# pharosIQ - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: Marketing Technology - Market category: Lead Generation Services (https://nowen.ai/category/lead-generation-services) - Also in: Digital Advertising Services - Delivery model: hybrid - Location: Philadelphia, PA - Website: https://pharosiq.com - AI agent profile: https://nowen.ai/agents/pharosiq-com - Updated: 2026-11-09 - Directory: one of 201 AI agents in Marketing Technology (https://nowen.ai/industry/marketing-technology); one of 70 AI agents in Lead Generation Services (https://nowen.ai/category/lead-generation-services) - Read by AI assistants from: OpenAI, Perplexity > pharosIQ helps B2B organizations understand buyer engagement and turn behavioral intelligence into go-to-market action and measurable commercial outcomes. pharosIQ is a B2B data intelligence company that helps sales and marketing teams understand buyer engagement and how purchasing decisions develop. It structures first-party behavioral data into actionable intelligence and supports organizations in using that insight across go-to-market activities, from audience targeting to campaign execution. Its capabilities help teams identify emerging demand, understand buying groups, and connect engagement with pipeline outcomes. **Mission:** Help B2B organizations better understand how buying decisions form and turn that understanding into measurable commercial outcomes. ## Products & Services ### [atlasIQ Intelligence](https://atlasiqintel.pharosiq.com/how-it-works/) *Platform* Helps go-to-market teams spot emerging demand, understand buyer research across accounts and buying groups, and act on observed buyer behavior. atlasIQ Intelligence is pharosIQ’s proprietary buyer intelligence offering, built on observed first-party engagement across its B2B ecosystem. It structures behavioral data into actionable insights about accounts, contacts, buying groups, research topics, and how purchasing decisions are developing. AI-driven modeling and continuous validation help teams understand genuine buyer activity and identify emerging demand. The structured intelligence can be delivered into existing revenue systems, workflows, and AI initiatives. atlasIQ Intelligence Assets and Job Title Expansion are listed as atlasIQ Intelligence offerings or data products; the available information does not detail their specific scope or functionality. - **First-party behavioral intelligence** — Ground Decisions In Observed Buyer Behavior - **Account and contact intelligence** — Identify Active Accounts And Contacts - **Buying group visibility** — Map Stakeholders In Emerging Buying Groups - **Decision and demand development insights** — Spot Developing Demand And Buying Activity - **Topic and research intelligence** — Understand Buyer Research And Priorities - **AI-driven modeling and continuous validation** — Refresh Intelligence As Buyer Behavior Evolves - **Flexible data delivery and integration** — Integrate Intelligence Into Existing Systems ### [atlasIQ Intelligence Data-as-a-Service](https://pharosiq.com/solutions/data-as-a-service/) *Service* Equips go-to-market and AI systems with structured buyer intelligence to identify in-market accounts, understand buying activity, and guide timely decisions. atlasIQ Intelligence Data-as-a-Service delivers structured, first-party buyer intelligence for integration into existing go-to-market systems, workflows, and AI initiatives. Built from observed behavior across engagement sources, the data can include account, persona, contact, buying group, topic, journey-stage, and content-engagement insights, depending on the selected tier. Organizations can access the data through a REST API, scheduled flat files, or direct cloud storage delivery, with options for custom cadence, field selection, and volume. - **First-party behavioral intelligence** — Use Observed Buyer Behavior - **Tiered intelligence coverage** — Select The Right Data Depth - **Buying group and journey signals** — Understand Buyer Activity - **Flexible data delivery** — Choose Your Data Delivery - **Go-to-market system integration** — Enrich Existing GTM Systems - **AI and agent workflow support** — Power Data-Driven AI Workflows - **Configurable API access** — Retrieve Filtered Data On Demand - **OEM and data licensing** — Embed Intelligence In Your Platform - **Custom enterprise delivery** — Tailor Data To Your Use Case ### [atlasIQ Intelligence B2B Audience Activation](https://pharosiq.com/solutions/activation/) *Service* Reaches actively researching B2B buyers with intelligence-driven audiences, improving targeting precision and aligning media investment with real buying behavior. atlasIQ Intelligence B2B Audience Activation enables organizations to license audience segments built from atlasIQ’s deterministic first-party engagement intelligence and activate them in their existing media buying environments. Teams can create audiences around target accounts, industries, buying groups, solutions, technologies, and market priorities, then deploy them through DSPs using private marketplace access and Deal IDs. The offering includes privacy-safe identity resolution, transparent deal-level inventory visibility, and flexible audience packages tailored to program needs. - Categories: Digital Advertising Services (https://nowen.ai/category/digital-advertising-services) - **First-party behavioral audience data** — Target Buyers Showing Real Engagement - **Direct DSP activation** — Activate Audiences Directly In Your DSP - **Custom audience segmentation** — Build Audiences Around Your Priorities - **Buying group targeting** — Reach Full Buying Committees - **Privacy-safe identity resolution** — Match Audiences In Cookieless Environments - **Transparent inventory and pricing** — Review Deal-Level Delivery And Pricing - **Curated media inventory** — Buy Against Pre-Qualified Impressions - **Flexible media workflow control** — Keep Control Of Existing Media Workflows - **Custom filters and suppression** — Filter And Suppress Audiences - **Optimized supply path** — Reduce Supply Path Hops And Fees ### [IQsyndicate](https://pharosiq.com/solutions/iqsyndicate/) *Service* Reaches actively researching B2B buyers with relevant content to generate higher-quality leads and more predictable pipeline. IQsyndicate is pharosIQ’s intelligence-driven B2B content syndication service, powered by atlasIQ. It identifies accounts and contacts actively researching relevant solutions, then delivers tailored content when engagement is meaningful. Prospects engage with content across pharosIQ’s first-party ecosystem before leads are quality-checked and delivered. Campaigns include end-to-end execution and continuous optimization, with visibility into buyer interest, buying stage, account activity, decision-makers, and buying group dynamics. - **Active buyer identification** — Target Actively Researching Buyers - **First-party engagement validation** — Validate Engagement Before Lead Delivery - **Buyer and content intelligence** — Reveal Buyer Interest And Context - **Lead quality checks** — Deliver Quality-Checked Leads - **Content and audience alignment** — Match Content To Buyer Needs - **Campaign execution and optimization** — Manage And Optimize Campaigns - **Engagement and pipeline performance insights** — Measure Engagement And Pipeline Impact - **AI and human-led modeling** — Guide Targeting With Real Engagement ### [IQdirect](https://pharosiq.com/solutions/iqdirect/) *Service* Reaches active B2B decision-makers with relevant direct mail that stands out, generates qualified meetings, and helps accelerate pipeline. IQdirect is pharosIQ’s intelligence-driven direct mail service for B2B organizations. Powered by atlasIQ, it uses observed buyer engagement to identify decision-makers actively researching, evaluating, or considering solutions, then delivers personalized direct-to-desk campaigns. Campaigns can be tailored by account, persona, industry, and buying stage and used for programs such as ABM, events, executive gifting, and buying-group engagement. pharosIQ manages campaign creative, production, delivery, and ongoing optimization. Buyers can respond through tailored digital experiences, with meetings qualified, confirmed, and scheduled before handoff. - **Engagement-based decision-maker targeting** — Reach Active Decision-Makers - **Personalized direct-to-desk campaigns** — Personalize Buyer Outreach - **End-to-end campaign execution** — Manage Campaigns End To End - **Qualified meeting generation** — Deliver Qualified Scheduled Meetings - **High-impact physical engagement** — Stand Out From Digital Noise - **Buying-group engagement** — Engage The Full Buying Group - **Flexible campaign use cases** — Adapt Campaigns To Buyer Needs ### [IQconnect](https://pharosiq.com/solutions/iqconnect/) *Service* Engages in-market buying teams across digital and physical channels to move buyer interest toward qualified opportunities and more predictable pipeline. IQconnect is a full-funnel B2B campaign service powered by atlasIQ Intelligence. It identifies and prioritizes buying teams actively researching solutions, then engages them through coordinated content syndication and direct-to-desk outreach. Campaigns connect digital and physical touchpoints, with audience building, delivery, performance insights, and ongoing optimization. Campaigns can be tailored to audience segments, including by industry, job role, or buying stage. pharosIQ supports campaign planning and execution, and provides lead insights such as contact information and position in the sales cycle to help customers follow up on engagement. - **In-market buying team identification** — Prioritize Active Buying Teams - **Coordinated digital and physical outreach** — Reach Buyers Across Channels - **Multi-touch campaign coordination** — Coordinate Connected Touchpoints - **End-to-end campaign execution and optimization** — Manage And Optimize Campaigns - **Audience-segment campaign personalization** — Tailor Campaigns To Buyer Segments - **Lead qualification and sales insights** — Qualify Leads For Sales Follow-Up - **Cross-channel campaign performance insights** — Measure Engagement And Pipeline Impact ### [IQengage](https://pharosiq.com/solutions/iqengage/) *Service* Engages in-market buyers and buying groups with relevant, intelligence-led advertising that turns interactions into measurable pipeline. IQengage is pharosIQ’s intelligence-powered programmatic advertising solution for B2B organizations. Powered by atlasIQ Intelligence, it identifies in-market accounts and the stakeholders involved in buying decisions using observed buyer engagement. Campaigns activate across display, native, video, CTV, audio, and conversational formats, with messaging aligned to buyer interests and buying stages. Interactive ad experiences let buyers explore relevant paths and share real-time signals through their responses. Engagement data feeds ongoing refinement of targeting, messaging, and pacing, while performance measurement extends beyond impressions and clicks to include interactions and downstream conversion. - Categories: Digital Advertising Services (https://nowen.ai/category/digital-advertising-services) - **In-market buyer targeting** — Reach Buyers Showing Real Engagement - **Buying committee coverage** — Engage The Full Buying Group - **Conversational ad experiences** — Turn Attention Into Active Engagement - **Continuous campaign optimization** — Refine Campaigns While They Run - **Cross-channel media activation** — Activate Across Multiple Media Channels - **Buying journey alignment** — Align Ads With Buying Stages - **First-party, cookieless targeting** — Target Without Third-Party Cookies - **Engagement and conversion measurement** — Measure Beyond Impressions And Clicks - **Behavioral retargeting** — Retarget Based On Real Interactions ### [IQconvert](https://pharosiq.com/solutions/iqconvert/) *Service* Focuses sales efforts on actively engaged buyers and delivers qualified, sales-ready opportunities that can move pipeline forward. IQconvert is a sales development service powered by atlasIQ Intelligence. Experienced SDRs use observed buyer engagement to identify and prioritize active buyers, then conduct relevant outreach informed by their research and buyer context. Conversations are qualified by role, needs, and readiness, with sales-ready opportunities, detailed call notes, and BANT qualification delivered directly to the customer’s team. The service is tailored to the customer’s offering, messaging, and ideal customer profile, and includes global outreach across regions and languages, campaign reporting, and optimization insights. - **Active buyer prioritization** — Prioritize In-Market Buyers - **Sales opportunity qualification and delivery** — Deliver Qualified Sales Opportunities - **Context-informed SDR outreach** — Guide Relevant Buyer Conversations - **Embedded SDR support** — Extend Your Sales Team - **Global multilingual outreach** — Reach Buyers Across Regions - **Campaign launch and optimization** — Launch And Optimize Campaigns ### [Channel Marketing Lead Generation](https://pharosiq.com/solutions/channel/) *Service* Helps channel teams reach in-market buying groups with coordinated partner campaigns and turn buyer engagement into measurable pipeline. Channel Marketing Lead Generation uses atlasIQ first-party engagement intelligence to identify in-market buyers and activate coordinated, full-funnel demand across partner ecosystems. Campaigns connect content syndication, direct mail, and paid media to reach buying groups across target accounts and turn engagement into pipeline. Programs can be tailored to individual partners, partner groups, regions, industries, technologies, and solution areas, with performance visibility spanning campaign engagement, account activity, audience reach, buying group engagement, and pipeline contribution. - Categories: Lead Generation Services (https://nowen.ai/category/lead-generation-services) - **In-market buyer targeting** — Reach Buyers Actively Researching Solutions - **Coordinated full-funnel campaigns** — Coordinate Demand Across Multiple Channels - **Buying group engagement** — Engage Buying Groups Across Target Accounts - **Pipeline-driven channel execution** — Turn Buyer Engagement Into Pipeline - **Partner and market customization** — Tailor Campaigns To Partner Markets - **Campaign performance visibility** — Track Engagement And Pipeline Contribution - **Channel expertise** — Apply Deep Expertise Across Partner Networks ### [Channel Marketing Sales Development](https://pharosiq.com/solutions/channel-marketing-sales-development/) *Service* Converts partner-generated demand into qualified meetings and measurable channel pipeline with dedicated SDR teams guided by real buyer intelligence. A dedicated SDR-as-a-Service solution for technology vendors and partner-led go-to-market programs. Powered by atlasIQ Intelligence, its SDR teams identify buyers actively researching solutions, use buyer-level context to guide relevant outreach, and work as an extension of your organization and partner ecosystem. They follow up on partner-generated demand, qualify and quality-check opportunities before handoff, and help progress them into measurable channel pipeline. - **Buyer intelligence and prioritization** — Prioritize Buyers Showing Real Demand - **Timely follow-up and pipeline progression** — Progress Partner Demand Into Pipeline - **Buyer-context outreach** — Start More Relevant Buyer Conversations - **Embedded partner-ecosystem SDR teams** — Extend SDR Execution Across Partners - **Lead qualification and quality assurance** — Deliver Qualified Sales-Ready Opportunities - **Global, scalable SDR delivery** — Scale Outreach Across Regions ### [Channel Marketing Enablement](https://pharosiq.com/solutions/channel-marketing-enablement/) *Service* Helps channel teams improve partner execution, use MDF more effectively, and turn buyer engagement into visible pipeline and more predictable channel revenue. Channel Marketing Enablement helps technology vendors structure, support, and optimize partner activity to improve execution, MDF effectiveness, and partner-driven pipeline. Powered by atlasIQ, it uses first-party buyer engagement, partner activity, and pipeline progression data. Services include Lead Navigator for lead follow-up, qualification, deal registration, and opportunity visibility; hands-on White Glove Enablement for partner adoption and campaign execution; and a Partner Storefront for accessing approved MDF activities, programs, and workflows. Continuous support and feedback help partners progress leads, improve conversion, and connect channel activity with measurable pipeline and revenue outcomes. - **Buyer intelligence for channel enablement** — Focus Partner Efforts On Real Demand - **Structured partner execution** — Improve Consistency Across Partner Programs - **Partner pipeline support** — Keep Partner Leads Moving Forward - **White-glove partner support** — Guide Partners Through Program Execution - **Partner Storefront** — Simplify Access To Approved Programs - **MDF utilization and performance** — Connect MDF Investments To Outcomes - **Pipeline visibility and tracking** — Track Partner Activity And Pipeline - **Continuous execution improvement** — Improve Execution With Continuous Feedback ## Sources - [pharosIQ](https://pharosiq.com) - [atlasIQ Intelligence](https://atlasiqintel.pharosiq.com/how-it-works/) - [atlasIQ Intelligence Data-as-a-Service](https://pharosiq.com/solutions/data-as-a-service/) - [atlasIQ Intelligence B2B Audience Activation](https://pharosiq.com/solutions/activation/) - [IQsyndicate](https://pharosiq.com/solutions/iqsyndicate/) - [IQdirect](https://pharosiq.com/solutions/iqdirect/) - [IQconnect](https://pharosiq.com/solutions/iqconnect/) - [IQengage](https://pharosiq.com/solutions/iqengage/) - [IQconvert](https://pharosiq.com/solutions/iqconvert/) - [Channel Marketing Lead Generation](https://pharosiq.com/solutions/channel/) - [Channel Marketing Sales Development](https://pharosiq.com/solutions/channel-marketing-sales-development/) - [Channel Marketing Enablement](https://pharosiq.com/solutions/channel-marketing-enablement/)