OpinionX Limited

Help teams conduct advanced customer research, compare preferences across segments, and use automated analysis to guide product and pricing decisions.

Plan research with expert guidance on method selection, survey design, and results interpretation.

Platforms for designing, distributing, and analyzing surveys at scale, offering respondent panels, multilingual support, mobile/tablet research, A/B testing, and comprehensive analytics.

Products: OpinionX

Measure customer preferences and product attribute trade-offs using conjoint analysis, MaxDiff, and ranking methods to prioritize customer problems and product features.

Products: OpinionX

Pre-purchase surveys and willingness-to-pay testing to validate demand, optimize pricing, and prioritize product or feature investments.

Products: OpinionX

Identify and compare customer groups using preference clustering, cross-tabulation, survey responses, and enriched participant data to inform product and market decisions.

Products: OpinionX

OpinionX

OpinionX is a market research survey platform for product and research teams. It supports conjoint, MaxDiff, pricing, and ranking studies, with flexible survey setup, automated analysis, segmentation tools, and external participant data enrichment. Teams can combine research methods and question types in a single survey and collaborate in shared workspaces. OpinionX Accelerate extends the platform for larger organizations with enterprise security and access controls, private team folders, survey branding, procurement support, research consulting, and unlimited participants and researcher seats. Additional options include dedicated regional hosting, code escrow, and custom survey subdomains. Expert research guidance and enterprise security options are available.

• Build Studies Around Your Research Needs
  Combine methods and question types in one survey, add screening and routing logic, and configure studies to suit different research needs.
• Reveal Differences Between Customer Groups
  Compare results by group, explore multiple segments together, and identify clusters of participants with similar responses.
• Measure Attribute Trade-Offs
  See how product attributes influence choices and assess their relative value, including willingness to pay.
• Prioritize What Customers Value Most
  Identify the options people value most and compare likely preferences across a selected set using the simulator.
• Find Prices Customers Will Accept
  Use dedicated pricing methods to assess acceptable price ranges, willingness to pay, demand forecasts, and revenue-maximizing prices.
• Turn Responses Into Research Results
  Review method-specific charts and results in an automated dashboard, then export data for additional analysis.
• Support Enterprise Security And Compliance Reviews
  Use SAML SSO, MFA, and security documentation to support organizational access requirements and security reviews. GDPR-compliant data handling, a DPA on request, and help with information security questionnaires are also described.
• Run Surveys With Unlimited Participants
  Collect responses without a participant limit per survey, supporting research at the scale described for Accelerate.
• Rank Options By Customer Preference
  Compare options head to head, collect ranked choices, or ask participants to distribute points to understand relative preferences.
• Enrich Responses With Existing Data
  Connect participant responses with existing data so teams can analyze results using fields such as pricing plan, region, or seniority.
• Route Participants Based On Their Answers
  Create survey paths using previous responses and combined conditions, then use the visual map to review how participants move through the survey.
• Collaborate Across Teams And Control Access
  Give researchers across teams workspace access without a per-seat cap, organize surveys in shared or private team folders, and control who can view and access studies.
• Get Guidance From Research Specialists
  Work with research experts on study design, distribution, and analysis through prepaid consulting on applicable plans, or book a free setup call to discuss methods and survey plans.
• Try Every Method Before Upgrading
  Build and analyze studies using the platform's methods on the free plan, which allows up to 25 participants per survey.
• Streamline Enterprise Procurement And Billing
  Address procurement requirements through custom contracts, invoicing, vendor onboarding, and custom payment terms.
• Collect Feedback Across Languages
  Run translated survey versions while keeping responses together for analysis and enabling comparisons by language.
• Control Which Participants Complete Studies
  Set group limits, screen out participants who do not qualify, and review participant statuses to manage recruitment-heavy studies.
• Compare Survey Paths With Random Splits
  Assign participants to different survey paths at chosen percentages, including paths restricted by conditional criteria.
• Export Results For Further Analysis
  Move survey data into spreadsheets and other workflows for review, sorting, and additional analysis.
• Apply Consistent Branding Across Surveys
  Apply brand elements to participant-facing surveys and set workspace defaults for new surveys. Applicable plans or add-ons support white-labelling and custom survey domains.
• Host A Dedicated Instance In Your Region
  Choose an optional dedicated instance with infrastructure hosted in the customer's region.
• Provide A Source-Code Continuity Safeguard
  Use an optional third-party code escrow arrangement that releases critical source code for business continuity if OpinionX cannot continue operating.
• Match Pricing To Your Account Needs
  Scope the plan with the OpinionX team around the account's seats, access controls, procurement requirements, and launch needs.

Research setup consultation

A free 30-minute consultation with an OpinionX expert for teams planning a research study. Get help choosing suitable methods, designing the survey, and interpreting results. The team can also walk through how the method and survey work in OpinionX and answer questions about setup, analysis, and fit.

• Choose Suitable Research Methods
  Discuss the planned study with an expert and get guidance on which research methods may fit its goals.
• Design Your Survey With Guidance
  Get guidance on shaping the survey design and a second pair of eyes on the study before launch.
• Interpret Your Research Results
  Get expert help understanding and interpreting study results as part of planning and running research.
• Discuss Your Study For Free
  Book a free 30-minute conversation with an OpinionX expert to plan a research project.
• See How Your Survey Works
  Explore how the planned research method and survey work in OpinionX during the consultation.
• Get Answers About Setup And Fit
  Discuss practical questions about setup, analysis, and platform fit for a specific study or broader research use.