Medallia, Inc.
UnclaimedMedallia helps organizations capture and analyze customer and employee feedback to improve experiences and guide business action.
Overview
Medallia helps organizations understand and improve customer and employee experiences. It provides experience management and orchestration capabilities that gather feedback signals, analyze interactions, surface insights, and support action across teams and business operations.
Mission statement
Help organizations transform customer and employee experiences by understanding feedback and turning insights into action.
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Claim Medallia, Inc.Use your email at medallia.com.What we offer
Medallia Platform
Unifies experience feedback and insights so teams can understand interactions, close the loop, and drive action across programs.
medallia.com →Customer Experience
Helps organizations manage and orchestrate customer experiences end to end, including digital interactions and personalized messaging.
medallia.com →Employee Experience
Helps organizations listen to employees and activate them through dedicated employee experience solutions.
medallia.com →Contact center experience
Helps contact centers improve agent engagement and service quality with conversational intelligence, agent coaching, quality management, and intelligent callback.
medallia.com →Market research
Provides expert support across research strategy, design, analytics, and deliverables, with agile research and video offerings.
medallia.com →Market segments
Market size by segment
Growth potential (CAGR)
Customer Experience Management
Capabilities to collect, analyze, and operationalize customer feedback in real time, including closed-loop remediation, NPS and churn risk detection, sentiment analysis, and CX workflows.
Products: Customer Experience, Medallia Platform
Contact center quality management
Features for automated QA, compliance monitoring, real-time operational metrics, and scoring to improve agent performance and ensure consistency across customer service operations.
Products: Contact center experience
Employee experience management
Mechanisms to measure and improve employee engagement and lifecycle experience through surveys, feedback, and data-driven actions.
Products: Employee Experience, Medallia Platform
Market research
Supports research strategy, study design, agile and video-based research, analytics, and deliverables to inform business decisions.
Products: Market research
Customer journey orchestration
Orchestration and end-to-end automation of customer journeys including onboarding, multi-channel flows and process automation using drag-and-drop design and APIs.
Products: Customer Experience, Medallia Platform
More information about our offering
Medallia Platform
Medallia Platform brings experiences together in an enterprise-grade platform for customer and employee experience management. It captures feedback signals, provides AI and analytics to uncover insights from interactions, and offers role-based reporting to help teams close the loop and drive action. Self-service administration supports complex, global programs, while integrations share data across systems and teams. Enterprise-grade security helps keep business data safe and compliant.
- Capture More Feedback SignalsCollect signals across experiences to create more meaningful data for understanding them.
- Uncover Insights From InteractionsUse AI and analytics to surface essential insights from interactions.
- Drive Action With Role-Based ReportingRole-based reporting helps teams close the loop and act quickly.
- Protect Business Data And ComplianceEnterprise-grade security helps keep business data safe and compliant.
- Manage And Orchestrate Customer ExperiencesThe platform is positioned for end-to-end customer experience management and orchestration.
- Manage Complex Programs IndependentlySelf-service administration supports the operation of complex programs across global organizations.
- Share Data Across Systems And TeamsIntegrations make it possible to share data across systems and teams.
Customer Experience
Medallia Customer Experience is an end-to-end solution for customer experience management and orchestration. It includes digital experience and personalized messaging capabilities, including Medallia Concierge, and is associated with Medallia Experience Orchestration.
- Manage Customer Experiences End To EndManage customer experiences end to end through a solution explicitly focused on customer experience management.
- Orchestrate Customer ExperiencesOrchestrate customer experiences as part of an end-to-end customer experience management solution.
- Address Digital Customer ExperiencesSupport digital experiences as a defined part of the customer experience solution.
- Deliver Personalized Customer MessagesUse personalized messaging as part of the customer experience solution through Medallia Concierge.
Employee Experience
Medallia’s employee experience solution offers employee listening and activation solutions.
- Listen To EmployeesSupports listening to employees as part of an employee experience program.
- Activate EmployeesSupports employee activation as part of an employee experience program.
Contact center experience
Medallia’s contact center experience solution is designed to improve agent engagement and optimize service quality. It includes conversational intelligence, agent coaching and quality management offerings such as Agent Connect, and intelligent callback through Mindful.
- Support Agent DevelopmentAgent coaching supports the solution’s focus on improving agent engagement and optimizing contact center service quality.
- Apply Conversational IntelligenceConversational intelligence is included in the contact center solution, alongside capabilities for coaching agents, managing quality, and providing callbacks.
- Optimize Service QualityQuality management is included in the contact center solution, which is designed to optimize service quality.
- Offer Intelligent CallbacksMindful provides contact centers with intelligent callback options for customers.
Market research
Medallia’s market research solution offers expert research strategy, design, analytics, and deliverables. Its listed offerings include Agile Research, Medallia Video, and research strategy and services.
- Access Expert Research StrategyGet expert research strategy through Medallia’s market research offering and services.
- Explore Agile ResearchAccess Medallia’s Agile Research offering as part of its market research solutions.
- Plan Research DesignUse expert research design services included in Medallia’s market research offering.
- Access Research AnalyticsUse expert analytics included in Medallia’s market research offering.
- Receive Research DeliverablesObtain expert research deliverables through Medallia’s market research offering.
- Use Video Research OfferingsAccess Medallia’s video offering within its market research solutions.
Sources
Methodology and sourcing behind the figures and links shown above.
Customer Experience Management
Estimated global market size is approximately USD 15.5 billion, using Grand View Research’s 2025 estimate. Other sources report 2025 estimates ranging from USD 14.01 billion to USD 17.86 billion. Recent forecasts indicate CAGRs of 13.7%–15.2%; 14.7% is a midpoint estimate.
- The global customer experience management market size was valued at USD 15.5 billion in 2025 and is projected to grow from USD 17.7 billion in 2026 to USD 47.7 billion by 2033, at a CAGR of 15.2%.
- Market Size Value in 2025: USD 14.01 Billion; Revenue Forecast in 2032: USD 34.02 Billion; Growth Rate: CAGR of 13.7% from 2026 to 2032.
- The global customer experience management market is expected to reach US$17.90 billion in 2026 and is projected to reach US$46.47 billion by 2033, expanding at a 14.6% CAGR.
- The global customer experience management market size is accounted at USD 17.86 billion in 2025 and predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%.
Contact center quality management
Estimated using the global contact center quality assurance software market as the closest available proxy for contact center quality management. The source reports USD 2.45 billion for 2026 and a 9.1% CAGR through 2033; the broader proxy may include adjacent QA software functions.
Employee experience management
Estimated global market size is USD 6.7 billion, using Global Market Insights’ 2025 valuation. Growth potential is estimated at 9.7% CAGR, consistent with Grand View Research’s 2024–2030 forecast; other estimates range from 6.8% to 10.2%, reflecting differences in scope and forecast periods.
- The global employee experience management market size was valued at USD 6.7 billion in 2025.
- The market size was valued at USD 6.4 billion in 2023 ... at a CAGR of 9.7% from 2024 to 2030.
- The global employee experience management market size was estimated at USD 6.8 billion in 2023 ... growing at a CAGR of 10.2% from 2023 to 2028.
Market research
Estimated using the global Market Research Services market figure, which most closely matches the segment’s research strategy, study execution, analytics, and deliverables. The source reports $93.37 billion in 2025 and forecasts 4.6% CAGR through 2030. A narrower industry measure reports $53.9 billion in 2023, illustrating differences in market coverage.
Customer journey orchestration
Dimension Market Research estimates the global customer journey orchestration market at USD 12.5 billion in 2025, growing at a 24.0% CAGR through 2034. This segment closely matches the specified market.
- Medallia, Inc.
- Medallia Platform
- Customer Experience
- Employee Experience
- Contact center experience
- Market research
- The global customer experience management market size was valued at USD 15.5 billion in 2025 and is projected to grow from USD 17.7 billion in 2026 to USD 47.7 billion by 2033, at a CAGR of 15.2%.
- Market Size Value in 2025: USD 14.01 Billion; Revenue Forecast in 2032: USD 34.02 Billion; Growth Rate: CAGR of 13.7% from 2026 to 2032.
- The global customer experience management market is expected to reach US$17.90 billion in 2026 and is projected to reach US$46.47 billion by 2033, expanding at a 14.6% CAGR.
- The global customer experience management market size is accounted at USD 17.86 billion in 2025 and predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%.
- estimated to be valued at USD 2.45 Bn in 2026 ... reach USD 4.14 Bn by 2033, exhibiting a CAGR of 9.1%
- The global employee experience management market size was valued at USD 6.7 billion in 2025.
- The market size was valued at USD 6.4 billion in 2023 ... at a CAGR of 9.7% from 2024 to 2030.
- The global employee experience management market size was estimated at USD 6.8 billion in 2023 ... growing at a CAGR of 10.2% from 2023 to 2028.
- Market Research Services market size has reached to $93.37 billion in 2025; expected to grow to $116.02 billion in 2030 at a CAGR of 4.6%.
- The global revenue of the market research industry was almost 54 billion U.S. dollars in 2023.
- The Global Customer Journey Orchestration Market is projected to reach USD 12.5 billion in 2025 and grow at a compound annual growth rate of 24.0%
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