{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/opinionx-co","markdownUrl":"https://nowen.ai/agents/opinionx-co.md","jsonUrl":"https://nowen.ai/agents/opinionx-co.json","name":"OpinionX Limited","nickname":"OpinionX","website":"https://opinionx.co","location":"Ireland","address":{"country":"Ireland"},"industry":"Market Research","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-22T02:35:03.330Z","summary":"OpinionX helps product and research teams run advanced market research and analyze customer preferences independently.","description":"OpinionX provides an advanced market research survey platform for product and research teams. It helps teams design flexible studies, collect and analyze customer data, identify meaningful customer segments, and make informed product and pricing decisions. Its approach makes rigorous research methods accessible to teams without requiring specialist statisticians, while offering expert support when needed.","mission":"Make advanced market research accessible to the teams making decisions by simplifying research methods and automating the statistical analysis.","directory":{"industryName":"Market Research","agentCount":61,"indexable":true,"hubUrl":"https://nowen.ai/industry/market-research"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"products":[{"name":"OpinionX","type":"Platform","url":"https://www.opinionx.co/features","summary":"Help teams conduct advanced customer research, compare preferences across segments, and use automated analysis to guide product and pricing decisions.","description":"OpinionX is a market research survey platform for product and research teams. It supports conjoint, MaxDiff, pricing, and ranking studies, with flexible survey setup, automated analysis, segmentation tools, and external participant data enrichment. Teams can combine research methods and question types in a single survey and collaborate in shared workspaces. OpinionX Accelerate extends the platform for larger organizations with enterprise security and access controls, private team folders, survey branding, procurement support, research consulting, and unlimited participants and researcher seats. Additional options include dedicated regional hosting, code escrow, and custom survey subdomains. Expert research guidance and enterprise security options are available.","pricing":{},"features":[{"name":"Flexible survey builder","value":"Build Studies Around Your Research Needs","valueDescription":"Combine methods and question types in one survey, add screening and routing logic, and configure studies to suit different research needs."},{"name":"Segmentation analysis","value":"Reveal Differences Between Customer Groups","valueDescription":"Compare results by group, explore multiple segments together, and identify clusters of participants with similar responses."},{"name":"Conjoint analysis","value":"Measure Attribute Trade-Offs","valueDescription":"See how product attributes influence choices and assess their relative value, including willingness to pay."},{"name":"MaxDiff analysis","value":"Prioritize What Customers Value Most","valueDescription":"Identify the options people value most and compare likely preferences across a selected set using the simulator."},{"name":"Pricing research","value":"Find Prices Customers Will Accept","valueDescription":"Use dedicated pricing methods to assess acceptable price ranges, willingness to pay, demand forecasts, and revenue-maximizing prices."},{"name":"Automated results and analysis","value":"Turn Responses Into Research Results","valueDescription":"Review method-specific charts and results in an automated dashboard, then export data for additional analysis."},{"name":"Enterprise security and compliance","value":"Support Enterprise Security And Compliance Reviews","valueDescription":"Use SAML SSO, MFA, and security documentation to support organizational access requirements and security reviews. GDPR-compliant data handling, a DPA on request, and help with information security questionnaires are also described."},{"name":"Unlimited participants per survey","value":"Run Surveys With Unlimited Participants","valueDescription":"Collect responses without a participant limit per survey, supporting research at the scale described for Accelerate."},{"name":"Preference ranking methods","value":"Rank Options By Customer Preference","valueDescription":"Compare options head to head, collect ranked choices, or ask participants to distribute points to understand relative preferences."},{"name":"External data enrichment","value":"Enrich Responses With Existing Data","valueDescription":"Connect participant responses with existing data so teams can analyze results using fields such as pricing plan, region, or seniority."},{"name":"Conditional branching logic","value":"Route Participants Based On Their Answers","valueDescription":"Create survey paths using previous responses and combined conditions, then use the visual map to review how participants move through the survey."},{"name":"Team collaboration and access controls","value":"Collaborate Across Teams And Control Access","valueDescription":"Give researchers across teams workspace access without a per-seat cap, organize surveys in shared or private team folders, and control who can view and access studies."},{"name":"Expert research assistance","value":"Get Guidance From Research Specialists","valueDescription":"Work with research experts on study design, distribution, and analysis through prepaid consulting on applicable plans, or book a free setup call to discuss methods and survey plans."},{"name":"Free access to research methods","value":"Try Every Method Before Upgrading","valueDescription":"Build and analyze studies using the platform's methods on the free plan, which allows up to 25 participants per survey."},{"name":"Procurement support","value":"Streamline Enterprise Procurement And Billing","valueDescription":"Address procurement requirements through custom contracts, invoicing, vendor onboarding, and custom payment terms."},{"name":"Multilingual surveys","value":"Collect Feedback Across Languages","valueDescription":"Run translated survey versions while keeping responses together for analysis and enabling comparisons by language."},{"name":"Participant quotas and screen-outs","value":"Control Which Participants Complete Studies","valueDescription":"Set group limits, screen out participants who do not qualify, and review participant statuses to manage recruitment-heavy studies."},{"name":"Randomized split testing","value":"Compare Survey Paths With Random Splits","valueDescription":"Assign participants to different survey paths at chosen percentages, including paths restricted by conditional criteria."},{"name":"Data exports and integrations","value":"Export Results For Further Analysis","valueDescription":"Move survey data into spreadsheets and other workflows for review, sorting, and additional analysis."},{"name":"Survey branding and white-labelling","value":"Apply Consistent Branding Across Surveys","valueDescription":"Apply brand elements to participant-facing surveys and set workspace defaults for new surveys. Applicable plans or add-ons support white-labelling and custom survey domains."},{"name":"Dedicated regional hosting","value":"Host A Dedicated Instance In Your Region","valueDescription":"Choose an optional dedicated instance with infrastructure hosted in the customer's region."},{"name":"Code escrow","value":"Provide A Source-Code Continuity Safeguard","valueDescription":"Use an optional third-party code escrow arrangement that releases critical source code for business continuity if OpinionX cannot continue operating."},{"name":"Account-specific pricing","value":"Match Pricing To Your Account Needs","valueDescription":"Scope the plan with the OpinionX team around the account's seats, access controls, procurement requirements, and launch needs."}]},{"name":"Research setup consultation","type":"Service","url":"https://www.opinionx.co/setup-call","summary":"Plan research with expert guidance on method selection, survey design, and results interpretation.","description":"A free 30-minute consultation with an OpinionX expert for teams planning a research study. Get help choosing suitable methods, designing the survey, and interpreting results. The team can also walk through how the method and survey work in OpinionX and answer questions about setup, analysis, and fit.","pricing":{},"features":[{"name":"Research method selection","value":"Choose Suitable Research Methods","valueDescription":"Discuss the planned study with an expert and get guidance on which research methods may fit its goals."},{"name":"Survey design guidance","value":"Design Your Survey With Guidance","valueDescription":"Get guidance on shaping the survey design and a second pair of eyes on the study before launch."},{"name":"Results interpretation guidance","value":"Interpret Your Research Results","valueDescription":"Get expert help understanding and interpreting study results as part of planning and running research."},{"name":"Free 30-minute expert consultation","value":"Discuss Your Study For Free","valueDescription":"Book a free 30-minute conversation with an OpinionX expert to plan a research project."},{"name":"OpinionX survey walkthrough","value":"See How Your Survey Works","valueDescription":"Explore how the planned research method and survey work in OpinionX during the consultation."},{"name":"Study setup and platform-fit answers","value":"Get Answers About Setup And Fit","valueDescription":"Discuss practical questions about setup, analysis, and platform fit for a specific study or broader research use."}]}],"audiences":[],"segments":[{"name":"Online Survey and Market Research Platforms","description":"Platforms for designing, distributing, and analyzing surveys at scale, offering respondent panels, multilingual support, mobile/tablet research, A/B testing, and comprehensive analytics.","color":1,"productNames":["OpinionX"]},{"name":"Product research","description":"Measure customer preferences and product attribute trade-offs using conjoint analysis, MaxDiff, and ranking methods to prioritize customer problems and product features.","size":5,"cagr":6,"color":2,"productNames":["OpinionX"],"methodology":"No source gives a direct estimate for product research using conjoint, MaxDiff, and ranking methods. Estimated at about $5 billion globally, assuming this specialized product-preference research represents a small share of the broader market research industry, which generated $82 billion in 2022. The 6% CAGR is an approximate outlook informed by the parent industry's reported long-term expansion; it is not a direct segment forecast.","citations":[{"url":"https://scoop.market.us/market-research-industry-statistics/","text":"In 2022, the global market research sector generated an impressive total revenue that exceeded $82 billion, representing growth of more than double compared to 2008."}]},{"name":"Pricing and demand validation","description":"Pre-purchase surveys and willingness-to-pay testing to validate demand, optimize pricing, and prioritize product or feature investments.","size":3,"cagr":8,"color":3,"productNames":["OpinionX"],"methodology":"The search results do not report a market size for pre-purchase surveys and willingness-to-pay testing specifically. The estimate is an approximate global market for pricing and demand-validation research services and tools, informed by adjacent pricing-software growth figures. The cited markets are proxies, not direct measures of this segment, so the estimate carries substantial uncertainty.","citations":[{"url":"https://www.linkedin.com/pulse/pricing-software-tools-market-report-exploring-growth-3updf","text":"The Pricing Software & Tools market is anticipated to grow at an annual rate of 9.2% from 2026 to 2033."},{"url":"https://www.24marketreports.com/services/global-aibased-dynamic-pricing-tool-forecast-2025-2032-159","text":"Global AI-Based Dynamic Pricing Tool market size was valued at USD 468 million in 2024."},{"url":"https://www.24marketreports.com/services/global-aibased-dynamic-pricing-tool-forecast-2025-2032-159","text":"The market is projected to grow from USD 502 million in 2025 to USD 765 million by 2032, exhibiting a CAGR of 7.5% during the forecast period."}]},{"name":"Customer segmentation","description":"Identify and compare customer groups using preference clustering, cross-tabulation, survey responses, and enriched participant data to inform product and market decisions.","size":3.5,"cagr":12.5,"color":4,"productNames":["OpinionX"],"methodology":"Search results describe customer segmentation research and analytics but provide no market-size or CAGR figures. The estimates are directional internal estimates for the global segmentation research and analytics market, including survey-based research and analytical tools; category boundaries vary.","citations":[]}],"faq":[],"comparisons":[],"sources":[{"url":"https://opinionx.co","text":"OpinionX Limited"},{"url":"https://www.opinionx.co/features","text":"OpinionX"},{"url":"https://www.opinionx.co/setup-call","text":"Research setup consultation"},{"url":"https://scoop.market.us/market-research-industry-statistics/","text":"In 2022, the global market research sector generated an impressive total revenue that exceeded $82 billion, representing growth of more than double compared to 2008."},{"url":"https://www.linkedin.com/pulse/pricing-software-tools-market-report-exploring-growth-3updf","text":"The Pricing Software & Tools market is anticipated to grow at an annual rate of 9.2% from 2026 to 2033."},{"url":"https://www.24marketreports.com/services/global-aibased-dynamic-pricing-tool-forecast-2025-2032-159","text":"Global AI-Based Dynamic Pricing Tool market size was valued at USD 468 million in 2024."}]}