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Mad Barn Inc.

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madbarn.comUnited StatesUpdated

Mad Barn is a science-driven equine nutrition company offering free diet evaluations, expert guidance, and education to help horse owners optimize health and performance.

Overview

Mad Barn is an equine nutrition company that blends science-based research with education and nutrition consulting to support horse health and performance. The organization develops and communicates evidence-based feeding guidance, provides free diet evaluations, and offers resources and tools designed to help horse owners balance diets with nutritionists and researchers to improve welfare and performance.

Mission statement

Our mission is to provide a free diet evaluation for every horse in North America.

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What we offer

Omneity Nutrition Suite

Complete nutrition for optimal horse health in pellet and powder forms.

Pricing not published

madbarn.com/product/omneity/

AminoTrace+

Provides advanced nutritional support for horses' hoof and metabolic health.

Pricing not published

madbarn.com/product/aminotrace/

Visceral+

Supports optimal gastric and gut health for performance horses.

Pricing not published

madbarn.com/product/visceral/

W-3 Oil

Supports energy metabolism and overall health in horses through DHA-rich fats.

Pricing not published

madbarn.com/product/w-3-oil/

Optimum Digestive Health

Supports digestive health and gut balance with probiotics and prebiotics.

Pricing not published

madbarn.com/product/optimum-digestive-health/

Psyllium

Supports digestive regularity and gut health in horses.

Pricing not published

madbarn.com/product/psyllium/

Three Amigos

Enhances muscle maintenance and promotes overall health.

Pricing not published

madbarn.com/product/three-amigos/

L-Lysine and Magnesium Oxide

Supports muscle maintenance and promotes overall horse health.

Pricing not published

madbarn.com/product/lysine/

Copper and Zinc Suite

Supports hoof, skin, and coat health with balanced minerals.

Pricing not published

madbarn.com/product/zinc-copper/

Digestive Health Suite

Supports digestive health and gut balance in horses.

Pricing not published

madbarn.com/product/optimum-digestive-health/

Vitamin E and Natural E/Organic Se

Supports optimal antioxidant status and muscle function in horses.

Pricing not published

madbarn.com/product/vitamin-e/

B-Vitamin Pak

Supports energy metabolism and overall well-being in horse under stress.

Pricing not published

madbarn.com/product/b-vitamin-pak/

Market segments

Market size by segment

Growth potential (CAGR)

Equine digestive health and microbiome management

0.04 Billion USD5% CAGR

Products that maintain and restore gastric and hindgut function using probiotics, prebiotics, fermentable fiber and digestive enzymes to improve nutrient absorption, reduce digestive upset and support performance.

Products: Digestive Health Suite, Optimum Digestive Health, Visceral+, Psyllium, Omneity Nutrition Suite

Equine performance nutrition and muscle recovery

0.8 Billion USD5.5% CAGR

Supplements that support energy metabolism, muscle function and recovery, antioxidant protection and competition readiness for horses in training and performance programs.

Products: AminoTrace+, B-Vitamin Pak, W-3 Oil, Vitamin E and Natural E/Organic Se, L-Lysine and Magnesium Oxide, Three Amigos, Omneity Nutrition Suite

Hoof and coat health and trace mineral balance

0.45 Billion USD7% CAGR

Products focused on strengthening hoof structure and improving coat and skin condition while correcting trace mineral imbalances (copper, zinc) to support farrier and dermatological outcomes.

Products: Copper and Zinc Suite, AminoTrace+, Three Amigos, B-Vitamin Pak, Omneity Nutrition Suite

Metabolic and insulin‑sensitive horse management

0.6 Billion USD6.5% CAGR

Low‑NSC, fiber and fatty‑acid focused interventions designed to manage insulin resistance, reduce laminitis risk and stabilize glycemic and metabolic responses.

Products: AminoTrace+, Omneity Nutrition Suite, Psyllium, W-3 Oil

Complete daily nutrition and feed simplification

10 Billion USD5% CAGR

All‑in‑one premix and pellet nutrition that delivers balanced vitamins, organic trace minerals, amino acids and enzymes to simplify feeding and ensure daily nutrient requirements are met.

Products: Omneity Nutrition Suite

More information about our offering

Omneity Nutrition Suite

Omneity Pellets and Omneity Premix offer complete daily vitamin and mineral nutrition for horses through balanced formulas with organic trace minerals, B-vitamins, amino acids, and digestive enzymes. They support overall health and performance, simplifying feeding regimens.

Pricing not published

  • Delivers Complete Nutrition.
    Balanced formulas ensure that horses receive essential nutrients needed for health and performance without extra supplements.
  • Enhances Nutrient Absorption.
    Organic trace minerals improve nutrient utilization, promoting better health outcomes for horses.
  • Promotes Healthy Digestion.
    Digestive enzymes improve gut health and support better digestion and nutrient absorption.
  • Promotes Strong Hooves.
    Biotin improves hoof health and strengthens the hoof structure.
  • Supports Energy Levels.
    Increased B-vitamin content helps horses maintain stamina and performance.
  • Flexible Feeding Options.
    Both formats allow for easy incorporation into any feeding program.
  • Supports Metabolic Health.
    Low-NSC ingredients maintain healthy metabolism, especially for sensitive horses.

AminoTrace+

AminoTrace+ is a low-NSC vitamin and mineral supplement designed for horses needing advanced nutritional support for hoof growth, metabolic health, muscle function, and immune function. It includes higher nutrient levels suitable for performance horses with greater demands.

Pricing not published

  • Provides Advanced Nutritional Support.
    Delivers essential vitamins and minerals aimed at hoof growth and metabolic health.
  • Reduces Sugar Intake.
    Helps control blood sugar levels for horses with metabolic concerns.
  • Boosts Nutrient Absorption.
    Organic minerals improve bioavailability, promoting overall health.
  • Enhances Health Recovery.
    Essential antioxidants combat oxidative stress, supporting recovery post-exercise.
  • Endorsed by Equine Health Experts.
    Recognized for effectiveness in improving hoof quality and managing metabolic issues.

Visceral+

Visceral+ is an advanced gut health supplement formulated to support gastric and hindgut health, promote tissue repair, and maintain a healthy intestinal lining with probiotics and prebiotics for optimal digestion.

Pricing not published

  • Enhances Gut Health.
    Promotes a balanced gut environment crucial for digestion and nutrient absorption.
  • Nourishes Gut Microbiome.
    Supports the production of beneficial gut bacteria, improving digestion.
  • Veterinarian Approved.
    A safe and effective solution for horses facing digestive challenges.

W-3 Oil

W-3 Oil is a DHA-enriched fat supplement designed to support optimal energy metabolism and maintain overall health in horses.

Pricing not published

  • Enhances Energy Metabolism.
    Delivers essential fatty acids crucial for energy and endurance.
  • Promotes Metabolic Balance.
    Supports metabolic processes and weight management.
  • Improves Coat Shine.
    Boosts the shine and quality of the coat through consistent fatty acid provision.
  • Aids Nutrient Uptake.
    Facilitates improved absorption of key nutrients, enhancing overall health.

Optimum Digestive Health

Optimum Digestive Health is a comprehensive probiotic and prebiotic supplement that supports digestive health by maintaining a balanced gut microbiome and aiding nutrient absorption.

Pricing not published

  • Improves Digestion And Nutrient Absorption.
    Helps maintain a balanced gut microbiome, optimal digestive function, and nutrient uptake.
  • Veterinary Approved For Safety.
    Ensures safety and effectiveness in supporting digestive health.
  • Boosts Digestive Efficiency.
    Helps in breaking down feed more efficiently, improving overall digestive health.
  • Safe For Competition Use.
    Suitable for use in competitive equines, ensuring peace of mind.

Psyllium

Psyllium husk powder is a soluble fiber supplement used to support digestive regularity and gut health in horses, beneficial during changes in diet or environmental stress.

Pricing not published

  • Supports Normal Digestive Function.
    Essential soluble fiber aids in maintaining hydration of intestinal contents.
  • Enhances Gut Microbial Diversity.
    Promotes a healthy microbiome in the hindgut.
  • Caters to Special Dietary Needs.
    Helps modulate digestion for horses with specific metabolic concerns.
  • Aids Horses in Stressful Situations.
    Mitigates the effects of environmental stressors on digestion.

Three Amigos

Three Amigos is an essential amino acid supplement providing lysine, methionine, and threonine for muscle development, immune function, and hoof growth.

Pricing not published

  • Supports Muscle Development.
    Ideal blend supports muscle maintenance, making it beneficial for performance and stressed horses.
  • Improves Hoof Quality.
    Essential amino acids support hoof growth and structure.
  • Strengthens Immune Response.
    Contributes to a robust immune system.
  • Enhances Coat Health.
    Improves appearance and health of the coat.

L-Lysine and Magnesium Oxide

L-Lysine and Magnesium Oxide offers essential amino acid support alongside benefits for muscle and nerve function, contributing to joint health and calcium absorption.

Pricing not published

  • Enhances Muscle Maintenance.
    Lysine is crucial for protein synthesis and lean muscle mass.
  • Improves Joint Mobility.
    Maintains healthy joints for both active and aging horses.
  • Supports Bone Density.
    Maintains strong bones through improved calcium absorption.
  • Enhances Immune Response.
    Supports a robust immune system.

Copper and Zinc Suite

Copper and Zinc are essential trace minerals that play a key role in maintaining the health of hooves, skin, coat, and immune function. This balanced blend counters the effects of excess iron in the diet.

Pricing not published

  • Enhances Health And Performance.
    Promotes integrity of connective tissues and supports overall health.
  • Provides Essential Nutrients.
    Delivers copper and zinc crucial for hoof integrity.
  • Balances Mineral Ratios.
    Mitigates deficiencies caused by high-iron diets.

Digestive Health Suite

Combining Optimum Probiotic and Optimum Digestive Health, this suite promotes healthy gut microflora, digestive efficiency, and overall digestive health with probiotics and prebiotics.

Pricing not published

  • Supports Healthy Gut Microflora.
    Delivers probiotics that promote gut health.
  • Protects Against Digestive Disturbances.
    Supports nutrient absorption and overall well-being.
  • Veterinary Approved For Safety.
    Ensures effective and safe digestive support.

Vitamin E and Natural E/Organic Se

Combining Vitamin E and Natural E/Organic Se, this supplement supports antioxidant protection, muscular health, and immune function, particularly essential for horses with limited access to fresh pasture.

Pricing not published

  • Enhances Antioxidant Status.
    Protects against oxidative damage in cells and muscle tissue.
  • Promotes Muscle Recovery.
    Ensures optimal muscle recovery post-exercise.

B-Vitamin Pak

B-Vitamin Pak is a complete vitamin B complex supplement to support horses in intense training or under stress, enhancing energy metabolism and promoting overall well-being.

Pricing not published

  • Promotes Overall Well-Being.
    Helps maintain disposition and health during stressful situations.
  • Enhances Performance Levels.
    Helps maintain energy in horses during intense training.
  • Improves Hoof Growth.
    Supports keratin production for hooves and improves coat shine.

Sources

Methodology and sourcing behind the figures and links shown above.

Equine digestive health and microbiome management

Estimate derived from Future Market Insights (FMI) animal intestinal health market (USD 1.6B in 2025) and its digestive-health function share (~45%). Applying a conservative equine-specific share (~5% of animal-type spend) yields ~USD 36M (~0.04B) for equine digestive/microbiome products in 2025. FMI reports a 3.5% CAGR for the broader market; given niche premiumization and growing interest in equine microbiome solutions, a modestly higher CAGR (~5%) is assumed for the equine segment.

Equine performance nutrition and muscle recovery

Provided search results contained no explicit figures for equine performance nutrition or recovery supplements. I estimated globally that the niche market for equine performance & muscle‑recovery supplements is roughly $0.5–1.2 billion and selected a midpoint of ~$0.8B. This uses internal benchmarks: (a) the broader animal feed/additives and pet supplement segments are much larger and have mid-single‑digit CAGRs, (b) the global horse population and concentrated spending on competition/performance horses (primarily in North America and Europe) create a smaller, premium niche, and (c) specialty performance/recovery products typically grow slightly faster than generic supplements but remain limited by the relatively small addressable population. Taken together, a conservative CAGR of ~5.5% reflects steady demand from competitive equine programs, growing awareness of recovery supplements, and modest expansion into emerging markets. No explicit market-size or CAGR sources were present in the supplied searchResults.

Hoof and coat health and trace mineral balance

Search results show the global horse/compound-horse feed market at roughly $6.9–9.4B (2024–2025) with base CAGRs of ~3.8–5.9% and the broader organic trace-minerals segment growing faster (~11.6%). Hoof & coat plus trace-mineral balance products are a specialty supplement subsegment of the horse nutrition market. Applying a conservative subsegment share (≈3–5% of the ~$9.4B horse feed market) yields an estimated market size ≈$0.45B. Growth potential is expected above the base feed CAGR due to premiumization and rising adoption of organic trace minerals and targeted supplements; I estimate a midpoint CAGR ≈7% (between base feed growth and trace-minerals growth rates).

Metabolic and insulin‑sensitive horse management

The provided search results contain medical information about human insulin but no equine market data. I therefore estimated using domain knowledge of the niche nature of equine health products: global demand for specialized equine feeds, supplements and veterinary services is small relative to broader pet and animal‑feed markets; within that niche, metabolic and insulin‑sensitive management (low‑NSC feeds, fiber- and fatty‑acid‑focused supplements, veterinary/diagnostic services and laminitis prevention) represents a meaningful subsegment. Assumptions: a global specialized equine nutrition & health market on the order of mid‑hundreds of millions to low‑billions USD, with metabolic/insulin‑management capturing a concentrated share due to prevalence of equine metabolic syndrome and laminitis risk; market drivers include increasing owner awareness, premium feed uptake, and veterinary diagnostic/intervention adoption. Combined, these lead to an estimated market size of ~0.6 billion USD and a moderate growth potential around 6.5% CAGR driven by premiumization and rising awareness. No explicit market‑size or CAGR figures were present in the supplied search results, so estimates are based on industry hierarchy and prevalence/trend reasoning.

Complete daily nutrition and feed simplification

Search results contained an explicit market estimate for “complete nutrition products” in humans (2024 market size $4.579B, CAGR 6.5%) but did not contain explicit figures for animal premix/pellet ‘complete daily nutrition’ or feed‑simplification subsegments. I therefore used that explicit complete‑nutrition benchmark plus industry hierarchy knowledge (feed additives/premix and complete feed are multi‑billion‑dollar submarkets of the broader animal feed sector) to estimate the targeted premix/pellet complete‑nutrition segment at roughly $10B globally with a mid‑single‑digit CAGR (~5%), reflecting slower but steady growth typical of feed additives/premix markets versus consumer meal‑replacement products.

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