InfoTrust

Find and resolve website data-collection risks with automated audits, consent verification, violation reporting, and remediation workflows.

Improve data confidence and decision-making with analytics expertise, practical support, and team education.

Reduce privacy risk and operational burden while collecting consent-compliant data for marketing and advertising.

Improve media performance and profitability with predictive data that optimizes bidding, audience targeting, and customer value.

Build platform expertise and improve media performance with Google Marketing Platform access, tailored guidance, training, and technical support.

Build compliant, privacy-centric data foundations and a practical strategy for confident decisions and first-party data value.

Turn complex data into actionable insights, predictions, and audience strategies for informed decisions and stronger marketing performance.

Build a dependable analytics foundation, unify marketing data, and provide accessible reporting for faster, more confident decisions.

Build secure, efficient cloud data processes that make analytics data more accessible, governed, and useful for business decisions.

Identify marketing data weaknesses that may hinder AI campaign performance and get an instant report and roadmap for next steps.

Services that design, implement, and maintain web and app measurement, analytics platforms, tagging architectures, and reporting to support reliable marketing decisions.

Products: Implementation and integration, InfoTrust Insights, Data Privacy, Strategy, and Governance, Data Insights and Activation Consulting

Services and platforms that audit website data collection, enforce consent policies, govern tags and cookies, and support privacy-risk remediation.

Products: Data Privacy, Strategy, and Governance, InfoTrust Integrity, Tag Inspector, InfoTrust Insights, Implementation and integration

Design, build and operate production data pipelines, cloud data warehouses and lakehouses with architecture, governance, cost optimization and real-time processing.

Products: Google Cloud Services, Implementation and integration

Analytics, attribution, and predictive measurement to evaluate campaign performance, forecast outcomes, and optimize ROI across channels.

Products: Data Insights and Activation Consulting, InfoTrust Ignite, Data Privacy, Strategy, and Governance

Helps organizations evaluate and select marketing platforms, validate vendor claims, compare costs, rationalize technology stacks, and prepare for migration.

Products: Google Marketing Platform consulting and support, Implementation and integration, Data Privacy, Strategy, and Governance, InfoTrust Insights

Tag Inspector

Tag Inspector is a browser-based website auditing and governance platform for identifying, diagnosing, and managing privacy risks from data collection. It inventories tags and cookies across websites, tests their behavior against consent policies, monitors for clear-text personally identifiable information, and provides violation details and remediation workflows. Organizations can run recurring or ad hoc audits across pages, sites, brands, regions, and consent conditions, with audit records to document compliance and remediation progress.

• Audit Websites At Scale
  Automate recurring or on-demand checks across your website estate to identify privacy risks and maintain an audit record.
• Verify Tags Respect Consent
  See whether actual tag and cookie behavior matches consent choices and defined policies, including granular consent conditions.
• Reveal Tags And Cookies
  See what tracking technologies load across audited pages, including activity that may not be visible to a consent management platform.
• Define And Check Consent Policies
  Keep consent expectations documented and check website tracking behavior against policies for relevant regions.
• Pinpoint Consent Violations
  Give technical and privacy teams specific evidence about what is out of policy, where it occurs, and how the tag is loading.
• Track And Verify Fixes
  Coordinate remediation, record what changed and why, and confirm fixes with follow-up audits.
• Flag Clear-Text Personal Information
  Identify potential personal information exposure in tag collection and page URLs so teams can investigate it.
• Target Critical Website Pages
  Focus audits on selected URLs or configure large website estates in bulk.
• Audit Authenticated User Journeys
  Extend auditing to pages behind authentication and configured user journeys, and review their reports alongside website audits.
• Classify Tracking Technologies
  Use a maintained tag library to identify supported technologies and surface unknown tracking requests for review.
• Test Website Behavior By Location
  Check tag and consent behavior from different countries to support audits across global website environments.
• Integrate Audit Data
  Connect structured audit and tag data with organizational systems and reporting workflows through the API.
• Find Pages Missing Tags
  Identify pages without expected tags and review coverage gaps across audited websites.

InfoTrust Insights

InfoTrust Insights helps organizations improve data collection, strengthen analytics, and use marketing data with greater confidence. It combines web and app analytics, tag management, implementation guidance, compliance reporting, data visualization, BigQuery support, platform integrations, and team education. The solution supports tag management systems, consent management systems, and analytics platforms, with additional platform support available in select tiers.

• Improve Web And App Data Collection
  Improve data collection for web and app analytics to support better-informed decisions.
• Strengthen Tag Governance And Compliance
  Configure tag management to support stronger data governance and compliance across the organization's analytics setup.
• Identify Potential Compliance Risks
  Assess website consent behavior and flag potential risks from tags and technologies that may load in a non-compliant manner, helping teams address issues and reduce regulatory and legal risk.
• Identify Actionable Data Opportunities
  Use implementation guidance to help identify actionable insights and opportunities in organizational data.
• Build Team Skills With Tailored Resources
  Help teams build expertise with documentation about their organization's architecture, training plans for different skill levels, on-demand learning resources, and a governance and compliance dashboard.
• Connect Analytics And Consent Platforms
  Use support and integration for the organization's tag management, consent management, and analytics platforms. Higher tiers add specific support for Looker Studio and BigQuery.
• Visualize Data For Marketing Decisions
  Use data visualization to support analytics and data collection, with the solution also describing optimization of search bids and predictive conversions.
• Unlock Insights With BigQuery
  Receive BigQuery support to help unlock insights from analytics data; the page identifies BigQuery as a supported platform in the Enterprise tier.
• Access Support Around The Clock
  Receive 24/7 support as stated on the InfoTrust Insights page.

InfoTrust Integrity

InfoTrust Integrity is a managed data-collection compliance solution that helps organizations configure consent and tag governance so collected data can be used compliantly. It combines website consent auditing, managed risk review, privacy strategy, consent management platform implementation, and tag management configuration. The solution helps organizations identify privacy risks, align data collection with consent signals and applicable policies, and remediate issues while optimizing data collection for marketing and advertising.

• Identify Consent And Data Collection Risks
  Find potential privacy risks in website data collection through comprehensive consent auditing, giving teams information to address issues and support compliant use of collected data.
• Review Risks And Guide Remediation
  Get expert review of audit results and support facilitating remediation. The managed approach helps customers respond to identified risks without relying solely on internal resources.
• Configure Consent For Compliant Data Collection
  Develop a consent strategy that supports appropriate configuration of marketing and advertising technologies, enabling data collection while respecting consumer privacy rights.
• Align Data Collection With Consent Signals
  Configure tag management and update the tagging architecture so data collection respects consent signals, supporting compliant use of data across marketing and advertising.
• Manage Consent Policies Across Jurisdictions
  Define and manage consent policies for relevant jurisdictions with privacy expertise, helping organizations account for applicable requirements and emerging risks.
• Establish Compliant Tag Governance
  Build and maintain tag governance processes that support compliant data collection and connect consent policy to enforcement and fixes.
• Configure Consent Platforms For Efficient Operations
  Implement and configure a consent management platform to support scalable operations and the organization’s consent strategy.
• Resolve Identified Privacy Risks Faster
  Use risk remediation details and workflows to address issues found during auditing and help reduce the operational effort involved in resolving them.

InfoTrust Ignite

InfoTrust Ignite provides data activation and modeling solutions to improve marketing outcomes, from acquisition campaigns to loyalty programs. It uses predictive models and first-party data to help align media bidding with predicted conversion value, profit margins, new customer acquisition, and customer lifetime value. Ignite also supports predictive audience segmentation, user scoring, and revenue forecasting, with visibility and control over model settings.

• Align Bids With Business Value
  Use projected conversion value and business priorities to send stronger bidding signals to media platforms, rather than relying only on conversion counts.
• Identify High-Value Customers
  Use predictive customer lifetime value insights to identify promising new customers and recognize valuable customers who may be at risk of lapsing.
• Prioritize Valuable Conversions
  Help media platforms optimize toward selected conversion actions by assigning them weight based on their business value.
• Prioritize Profitable Products
  Align bidding with product profit margins to help prioritize the products that contribute more to profitability.
• Target Likely Converters
  Combine behavioral, demographic, and sales data to create audience segments based on their likelihood to convert.
• Strengthen Media Signals
  Provide predicted conversion-value signals to media platforms when immediate conversion data is unavailable.
• Track Revenue Target Pacing
  Monitor how campaigns are pacing toward revenue targets and see the impact of optimizations in real time.
• Prioritize New Customer Growth
  Distinguish new customer transactions from repeat purchases and value new customers more highly when optimizing media.
• Qualify Leads By Predicted Success
  Use predicted success to weight conversions and support more informed lead qualification.
• Control Predictive Model Settings
  Access visibility into predictive models and control settings, including the ability to adjust models and direct data where it is needed.

Google Marketing Platform consulting and support

InfoTrust licenses Google Marketing Platform products and provides consulting and support to help organizations get more value from them, whether media is run in-house or through agencies. Services include tailored account setup, technical implementation and configuration, onboarding, training, troubleshooting, audits, advanced data services, and bespoke consulting. Support is available through packages suited to different levels of platform experience and data needs, with access to Google Analytics 360, Display & Video 360, Campaign Manager 360, and Search Ads 360. The service incorporates InfoTrust Impact offerings, including platform access, onboarding, training, account and Floodlight reviews, compliance reporting, dashboards, and support packages. InfoTrust describes itself as a partner rather than a media agency and does not provide ongoing media management or media strategy services.

• Access Google Marketing Platforms
  Obtain access to Google Marketing Platform products through InfoTrust, an official reseller of Google Analytics 360, Display & Video 360, Campaign Manager 360, and Search Ads 360.
• Set Up Or Transition Accounts
  Start with discovery and account setup tailored to your organization. Onboarding can include configuration reviews, user access audits and cleanup, and guidance on configuration and Floodlight strategy.
• Build Platform Skills With Tailored Training
  Develop your team's capability with foundational or advanced training tailored to its use cases and requirements. Training and platform education help teams build expertise and use platform features.
• Get Expert Help As Needed
  Access technical assistance and troubleshooting through support packages with options ranging from platform access support to more frequent guidance, training, and working sessions.
• Identify Configuration And Compliance Issues
  Review account and Floodlight configurations and receive data compliance reports to identify high-impact issues and potential regulatory or legal risks. The number of reports and audits varies by package.
• Turn Data Into Actionable Insights
  Use InfoTrust's data expertise to access actionable insights and advanced modeling that support marketing outcomes and help teams identify opportunities in their data.
• Apply Expert Guidance To Your Platform
  Get consulting tailored to your organization's needs, including guidance on platform configuration, Floodlight strategy, best practices, and industry trends.
• Choose Support That Fits Your Team
  Select a support or onboarding package based on your team's platform experience and needs, from basic platform access and refresher training to frequent guidance, onboarding, and advanced data support.
• View Consolidated Media Metrics
  Bring media metrics together in a consolidated dashboard, with a standardized or customizable option depending on the support package.
• Access Platform Resources
  Use a central hub for platform documents and resources that support team learning and more efficient work.
• Identify Untapped Opportunities
  Use the checklist to surface actionable insights into opportunities for improving media and platform management.

Data Privacy, Strategy, and Governance

InfoTrust provides privacy-centric strategy and implementation services to help organizations use first-party data responsibly and build compliant data architectures. Services include digital architecture and planning, privacy risk assessments, measurement and tagging strategy, audience strategy, data governance, consent management, and data strategy advisory. The work can span assessment and recommendations through implementation, monitoring, and ongoing guidance, supporting data collection and use that align with business goals and privacy requirements. The service also includes discovery and priming, macro assessment, first-party data recommendations, measurement strategy, MarTech strategy, and compliance strategy.

• Establish Compliant Data Ownership And Processes
  Set clear ownership and processes for marketing tags and customer data to support compliant collection and use across the enterprise.
• Maximize First-Party Data Value
  Build a flexible strategy that helps the organization identify how to maximize value from first-party data and establish a clear path for execution.
• Identify Risks And Plan Privacy Transformation
  Understand privacy risks across organizational capabilities and marketing channels, then use the findings to guide a privacy-centric transformation roadmap.
• Monitor Data Collection And Policy Compliance
  Gain visibility into data collection across digital properties and receive alerts about policy violations or data collection outages.
• Align Data Collection With User Consent
  Configure consent management across websites and connect consent choices with tag management, while monitoring for unauthorized data collection.
• Plan First-Party Data Strategy And Execution
  Clarify organizational needs and first-party data opportunities, then establish recommendations and an execution path suited to the organization.
• Align Data Strategy With Privacy
  Address privacy legislation and internal governance while developing a first-party data strategy intended to support marketing objectives and meet consumer expectations.
• Guide First-Party Data Action
  Translate the assessment into recommendations that help the organization determine what to prioritize and how to move forward with first-party data.
• Build Scalable, Compliant Data Architectures
  Create a digital analytics foundation designed for the scale of the organization and its digital properties, while accounting for compliance requirements.
• Align Digital Strategy With Business And Privacy Goals
  Assess the organizational foundations for measurement and decision-making, connecting digital strategy with business goals and legal and regulatory requirements.
• Align Measurement With Decisions
  Clarify whether the required data is being collected to support the decisions the organization needs to make and deliver business value.
• Assess And Plan Your MarTech Stack
  Understand how MarTech components fit together and identify a course of action to support analysis, testing, and business needs.
• Clarify Data Goals
  Establish a clearer understanding of organizational needs and goals with data to guide strategy and subsequent decisions.
• Assess First-Party Data Readiness
  Understand the wider first-party data landscape and the circumstances that should inform the organization’s strategy.
• Build And Refine First-Party Audiences
  Develop customized audiences from first-party data and refine targeting and messaging using performance insights.

Data Insights and Activation Consulting

InfoTrust’s data insights and activation consulting uses analytics and data science to turn data into actionable insights and business-specific recommendations. Services include machine learning and predictive modeling, data science acceleration packages, custom models, dashboards and reporting, data visualization, and advanced analytics such as audience segmentation, cohort analysis, basket analysis, path analysis, and attribution. InfoTrust also helps build and share first-party-data audiences with advertising platforms and supports Google Analytics 360 and Google Marketing Platform through troubleshooting, configuration, best practices, and data visualizations.

• Uncover Insights Across Customer And Marketing Data
  Explore customer patterns, campaign performance, and user journeys to surface actionable insights and recommendations for marketing activities.
• Predict Customer Behavior And Marketing Outcomes
  Use data-driven models to identify patterns and estimate future behavior or marketing performance, supporting informed decisions and scalable solutions.
• Apply Proven Models To Marketing Challenges
  Start with industry-specific models for use cases such as revenue forecasting, propensity modeling, and customer lifetime value, then put them into action and measure results.
• Tailor Models To Your Business And Data
  Address specific business challenges with custom models designed around existing data assets, including customer behavior prediction, customer-journey modeling, and offline-conversion forecasting.
• Monitor Performance With Timely Reports
  View vital information through dashboards and custom reports that can update daily, with email alerts for specified changes to help teams respond quickly.
• Build And Share First-Party Audiences
  Use first-party data to create custom audiences and share them with advertising platforms, supporting targeted marketing activation.
• Improve Use Of Analytics Platforms
  Get recurring troubleshooting and configuration assistance, guidance on practices and trends, and support creating Looker Studio data visualizations.

Implementation and integration

InfoTrust implements digital analytics and connects marketing systems and data sources to build dependable measurement and data environments. Services include tag management, analytics implementation, automation, CRM integration, data pipelines and warehouse migrations, Google Cloud support, Adobe Analytics support, and Optimizely strategy and support. Integrations and unified data warehouses can be hosted in the customer’s cloud infrastructure, preserving ownership, security, and control of first-party data. The service also supports auto-updating dashboards, reports, and visualizations to help teams make faster, data-informed decisions.

• Connect Analytics With Essential Business Systems
  Bring analytics data, tag management systems, CRM data, and advertising costs together to provide the data and processes teams need to make informed decisions.
• Improve Tag Accuracy Across Digital Properties
  Implement and manage tags across websites and apps to support accurate data collection and a stronger foundation for analysis and reporting.
• Unify Data While Retaining Customer Control
  Centralize data across the marketing stack and, where appropriate, streamline workflows through platform and warehouse migrations. Hosting in the customer’s cloud infrastructure preserves their ownership, security, and control of first-party data.
• Enrich Customer Data Across Platforms
  Connect analytics and CRM systems in both directions to combine customer information and support a more complete view of customer data.
• Build Secure And Efficient Cloud Processes
  Develop cloud processes and data pipelines suited to the customer’s industry, establishing a foundation for deriving value from data.
• Access Up-To-Date Insights In One Place
  Bring dashboards, reports, and visualizations together in an accessible location so teams can review data and make decisions more quickly.
• Apply Global Configuration Changes Efficiently
  Use a customer-facing interface to apply global changes across supported analytics, tag management, and advertising configurations.
• Turn Adobe Analytics Data Into Actionable Insights
  Improve Adobe Analytics implementation and reporting so teams can move beyond canned reports toward decision-ready insights and clearer attribution.
• Make Experiments Measurable With Analytics
  Connect experimentation strategy to analytics data and ensure tracking is complete, creating a measurable environment for A/B testing.

Google Cloud Services

InfoTrust provides Google Cloud consulting and engineering services through a team of Google Certified Cloud architects, data engineers, and data scientists. Services include cloud engineering, Google Platform API automation, extract-transform-load data movement, and data warehousing and governance discovery. The team designs cloud processes for analytics collection, governance, automation, and data pipelines, tailoring them to industry needs and focusing on security, durability, efficiency, and useful data foundations.

• Build And Optimize Cloud Data Processes
  Get cloud engineering support for data integration, quality, scalability, storage, security, automation, real-time processing, and governance needs.
• Create Secure And Efficient Cloud Processes
  Tailor cloud processes for industry-specific analytics collection, governance, automation, and data pipeline needs, with security, durability, and efficiency as design priorities.
• Automate Google Platform Operations At Scale
  Automate work across Google Tag Manager, Google Analytics, and Google Marketing APIs to support scaled changes, consistent tagging standards, and custom reporting.
• Connect Platforms And Unify Data
  Set up efficient data flows between platforms so the data teams need is available in one place when they need it.
• Make Marketing Data Discoverable And Compliant
  Clarify data definitions, collection permissions, and processing so teams can find and use marketing data while supporting compliant data collection.
• Apply Certified Google Cloud Expertise
  Work with Google Certified Cloud architects, data engineers, and data scientists to design, develop, and manage cloud solutions.

AI readiness assessment

A free, self-service assessment that benchmarks marketing data readiness for AI-driven campaigns. In less than 90 seconds, it helps identify whether messy or incomplete data may be undermining campaign performance and ad spend, and provides an instant results report and roadmap. No credit card is required.

• Benchmark Marketing Data Readiness
  See how marketing data measures up across the six stages it moves through before informing campaign outcomes.
• Identify Data Issues Affecting Campaigns
  Understand whether marketing data quality may be affecting AI-driven campaign performance and advertising spend.
• Get An Instant Results Report And Roadmap
  Receive immediate assessment results and a roadmap to guide next steps.
• Complete The Assessment In Under 90 Seconds
  Get a marketing data benchmark quickly, with the assessment taking less than 90 seconds.
• Take The Assessment Free
  Use the assessment at no cost, with no credit card required.