{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/madbarn-com","markdownUrl":"https://nowen.ai/agents/madbarn-com.md","jsonUrl":"https://nowen.ai/agents/madbarn-com.json","name":"Mad Barn Inc.","nickname":"Mad Barn","website":"https://madbarn.com","location":"United States","address":{"country":"United States"},"status":{"verified":false,"text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-01T21:17:02.132Z","summary":"Mad Barn is a science-driven equine nutrition company offering free diet evaluations, expert guidance, and education to help horse owners optimize health and performance.","description":"Mad Barn is an equine nutrition company that blends science-based research with education and nutrition consulting to support horse health and performance. The organization develops and communicates evidence-based feeding guidance, provides free diet evaluations, and offers resources and tools designed to help horse owners balance diets with nutritionists and researchers to improve welfare and performance.","mission":"Our mission is to provide a free diet evaluation for every horse in North America.","aiReaderFamilies":["Anthropic"],"products":[{"name":"Omneity Nutrition Suite","type":"Product","url":"https://madbarn.com/product/omneity/","summary":"Complete nutrition for optimal horse health in pellet and powder forms.","description":"Omneity Pellets and Omneity Premix offer complete daily vitamin and mineral nutrition for horses through balanced formulas with organic trace minerals, B-vitamins, amino acids, and digestive enzymes. They support overall health and performance, simplifying feeding regimens.","pricing":{"text":"Pricing not published"},"features":[{"name":"All-in-one nutrition","value":"Delivers Complete Nutrition.","valueDescription":"Balanced formulas ensure that horses receive essential nutrients needed for health and performance without extra supplements."},{"name":"100% Organic Trace Minerals","value":"Enhances Nutrient Absorption.","valueDescription":"Organic trace minerals improve nutrient utilization, promoting better health outcomes for horses."},{"name":"Digestive Enzymes Support","value":"Promotes Healthy Digestion.","valueDescription":"Digestive enzymes improve gut health and support better digestion and nutrient absorption."},{"name":"Biotin Support","value":"Promotes Strong Hooves.","valueDescription":"Biotin improves hoof health and strengthens the hoof structure."},{"name":"B-Vitamin Fortification","value":"Supports Energy Levels.","valueDescription":"Increased B-vitamin content helps horses maintain stamina and performance."},{"name":"Convenient Formula","value":"Flexible Feeding Options.","valueDescription":"Both formats allow for easy incorporation into any feeding program."},{"name":"Low-NSC Ingredients","value":"Supports Metabolic Health.","valueDescription":"Low-NSC ingredients maintain healthy metabolism, especially for sensitive horses."}]},{"name":"AminoTrace+","type":"Product","url":"https://madbarn.com/product/aminotrace/","summary":"Provides advanced nutritional support for horses' hoof and metabolic health.","description":"AminoTrace+ is a low-NSC vitamin and mineral supplement designed for horses needing advanced nutritional support for hoof growth, metabolic health, muscle function, and immune function. It includes higher nutrient levels suitable for performance horses with greater demands.","pricing":{"text":"Pricing not published"},"features":[{"name":"Enhanced Mineral and Vitamin Pellet","value":"Provides Advanced Nutritional Support.","valueDescription":"Delivers essential vitamins and minerals aimed at hoof growth and metabolic health."},{"name":"Low-NSC Formula","value":"Reduces Sugar Intake.","valueDescription":"Helps control blood sugar levels for horses with metabolic concerns."},{"name":"Organic Trace Minerals","value":"Boosts Nutrient Absorption.","valueDescription":"Organic minerals improve bioavailability, promoting overall health."},{"name":"Antioxidant Protection","value":"Enhances Health Recovery.","valueDescription":"Essential antioxidants combat oxidative stress, supporting recovery post-exercise."},{"name":"Recommended by Professionals","value":"Endorsed by Equine Health Experts.","valueDescription":"Recognized for effectiveness in improving hoof quality and managing metabolic issues."}]},{"name":"Visceral+","type":"Product","url":"https://madbarn.com/product/visceral/","summary":"Supports optimal gastric and gut health for performance horses.","description":"Visceral+ is an advanced gut health supplement formulated to support gastric and hindgut health, promote tissue repair, and maintain a healthy intestinal lining with probiotics and prebiotics for optimal digestion.","pricing":{"text":"Pricing not published"},"features":[{"name":"Advanced gut health support","value":"Enhances Gut Health.","valueDescription":"Promotes a balanced gut environment crucial for digestion and nutrient absorption."},{"name":"Probiotic and prebiotic inclusion","value":"Nourishes Gut Microbiome.","valueDescription":"Supports the production of beneficial gut bacteria, improving digestion."},{"name":"Veterinarian recommended","value":"Veterinarian Approved.","valueDescription":"A safe and effective solution for horses facing digestive challenges."}]},{"name":"W-3 Oil","type":"Product","url":"https://madbarn.com/product/w-3-oil/","summary":"Supports energy metabolism and overall health in horses through DHA-rich fats.","description":"W-3 Oil is a DHA-enriched fat supplement designed to support optimal energy metabolism and maintain overall health in horses.","pricing":{"text":"Pricing not published"},"features":[{"name":"DHA-enriched fat supplement","value":"Enhances Energy Metabolism.","valueDescription":"Delivers essential fatty acids crucial for energy and endurance."},{"name":"Supports Metabolic Health","value":"Promotes Metabolic Balance.","valueDescription":"Supports metabolic processes and weight management."},{"name":"Supports Healthy Coat","value":"Improves Coat Shine.","valueDescription":"Boosts the shine and quality of the coat through consistent fatty acid provision."},{"name":"Enhances Nutrient Absorption","value":"Aids Nutrient Uptake.","valueDescription":"Facilitates improved absorption of key nutrients, enhancing overall health."}]},{"name":"Optimum Digestive Health","type":"Product","url":"https://madbarn.com/product/optimum-digestive-health/","summary":"Supports digestive health and gut balance with probiotics and prebiotics.","description":"Optimum Digestive Health is a comprehensive probiotic and prebiotic supplement that supports digestive health by maintaining a balanced gut microbiome and aiding nutrient absorption.","pricing":{"text":"Pricing not published"},"features":[{"name":"Probiotic and prebiotic blend","value":"Improves Digestion And Nutrient Absorption.","valueDescription":"Helps maintain a balanced gut microbiome, optimal digestive function, and nutrient uptake."},{"name":"Veterinary Recommended","value":"Veterinary Approved For Safety.","valueDescription":"Ensures safety and effectiveness in supporting digestive health."},{"name":"Yeast and enzyme inclusion","value":"Boosts Digestive Efficiency.","valueDescription":"Helps in breaking down feed more efficiently, improving overall digestive health."},{"name":"Competition Safe Formula","value":"Safe For Competition Use.","valueDescription":"Suitable for use in competitive equines, ensuring peace of mind."}]},{"name":"Psyllium","type":"Product","url":"https://madbarn.com/product/psyllium/","summary":"Supports digestive regularity and gut health in horses.","description":"Psyllium husk powder is a soluble fiber supplement used to support digestive regularity and gut health in horses, beneficial during changes in diet or environmental stress.","pricing":{"text":"Pricing not published"},"features":[{"name":"Digestive Fiber Supplement","value":"Supports Normal Digestive Function.","valueDescription":"Essential soluble fiber aids in maintaining hydration of intestinal contents."},{"name":"Fermentable Fiber Source","value":"Enhances Gut Microbial Diversity.","valueDescription":"Promotes a healthy microbiome in the hindgut."},{"name":"Functional Fibers for Metabolic Horses","value":"Caters to Special Dietary Needs.","valueDescription":"Helps modulate digestion for horses with specific metabolic concerns."},{"name":"Stress Adaptation Support","value":"Aids Horses in Stressful Situations.","valueDescription":"Mitigates the effects of environmental stressors on digestion."}]},{"name":"Three Amigos","type":"Product","url":"https://madbarn.com/product/three-amigos/","summary":"Enhances muscle maintenance and promotes overall health.","description":"Three Amigos is an essential amino acid supplement providing lysine, methionine, and threonine for muscle development, immune function, and hoof growth.","pricing":{"text":"Pricing not published"},"features":[{"name":"Essential Amino Acid Blend","value":"Supports Muscle Development.","valueDescription":"Ideal blend supports muscle maintenance, making it beneficial for performance and stressed horses."},{"name":"Promotes Hoof Growth","value":"Improves Hoof Quality.","valueDescription":"Essential amino acids support hoof growth and structure."},{"name":"Immune Function Support","value":"Strengthens Immune Response.","valueDescription":"Contributes to a robust immune system."},{"name":"Hair and Coat Quality","value":"Enhances Coat Health.","valueDescription":"Improves appearance and health of the coat."}]},{"name":"L-Lysine and Magnesium Oxide","type":"Product","url":"https://madbarn.com/product/lysine/","summary":"Supports muscle maintenance and promotes overall horse health.","description":"L-Lysine and Magnesium Oxide offers essential amino acid support alongside benefits for muscle and nerve function, contributing to joint health and calcium absorption.","pricing":{"text":"Pricing not published"},"features":[{"name":"Essential Amino Acid Supplement","value":"Enhances Muscle Maintenance.","valueDescription":"Lysine is crucial for protein synthesis and lean muscle mass."},{"name":"Supports Joint Function","value":"Improves Joint Mobility.","valueDescription":"Maintains healthy joints for both active and aging horses."},{"name":"Aids Calcium Absorption","value":"Supports Bone Density.","valueDescription":"Maintains strong bones through improved calcium absorption."},{"name":"Boosts Immune Function","value":"Enhances Immune Response.","valueDescription":"Supports a robust immune system."}]},{"name":"Copper and Zinc Suite","type":"Product","url":"https://madbarn.com/product/zinc-copper/","summary":"Supports hoof, skin, and coat health with balanced minerals.","description":"Copper and Zinc are essential trace minerals that play a key role in maintaining the health of hooves, skin, coat, and immune function. This balanced blend counters the effects of excess iron in the diet.","pricing":{"text":"Pricing not published"},"features":[{"name":"Organic Copper and Zinc Proteinate","value":"Enhances Health And Performance.","valueDescription":"Promotes integrity of connective tissues and supports overall health."},{"name":"Strengthens Hoof Structure","value":"Provides Essential Nutrients.","valueDescription":"Delivers copper and zinc crucial for hoof integrity."},{"name":"Counters Excess Iron Effects","value":"Balances Mineral Ratios.","valueDescription":"Mitigates deficiencies caused by high-iron diets."}]},{"name":"Digestive Health Suite","type":"Product","url":"https://madbarn.com/product/optimum-digestive-health/","summary":"Supports digestive health and gut balance in horses.","description":"Combining Optimum Probiotic and Optimum Digestive Health, this suite promotes healthy gut microflora, digestive efficiency, and overall digestive health with probiotics and prebiotics.","pricing":{"text":"Pricing not published"},"features":[{"name":"High-potency Probiotic Blend","value":"Supports Healthy Gut Microflora.","valueDescription":"Delivers probiotics that promote gut health."},{"name":"Digestive Support","value":"Protects Against Digestive Disturbances.","valueDescription":"Supports nutrient absorption and overall well-being."},{"name":"Veterinary Recommended","value":"Veterinary Approved For Safety.","valueDescription":"Ensures effective and safe digestive support."}]},{"name":"Vitamin E and Natural E/Organic Se","type":"Product","url":"https://madbarn.com/product/vitamin-e/","summary":"Supports optimal antioxidant status and muscle function in horses.","description":"Combining Vitamin E and Natural E/Organic Se, this supplement supports antioxidant protection, muscular health, and immune function, particularly essential for horses with limited access to fresh pasture.","pricing":{"text":"Pricing not published"},"features":[{"name":"Natural Antioxidant Support","value":"Enhances Antioxidant Status.","valueDescription":"Protects against oxidative damage in cells and muscle tissue."},{"name":"Muscle Function Support","value":"Promotes Muscle Recovery.","valueDescription":"Ensures optimal muscle recovery post-exercise."}]},{"name":"B-Vitamin Pak","type":"Product","url":"https://madbarn.com/product/b-vitamin-pak/","summary":"Supports energy metabolism and overall well-being in horse under stress.","description":"B-Vitamin Pak is a complete vitamin B complex supplement to support horses in intense training or under stress, enhancing energy metabolism and promoting overall well-being.","pricing":{"text":"Pricing not published"},"features":[{"name":"Enhanced Vitamin and Mineral Nutrition","value":"Promotes Overall Well-Being.","valueDescription":"Helps maintain disposition and health during stressful situations."},{"name":"Energy Metabolism Support","value":"Enhances Performance Levels.","valueDescription":"Helps maintain energy in horses during intense training."},{"name":"Hoof and Coat Support","value":"Improves Hoof Growth.","valueDescription":"Supports keratin production for hooves and improves coat shine."}]}],"audiences":[],"segments":[{"name":"Equine digestive health and microbiome management","description":"Products that maintain and restore gastric and hindgut function using probiotics, prebiotics, fermentable fiber and digestive enzymes to improve nutrient absorption, reduce digestive upset and support performance.","size":0.04,"cagr":5,"color":1,"productNames":["Digestive Health Suite","Optimum Digestive Health","Visceral+","Psyllium","Omneity Nutrition Suite"],"methodology":"Estimate derived from Future Market Insights (FMI) animal intestinal health market (USD 1.6B in 2025) and its digestive-health function share (~45%). Applying a conservative equine-specific share (~5% of animal-type spend) yields ~USD 36M (~0.04B) for equine digestive/microbiome products in 2025. FMI reports a 3.5% CAGR for the broader market; given niche premiumization and growing interest in equine microbiome solutions, a modestly higher CAGR (~5%) is assumed for the equine segment.","citations":[{"url":"https://www.futuremarketinsights.com/reports/animal-intestinal-health-market","text":"The global animal intestinal health market is valued at USD 1.6 billion in 2025 and is slated to reach USD 2.2 billion by 2035."},{"url":"https://www.futuremarketinsights.com/reports/animal-intestinal-health-market","text":"Digestive health to lead the function segment with Over 45% Market Share in 2025."},{"url":"https://www.futuremarketinsights.com/reports/animal-intestinal-health-market","text":"The animal type segment covers cattle, swine, poultry, canine, feline, equine, and others."}]},{"name":"Equine performance nutrition and muscle recovery","description":"Supplements that support energy metabolism, muscle function and recovery, antioxidant protection and competition readiness for horses in training and performance programs.","size":0.8,"cagr":5.5,"color":2,"productNames":["AminoTrace+","B-Vitamin Pak","W-3 Oil","Vitamin E and Natural E/Organic Se","L-Lysine and Magnesium Oxide","Three Amigos","Omneity Nutrition Suite"],"methodology":"Provided search results contained no explicit figures for equine performance nutrition or recovery supplements. I estimated globally that the niche market for equine performance & muscle‑recovery supplements is roughly $0.5–1.2 billion and selected a midpoint of ~$0.8B. This uses internal benchmarks: (a) the broader animal feed/additives and pet supplement segments are much larger and have mid-single‑digit CAGRs, (b) the global horse population and concentrated spending on competition/performance horses (primarily in North America and Europe) create a smaller, premium niche, and (c) specialty performance/recovery products typically grow slightly faster than generic supplements but remain limited by the relatively small addressable population. Taken together, a conservative CAGR of ~5.5% reflects steady demand from competitive equine programs, growing awareness of recovery supplements, and modest expansion into emerging markets. No explicit market-size or CAGR sources were present in the supplied searchResults.","citations":[]},{"name":"Hoof and coat health and trace mineral balance","description":"Products focused on strengthening hoof structure and improving coat and skin condition while correcting trace mineral imbalances (copper, zinc) to support farrier and dermatological outcomes.","size":0.45,"cagr":7,"color":3,"productNames":["Copper and Zinc Suite","AminoTrace+","Three Amigos","B-Vitamin Pak","Omneity Nutrition Suite"],"methodology":"Search results show the global horse/compound-horse feed market at roughly $6.9–9.4B (2024–2025) with base CAGRs of ~3.8–5.9% and the broader organic trace-minerals segment growing faster (~11.6%). Hoof & coat plus trace-mineral balance products are a specialty supplement subsegment of the horse nutrition market. Applying a conservative subsegment share (≈3–5% of the ~$9.4B horse feed market) yields an estimated market size ≈$0.45B. Growth potential is expected above the base feed CAGR due to premiumization and rising adoption of organic trace minerals and targeted supplements; I estimate a midpoint CAGR ≈7% (between base feed growth and trace-minerals growth rates).","citations":[{"url":"https://www.futuremarketinsights.com/reports/compound-horse-feedstuff-market","text":"Industry Size (2025)USD 6.9 Bn; CAGR (2025 to 2035)3.8%"},{"url":"https://www.persistencemarketresearch.com/market-research/compound-horse-feedstuff-market.asp","text":"The global compound horse feedstuff market size is expected to reach US$9.4 billion by 2025, ... growing at a CAGR of 5.9%"},{"url":"https://growthmarketreports.com/report/horse-feed-market","text":"The Horse Feed market was valued at USD 9.4 Billion in 2024 and is projected to reach USD 14.1 Billion by 2033"},{"url":"https://www.linkedin.com/pulse/comprehensive-market-analysis-animal-feed-organic-r3z5e","text":"Animal Feed Organic Trace Minerals market is anticipated to grow at an annual rate of 11.6% from 2026 to 2033."}]},{"name":"Metabolic and insulin‑sensitive horse management","description":"Low‑NSC, fiber and fatty‑acid focused interventions designed to manage insulin resistance, reduce laminitis risk and stabilize glycemic and metabolic responses.","size":0.6,"cagr":6.5,"color":4,"productNames":["AminoTrace+","Omneity Nutrition Suite","Psyllium","W-3 Oil"],"methodology":"The provided search results contain medical information about human insulin but no equine market data. I therefore estimated using domain knowledge of the niche nature of equine health products: global demand for specialized equine feeds, supplements and veterinary services is small relative to broader pet and animal‑feed markets; within that niche, metabolic and insulin‑sensitive management (low‑NSC feeds, fiber- and fatty‑acid‑focused supplements, veterinary/diagnostic services and laminitis prevention) represents a meaningful subsegment. Assumptions: a global specialized equine nutrition & health market on the order of mid‑hundreds of millions to low‑billions USD, with metabolic/insulin‑management capturing a concentrated share due to prevalence of equine metabolic syndrome and laminitis risk; market drivers include increasing owner awareness, premium feed uptake, and veterinary diagnostic/intervention adoption. Combined, these lead to an estimated market size of ~0.6 billion USD and a moderate growth potential around 6.5% CAGR driven by premiumization and rising awareness. No explicit market‑size or CAGR figures were present in the supplied search results, so estimates are based on industry hierarchy and prevalence/trend reasoning.","citations":[]},{"name":"Complete daily nutrition and feed simplification","description":"All‑in‑one premix and pellet nutrition that delivers balanced vitamins, organic trace minerals, amino acids and enzymes to simplify feeding and ensure daily nutrient requirements are met.","size":10,"cagr":5,"color":5,"productNames":["Omneity Nutrition Suite"],"methodology":"Search results contained an explicit market estimate for “complete nutrition products” in humans (2024 market size $4.579B, CAGR 6.5%) but did not contain explicit figures for animal premix/pellet ‘complete daily nutrition’ or feed‑simplification subsegments. I therefore used that explicit complete‑nutrition benchmark plus industry hierarchy knowledge (feed additives/premix and complete feed are multi‑billion‑dollar submarkets of the broader animal feed sector) to estimate the targeted premix/pellet complete‑nutrition segment at roughly $10B globally with a mid‑single‑digit CAGR (~5%), reflecting slower but steady growth typical of feed additives/premix markets versus consumer meal‑replacement products.","citations":[{"url":"https://www.marketresearchfuture.com/reports/complete-nutrition-products-market-12304","text":"2024 Market Size $4.579 Billion; CAGR (2025 - 2035) 6.5%"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://madbarn.com","text":"Mad Barn Inc."},{"url":"https://madbarn.com/product/omneity/","text":"Omneity Nutrition Suite"},{"url":"https://madbarn.com/product/aminotrace/","text":"AminoTrace+"},{"url":"https://madbarn.com/product/visceral/","text":"Visceral+"},{"url":"https://madbarn.com/product/w-3-oil/","text":"W-3 Oil"},{"url":"https://madbarn.com/product/optimum-digestive-health/","text":"Optimum Digestive Health"},{"url":"https://madbarn.com/product/psyllium/","text":"Psyllium"},{"url":"https://madbarn.com/product/three-amigos/","text":"Three Amigos"},{"url":"https://madbarn.com/product/lysine/","text":"L-Lysine and Magnesium Oxide"},{"url":"https://madbarn.com/product/zinc-copper/","text":"Copper and Zinc Suite"},{"url":"https://madbarn.com/product/vitamin-e/","text":"Vitamin E and Natural E/Organic Se"},{"url":"https://madbarn.com/product/b-vitamin-pak/","text":"B-Vitamin Pak"},{"url":"https://www.futuremarketinsights.com/reports/animal-intestinal-health-market","text":"The global animal intestinal health market is valued at USD 1.6 billion in 2025 and is slated to reach USD 2.2 billion by 2035."},{"url":"https://www.futuremarketinsights.com/reports/compound-horse-feedstuff-market","text":"Industry Size (2025)USD 6.9 Bn; CAGR (2025 to 2035)3.8%"},{"url":"https://www.persistencemarketresearch.com/market-research/compound-horse-feedstuff-market.asp","text":"The global compound horse feedstuff market size is expected to reach US$9.4 billion by 2025, ... growing at a CAGR of 5.9%"},{"url":"https://growthmarketreports.com/report/horse-feed-market","text":"The Horse Feed market was valued at USD 9.4 Billion in 2024 and is projected to reach USD 14.1 Billion by 2033"},{"url":"https://www.linkedin.com/pulse/comprehensive-market-analysis-animal-feed-organic-r3z5e","text":"Animal Feed Organic Trace Minerals market is anticipated to grow at an annual rate of 11.6% from 2026 to 2033."},{"url":"https://www.marketresearchfuture.com/reports/complete-nutrition-products-market-12304","text":"2024 Market Size $4.579 Billion; CAGR (2025 - 2035) 6.5%"}]}