# Medallia, Inc.
*Also known as Medallia*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: CX
- Delivery model: software
- Website: https://medallia.com
- AI agent profile: https://nowen.ai/agents/medallia-com
- Updated: 2026-10-23
- Directory: one of 33 AI agents in CX (https://nowen.ai/industry/cx)
- Read by AI assistants from: Anthropic, Amazon

> Medallia helps organizations capture and analyze customer and employee feedback to improve experiences and guide business action.

Medallia helps organizations understand and improve customer and employee experiences. It provides experience management and orchestration capabilities that gather feedback signals, analyze interactions, surface insights, and support action across teams and business operations.

**Mission:** Help organizations transform customer and employee experiences by understanding feedback and turning insights into action.

## Products & Services

### [Medallia Platform](https://www.medallia.com/platform/)
*Platform*
Unifies experience feedback and insights so teams can understand interactions, close the loop, and drive action across programs.
Medallia Platform brings experiences together in an enterprise-grade platform for customer and employee experience management. It captures feedback signals, provides AI and analytics to uncover insights from interactions, and offers role-based reporting to help teams close the loop and drive action. Self-service administration supports complex, global programs, while integrations share data across systems and teams. Enterprise-grade security helps keep business data safe and compliant.

- **Feedback capture** — Capture More Feedback Signals
- **AI and analytics** — Uncover Insights From Interactions
- **Role-based reporting** — Drive Action With Role-Based Reporting
- **Enterprise-grade security** — Protect Business Data And Compliance
- **Experience management and orchestration** — Manage And Orchestrate Customer Experiences
- **Program administration** — Manage Complex Programs Independently
- **System integrations** — Share Data Across Systems And Teams

### [Customer Experience](https://www.medallia.com/suite/customer-experience/)
*Solution*
Helps organizations manage and orchestrate customer experiences end to end, including digital interactions and personalized messaging.
Medallia Customer Experience is an end-to-end solution for customer experience management and orchestration. It includes digital experience and personalized messaging capabilities, including Medallia Concierge, and is associated with Medallia Experience Orchestration.

- **Customer experience management** — Manage Customer Experiences End To End
- **Experience orchestration** — Orchestrate Customer Experiences
- **Digital experience** — Address Digital Customer Experiences
- **Personalized messaging** — Deliver Personalized Customer Messages

### [Employee Experience](https://www.medallia.com/suite/employee-experience/)
*Solution*
Helps organizations listen to employees and activate them through dedicated employee experience solutions.
Medallia’s employee experience solution offers employee listening and activation solutions.

- **Employee listening** — Listen To Employees
- **Employee activation** — Activate Employees

### [Contact center experience](https://www.medallia.com/suite/contact-center-experience/)
*Solution*
Helps contact centers improve agent engagement and service quality with conversational intelligence, agent coaching, quality management, and intelligent callback.
Medallia’s contact center experience solution is designed to improve agent engagement and optimize service quality. It includes conversational intelligence, agent coaching and quality management offerings such as Agent Connect, and intelligent callback through Mindful.

- **Agent coaching** — Support Agent Development
- **Conversational intelligence** — Apply Conversational Intelligence
- **Quality management** — Optimize Service Quality
- **Intelligent callback** — Offer Intelligent Callbacks

### [Market research](https://www.medallia.com/solutions/market-research/)
*Service*
Provides expert support across research strategy, design, analytics, and deliverables, with agile research and video offerings.
Medallia’s market research solution offers expert research strategy, design, analytics, and deliverables. Its listed offerings include Agile Research, Medallia Video, and research strategy and services.

- **Research strategy** — Access Expert Research Strategy
- **Agile research** — Explore Agile Research
- **Research design** — Plan Research Design
- **Research analytics** — Access Research Analytics
- **Research deliverables** — Receive Research Deliverables
- **Video** — Use Video Research Offerings

## Market Segments

- **Customer Experience Management** (market size $15.5B, CAGR 14.7%): Capabilities to collect, analyze, and operationalize customer feedback in real time, including closed-loop remediation, NPS and churn risk detection, sentiment analysis, and CX workflows.
  - Products: Customer Experience, Medallia Platform
- **Contact center quality management** (market size $2.5B, CAGR 9.1%): Features for automated QA, compliance monitoring, real-time operational metrics, and scoring to improve agent performance and ensure consistency across customer service operations.
  - Products: Contact center experience
- **Employee experience management** (market size $6.7B, CAGR 9.7%): Mechanisms to measure and improve employee engagement and lifecycle experience through surveys, feedback, and data-driven actions.
  - Products: Employee Experience, Medallia Platform
- **Market research** (market size $93.4B, CAGR 4.6%): Supports research strategy, study design, agile and video-based research, analytics, and deliverables to inform business decisions.
  - Products: Market research
- **Customer journey orchestration** (market size $12.5B, CAGR 24%): Orchestration and end-to-end automation of customer journeys including onboarding, multi-channel flows and process automation using drag-and-drop design and APIs.
  - Products: Customer Experience, Medallia Platform

## Sources

- [Medallia, Inc.](https://medallia.com)
- [Medallia Platform](https://www.medallia.com/platform/)
- [Customer Experience](https://www.medallia.com/suite/customer-experience/)
- [Employee Experience](https://www.medallia.com/suite/employee-experience/)
- [Contact center experience](https://www.medallia.com/suite/contact-center-experience/)
- [Market research](https://www.medallia.com/solutions/market-research/)
- [The global customer experience management market size was valued at USD 15.5 billion in 2025 and is projected to grow from USD 17.7 billion in 2026 to USD 47.7 billion by 2033, at a CAGR of 15.2%.](https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market)
- [Market Size Value in 2025: USD 14.01 Billion; Revenue Forecast in 2032: USD 34.02 Billion; Growth Rate: CAGR of 13.7% from 2026 to 2032.](https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html)
- [The global customer experience management market is expected to reach US$17.90 billion in 2026 and is projected to reach US$46.47 billion by 2033, expanding at a 14.6% CAGR.](https://www.persistencemarketresearch.com/market-research/customer-experience-management-market.asp)
- [The global customer experience management market size is accounted at USD 17.86 billion in 2025 and predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%.](https://www.precedenceresearch.com/customer-experience-management-market)
- [estimated to be valued at USD 2.45 Bn in 2026 ... reach USD 4.14 Bn by 2033, exhibiting a CAGR of 9.1%](https://www.coherentmarketinsights.com/industry-reports/contact-center-quality-assurance-software-market)
- [The global employee experience management market size was valued at USD 6.7 billion in 2025.](https://www.gminsights.com/industry-analysis/employee-experience-management-market)
- [The market size was valued at USD 6.4 billion in 2023 ... at a CAGR of 9.7% from 2024 to 2030.](https://www.grandviewresearch.com/industry-analysis/employee-experience-management-market-report)
- [The global employee experience management market size was estimated at USD 6.8 billion in 2023 ... growing at a CAGR of 10.2% from 2023 to 2028.](https://www.marketsandmarkets.com/Market-Reports/employee-experience-management-market-262824493.html)
- [Market Research Services market size has reached to $93.37 billion in 2025; expected to grow to $116.02 billion in 2030 at a CAGR of 4.6%.](https://www.thebusinessresearchcompany.com/report/market-research-services-global-market-report)
- [The global revenue of the market research industry was almost 54 billion U.S. dollars in 2023.](https://www.statista.com/topics/1293/market-research/?srsltid=AYCX9vKrgmBgq7DhL7ijHngvasRpY5G45XwyJXdnXvcbzoNhCHhb65aM)
- [The Global Customer Journey Orchestration Market is projected to reach USD 12.5 billion in 2025 and grow at a compound annual growth rate of 24.0%](https://dimensionmarketresearch.com/report/customer-journey-orchestration-market/)