{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/pharosiq-com","markdownUrl":"https://nowen.ai/agents/pharosiq-com.md","jsonUrl":"https://nowen.ai/agents/pharosiq-com.json","name":"pharosIQ","website":"https://pharosiq.com","location":"Philadelphia, PA","address":{"city":"Philadelphia","state":"PA"},"industry":"Marketing Technology","deliveryModel":"hybrid","marketCategories":{"primary":{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"},"others":[{"name":"Digital Advertising Services","url":"https://nowen.ai/category/digital-advertising-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-09T21:20:23.377Z","summary":"pharosIQ helps B2B organizations understand buyer engagement and turn behavioral intelligence into go-to-market action and measurable commercial outcomes.","description":"pharosIQ is a B2B data intelligence company that helps sales and marketing teams understand buyer engagement and how purchasing decisions develop. It structures first-party behavioral data into actionable intelligence and supports organizations in using that insight across go-to-market activities, from audience targeting to campaign execution. Its capabilities help teams identify emerging demand, understand buying groups, and connect engagement with pipeline outcomes.","mission":"Help B2B organizations better understand how buying decisions form and turn that understanding into measurable commercial outcomes.","directory":{"industryName":"Marketing Technology","agentCount":201,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"categoryDirectory":{"name":"Lead Generation Services","agentCount":70,"indexable":true,"url":"https://nowen.ai/category/lead-generation-services"},"aiReaderFamilies":["OpenAI","Perplexity"],"products":[{"name":"atlasIQ Intelligence","anchor":"product-atlasiq-intelligence","type":"Platform","url":"https://atlasiqintel.pharosiq.com/how-it-works/","summary":"Helps go-to-market teams spot emerging demand, understand buyer research across accounts and buying groups, and act on observed buyer behavior.","description":"atlasIQ Intelligence is pharosIQ’s proprietary buyer intelligence offering, built on observed first-party engagement across its B2B ecosystem. It structures behavioral data into actionable insights about accounts, contacts, buying groups, research topics, and how purchasing decisions are developing. AI-driven modeling and continuous validation help teams understand genuine buyer activity and identify emerging demand. The structured intelligence can be delivered into existing revenue systems, workflows, and AI initiatives. atlasIQ Intelligence Assets and Job Title Expansion are listed as atlasIQ Intelligence offerings or data products; the available information does not detail their specific scope or functionality.","pricing":{},"features":[{"name":"First-party behavioral intelligence","value":"Ground Decisions In Observed Buyer Behavior","valueDescription":"Teams can base targeting and go-to-market decisions on observed engagement and validated behavioral evidence rather than static assumptions or inferred intent."},{"name":"Account and contact intelligence","value":"Identify Active Accounts And Contacts","valueDescription":"Teams can see which accounts and individuals are showing relevant activity, helping them prioritize outreach and understand who may be involved in emerging demand."},{"name":"Buying group visibility","value":"Map Stakeholders In Emerging Buying Groups","valueDescription":"Teams can move beyond an account-only view to understand the stakeholders involved in research and decision-making, supporting more coordinated engagement."},{"name":"Decision and demand development insights","value":"Spot Developing Demand And Buying Activity","valueDescription":"Teams can identify emerging opportunities and monitor buyer activity as it develops, understanding how decisions are progressing before activity becomes visible through conventional conversion signals."},{"name":"Topic and research intelligence","value":"Understand Buyer Research And Priorities","valueDescription":"Teams can use research and topic context to understand what matters to buyers and make outreach and campaign decisions more relevant to their interests."},{"name":"AI-driven modeling and continuous validation","value":"Refresh Intelligence As Buyer Behavior Evolves","valueDescription":"Continuously updated, contextual intelligence helps teams work with current buyer activity and gives AI systems and revenue workflows structured evidence for decision-making."},{"name":"Flexible data delivery and integration","value":"Integrate Intelligence Into Existing Systems","valueDescription":"Organizations can bring buyer intelligence into their existing technology and workflows to support enrichment, scoring, prioritization, activation, and AI-driven decision-making."}]},{"name":"atlasIQ Intelligence Data-as-a-Service","anchor":"product-atlasiq-intelligence-data-as-a-service","type":"Service","url":"https://pharosiq.com/solutions/data-as-a-service/","summary":"Equips go-to-market and AI systems with structured buyer intelligence to identify in-market accounts, understand buying activity, and guide timely decisions.","description":"atlasIQ Intelligence Data-as-a-Service delivers structured, first-party buyer intelligence for integration into existing go-to-market systems, workflows, and AI initiatives. Built from observed behavior across engagement sources, the data can include account, persona, contact, buying group, topic, journey-stage, and content-engagement insights, depending on the selected tier. Organizations can access the data through a REST API, scheduled flat files, or direct cloud storage delivery, with options for custom cadence, field selection, and volume.","pricing":{},"features":[{"name":"First-party behavioral intelligence","value":"Use Observed Buyer Behavior","valueDescription":"Work from structured data based on real engagement across channels and interactions, rather than relying solely on static or inferred signals."},{"name":"Tiered intelligence coverage","value":"Select The Right Data Depth","valueDescription":"Choose intelligence coverage suited to the use case, from account-level topic signals through persona, contact, and content-consumption detail."},{"name":"Buying group and journey signals","value":"Understand Buyer Activity","valueDescription":"See what buyers are researching, who is engaged, how buying groups are forming, and—at applicable tiers—where activity sits in the journey."},{"name":"Flexible data delivery","value":"Choose Your Data Delivery","valueDescription":"Pull data on demand, receive scheduled files, or deliver data directly to cloud storage using a method suited to existing infrastructure."},{"name":"Go-to-market system integration","value":"Enrich Existing GTM Systems","valueDescription":"Bring buyer signals into existing platforms and workflows, including CRM enrichment, lead-list amplification, account prioritization, and advertising activation."},{"name":"AI and agent workflow support","value":"Power Data-Driven AI Workflows","valueDescription":"Supply AI systems and workflows with structured behavioral signals to support prioritization, decisioning, and automated actions."},{"name":"Configurable API access","value":"Retrieve Filtered Data On Demand","valueDescription":"Request signals, account data, and contact data when needed, and filter results using supported domains, topics, date ranges, and tiers."},{"name":"OEM and data licensing","value":"Embed Intelligence In Your Platform","valueDescription":"License and integrate atlasIQ data into a platform, product, or data offering, including through API or OEM options where available."},{"name":"Custom enterprise delivery","value":"Tailor Data To Your Use Case","valueDescription":"Define delivery cadence, selected fields, and data volume around the organization's approved use case."}]},{"name":"atlasIQ Intelligence B2B Audience Activation","anchor":"product-atlasiq-intelligence-b2b-audience-activation","type":"Service","url":"https://pharosiq.com/solutions/activation/","summary":"Reaches actively researching B2B buyers with intelligence-driven audiences, improving targeting precision and aligning media investment with real buying behavior.","description":"atlasIQ Intelligence B2B Audience Activation enables organizations to license audience segments built from atlasIQ’s deterministic first-party engagement intelligence and activate them in their existing media buying environments. Teams can create audiences around target accounts, industries, buying groups, solutions, technologies, and market priorities, then deploy them through DSPs using private marketplace access and Deal IDs. The offering includes privacy-safe identity resolution, transparent deal-level inventory visibility, and flexible audience packages tailored to program needs.","pricing":{},"features":[{"name":"First-party behavioral audience data","value":"Target Buyers Showing Real Engagement","valueDescription":"Use audiences informed by observable research and engagement behavior rather than relying solely on inferred intent or modeled audience data."},{"name":"Direct DSP activation","value":"Activate Audiences Directly In Your DSP","valueDescription":"Deploy intelligence-driven audience segments in supported DSPs through private marketplace deals, without changing established media buying environments."},{"name":"Custom audience segmentation","value":"Build Audiences Around Your Priorities","valueDescription":"Shape audience segments around the accounts, markets, topics, and buying groups relevant to campaign objectives."},{"name":"Buying group targeting","value":"Reach Full Buying Committees","valueDescription":"Engage stakeholders across a buying group and prioritize accounts demonstrating relevant buying behavior."},{"name":"Privacy-safe identity resolution","value":"Match Audiences In Cookieless Environments","valueDescription":"Use privacy-safe identity resolution to support audience matching in cookieless environments."},{"name":"Transparent inventory and pricing","value":"Review Deal-Level Delivery And Pricing","valueDescription":"See audience composition, performance, and delivery at the deal level, with pricing structured around program requirements."},{"name":"Curated media inventory","value":"Buy Against Pre-Qualified Impressions","valueDescription":"Pair intelligence-driven audiences with premium curated inventory. pharosIQ reports an average 22% lower CPA than traditional media buying."},{"name":"Flexible media workflow control","value":"Keep Control Of Existing Media Workflows","valueDescription":"Use audience intelligence within existing media environments and workflows, retaining control over campaign planning, execution, and optimization."},{"name":"Custom filters and suppression","value":"Filter And Suppress Audiences","valueDescription":"Apply custom criteria and exclude specified customers, opportunities, or non-ideal accounts from audience targeting."},{"name":"Optimized supply path","value":"Reduce Supply Path Hops And Fees","valueDescription":"Use direct private marketplace access with fewer hops and lower technology fees."}],"marketCategories":[{"name":"Digital Advertising Services","url":"https://nowen.ai/category/digital-advertising-services"}]},{"name":"IQsyndicate","anchor":"product-iqsyndicate","type":"Service","url":"https://pharosiq.com/solutions/iqsyndicate/","summary":"Reaches actively researching B2B buyers with relevant content to generate higher-quality leads and more predictable pipeline.","description":"IQsyndicate is pharosIQ’s intelligence-driven B2B content syndication service, powered by atlasIQ. It identifies accounts and contacts actively researching relevant solutions, then delivers tailored content when engagement is meaningful. Prospects engage with content across pharosIQ’s first-party ecosystem before leads are quality-checked and delivered. Campaigns include end-to-end execution and continuous optimization, with visibility into buyer interest, buying stage, account activity, decision-makers, and buying group dynamics.","pricing":{},"features":[{"name":"Active buyer identification","value":"Target Actively Researching Buyers","valueDescription":"Focus content syndication on accounts and contacts showing active research behavior, helping campaigns reach buyers when their interest is developing."},{"name":"First-party engagement validation","value":"Validate Engagement Before Lead Delivery","valueDescription":"Prioritize leads that reflect genuine interest and observed engagement, giving sales teams more confidence in the prospects they receive."},{"name":"Buyer and content intelligence","value":"Reveal Buyer Interest And Context","valueDescription":"Understand buyer interests, research activity, buying stage, and stakeholder participation to make content engagement more relevant and support coordinated follow-up."},{"name":"Lead quality checks","value":"Deliver Quality-Checked Leads","valueDescription":"Receive leads after quality checks, with ongoing campaign optimization focused on improving lead quality and conversion."},{"name":"Content and audience alignment","value":"Match Content To Buyer Needs","valueDescription":"Distribute a broad range of B2B content formats aligned to the audience, buying stage, and campaign objective, so content reflects what buyers are actively exploring."},{"name":"Campaign execution and optimization","value":"Manage And Optimize Campaigns","valueDescription":"Support campaigns from execution through ongoing optimization, using observed engagement to refine performance over time."},{"name":"Engagement and pipeline performance insights","value":"Measure Engagement And Pipeline Impact","valueDescription":"Assess how content influences buyer behavior and pipeline through insights into engagement quality, account activity, buying group participation, content performance, lead conversion, and pipeline contribution."},{"name":"AI and human-led modeling","value":"Guide Targeting With Real Engagement","valueDescription":"Use modeling informed by observed engagement to support campaign targeting and buyer selection."}]},{"name":"IQdirect","anchor":"product-iqdirect","type":"Service","url":"https://pharosiq.com/solutions/iqdirect/","summary":"Reaches active B2B decision-makers with relevant direct mail that stands out, generates qualified meetings, and helps accelerate pipeline.","description":"IQdirect is pharosIQ’s intelligence-driven direct mail service for B2B organizations. Powered by atlasIQ, it uses observed buyer engagement to identify decision-makers actively researching, evaluating, or considering solutions, then delivers personalized direct-to-desk campaigns. Campaigns can be tailored by account, persona, industry, and buying stage and used for programs such as ABM, events, executive gifting, and buying-group engagement. pharosIQ manages campaign creative, production, delivery, and ongoing optimization. Buyers can respond through tailored digital experiences, with meetings qualified, confirmed, and scheduled before handoff.","pricing":{},"features":[{"name":"Engagement-based decision-maker targeting","value":"Reach Active Decision-Makers","valueDescription":"Focus direct mail on decision-makers whose observable research activity indicates relevant interest, helping teams make outreach more timely and relevant."},{"name":"Personalized direct-to-desk campaigns","value":"Personalize Buyer Outreach","valueDescription":"Shape physical campaign experiences for the intended audience and buying context, supporting relevant outreach across a range of B2B campaign objectives."},{"name":"End-to-end campaign execution","value":"Manage Campaigns End To End","valueDescription":"Coordinate creative development, production, delivery, and ongoing optimization through a single direct mail campaign service."},{"name":"Qualified meeting generation","value":"Deliver Qualified Scheduled Meetings","valueDescription":"Move interested buyers from direct mail response to qualified, confirmed, and scheduled conversations ready for sales follow-up."},{"name":"High-impact physical engagement","value":"Stand Out From Digital Noise","valueDescription":"Use tangible, high-impact outreach to capture attention in markets where buyers encounter saturated digital channels."},{"name":"Buying-group engagement","value":"Engage The Full Buying Group","valueDescription":"Reach multiple stakeholders involved in a purchasing decision rather than limiting outreach to one contact, supporting engagement across the evaluation process."},{"name":"Flexible campaign use cases","value":"Adapt Campaigns To Buyer Needs","valueDescription":"Apply direct mail to different campaign objectives and tailor outreach to the relevant account, audience, industry, and stage of the buying process."}]},{"name":"IQconnect","anchor":"product-iqconnect","type":"Service","url":"https://pharosiq.com/solutions/iqconnect/","summary":"Engages in-market buying teams across digital and physical channels to move buyer interest toward qualified opportunities and more predictable pipeline.","description":"IQconnect is a full-funnel B2B campaign service powered by atlasIQ Intelligence. It identifies and prioritizes buying teams actively researching solutions, then engages them through coordinated content syndication and direct-to-desk outreach. Campaigns connect digital and physical touchpoints, with audience building, delivery, performance insights, and ongoing optimization. Campaigns can be tailored to audience segments, including by industry, job role, or buying stage. pharosIQ supports campaign planning and execution, and provides lead insights such as contact information and position in the sales cycle to help customers follow up on engagement.","pricing":{},"features":[{"name":"In-market buying team identification","value":"Prioritize Active Buying Teams","valueDescription":"Focus campaign efforts on accounts and buying teams showing real research activity, rather than relying on static data or assumptions."},{"name":"Coordinated digital and physical outreach","value":"Reach Buyers Across Channels","valueDescription":"Combine digital content engagement with direct-to-desk outreach in one campaign to connect with buyers through multiple types of touchpoints."},{"name":"Multi-touch campaign coordination","value":"Coordinate Connected Touchpoints","valueDescription":"Build a coherent buyer experience in which interactions across channels are coordinated and informed by earlier engagement."},{"name":"End-to-end campaign execution and optimization","value":"Manage And Optimize Campaigns","valueDescription":"Receive support across campaign setup and delivery, with ongoing optimization informed by buyer engagement."},{"name":"Audience-segment campaign personalization","value":"Tailor Campaigns To Buyer Segments","valueDescription":"Make campaign experiences more relevant by adapting content and outreach to audience segments and their industry, role, or stage in the buying process."},{"name":"Lead qualification and sales insights","value":"Qualify Leads For Sales Follow-Up","valueDescription":"Use qualifying responses and lead details to understand buyer interest and sales-cycle position, helping teams determine relevant next steps."},{"name":"Cross-channel campaign performance insights","value":"Measure Engagement And Pipeline Impact","valueDescription":"Assess engagement, lead quality, conversion, and pipeline contribution across the campaign's digital and physical channels."}]},{"name":"IQengage","anchor":"product-iqengage","type":"Service","url":"https://pharosiq.com/solutions/iqengage/","summary":"Engages in-market buyers and buying groups with relevant, intelligence-led advertising that turns interactions into measurable pipeline.","description":"IQengage is pharosIQ’s intelligence-powered programmatic advertising solution for B2B organizations. Powered by atlasIQ Intelligence, it identifies in-market accounts and the stakeholders involved in buying decisions using observed buyer engagement. Campaigns activate across display, native, video, CTV, audio, and conversational formats, with messaging aligned to buyer interests and buying stages. Interactive ad experiences let buyers explore relevant paths and share real-time signals through their responses. Engagement data feeds ongoing refinement of targeting, messaging, and pacing, while performance measurement extends beyond impressions and clicks to include interactions and downstream conversion.","pricing":{},"features":[{"name":"In-market buyer targeting","value":"Reach Buyers Showing Real Engagement","valueDescription":"Focus advertising on accounts and buyers demonstrating active research behavior, rather than relying on static lists, broad audience segments, or inferred intent."},{"name":"Buying committee coverage","value":"Engage The Full Buying Group","valueDescription":"Extend campaign reach across the decision-making group and deliver consistent messaging to the stakeholders involved in a purchase."},{"name":"Conversational ad experiences","value":"Turn Attention Into Active Engagement","valueDescription":"Replace passive ad exposure with interactive experiences that invite buyers to explore, respond, and indicate what matters to them."},{"name":"Continuous campaign optimization","value":"Refine Campaigns While They Run","valueDescription":"Apply engagement feedback to adjust targeting, messaging, and pacing during live campaigns and improve results as interactions accumulate."},{"name":"Cross-channel media activation","value":"Activate Across Multiple Media Channels","valueDescription":"Coordinate advertising across digital formats to create consistent interactions with buyers rather than relying on a single channel."},{"name":"Buying journey alignment","value":"Align Ads With Buying Stages","valueDescription":"Deliver messaging and conversion pathways suited to buyers’ stages, helping guide them through a coordinated journey."},{"name":"First-party, cookieless targeting","value":"Target Without Third-Party Cookies","valueDescription":"Activate buyer intelligence through first-party, privacy-conscious targeting approaches, including IP-based targeting, without relying on third-party data or cookies."},{"name":"Engagement and conversion measurement","value":"Measure Beyond Impressions And Clicks","valueDescription":"Assess advertising through buyer interactions and downstream conversion metrics, including pipeline impact, for a broader view of campaign performance."},{"name":"Behavioral retargeting","value":"Retarget Based On Real Interactions","valueDescription":"Use observed engagement to inform follow-up advertising and keep messages relevant to buyers’ activity."}],"marketCategories":[{"name":"Digital Advertising Services","url":"https://nowen.ai/category/digital-advertising-services"}]},{"name":"IQconvert","anchor":"product-iqconvert","type":"Service","url":"https://pharosiq.com/solutions/iqconvert/","summary":"Focuses sales efforts on actively engaged buyers and delivers qualified, sales-ready opportunities that can move pipeline forward.","description":"IQconvert is a sales development service powered by atlasIQ Intelligence. Experienced SDRs use observed buyer engagement to identify and prioritize active buyers, then conduct relevant outreach informed by their research and buyer context. Conversations are qualified by role, needs, and readiness, with sales-ready opportunities, detailed call notes, and BANT qualification delivered directly to the customer’s team. The service is tailored to the customer’s offering, messaging, and ideal customer profile, and includes global outreach across regions and languages, campaign reporting, and optimization insights.","pricing":{},"features":[{"name":"Active buyer prioritization","value":"Prioritize In-Market Buyers","valueDescription":"Focus outreach on accounts and contacts actively researching solutions, using real engagement to help determine who to contact and when."},{"name":"Sales opportunity qualification and delivery","value":"Deliver Qualified Sales Opportunities","valueDescription":"Give sales teams sales-ready opportunities with detailed call notes and BANT qualification, along with insight into buyer needs, priorities, and existing setup."},{"name":"Context-informed SDR outreach","value":"Guide Relevant Buyer Conversations","valueDescription":"Shape conversations around what buyers are actively exploring and the customer’s offering, supporting more relevant engagement from the start."},{"name":"Embedded SDR support","value":"Extend Your Sales Team","valueDescription":"Work with SDRs and dedicated support who coordinate with your team and tailor outreach to your offering, target audience, messaging, and sales objectives."},{"name":"Global multilingual outreach","value":"Reach Buyers Across Regions","valueDescription":"Use experienced SDRs to conduct outreach across regions and languages."},{"name":"Campaign launch and optimization","value":"Launch And Optimize Campaigns","valueDescription":"Receive regular reporting and optimization insights, with lead deliveries starting as soon as one week after launch."}]},{"name":"Channel Marketing Lead Generation","anchor":"product-channel-marketing-lead-generation","type":"Service","url":"https://pharosiq.com/solutions/channel/","summary":"Helps channel teams reach in-market buying groups with coordinated partner campaigns and turn buyer engagement into measurable pipeline.","description":"Channel Marketing Lead Generation uses atlasIQ first-party engagement intelligence to identify in-market buyers and activate coordinated, full-funnel demand across partner ecosystems. Campaigns connect content syndication, direct mail, and paid media to reach buying groups across target accounts and turn engagement into pipeline. Programs can be tailored to individual partners, partner groups, regions, industries, technologies, and solution areas, with performance visibility spanning campaign engagement, account activity, audience reach, buying group engagement, and pipeline contribution.","pricing":{},"features":[{"name":"In-market buyer targeting","value":"Reach Buyers Actively Researching Solutions","valueDescription":"Focuses channel campaigns on buyers showing real engagement and active research, helping partners reach relevant accounts and buying groups rather than low-intent audiences."},{"name":"Coordinated full-funnel campaigns","value":"Coordinate Demand Across Multiple Channels","valueDescription":"Combines digital content, physical outreach, and paid media so campaign tactics work together to engage buyers and drive pipeline rather than operate as disconnected activities."},{"name":"Buying group engagement","value":"Engage Buying Groups Across Target Accounts","valueDescription":"Extends campaign engagement to multiple stakeholders within in-market accounts, supporting broader influence across the decision-making group."},{"name":"Pipeline-driven channel execution","value":"Turn Buyer Engagement Into Pipeline","valueDescription":"Connects channel campaign engagement with pipeline outcomes, helping teams focus programs on buyer activity and measurable contribution rather than activity alone."},{"name":"Partner and market customization","value":"Tailor Campaigns To Partner Markets","valueDescription":"Aligns channel investments with specific partners and strategic growth initiatives while supporting consistent campaign execution across different markets and solution areas."},{"name":"Campaign performance visibility","value":"Track Engagement And Pipeline Contribution","valueDescription":"Shows how audiences and accounts engage with campaigns and how that activity contributes to pipeline, helping organizations assess channel investment beyond lead counts."},{"name":"Channel expertise","value":"Apply Deep Expertise Across Partner Networks","valueDescription":"Draws on stated experience with global partner networks, MDF, and channel performance to support channel programs and their execution."}],"marketCategories":[{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"}]},{"name":"Channel Marketing Sales Development","anchor":"product-channel-marketing-sales-development","type":"Service","url":"https://pharosiq.com/solutions/channel-marketing-sales-development/","summary":"Converts partner-generated demand into qualified meetings and measurable channel pipeline with dedicated SDR teams guided by real buyer intelligence.","description":"A dedicated SDR-as-a-Service solution for technology vendors and partner-led go-to-market programs. Powered by atlasIQ Intelligence, its SDR teams identify buyers actively researching solutions, use buyer-level context to guide relevant outreach, and work as an extension of your organization and partner ecosystem. They follow up on partner-generated demand, qualify and quality-check opportunities before handoff, and help progress them into measurable channel pipeline.","pricing":{},"features":[{"name":"Buyer intelligence and prioritization","value":"Prioritize Buyers Showing Real Demand","valueDescription":"Focus SDR outreach on in-market buyers identified through active research and engagement, rather than cold prospects or static contact lists."},{"name":"Timely follow-up and pipeline progression","value":"Progress Partner Demand Into Pipeline","valueDescription":"Keep partner-generated demand moving with consistent follow-up and buyer engagement, helping convert opportunities into qualified meetings and channel pipeline."},{"name":"Buyer-context outreach","value":"Start More Relevant Buyer Conversations","valueDescription":"Equip SDRs with insight into buyer roles, priorities, and activity so conversations reflect what buyers are researching and are aligned with the customer’s messaging."},{"name":"Embedded partner-ecosystem SDR teams","value":"Extend SDR Execution Across Partners","valueDescription":"Add dedicated sales development support within partner-led go-to-market programs to ensure partner-generated demand receives consistent follow-up and engagement."},{"name":"Lead qualification and quality assurance","value":"Deliver Qualified Sales-Ready Opportunities","valueDescription":"Give sales teams opportunities that have been validated before handoff, with call notes, BANT qualification, and insight into buyer needs and priorities."},{"name":"Global, scalable SDR delivery","value":"Scale Outreach Across Regions","valueDescription":"Support partner-led sales development with experienced SDR teams delivering outreach across regions and languages."}]},{"name":"Channel Marketing Enablement","anchor":"product-channel-marketing-enablement","type":"Service","url":"https://pharosiq.com/solutions/channel-marketing-enablement/","summary":"Helps channel teams improve partner execution, use MDF more effectively, and turn buyer engagement into visible pipeline and more predictable channel revenue.","description":"Channel Marketing Enablement helps technology vendors structure, support, and optimize partner activity to improve execution, MDF effectiveness, and partner-driven pipeline. Powered by atlasIQ, it uses first-party buyer engagement, partner activity, and pipeline progression data. Services include Lead Navigator for lead follow-up, qualification, deal registration, and opportunity visibility; hands-on White Glove Enablement for partner adoption and campaign execution; and a Partner Storefront for accessing approved MDF activities, programs, and workflows. Continuous support and feedback help partners progress leads, improve conversion, and connect channel activity with measurable pipeline and revenue outcomes.","pricing":{},"features":[{"name":"Buyer intelligence for channel enablement","value":"Focus Partner Efforts On Real Demand","valueDescription":"Use observed buyer engagement and partner activity to understand where demand is forming and guide channel execution with intelligence rather than assumptions."},{"name":"Structured partner execution","value":"Improve Consistency Across Partner Programs","valueDescription":"Give partners clear workflows and expectations, with active support for campaign execution and follow-up, so programs are carried out more consistently."},{"name":"Partner pipeline support","value":"Keep Partner Leads Moving Forward","valueDescription":"Support lead follow-up and qualification, improve opportunity visibility, and track pipeline progression to help prevent partner-generated leads from stalling after handoff."},{"name":"White-glove partner support","value":"Guide Partners Through Program Execution","valueDescription":"Provide hands-on partner assistance with adoption, campaign execution, and program guidance to reduce operational friction and help initiatives translate into measurable outcomes."},{"name":"Partner Storefront","value":"Simplify Access To Approved Programs","valueDescription":"Give partners a centralized place to access approved marketing activities and execution workflows, making onboarding and program participation easier to manage."},{"name":"MDF utilization and performance","value":"Connect MDF Investments To Outcomes","valueDescription":"Support adoption and execution of approved MDF activities, and improve accountability for how investments contribute to pipeline rather than simply fund activity."},{"name":"Pipeline visibility and tracking","value":"Track Partner Activity And Pipeline","valueDescription":"See partner and account activity alongside pipeline progression to understand execution effectiveness and make channel contribution more visible and revenue-linked."},{"name":"Continuous execution improvement","value":"Improve Execution With Continuous Feedback","valueDescription":"Use ongoing feedback on execution and outcomes to refine programs, improve conversion, and strengthen partner effectiveness over time."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://pharosiq.com","text":"pharosIQ"},{"url":"https://atlasiqintel.pharosiq.com/how-it-works/","text":"atlasIQ Intelligence"},{"url":"https://pharosiq.com/solutions/data-as-a-service/","text":"atlasIQ Intelligence Data-as-a-Service"},{"url":"https://pharosiq.com/solutions/activation/","text":"atlasIQ Intelligence B2B Audience Activation"},{"url":"https://pharosiq.com/solutions/iqsyndicate/","text":"IQsyndicate"},{"url":"https://pharosiq.com/solutions/iqdirect/","text":"IQdirect"},{"url":"https://pharosiq.com/solutions/iqconnect/","text":"IQconnect"},{"url":"https://pharosiq.com/solutions/iqengage/","text":"IQengage"},{"url":"https://pharosiq.com/solutions/iqconvert/","text":"IQconvert"},{"url":"https://pharosiq.com/solutions/channel/","text":"Channel Marketing Lead Generation"},{"url":"https://pharosiq.com/solutions/channel-marketing-sales-development/","text":"Channel Marketing Sales Development"},{"url":"https://pharosiq.com/solutions/channel-marketing-enablement/","text":"Channel Marketing Enablement"}]}