify brand visibility and connect with consumers directly.
Fleet Advertising turns our delivery fleet into powerful brand touchpoints, reaching consumers across key markets.
- Pricing: Pricing not published

- **Fleet branding opportunities** — Transform Vehicles Into Billboards
- **Cross-market exposure** — Maximize Brand Reach
- **Cost-effective advertising** — Reduce Advertising Costs
- **Ongoing Presence** — Achieve Long-lasting Impressions
- **Vehicle Variety** — Select Advertising Platforms

### [Top Shelf PR](https://www.southernglazers.com/become-a-supplier/top-shelf-pr)
*Service*
Elevate your brand with expert media strategies and targeted trade engagement.
Top Shelf PR offers tailored public relations and trade engagement support to suppliers, helping brands reach trade and consumer audiences.
- Pricing: Pricing not published

- **Comprehensive PR campaigns** — Maximize Brand Exposure
- **Tailored media relations** — Amplify Supplier Brands
- **Event PR support** — Secure Media Attention
- **Messaging strategy** — Align Messaging
- **Content planning** — Support Campaigns
- **Press tour management** — Maximize Coverage
- **Strategic collaboration** — Align PR Efforts
- **Trade audit and strategy** — Engage Key Trade Partners
- **Social media audit and strategy** — Strengthen Online Presence
- **Value-driven flexibility** — Enhance Scalability

### Multicultural Insights
*Service*
Facilitates impactful engagement with diverse demographic groups.
Strategies that support meaningful connections across multicultural audiences.
- Pricing: Pricing not published

- **Meaningful Connections** — Foster Connections Across Cultures

### [Travel Retail Sales & Export Division](https://www.southernglazers.com/who-we-are/divisions/travel-retail-sales-and-export-division)
*Service*
Delivers specialized brokerage services in travel retail and export markets, facilitating unique brand experiences.
Travel Retail Sales & Export Division provides brokerage services through its WEBB Banks division in the Caribbean, Central and South America.
- Pricing: Pricing not published

- **Brokerage Services for Travel Retail** — Facilitates Brand Accessibility
- **Regional Market Coverage** — Expands Market Reach
- **Key Account Management** — Builds Strategic Partnerships
- **Logistics Management** — Ensures Efficient Operations
- **Risk Management** — Mitigates Business Risks

### [SG Ventures](https://www.southernglazers.com/who-we-are/divisions/sg-ventures)
*Service*
Empowers innovation and growth through strategic ventures in the beverage alcohol industry.
SG Ventures is the corporate growth, venture, and innovation arm of Southern Glazer's Wine & Spirits. We strive to optimize the core business, drive industry innovation, and stay ahead of the curve.
- Pricing: Pricing not published

- **Industry Innovation** — Fosters Cutting-Edge Solutions
- **Corporate Growth Initiatives** — Enhances Core Business Value
- **Collaborative Partnerships** — Opens Collaboration Doors
- **Experienced Leadership Team** — Guided by Expert Insights

### [Craft Collection Luxury Spirits](https://www.southernglazers.com/who-we-are/divisions/craft-collection)
*Service*
Elevate your cocktail experience with luxury spirits from our curated collection.
Craft Collection Luxury Spirits provides brand-centric customer experiences for cocktail-forward accounts and luxury spirits bottle shops.
- Pricing: Pricing not published

- **Brand-centric experiences** — Enhance Customer Engagement
- **Expertise in Craft Spirits** — Leverage Industry Knowledge
- **Innovative Solutions** — Achieve Tailored Market Strategies

### [Signature Fine Wines & Spirits](https://www.southernglazers.com/who-we-are/divisions/signature-wine-spirits)
*Service*
Signature Fine Wines & Spirits offers a curated selection and tailored support for luxury wine and spirits brands.
Signature Fine Wines & Spirits pairs a passion for fine wines and artisanal spirits with a personal approach to customer service.
- Pricing: Pricing not published

- **Curated Portfolio** — Provides Unique Options
- **Personalized Service** — Enhances Customer Experience
- **Expertise in Brand Development** — Accelerates Brand Growth

### [Ankaa](https://www.ankaaglobal.com/p/1)
*Service*
Optimize your logistics with Ankaa’s tailored services for wine and spirits suppliers.
Ankaa is a wholly-owned subsidiary providing third-party logistics services to wine and spirits suppliers, ensuring tailored solutions to meet diverse market needs.
- Pricing: Pricing not published

- **Third-party logistics** — Streamline Your Logistics
- **Centralized Network** — Maximize Delivery Efficiency
- **Advanced Analytics** — Leverage Market Insights
- **Sustainability Practices** — Promote Eco-Friendly Logistics

## Market Segments

- **Alcohol distribution and logistics** (market size $13.6B, CAGR 6.2%): Capabilities for warehousing, transportation, third-party logistics, and regional brokerage to provide market access and on-time delivery for beverage alcohol suppliers and retail/hospitality partners.
  - Products: Ankaa, Travel Retail Sales & Export Division
- **Experiential marketing and brand activations** (market size $100.0B, CAGR 6.5%): Design, production, and measurement of live brand experiences (activations, festivals, PR events) to drive audience engagement, perception, and business impact.
  - Products: Craft Collection Luxury Spirits, Top Shelf PR, Fleet Advertising, Multicultural Insights, Signature Fine Wines & Spirits
- **B2B eCommerce platforms** (market size $4.8B, CAGR 20.49%): Platforms that connect brands and retailers to run wholesale storefronts, manage catalogs and channels, and facilitate retailer discovery and ordering.
  - Products: Proof
- **Corporate venturing and innovation partnerships** (market size $65.9B, CAGR 20.1%): Services that connect brands with startups, evaluate venture opportunities, and integrate emerging technologies to accelerate innovation and business growth.
  - Products: SG Ventures

## Sources

- [Southern Glazer's Wine and Spirits, LLC](https://www.southernglazers.com)
- [Proof](https://shop.sgproof.com/)
- [Fleet Advertising](https://www.southernglazers.com/become-a-supplier/fleet-advertising)
- [Top Shelf PR](https://www.southernglazers.com/become-a-supplier/top-shelf-pr)
- [Travel Retail Sales & Export Division](https://www.southernglazers.com/who-we-are/divisions/travel-retail-sales-and-export-division)
- [SG Ventures](https://www.southernglazers.com/who-we-are/divisions/sg-ventures)
- [Craft Collection Luxury Spirits](https://www.southernglazers.com/who-we-are/divisions/craft-collection)
- [Signature Fine Wines & Spirits](https://www.southernglazers.com/who-we-are/divisions/signature-wine-spirits)
- [Ankaa](https://www.ankaaglobal.com/p/1)
- [valued at USD 13.6 Billion in 2025 and projected to reach USD 23.4 Billion by 2034, a CAGR of 6.2%.](https://growthmarketreports.com/report/wine-and-spirits-distribution-logistics-market)
- [market is valued at approximately USD 1,247 billion in 2024 and is anticipated to reach around USD 1,687 billion by 2033, reflecting a CAGR of 3.4%.](https://datahorizzonresearch.com/alcohol-distribution-market-52839)
- [the market stood at USD 324 billion in 2024 and is expected to climb to USD 460 billion by 2033, posting a strong CAGR of 4.5%.](https://www.linkedin.com/pulse/alcohol-distribution-market-trends-forecast-application-sheec/)
- [55% of marketers allocate at least 20% of their marketing budget to events](https://camfetti.com/en/blog/experiential-marketing-statistics)
- [The global brand spending on sports sponsorships was $46 billion in 2019](https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.677137/pdf)
- [More than a third of CMOs plan to allocate between 21% to 50% of their budget to experiential marketing](https://stova.io/experiential-marketing-examples/)
- [The global ecommerce platform market size was valued at USD 11.55 billion in 2025.](https://www.fortunebusinessinsights.com/ecommerce-platform-market-111994)
- [The global B2B ecommerce market will grow at a 14.5% compound annual growth rate through 2026.](https://www.trade.gov/ecommerce-sales-size-forecast)
- [Venture Capital Market was estimated at 300.56 USD Billion in 2024.](https://www.marketresearchfuture.com/reports/venture-capital-market-24699)
- [Global CVC-backed funding reached $65.9B, a 20% YoY increase in 2024.](https://cornichegrowthadvisors.com/how-corporate-venture-capital-is-reshaping-innovation/)
- [CVCs account for almost a quarter of all VC investing.](https://www.bundl.com/articles/corporate-venture-capital-unlock-innovation-and-growth-in-an-uncertain-climate)
- [Corporate Venture Capital 53%](https://knowledge.wharton.upenn.edu/special-report/corporate-venturing-report/)