pharosIQ

Helps go-to-market teams spot emerging demand, understand buyer research across accounts and buying groups, and act on observed buyer behavior.

Equips go-to-market and AI systems with structured buyer intelligence to identify in-market accounts, understand buying activity, and guide timely decisions.

Reaches actively researching B2B buyers with intelligence-driven audiences, improving targeting precision and aligning media investment with real buying behavior.

Reaches actively researching B2B buyers with relevant content to generate higher-quality leads and more predictable pipeline.

Reaches active B2B decision-makers with relevant direct mail that stands out, generates qualified meetings, and helps accelerate pipeline.

Engages in-market buying teams across digital and physical channels to move buyer interest toward qualified opportunities and more predictable pipeline.

Engages in-market buyers and buying groups with relevant, intelligence-led advertising that turns interactions into measurable pipeline.

Focuses sales efforts on actively engaged buyers and delivers qualified, sales-ready opportunities that can move pipeline forward.

Helps channel teams reach in-market buying groups with coordinated partner campaigns and turn buyer engagement into measurable pipeline.

Converts partner-generated demand into qualified meetings and measurable channel pipeline with dedicated SDR teams guided by real buyer intelligence.

Helps channel teams improve partner execution, use MDF more effectively, and turn buyer engagement into visible pipeline and more predictable channel revenue.

atlasIQ Intelligence

atlasIQ Intelligence is pharosIQ’s proprietary buyer intelligence offering, built on observed first-party engagement across its B2B ecosystem. It structures behavioral data into actionable insights about accounts, contacts, buying groups, research topics, and how purchasing decisions are developing. AI-driven modeling and continuous validation help teams understand genuine buyer activity and identify emerging demand. The structured intelligence can be delivered into existing revenue systems, workflows, and AI initiatives. atlasIQ Intelligence Assets and Job Title Expansion are listed as atlasIQ Intelligence offerings or data products; the available information does not detail their specific scope or functionality.

• Ground Decisions In Observed Buyer Behavior
  Teams can base targeting and go-to-market decisions on observed engagement and validated behavioral evidence rather than static assumptions or inferred intent.
• Identify Active Accounts And Contacts
  Teams can see which accounts and individuals are showing relevant activity, helping them prioritize outreach and understand who may be involved in emerging demand.
• Map Stakeholders In Emerging Buying Groups
  Teams can move beyond an account-only view to understand the stakeholders involved in research and decision-making, supporting more coordinated engagement.
• Spot Developing Demand And Buying Activity
  Teams can identify emerging opportunities and monitor buyer activity as it develops, understanding how decisions are progressing before activity becomes visible through conventional conversion signals.
• Understand Buyer Research And Priorities
  Teams can use research and topic context to understand what matters to buyers and make outreach and campaign decisions more relevant to their interests.
• Refresh Intelligence As Buyer Behavior Evolves
  Continuously updated, contextual intelligence helps teams work with current buyer activity and gives AI systems and revenue workflows structured evidence for decision-making.
• Integrate Intelligence Into Existing Systems
  Organizations can bring buyer intelligence into their existing technology and workflows to support enrichment, scoring, prioritization, activation, and AI-driven decision-making.

atlasIQ Intelligence Data-as-a-Service

atlasIQ Intelligence Data-as-a-Service delivers structured, first-party buyer intelligence for integration into existing go-to-market systems, workflows, and AI initiatives. Built from observed behavior across engagement sources, the data can include account, persona, contact, buying group, topic, journey-stage, and content-engagement insights, depending on the selected tier. Organizations can access the data through a REST API, scheduled flat files, or direct cloud storage delivery, with options for custom cadence, field selection, and volume.

• Use Observed Buyer Behavior
  Work from structured data based on real engagement across channels and interactions, rather than relying solely on static or inferred signals.
• Select The Right Data Depth
  Choose intelligence coverage suited to the use case, from account-level topic signals through persona, contact, and content-consumption detail.
• Understand Buyer Activity
  See what buyers are researching, who is engaged, how buying groups are forming, and—at applicable tiers—where activity sits in the journey.
• Choose Your Data Delivery
  Pull data on demand, receive scheduled files, or deliver data directly to cloud storage using a method suited to existing infrastructure.
• Enrich Existing GTM Systems
  Bring buyer signals into existing platforms and workflows, including CRM enrichment, lead-list amplification, account prioritization, and advertising activation.
• Power Data-Driven AI Workflows
  Supply AI systems and workflows with structured behavioral signals to support prioritization, decisioning, and automated actions.
• Retrieve Filtered Data On Demand
  Request signals, account data, and contact data when needed, and filter results using supported domains, topics, date ranges, and tiers.
• Embed Intelligence In Your Platform
  License and integrate atlasIQ data into a platform, product, or data offering, including through API or OEM options where available.
• Tailor Data To Your Use Case
  Define delivery cadence, selected fields, and data volume around the organization's approved use case.

atlasIQ Intelligence B2B Audience Activation

atlasIQ Intelligence B2B Audience Activation enables organizations to license audience segments built from atlasIQ’s deterministic first-party engagement intelligence and activate them in their existing media buying environments. Teams can create audiences around target accounts, industries, buying groups, solutions, technologies, and market priorities, then deploy them through DSPs using private marketplace access and Deal IDs. The offering includes privacy-safe identity resolution, transparent deal-level inventory visibility, and flexible audience packages tailored to program needs.

Category: Digital Advertising Services

• Target Buyers Showing Real Engagement
  Use audiences informed by observable research and engagement behavior rather than relying solely on inferred intent or modeled audience data.
• Activate Audiences Directly In Your DSP
  Deploy intelligence-driven audience segments in supported DSPs through private marketplace deals, without changing established media buying environments.
• Build Audiences Around Your Priorities
  Shape audience segments around the accounts, markets, topics, and buying groups relevant to campaign objectives.
• Reach Full Buying Committees
  Engage stakeholders across a buying group and prioritize accounts demonstrating relevant buying behavior.
• Match Audiences In Cookieless Environments
  Use privacy-safe identity resolution to support audience matching in cookieless environments.
• Review Deal-Level Delivery And Pricing
  See audience composition, performance, and delivery at the deal level, with pricing structured around program requirements.
• Buy Against Pre-Qualified Impressions
  Pair intelligence-driven audiences with premium curated inventory. pharosIQ reports an average 22% lower CPA than traditional media buying.
• Keep Control Of Existing Media Workflows
  Use audience intelligence within existing media environments and workflows, retaining control over campaign planning, execution, and optimization.
• Filter And Suppress Audiences
  Apply custom criteria and exclude specified customers, opportunities, or non-ideal accounts from audience targeting.
• Reduce Supply Path Hops And Fees
  Use direct private marketplace access with fewer hops and lower technology fees.

IQsyndicate

IQsyndicate is pharosIQ’s intelligence-driven B2B content syndication service, powered by atlasIQ. It identifies accounts and contacts actively researching relevant solutions, then delivers tailored content when engagement is meaningful. Prospects engage with content across pharosIQ’s first-party ecosystem before leads are quality-checked and delivered. Campaigns include end-to-end execution and continuous optimization, with visibility into buyer interest, buying stage, account activity, decision-makers, and buying group dynamics.

• Target Actively Researching Buyers
  Focus content syndication on accounts and contacts showing active research behavior, helping campaigns reach buyers when their interest is developing.
• Validate Engagement Before Lead Delivery
  Prioritize leads that reflect genuine interest and observed engagement, giving sales teams more confidence in the prospects they receive.
• Reveal Buyer Interest And Context
  Understand buyer interests, research activity, buying stage, and stakeholder participation to make content engagement more relevant and support coordinated follow-up.
• Deliver Quality-Checked Leads
  Receive leads after quality checks, with ongoing campaign optimization focused on improving lead quality and conversion.
• Match Content To Buyer Needs
  Distribute a broad range of B2B content formats aligned to the audience, buying stage, and campaign objective, so content reflects what buyers are actively exploring.
• Manage And Optimize Campaigns
  Support campaigns from execution through ongoing optimization, using observed engagement to refine performance over time.
• Measure Engagement And Pipeline Impact
  Assess how content influences buyer behavior and pipeline through insights into engagement quality, account activity, buying group participation, content performance, lead conversion, and pipeline contribution.
• Guide Targeting With Real Engagement
  Use modeling informed by observed engagement to support campaign targeting and buyer selection.

IQdirect

IQdirect is pharosIQ’s intelligence-driven direct mail service for B2B organizations. Powered by atlasIQ, it uses observed buyer engagement to identify decision-makers actively researching, evaluating, or considering solutions, then delivers personalized direct-to-desk campaigns. Campaigns can be tailored by account, persona, industry, and buying stage and used for programs such as ABM, events, executive gifting, and buying-group engagement. pharosIQ manages campaign creative, production, delivery, and ongoing optimization. Buyers can respond through tailored digital experiences, with meetings qualified, confirmed, and scheduled before handoff.

• Reach Active Decision-Makers
  Focus direct mail on decision-makers whose observable research activity indicates relevant interest, helping teams make outreach more timely and relevant.
• Personalize Buyer Outreach
  Shape physical campaign experiences for the intended audience and buying context, supporting relevant outreach across a range of B2B campaign objectives.
• Manage Campaigns End To End
  Coordinate creative development, production, delivery, and ongoing optimization through a single direct mail campaign service.
• Deliver Qualified Scheduled Meetings
  Move interested buyers from direct mail response to qualified, confirmed, and scheduled conversations ready for sales follow-up.
• Stand Out From Digital Noise
  Use tangible, high-impact outreach to capture attention in markets where buyers encounter saturated digital channels.
• Engage The Full Buying Group
  Reach multiple stakeholders involved in a purchasing decision rather than limiting outreach to one contact, supporting engagement across the evaluation process.
• Adapt Campaigns To Buyer Needs
  Apply direct mail to different campaign objectives and tailor outreach to the relevant account, audience, industry, and stage of the buying process.

IQconnect

IQconnect is a full-funnel B2B campaign service powered by atlasIQ Intelligence. It identifies and prioritizes buying teams actively researching solutions, then engages them through coordinated content syndication and direct-to-desk outreach. Campaigns connect digital and physical touchpoints, with audience building, delivery, performance insights, and ongoing optimization. Campaigns can be tailored to audience segments, including by industry, job role, or buying stage. pharosIQ supports campaign planning and execution, and provides lead insights such as contact information and position in the sales cycle to help customers follow up on engagement.

• Prioritize Active Buying Teams
  Focus campaign efforts on accounts and buying teams showing real research activity, rather than relying on static data or assumptions.
• Reach Buyers Across Channels
  Combine digital content engagement with direct-to-desk outreach in one campaign to connect with buyers through multiple types of touchpoints.
• Coordinate Connected Touchpoints
  Build a coherent buyer experience in which interactions across channels are coordinated and informed by earlier engagement.
• Manage And Optimize Campaigns
  Receive support across campaign setup and delivery, with ongoing optimization informed by buyer engagement.
• Tailor Campaigns To Buyer Segments
  Make campaign experiences more relevant by adapting content and outreach to audience segments and their industry, role, or stage in the buying process.
• Qualify Leads For Sales Follow-Up
  Use qualifying responses and lead details to understand buyer interest and sales-cycle position, helping teams determine relevant next steps.
• Measure Engagement And Pipeline Impact
  Assess engagement, lead quality, conversion, and pipeline contribution across the campaign's digital and physical channels.

IQengage

IQengage is pharosIQ’s intelligence-powered programmatic advertising solution for B2B organizations. Powered by atlasIQ Intelligence, it identifies in-market accounts and the stakeholders involved in buying decisions using observed buyer engagement. Campaigns activate across display, native, video, CTV, audio, and conversational formats, with messaging aligned to buyer interests and buying stages. Interactive ad experiences let buyers explore relevant paths and share real-time signals through their responses. Engagement data feeds ongoing refinement of targeting, messaging, and pacing, while performance measurement extends beyond impressions and clicks to include interactions and downstream conversion.

Category: Digital Advertising Services

• Reach Buyers Showing Real Engagement
  Focus advertising on accounts and buyers demonstrating active research behavior, rather than relying on static lists, broad audience segments, or inferred intent.
• Engage The Full Buying Group
  Extend campaign reach across the decision-making group and deliver consistent messaging to the stakeholders involved in a purchase.
• Turn Attention Into Active Engagement
  Replace passive ad exposure with interactive experiences that invite buyers to explore, respond, and indicate what matters to them.
• Refine Campaigns While They Run
  Apply engagement feedback to adjust targeting, messaging, and pacing during live campaigns and improve results as interactions accumulate.
• Activate Across Multiple Media Channels
  Coordinate advertising across digital formats to create consistent interactions with buyers rather than relying on a single channel.
• Align Ads With Buying Stages
  Deliver messaging and conversion pathways suited to buyers’ stages, helping guide them through a coordinated journey.
• Target Without Third-Party Cookies
  Activate buyer intelligence through first-party, privacy-conscious targeting approaches, including IP-based targeting, without relying on third-party data or cookies.
• Measure Beyond Impressions And Clicks
  Assess advertising through buyer interactions and downstream conversion metrics, including pipeline impact, for a broader view of campaign performance.
• Retarget Based On Real Interactions
  Use observed engagement to inform follow-up advertising and keep messages relevant to buyers’ activity.

IQconvert

IQconvert is a sales development service powered by atlasIQ Intelligence. Experienced SDRs use observed buyer engagement to identify and prioritize active buyers, then conduct relevant outreach informed by their research and buyer context. Conversations are qualified by role, needs, and readiness, with sales-ready opportunities, detailed call notes, and BANT qualification delivered directly to the customer’s team. The service is tailored to the customer’s offering, messaging, and ideal customer profile, and includes global outreach across regions and languages, campaign reporting, and optimization insights.

• Prioritize In-Market Buyers
  Focus outreach on accounts and contacts actively researching solutions, using real engagement to help determine who to contact and when.
• Deliver Qualified Sales Opportunities
  Give sales teams sales-ready opportunities with detailed call notes and BANT qualification, along with insight into buyer needs, priorities, and existing setup.
• Guide Relevant Buyer Conversations
  Shape conversations around what buyers are actively exploring and the customer’s offering, supporting more relevant engagement from the start.
• Extend Your Sales Team
  Work with SDRs and dedicated support who coordinate with your team and tailor outreach to your offering, target audience, messaging, and sales objectives.
• Reach Buyers Across Regions
  Use experienced SDRs to conduct outreach across regions and languages.
• Launch And Optimize Campaigns
  Receive regular reporting and optimization insights, with lead deliveries starting as soon as one week after launch.

Channel Marketing Lead Generation

Channel Marketing Lead Generation uses atlasIQ first-party engagement intelligence to identify in-market buyers and activate coordinated, full-funnel demand across partner ecosystems. Campaigns connect content syndication, direct mail, and paid media to reach buying groups across target accounts and turn engagement into pipeline. Programs can be tailored to individual partners, partner groups, regions, industries, technologies, and solution areas, with performance visibility spanning campaign engagement, account activity, audience reach, buying group engagement, and pipeline contribution.

Category: Lead Generation Services

• Reach Buyers Actively Researching Solutions
  Focuses channel campaigns on buyers showing real engagement and active research, helping partners reach relevant accounts and buying groups rather than low-intent audiences.
• Coordinate Demand Across Multiple Channels
  Combines digital content, physical outreach, and paid media so campaign tactics work together to engage buyers and drive pipeline rather than operate as disconnected activities.
• Engage Buying Groups Across Target Accounts
  Extends campaign engagement to multiple stakeholders within in-market accounts, supporting broader influence across the decision-making group.
• Turn Buyer Engagement Into Pipeline
  Connects channel campaign engagement with pipeline outcomes, helping teams focus programs on buyer activity and measurable contribution rather than activity alone.
• Tailor Campaigns To Partner Markets
  Aligns channel investments with specific partners and strategic growth initiatives while supporting consistent campaign execution across different markets and solution areas.
• Track Engagement And Pipeline Contribution
  Shows how audiences and accounts engage with campaigns and how that activity contributes to pipeline, helping organizations assess channel investment beyond lead counts.
• Apply Deep Expertise Across Partner Networks
  Draws on stated experience with global partner networks, MDF, and channel performance to support channel programs and their execution.

Channel Marketing Sales Development

A dedicated SDR-as-a-Service solution for technology vendors and partner-led go-to-market programs. Powered by atlasIQ Intelligence, its SDR teams identify buyers actively researching solutions, use buyer-level context to guide relevant outreach, and work as an extension of your organization and partner ecosystem. They follow up on partner-generated demand, qualify and quality-check opportunities before handoff, and help progress them into measurable channel pipeline.

• Prioritize Buyers Showing Real Demand
  Focus SDR outreach on in-market buyers identified through active research and engagement, rather than cold prospects or static contact lists.
• Progress Partner Demand Into Pipeline
  Keep partner-generated demand moving with consistent follow-up and buyer engagement, helping convert opportunities into qualified meetings and channel pipeline.
• Start More Relevant Buyer Conversations
  Equip SDRs with insight into buyer roles, priorities, and activity so conversations reflect what buyers are researching and are aligned with the customer’s messaging.
• Extend SDR Execution Across Partners
  Add dedicated sales development support within partner-led go-to-market programs to ensure partner-generated demand receives consistent follow-up and engagement.
• Deliver Qualified Sales-Ready Opportunities
  Give sales teams opportunities that have been validated before handoff, with call notes, BANT qualification, and insight into buyer needs and priorities.
• Scale Outreach Across Regions
  Support partner-led sales development with experienced SDR teams delivering outreach across regions and languages.

Channel Marketing Enablement

Channel Marketing Enablement helps technology vendors structure, support, and optimize partner activity to improve execution, MDF effectiveness, and partner-driven pipeline. Powered by atlasIQ, it uses first-party buyer engagement, partner activity, and pipeline progression data. Services include Lead Navigator for lead follow-up, qualification, deal registration, and opportunity visibility; hands-on White Glove Enablement for partner adoption and campaign execution; and a Partner Storefront for accessing approved MDF activities, programs, and workflows. Continuous support and feedback help partners progress leads, improve conversion, and connect channel activity with measurable pipeline and revenue outcomes.

• Focus Partner Efforts On Real Demand
  Use observed buyer engagement and partner activity to understand where demand is forming and guide channel execution with intelligence rather than assumptions.
• Improve Consistency Across Partner Programs
  Give partners clear workflows and expectations, with active support for campaign execution and follow-up, so programs are carried out more consistently.
• Keep Partner Leads Moving Forward
  Support lead follow-up and qualification, improve opportunity visibility, and track pipeline progression to help prevent partner-generated leads from stalling after handoff.
• Guide Partners Through Program Execution
  Provide hands-on partner assistance with adoption, campaign execution, and program guidance to reduce operational friction and help initiatives translate into measurable outcomes.
• Simplify Access To Approved Programs
  Give partners a centralized place to access approved marketing activities and execution workflows, making onboarding and program participation easier to manage.
• Connect MDF Investments To Outcomes
  Support adoption and execution of approved MDF activities, and improve accountability for how investments contribute to pipeline rather than simply fund activity.
• Track Partner Activity And Pipeline
  See partner and account activity alongside pipeline progression to understand execution effectiveness and make channel contribution more visible and revenue-linked.
• Improve Execution With Continuous Feedback
  Use ongoing feedback on execution and outcomes to refine programs, improve conversion, and strengthen partner effectiveness over time.