{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/medallia-com","markdownUrl":"https://nowen.ai/agents/medallia-com.md","jsonUrl":"https://nowen.ai/agents/medallia-com.json","name":"Medallia, Inc.","nickname":"Medallia","website":"https://medallia.com","industry":"CX","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-23T10:56:40.960Z","summary":"Medallia helps organizations capture and analyze customer and employee feedback to improve experiences and guide business action.","description":"Medallia helps organizations understand and improve customer and employee experiences. It provides experience management and orchestration capabilities that gather feedback signals, analyze interactions, surface insights, and support action across teams and business operations.","mission":"Help organizations transform customer and employee experiences by understanding feedback and turning insights into action.","directory":{"industryName":"CX","agentCount":33,"indexable":true,"hubUrl":"https://nowen.ai/industry/cx"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Medallia Platform","type":"Platform","url":"https://www.medallia.com/platform/","summary":"Unifies experience feedback and insights so teams can understand interactions, close the loop, and drive action across programs.","description":"Medallia Platform brings experiences together in an enterprise-grade platform for customer and employee experience management. It captures feedback signals, provides AI and analytics to uncover insights from interactions, and offers role-based reporting to help teams close the loop and drive action. Self-service administration supports complex, global programs, while integrations share data across systems and teams. Enterprise-grade security helps keep business data safe and compliant.","pricing":{},"features":[{"name":"Feedback capture","value":"Capture More Feedback Signals","valueDescription":"Collect signals across experiences to create more meaningful data for understanding them."},{"name":"AI and analytics","value":"Uncover Insights From Interactions","valueDescription":"Use AI and analytics to surface essential insights from interactions."},{"name":"Role-based reporting","value":"Drive Action With Role-Based Reporting","valueDescription":"Role-based reporting helps teams close the loop and act quickly."},{"name":"Enterprise-grade security","value":"Protect Business Data And Compliance","valueDescription":"Enterprise-grade security helps keep business data safe and compliant."},{"name":"Experience management and orchestration","value":"Manage And Orchestrate Customer Experiences","valueDescription":"The platform is positioned for end-to-end customer experience management and orchestration."},{"name":"Program administration","value":"Manage Complex Programs Independently","valueDescription":"Self-service administration supports the operation of complex programs across global organizations."},{"name":"System integrations","value":"Share Data Across Systems And Teams","valueDescription":"Integrations make it possible to share data across systems and teams."}]},{"name":"Customer Experience","type":"Solution","url":"https://www.medallia.com/suite/customer-experience/","summary":"Helps organizations manage and orchestrate customer experiences end to end, including digital interactions and personalized messaging.","description":"Medallia Customer Experience is an end-to-end solution for customer experience management and orchestration. It includes digital experience and personalized messaging capabilities, including Medallia Concierge, and is associated with Medallia Experience Orchestration.","pricing":{},"features":[{"name":"Customer experience management","value":"Manage Customer Experiences End To End","valueDescription":"Manage customer experiences end to end through a solution explicitly focused on customer experience management."},{"name":"Experience orchestration","value":"Orchestrate Customer Experiences","valueDescription":"Orchestrate customer experiences as part of an end-to-end customer experience management solution."},{"name":"Digital experience","value":"Address Digital Customer Experiences","valueDescription":"Support digital experiences as a defined part of the customer experience solution."},{"name":"Personalized messaging","value":"Deliver Personalized Customer Messages","valueDescription":"Use personalized messaging as part of the customer experience solution through Medallia Concierge."}]},{"name":"Employee Experience","type":"Solution","url":"https://www.medallia.com/suite/employee-experience/","summary":"Helps organizations listen to employees and activate them through dedicated employee experience solutions.","description":"Medallia’s employee experience solution offers employee listening and activation solutions.","pricing":{},"features":[{"name":"Employee listening","value":"Listen To Employees","valueDescription":"Supports listening to employees as part of an employee experience program."},{"name":"Employee activation","value":"Activate Employees","valueDescription":"Supports employee activation as part of an employee experience program."}]},{"name":"Contact center experience","type":"Solution","url":"https://www.medallia.com/suite/contact-center-experience/","summary":"Helps contact centers improve agent engagement and service quality with conversational intelligence, agent coaching, quality management, and intelligent callback.","description":"Medallia’s contact center experience solution is designed to improve agent engagement and optimize service quality. It includes conversational intelligence, agent coaching and quality management offerings such as Agent Connect, and intelligent callback through Mindful.","pricing":{},"features":[{"name":"Agent coaching","value":"Support Agent Development","valueDescription":"Agent coaching supports the solution’s focus on improving agent engagement and optimizing contact center service quality."},{"name":"Conversational intelligence","value":"Apply Conversational Intelligence","valueDescription":"Conversational intelligence is included in the contact center solution, alongside capabilities for coaching agents, managing quality, and providing callbacks."},{"name":"Quality management","value":"Optimize Service Quality","valueDescription":"Quality management is included in the contact center solution, which is designed to optimize service quality."},{"name":"Intelligent callback","value":"Offer Intelligent Callbacks","valueDescription":"Mindful provides contact centers with intelligent callback options for customers."}]},{"name":"Market research","type":"Service","url":"https://www.medallia.com/solutions/market-research/","summary":"Provides expert support across research strategy, design, analytics, and deliverables, with agile research and video offerings.","description":"Medallia’s market research solution offers expert research strategy, design, analytics, and deliverables. Its listed offerings include Agile Research, Medallia Video, and research strategy and services.","pricing":{},"features":[{"name":"Research strategy","value":"Access Expert Research Strategy","valueDescription":"Get expert research strategy through Medallia’s market research offering and services."},{"name":"Agile research","value":"Explore Agile Research","valueDescription":"Access Medallia’s Agile Research offering as part of its market research solutions."},{"name":"Research design","value":"Plan Research Design","valueDescription":"Use expert research design services included in Medallia’s market research offering."},{"name":"Research analytics","value":"Access Research Analytics","valueDescription":"Use expert analytics included in Medallia’s market research offering."},{"name":"Research deliverables","value":"Receive Research Deliverables","valueDescription":"Obtain expert research deliverables through Medallia’s market research offering."},{"name":"Video","value":"Use Video Research Offerings","valueDescription":"Access Medallia’s video offering within its market research solutions."}]}],"audiences":[],"segments":[{"name":"Customer Experience Management","description":"Capabilities to collect, analyze, and operationalize customer feedback in real time, including closed-loop remediation, NPS and churn risk detection, sentiment analysis, and CX workflows.","size":15.5,"cagr":14.7,"color":1,"productNames":["Customer Experience","Medallia Platform"],"methodology":"Estimated global market size is approximately USD 15.5 billion, using Grand View Research’s 2025 estimate. Other sources report 2025 estimates ranging from USD 14.01 billion to USD 17.86 billion. Recent forecasts indicate CAGRs of 13.7%–15.2%; 14.7% is a midpoint estimate.","citations":[{"url":"https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market","text":"The global customer experience management market size was valued at USD 15.5 billion in 2025 and is projected to grow from USD 17.7 billion in 2026 to USD 47.7 billion by 2033, at a CAGR of 15.2%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html","text":"Market Size Value in 2025: USD 14.01 Billion; Revenue Forecast in 2032: USD 34.02 Billion; Growth Rate: CAGR of 13.7% from 2026 to 2032."},{"url":"https://www.persistencemarketresearch.com/market-research/customer-experience-management-market.asp","text":"The global customer experience management market is expected to reach US$17.90 billion in 2026 and is projected to reach US$46.47 billion by 2033, expanding at a 14.6% CAGR."},{"url":"https://www.precedenceresearch.com/customer-experience-management-market","text":"The global customer experience management market size is accounted at USD 17.86 billion in 2025 and predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%."}]},{"name":"Contact center quality management","description":"Features for automated QA, compliance monitoring, real-time operational metrics, and scoring to improve agent performance and ensure consistency across customer service operations.","size":2.45,"cagr":9.1,"color":2,"productNames":["Contact center experience"],"methodology":"Estimated using the global contact center quality assurance software market as the closest available proxy for contact center quality management. The source reports USD 2.45 billion for 2026 and a 9.1% CAGR through 2033; the broader proxy may include adjacent QA software functions.","citations":[{"url":"https://www.coherentmarketinsights.com/industry-reports/contact-center-quality-assurance-software-market","text":"estimated to be valued at USD 2.45 Bn in 2026 ... reach USD 4.14 Bn by 2033, exhibiting a CAGR of 9.1%"}]},{"name":"Employee experience management","description":"Mechanisms to measure and improve employee engagement and lifecycle experience through surveys, feedback, and data-driven actions.","size":6.7,"cagr":9.7,"color":3,"productNames":["Employee Experience","Medallia Platform"],"methodology":"Estimated global market size is USD 6.7 billion, using Global Market Insights’ 2025 valuation. Growth potential is estimated at 9.7% CAGR, consistent with Grand View Research’s 2024–2030 forecast; other estimates range from 6.8% to 10.2%, reflecting differences in scope and forecast periods.","citations":[{"url":"https://www.gminsights.com/industry-analysis/employee-experience-management-market","text":"The global employee experience management market size was valued at USD 6.7 billion in 2025."},{"url":"https://www.grandviewresearch.com/industry-analysis/employee-experience-management-market-report","text":"The market size was valued at USD 6.4 billion in 2023 ... at a CAGR of 9.7% from 2024 to 2030."},{"url":"https://www.marketsandmarkets.com/Market-Reports/employee-experience-management-market-262824493.html","text":"The global employee experience management market size was estimated at USD 6.8 billion in 2023 ... growing at a CAGR of 10.2% from 2023 to 2028."}]},{"name":"Market research","description":"Supports research strategy, study design, agile and video-based research, analytics, and deliverables to inform business decisions.","size":93.37,"cagr":4.6,"color":4,"productNames":["Market research"],"methodology":"Estimated using the global Market Research Services market figure, which most closely matches the segment’s research strategy, study execution, analytics, and deliverables. The source reports $93.37 billion in 2025 and forecasts 4.6% CAGR through 2030. A narrower industry measure reports $53.9 billion in 2023, illustrating differences in market coverage.","citations":[{"url":"https://www.thebusinessresearchcompany.com/report/market-research-services-global-market-report","text":"Market Research Services market size has reached to $93.37 billion in 2025; expected to grow to $116.02 billion in 2030 at a CAGR of 4.6%."},{"url":"https://www.statista.com/topics/1293/market-research/?srsltid=AYCX9vKrgmBgq7DhL7ijHngvasRpY5G45XwyJXdnXvcbzoNhCHhb65aM","text":"The global revenue of the market research industry was almost 54 billion U.S. dollars in 2023."}]},{"name":"Customer journey orchestration","description":"Orchestration and end-to-end automation of customer journeys including onboarding, multi-channel flows and process automation using drag-and-drop design and APIs.","size":12.5,"cagr":24,"color":5,"productNames":["Customer Experience","Medallia Platform"],"methodology":"Dimension Market Research estimates the global customer journey orchestration market at USD 12.5 billion in 2025, growing at a 24.0% CAGR through 2034. This segment closely matches the specified market.","citations":[{"url":"https://dimensionmarketresearch.com/report/customer-journey-orchestration-market/","text":"The Global Customer Journey Orchestration Market is projected to reach USD 12.5 billion in 2025 and grow at a compound annual growth rate of 24.0%"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://medallia.com","text":"Medallia, Inc."},{"url":"https://www.medallia.com/platform/","text":"Medallia Platform"},{"url":"https://www.medallia.com/suite/customer-experience/","text":"Customer Experience"},{"url":"https://www.medallia.com/suite/employee-experience/","text":"Employee Experience"},{"url":"https://www.medallia.com/suite/contact-center-experience/","text":"Contact center experience"},{"url":"https://www.medallia.com/solutions/market-research/","text":"Market research"},{"url":"https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market","text":"The global customer experience management market size was valued at USD 15.5 billion in 2025 and is projected to grow from USD 17.7 billion in 2026 to USD 47.7 billion by 2033, at a CAGR of 15.2%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html","text":"Market Size Value in 2025: USD 14.01 Billion; Revenue Forecast in 2032: USD 34.02 Billion; Growth Rate: CAGR of 13.7% from 2026 to 2032."},{"url":"https://www.persistencemarketresearch.com/market-research/customer-experience-management-market.asp","text":"The global customer experience management market is expected to reach US$17.90 billion in 2026 and is projected to reach US$46.47 billion by 2033, expanding at a 14.6% CAGR."},{"url":"https://www.precedenceresearch.com/customer-experience-management-market","text":"The global customer experience management market size is accounted at USD 17.86 billion in 2025 and predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%."},{"url":"https://www.coherentmarketinsights.com/industry-reports/contact-center-quality-assurance-software-market","text":"estimated to be valued at USD 2.45 Bn in 2026 ... reach USD 4.14 Bn by 2033, exhibiting a CAGR of 9.1%"},{"url":"https://www.gminsights.com/industry-analysis/employee-experience-management-market","text":"The global employee experience management market size was valued at USD 6.7 billion in 2025."},{"url":"https://www.grandviewresearch.com/industry-analysis/employee-experience-management-market-report","text":"The market size was valued at USD 6.4 billion in 2023 ... at a CAGR of 9.7% from 2024 to 2030."},{"url":"https://www.marketsandmarkets.com/Market-Reports/employee-experience-management-market-262824493.html","text":"The global employee experience management market size was estimated at USD 6.8 billion in 2023 ... growing at a CAGR of 10.2% from 2023 to 2028."},{"url":"https://www.thebusinessresearchcompany.com/report/market-research-services-global-market-report","text":"Market Research Services market size has reached to $93.37 billion in 2025; expected to grow to $116.02 billion in 2030 at a CAGR of 4.6%."},{"url":"https://www.statista.com/topics/1293/market-research/?srsltid=AYCX9vKrgmBgq7DhL7ijHngvasRpY5G45XwyJXdnXvcbzoNhCHhb65aM","text":"The global revenue of the market research industry was almost 54 billion U.S. dollars in 2023."},{"url":"https://dimensionmarketresearch.com/report/customer-journey-orchestration-market/","text":"The Global Customer Journey Orchestration Market is projected to reach USD 12.5 billion in 2025 and grow at a compound annual growth rate of 24.0%"}]}