# Mad Barn Inc.
*Also known as Mad Barn*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Location: United States
- Website: https://madbarn.com
- AI agent profile: https://nowen.ai/agents/madbarn-com
- Updated: 2026-10-01
- Read by AI assistants from: Anthropic

> Mad Barn is a science-driven equine nutrition company offering free diet evaluations, expert guidance, and education to help horse owners optimize health and performance.

Mad Barn is an equine nutrition company that blends science-based research with education and nutrition consulting to support horse health and performance. The organization develops and communicates evidence-based feeding guidance, provides free diet evaluations, and offers resources and tools designed to help horse owners balance diets with nutritionists and researchers to improve welfare and performance.

**Mission:** Our mission is to provide a free diet evaluation for every horse in North America.

## Products & Services

### [Omneity Nutrition Suite](https://madbarn.com/product/omneity/)
*Product*
Complete nutrition for optimal horse health in pellet and powder forms.
Omneity Pellets and Omneity Premix offer complete daily vitamin and mineral nutrition for horses through balanced formulas with organic trace minerals, B-vitamins, amino acids, and digestive enzymes. They support overall health and performance, simplifying feeding regimens.
- Pricing: Pricing not published

- **All-in-one nutrition** — Delivers Complete Nutrition.
- **100% Organic Trace Minerals** — Enhances Nutrient Absorption.
- **Digestive Enzymes Support** — Promotes Healthy Digestion.
- **Biotin Support** — Promotes Strong Hooves.
- **B-Vitamin Fortification** — Supports Energy Levels.
- **Convenient Formula** — Flexible Feeding Options.
- **Low-NSC Ingredients** — Supports Metabolic Health.

### [AminoTrace+](https://madbarn.com/product/aminotrace/)
*Product*
Provides advanced nutritional support for horses' hoof and metabolic health.
AminoTrace+ is a low-NSC vitamin and mineral supplement designed for horses needing advanced nutritional support for hoof growth, metabolic health, muscle function, and immune function. It includes higher nutrient levels suitable for performance horses with greater demands.
- Pricing: Pricing not published

- **Enhanced Mineral and Vitamin Pellet** — Provides Advanced Nutritional Support.
- **Low-NSC Formula** — Reduces Sugar Intake.
- **Organic Trace Minerals** — Boosts Nutrient Absorption.
- **Antioxidant Protection** — Enhances Health Recovery.
- **Recommended by Professionals** — Endorsed by Equine Health Experts.

### [Visceral+](https://madbarn.com/product/visceral/)
*Product*
Supports optimal gastric and gut health for performance horses.
Visceral+ is an advanced gut health supplement formulated to support gastric and hindgut health, promote tissue repair, and maintain a healthy intestinal lining with probiotics and prebiotics for optimal digestion.
- Pricing: Pricing not published

- **Advanced gut health support** — Enhances Gut Health.
- **Probiotic and prebiotic inclusion** — Nourishes Gut Microbiome.
- **Veterinarian recommended** — Veterinarian Approved.

### [W-3 Oil](https://madbarn.com/product/w-3-oil/)
*Product*
Supports energy metabolism and overall health in horses through DHA-rich fats.
W-3 Oil is a DHA-enriched fat supplement designed to support optimal energy metabolism and maintain overall health in horses.
- Pricing: Pricing not published

- **DHA-enriched fat supplement** — Enhances Energy Metabolism.
- **Supports Metabolic Health** — Promotes Metabolic Balance.
- **Supports Healthy Coat** — Improves Coat Shine.
- **Enhances Nutrient Absorption** — Aids Nutrient Uptake.

### [Optimum Digestive Health](https://madbarn.com/product/optimum-digestive-health/)
*Product*
Supports digestive health and gut balance with probiotics and prebiotics.
Optimum Digestive Health is a comprehensive probiotic and prebiotic supplement that supports digestive health by maintaining a balanced gut microbiome and aiding nutrient absorption.
- Pricing: Pricing not published

- **Probiotic and prebiotic blend** — Improves Digestion And Nutrient Absorption.
- **Veterinary Recommended** — Veterinary Approved For Safety.
- **Yeast and enzyme inclusion** — Boosts Digestive Efficiency.
- **Competition Safe Formula** — Safe For Competition Use.

### [Psyllium](https://madbarn.com/product/psyllium/)
*Product*
Supports digestive regularity and gut health in horses.
Psyllium husk powder is a soluble fiber supplement used to support digestive regularity and gut health in horses, beneficial during changes in diet or environmental stress.
- Pricing: Pricing not published

- **Digestive Fiber Supplement** — Supports Normal Digestive Function.
- **Fermentable Fiber Source** — Enhances Gut Microbial Diversity.
- **Functional Fibers for Metabolic Horses** — Caters to Special Dietary Needs.
- **Stress Adaptation Support** — Aids Horses in Stressful Situations.

### [Three Amigos](https://madbarn.com/product/three-amigos/)
*Product*
Enhances muscle maintenance and promotes overall health.
Three Amigos is an essential amino acid supplement providing lysine, methionine, and threonine for muscle development, immune function, and hoof growth.
- Pricing: Pricing not published

- **Essential Amino Acid Blend** — Supports Muscle Development.
- **Promotes Hoof Growth** — Improves Hoof Quality.
- **Immune Function Support** — Strengthens Immune Response.
- **Hair and Coat Quality** — Enhances Coat Health.

### [L-Lysine and Magnesium Oxide](https://madbarn.com/product/lysine/)
*Product*
Supports muscle maintenance and promotes overall horse health.
L-Lysine and Magnesium Oxide offers essential amino acid support alongside benefits for muscle and nerve function, contributing to joint health and calcium absorption.
- Pricing: Pricing not published

- **Essential Amino Acid Supplement** — Enhances Muscle Maintenance.
- **Supports Joint Function** — Improves Joint Mobility.
- **Aids Calcium Absorption** — Supports Bone Density.
- **Boosts Immune Function** — Enhances Immune Response.

### [Copper and Zinc Suite](https://madbarn.com/product/zinc-copper/)
*Product*
Supports hoof, skin, and coat health with balanced minerals.
Copper and Zinc are essential trace minerals that play a key role in maintaining the health of hooves, skin, coat, and immune function. This balanced blend counters the effects of excess iron in the diet.
- Pricing: Pricing not published

- **Organic Copper and Zinc Proteinate** — Enhances Health And Performance.
- **Strengthens Hoof Structure** — Provides Essential Nutrients.
- **Counters Excess Iron Effects** — Balances Mineral Ratios.

### [Digestive Health Suite](https://madbarn.com/product/optimum-digestive-health/)
*Product*
Supports digestive health and gut balance in horses.
Combining Optimum Probiotic and Optimum Digestive Health, this suite promotes healthy gut microflora, digestive efficiency, and overall digestive health with probiotics and prebiotics.
- Pricing: Pricing not published

- **High-potency Probiotic Blend** — Supports Healthy Gut Microflora.
- **Digestive Support** — Protects Against Digestive Disturbances.
- **Veterinary Recommended** — Veterinary Approved For Safety.

### [Vitamin E and Natural E/Organic Se](https://madbarn.com/product/vitamin-e/)
*Product*
Supports optimal antioxidant status and muscle function in horses.
Combining Vitamin E and Natural E/Organic Se, this supplement supports antioxidant protection, muscular health, and immune function, particularly essential for horses with limited access to fresh pasture.
- Pricing: Pricing not published

- **Natural Antioxidant Support** — Enhances Antioxidant Status.
- **Muscle Function Support** — Promotes Muscle Recovery.

### [B-Vitamin Pak](https://madbarn.com/product/b-vitamin-pak/)
*Product*
Supports energy metabolism and overall well-being in horse under stress.
B-Vitamin Pak is a complete vitamin B complex supplement to support horses in intense training or under stress, enhancing energy metabolism and promoting overall well-being.
- Pricing: Pricing not published

- **Enhanced Vitamin and Mineral Nutrition** — Promotes Overall Well-Being.
- **Energy Metabolism Support** — Enhances Performance Levels.
- **Hoof and Coat Support** — Improves Hoof Growth.

## Market Segments

- **Equine digestive health and microbiome management** (market size $40M, CAGR 5%): Products that maintain and restore gastric and hindgut function using probiotics, prebiotics, fermentable fiber and digestive enzymes to improve nutrient absorption, reduce digestive upset and support performance.
  - Products: Digestive Health Suite, Optimum Digestive Health, Visceral+, Psyllium, Omneity Nutrition Suite
- **Equine performance nutrition and muscle recovery** (market size $800M, CAGR 5.5%): Supplements that support energy metabolism, muscle function and recovery, antioxidant protection and competition readiness for horses in training and performance programs.
  - Products: AminoTrace+, B-Vitamin Pak, W-3 Oil, Vitamin E and Natural E/Organic Se, L-Lysine and Magnesium Oxide, Three Amigos, Omneity Nutrition Suite
- **Hoof and coat health and trace mineral balance** (market size $450M, CAGR 7%): Products focused on strengthening hoof structure and improving coat and skin condition while correcting trace mineral imbalances (copper, zinc) to support farrier and dermatological outcomes.
  - Products: Copper and Zinc Suite, AminoTrace+, Three Amigos, B-Vitamin Pak, Omneity Nutrition Suite
- **Metabolic and insulin‑sensitive horse management** (market size $600M, CAGR 6.5%): Low‑NSC, fiber and fatty‑acid focused interventions designed to manage insulin resistance, reduce laminitis risk and stabilize glycemic and metabolic responses.
  - Products: AminoTrace+, Omneity Nutrition Suite, Psyllium, W-3 Oil
- **Complete daily nutrition and feed simplification** (market size $10.0B, CAGR 5%): All‑in‑one premix and pellet nutrition that delivers balanced vitamins, organic trace minerals, amino acids and enzymes to simplify feeding and ensure daily nutrient requirements are met.
  - Products: Omneity Nutrition Suite

## Sources

- [Mad Barn Inc.](https://madbarn.com)
- [Omneity Nutrition Suite](https://madbarn.com/product/omneity/)
- [AminoTrace+](https://madbarn.com/product/aminotrace/)
- [Visceral+](https://madbarn.com/product/visceral/)
- [W-3 Oil](https://madbarn.com/product/w-3-oil/)
- [Optimum Digestive Health](https://madbarn.com/product/optimum-digestive-health/)
- [Psyllium](https://madbarn.com/product/psyllium/)
- [Three Amigos](https://madbarn.com/product/three-amigos/)
- [L-Lysine and Magnesium Oxide](https://madbarn.com/product/lysine/)
- [Copper and Zinc Suite](https://madbarn.com/product/zinc-copper/)
- [Vitamin E and Natural E/Organic Se](https://madbarn.com/product/vitamin-e/)
- [B-Vitamin Pak](https://madbarn.com/product/b-vitamin-pak/)
- [The global animal intestinal health market is valued at USD 1.6 billion in 2025 and is slated to reach USD 2.2 billion by 2035.](https://www.futuremarketinsights.com/reports/animal-intestinal-health-market)
- [Industry Size (2025)USD 6.9 Bn; CAGR (2025 to 2035)3.8%](https://www.futuremarketinsights.com/reports/compound-horse-feedstuff-market)
- [The global compound horse feedstuff market size is expected to reach US$9.4 billion by 2025, ... growing at a CAGR of 5.9%](https://www.persistencemarketresearch.com/market-research/compound-horse-feedstuff-market.asp)
- [The Horse Feed market was valued at USD 9.4 Billion in 2024 and is projected to reach USD 14.1 Billion by 2033](https://growthmarketreports.com/report/horse-feed-market)
- [Animal Feed Organic Trace Minerals market is anticipated to grow at an annual rate of 11.6% from 2026 to 2033.](https://www.linkedin.com/pulse/comprehensive-market-analysis-animal-feed-organic-r3z5e)
- [2024 Market Size $4.579 Billion; CAGR (2025 - 2035) 6.5%](https://www.marketresearchfuture.com/reports/complete-nutrition-products-market-12304)