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Medallia, Inc.

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CXSoftwaremedallia.comUpdated

Medallia helps organizations capture and analyze customer and employee feedback to improve experiences and guide business action.

Overview

Medallia helps organizations understand and improve customer and employee experiences. It provides experience management and orchestration capabilities that gather feedback signals, analyze interactions, surface insights, and support action across teams and business operations.

Mission statement

Help organizations transform customer and employee experiences by understanding feedback and turning insights into action.

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What we offer

Medallia Platform

Unifies experience feedback and insights so teams can understand interactions, close the loop, and drive action across programs.

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Customer Experience

Helps organizations manage and orchestrate customer experiences end to end, including digital interactions and personalized messaging.

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Employee Experience

Helps organizations listen to employees and activate them through dedicated employee experience solutions.

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Contact center experience

Helps contact centers improve agent engagement and service quality with conversational intelligence, agent coaching, quality management, and intelligent callback.

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Market research

Service

Provides expert support across research strategy, design, analytics, and deliverables, with agile research and video offerings.

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Market segments

Market size by segment

Growth potential (CAGR)

Customer Experience Management

15.5 Billion USD14.7% CAGR

Capabilities to collect, analyze, and operationalize customer feedback in real time, including closed-loop remediation, NPS and churn risk detection, sentiment analysis, and CX workflows.

Products: Customer Experience, Medallia Platform

Contact center quality management

2.45 Billion USD9.1% CAGR

Features for automated QA, compliance monitoring, real-time operational metrics, and scoring to improve agent performance and ensure consistency across customer service operations.

Products: Contact center experience

Employee experience management

6.7 Billion USD9.7% CAGR

Mechanisms to measure and improve employee engagement and lifecycle experience through surveys, feedback, and data-driven actions.

Products: Employee Experience, Medallia Platform

Market research

93.37 Billion USD4.6% CAGR

Supports research strategy, study design, agile and video-based research, analytics, and deliverables to inform business decisions.

Products: Market research

Customer journey orchestration

12.5 Billion USD24% CAGR

Orchestration and end-to-end automation of customer journeys including onboarding, multi-channel flows and process automation using drag-and-drop design and APIs.

Products: Customer Experience, Medallia Platform

More information about our offering

Medallia Platform

Medallia Platform brings experiences together in an enterprise-grade platform for customer and employee experience management. It captures feedback signals, provides AI and analytics to uncover insights from interactions, and offers role-based reporting to help teams close the loop and drive action. Self-service administration supports complex, global programs, while integrations share data across systems and teams. Enterprise-grade security helps keep business data safe and compliant.

  • Capture More Feedback Signals
    Collect signals across experiences to create more meaningful data for understanding them.
  • Uncover Insights From Interactions
    Use AI and analytics to surface essential insights from interactions.
  • Drive Action With Role-Based Reporting
    Role-based reporting helps teams close the loop and act quickly.
  • Protect Business Data And Compliance
    Enterprise-grade security helps keep business data safe and compliant.
  • Manage And Orchestrate Customer Experiences
    The platform is positioned for end-to-end customer experience management and orchestration.
  • Manage Complex Programs Independently
    Self-service administration supports the operation of complex programs across global organizations.
  • Share Data Across Systems And Teams
    Integrations make it possible to share data across systems and teams.

Customer Experience

Medallia Customer Experience is an end-to-end solution for customer experience management and orchestration. It includes digital experience and personalized messaging capabilities, including Medallia Concierge, and is associated with Medallia Experience Orchestration.

  • Manage Customer Experiences End To End
    Manage customer experiences end to end through a solution explicitly focused on customer experience management.
  • Orchestrate Customer Experiences
    Orchestrate customer experiences as part of an end-to-end customer experience management solution.
  • Address Digital Customer Experiences
    Support digital experiences as a defined part of the customer experience solution.
  • Deliver Personalized Customer Messages
    Use personalized messaging as part of the customer experience solution through Medallia Concierge.

Employee Experience

Medallia’s employee experience solution offers employee listening and activation solutions.

  • Listen To Employees
    Supports listening to employees as part of an employee experience program.
  • Activate Employees
    Supports employee activation as part of an employee experience program.

Contact center experience

Medallia’s contact center experience solution is designed to improve agent engagement and optimize service quality. It includes conversational intelligence, agent coaching and quality management offerings such as Agent Connect, and intelligent callback through Mindful.

  • Support Agent Development
    Agent coaching supports the solution’s focus on improving agent engagement and optimizing contact center service quality.
  • Apply Conversational Intelligence
    Conversational intelligence is included in the contact center solution, alongside capabilities for coaching agents, managing quality, and providing callbacks.
  • Optimize Service Quality
    Quality management is included in the contact center solution, which is designed to optimize service quality.
  • Offer Intelligent Callbacks
    Mindful provides contact centers with intelligent callback options for customers.

Market research

Medallia’s market research solution offers expert research strategy, design, analytics, and deliverables. Its listed offerings include Agile Research, Medallia Video, and research strategy and services.

  • Access Expert Research Strategy
    Get expert research strategy through Medallia’s market research offering and services.
  • Explore Agile Research
    Access Medallia’s Agile Research offering as part of its market research solutions.
  • Plan Research Design
    Use expert research design services included in Medallia’s market research offering.
  • Access Research Analytics
    Use expert analytics included in Medallia’s market research offering.
  • Receive Research Deliverables
    Obtain expert research deliverables through Medallia’s market research offering.
  • Use Video Research Offerings
    Access Medallia’s video offering within its market research solutions.

Sources

Methodology and sourcing behind the figures and links shown above.

Contact center quality management

Estimated using the global contact center quality assurance software market as the closest available proxy for contact center quality management. The source reports USD 2.45 billion for 2026 and a 9.1% CAGR through 2033; the broader proxy may include adjacent QA software functions.

Employee experience management

Estimated global market size is USD 6.7 billion, using Global Market Insights’ 2025 valuation. Growth potential is estimated at 9.7% CAGR, consistent with Grand View Research’s 2024–2030 forecast; other estimates range from 6.8% to 10.2%, reflecting differences in scope and forecast periods.

Market research

Estimated using the global Market Research Services market figure, which most closely matches the segment’s research strategy, study execution, analytics, and deliverables. The source reports $93.37 billion in 2025 and forecasts 4.6% CAGR through 2030. A narrower industry measure reports $53.9 billion in 2023, illustrating differences in market coverage.

Customer journey orchestration

Dimension Market Research estimates the global customer journey orchestration market at USD 12.5 billion in 2025, growing at a 24.0% CAGR through 2034. This segment closely matches the specified market.

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