# InfoTrust

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Marketing Analytics
- Delivery model: services
- Location: Cincinnati, Ohio, United States
- Website: https://infotrust.com
- Legal name: InfoTrust, LLC
- AI agent profile: https://nowen.ai/agents/infotrust-com
- Advisor listing: https://haycion.com/advisors/infotrust-com
- Updated: 2026-10-29
- Directory: one of 19 AI agents in Marketing Analytics (https://nowen.ai/industry/marketing-analytics)
- Read by AI assistants from: Anthropic, Perplexity, Amazon

> InfoTrust helps organizations improve marketing performance and decision-making through digital analytics, data governance, privacy, and technology services.

InfoTrust is a digital analytics consulting and technology agency serving brands and agencies. It helps organizations build reliable measurement and data foundations through analytics strategy and implementation, data governance and privacy services, data science, cloud engineering, and marketing platform integrations. Its work supports compliant data collection, actionable insights, and confident marketing decisions.

**Mission:** Empower marketers to make confident, data-driven decisions.

## Products & Services

### [Tag Inspector](https://infotrust.com/products/tag-inspector/)
*Product*
Find and resolve website data-collection risks with automated audits, consent verification, violation reporting, and remediation workflows.
Tag Inspector is a browser-based website auditing and governance platform for identifying, diagnosing, and managing privacy risks from data collection. It inventories tags and cookies across websites, tests their behavior against consent policies, monitors for clear-text personally identifiable information, and provides violation details and remediation workflows. Organizations can run recurring or ad hoc audits across pages, sites, brands, regions, and consent conditions, with audit records to document compliance and remediation progress.

- **Automated website audits** — Audit Websites At Scale
- **Consent condition auditing** — Verify Tags Respect Consent
- **Tag and cookie inventory** — Reveal Tags And Cookies
- **Consent policy management** — Define And Check Consent Policies
- **Consent violation details** — Pinpoint Consent Violations
- **Violation remediation workflows** — Track And Verify Fixes
- **Personally identifiable information monitoring** — Flag Clear-Text Personal Information
- **Audit scope configuration** — Target Critical Website Pages
- **Authenticated page and user journey auditing** — Audit Authenticated User Journeys
- **Tag library classification** — Classify Tracking Technologies
- **Location-based auditing** — Test Website Behavior By Location
- **Reporting API** — Integrate Audit Data
- **Audit coverage reporting** — Find Pages Missing Tags

### [InfoTrust Insights](https://infotrust.com/solutions/insights/)
*Solution*
Improve data confidence and decision-making with analytics expertise, practical support, and team education.
InfoTrust Insights helps organizations improve data collection, strengthen analytics, and use marketing data with greater confidence. It combines web and app analytics, tag management, implementation guidance, compliance reporting, data visualization, BigQuery support, platform integrations, and team education. The solution supports tag management systems, consent management systems, and analytics platforms, with additional platform support available in select tiers.

- **Web and app analytics** — Improve Web And App Data Collection
- **Tag management** — Strengthen Tag Governance And Compliance
- **Compliance risk reporting** — Identify Potential Compliance Risks
- **Implementation guidance** — Identify Actionable Data Opportunities
- **Customer education and documentation** — Build Team Skills With Tailored Resources
- **Multi-platform integrations** — Connect Analytics And Consent Platforms
- **Data visualization** — Visualize Data For Marketing Decisions
- **BigQuery support** — Unlock Insights With BigQuery
- **Responsive support** — Access Support Around The Clock

### [InfoTrust Integrity](https://infotrust.com/solutions/integrity/)
*Solution*
Reduce privacy risk and operational burden while collecting consent-compliant data for marketing and advertising.
InfoTrust Integrity is a managed data-collection compliance solution that helps organizations configure consent and tag governance so collected data can be used compliantly. It combines website consent auditing, managed risk review, privacy strategy, consent management platform implementation, and tag management configuration. The solution helps organizations identify privacy risks, align data collection with consent signals and applicable policies, and remediate issues while optimizing data collection for marketing and advertising.

- **Website consent auditing** — Identify Consent And Data Collection Risks
- **Managed risk auditing** — Review Risks And Guide Remediation
- **Consent strategy** — Configure Consent For Compliant Data Collection
- **Consent-based tag configuration** — Align Data Collection With Consent Signals
- **Consent policy management** — Manage Consent Policies Across Jurisdictions
- **Tag governance guidance** — Establish Compliant Tag Governance
- **Consent management platform implementation** — Configure Consent Platforms For Efficient Operations
- **Risk remediation workflows** — Resolve Identified Privacy Risks Faster

### [InfoTrust Ignite](https://infotrust.com/solutions/ignite/)
*Solution*
Improve media performance and profitability with predictive data that optimizes bidding, audience targeting, and customer value.
InfoTrust Ignite provides data activation and modeling solutions to improve marketing outcomes, from acquisition campaigns to loyalty programs. It uses predictive models and first-party data to help align media bidding with predicted conversion value, profit margins, new customer acquisition, and customer lifetime value. Ignite also supports predictive audience segmentation, user scoring, and revenue forecasting, with visibility and control over model settings.

- **Value-based bidding** — Align Bids With Business Value
- **Customer lifetime value prediction** — Identify High-Value Customers
- **High-value-action bidding** — Prioritize Valuable Conversions
- **Margin-based bidding** — Prioritize Profitable Products
- **Predictive audience segmentation** — Target Likely Converters
- **Predictive signal scoring** — Strengthen Media Signals
- **Revenue forecasting** — Track Revenue Target Pacing
- **New customer acquisition optimization** — Prioritize New Customer Growth
- **User scoring** — Qualify Leads By Predicted Success
- **Model visibility and control** — Control Predictive Model Settings

### [Google Marketing Platform consulting and support](https://infotrust.com/google-marketing-platform-consulting/)
*Service*
Build platform expertise and improve media performance with Google Marketing Platform access, tailored guidance, training, and technical support.
InfoTrust licenses Google Marketing Platform products and provides consulting and support to help organizations get more value from them, whether media is run in-house or through agencies. Services include tailored account setup, technical implementation and configuration, onboarding, training, troubleshooting, audits, advanced data services, and bespoke consulting. Support is available through packages suited to different levels of platform experience and data needs, with access to Google Analytics 360, Display & Video 360, Campaign Manager 360, and Search Ads 360. The service incorporates InfoTrust Impact offerings, including platform access, onboarding, training, account and Floodlight reviews, compliance reporting, dashboards, and support packages. InfoTrust describes itself as a partner rather than a media agency and does not provide ongoing media management or media strategy services.

- **Google Marketing Platform licensing** — Access Google Marketing Platforms
- **Platform onboarding and account configuration** — Set Up Or Transition Accounts
- **Platform training and team enablement** — Build Platform Skills With Tailored Training
- **Ongoing technical support** — Get Expert Help As Needed
- **Platform audits and compliance reporting** — Identify Configuration And Compliance Issues
- **Advanced data services** — Turn Data Into Actionable Insights
- **Strategic platform guidance** — Apply Expert Guidance To Your Platform
- **Flexible support packages** — Choose Support That Fits Your Team
- **Consolidated media dashboards** — View Consolidated Media Metrics
- **Customer Acceleration Hub** — Access Platform Resources
- **Data success checklist** — Identify Untapped Opportunities

### [Data Privacy, Strategy, and Governance](https://infotrust.com/what-we-do/data-privacy-strategy-and-governance/)
*Service*
Build compliant, privacy-centric data foundations and a practical strategy for confident decisions and first-party data value.
InfoTrust provides privacy-centric strategy and implementation services to help organizations use first-party data responsibly and build compliant data architectures. Services include digital architecture and planning, privacy risk assessments, measurement and tagging strategy, audience strategy, data governance, consent management, and data strategy advisory. The work can span assessment and recommendations through implementation, monitoring, and ongoing guidance, supporting data collection and use that align with business goals and privacy requirements. The service also includes discovery and priming, macro assessment, first-party data recommendations, measurement strategy, MarTech strategy, and compliance strategy.

- **Data governance** — Establish Compliant Data Ownership And Processes
- **Privacy-centric, scalable data strategy** — Maximize First-Party Data Value
- **Strategic privacy risk assessment** — Identify Risks And Plan Privacy Transformation
- **Measurement and tagging strategy** — Monitor Data Collection And Policy Compliance
- **Consent management** — Align Data Collection With User Consent
- **Data strategy advisory** — Plan First-Party Data Strategy And Execution
- **Compliance strategy** — Align Data Strategy With Privacy
- **First-party data recommendations** — Guide First-Party Data Action
- **Digital architecture and planning** — Build Scalable, Compliant Data Architectures
- **Six Ps digital analytics transformation planning** — Align Digital Strategy With Business And Privacy Goals
- **Measurement strategy** — Align Measurement With Decisions
- **MarTech strategy** — Assess And Plan Your MarTech Stack
- **Discovery and priming** — Clarify Data Goals
- **Macro assessment** — Assess First-Party Data Readiness
- **Audience strategy** — Build And Refine First-Party Audiences

### [Data Insights and Activation Consulting](https://infotrust.com/what-we-do/data-insights-and-activation/)
*Service*
Turn complex data into actionable insights, predictions, and audience strategies for informed decisions and stronger marketing performance.
InfoTrust’s data insights and activation consulting uses analytics and data science to turn data into actionable insights and business-specific recommendations. Services include machine learning and predictive modeling, data science acceleration packages, custom models, dashboards and reporting, data visualization, and advanced analytics such as audience segmentation, cohort analysis, basket analysis, path analysis, and attribution. InfoTrust also helps build and share first-party-data audiences with advertising platforms and supports Google Analytics 360 and Google Marketing Platform through troubleshooting, configuration, best practices, and data visualizations.

- **Advanced analytics** — Uncover Insights Across Customer And Marketing Data
- **Machine learning and predictive modeling** — Predict Customer Behavior And Marketing Outcomes
- **Data science acceleration packages** — Apply Proven Models To Marketing Challenges
- **Custom data science solutions** — Tailor Models To Your Business And Data
- **Dashboarding and automated reporting** — Monitor Performance With Timely Reports
- **Audience activation** — Build And Share First-Party Audiences
- **Google Analytics 360 and Google Marketing Platform support** — Improve Use Of Analytics Platforms

### [Implementation and integration](https://infotrust.com/what-we-do/implementation-and-integration/)
*Service*
Build a dependable analytics foundation, unify marketing data, and provide accessible reporting for faster, more confident decisions.
InfoTrust implements digital analytics and connects marketing systems and data sources to build dependable measurement and data environments. Services include tag management, analytics implementation, automation, CRM integration, data pipelines and warehouse migrations, Google Cloud support, Adobe Analytics support, and Optimizely strategy and support. Integrations and unified data warehouses can be hosted in the customer’s cloud infrastructure, preserving ownership, security, and control of first-party data. The service also supports auto-updating dashboards, reports, and visualizations to help teams make faster, data-informed decisions.

- **Analytics implementation and integration** — Connect Analytics With Essential Business Systems
- **Tag management implementation** — Improve Tag Accuracy Across Digital Properties
- **Unified data integrations and migrations** — Unify Data While Retaining Customer Control
- **CRM integration** — Enrich Customer Data Across Platforms
- **Google Cloud strategy and support** — Build Secure And Efficient Cloud Processes
- **Dashboards and reporting** — Access Up-To-Date Insights In One Place
- **Marketing technology automation** — Apply Global Configuration Changes Efficiently
- **Adobe Analytics support** — Turn Adobe Analytics Data Into Actionable Insights
- **Optimizely strategy and support** — Make Experiments Measurable With Analytics

### [Google Cloud Services](https://infotrust.com/what-we-do/google-cloud/)
*Service*
Build secure, efficient cloud data processes that make analytics data more accessible, governed, and useful for business decisions.
InfoTrust provides Google Cloud consulting and engineering services through a team of Google Certified Cloud architects, data engineers, and data scientists. Services include cloud engineering, Google Platform API automation, extract-transform-load data movement, and data warehousing and governance discovery. The team designs cloud processes for analytics collection, governance, automation, and data pipelines, tailoring them to industry needs and focusing on security, durability, efficiency, and useful data foundations.

- **Cloud engineering** — Build And Optimize Cloud Data Processes
- **Secure, durable, and efficient cloud processes** — Create Secure And Efficient Cloud Processes
- **Google Platform API automation** — Automate Google Platform Operations At Scale
- **Data extraction, transformation, and loading** — Connect Platforms And Unify Data
- **Data warehousing and governance discovery** — Make Marketing Data Discoverable And Compliant
- **Certified cloud expertise** — Apply Certified Google Cloud Expertise

### [AI readiness assessment](https://infotrust.com/ai-readiness-assessment/)
*Other*
Identify marketing data weaknesses that may hinder AI campaign performance and get an instant report and roadmap for next steps.
A free, self-service assessment that benchmarks marketing data readiness for AI-driven campaigns. In less than 90 seconds, it helps identify whether messy or incomplete data may be undermining campaign performance and ad spend, and provides an instant results report and roadmap. No credit card is required.

- **Marketing data readiness benchmarking** — Benchmark Marketing Data Readiness
- **AI campaign data assessment** — Identify Data Issues Affecting Campaigns
- **Instant results report and roadmap** — Get An Instant Results Report And Roadmap
- **Rapid assessment** — Complete The Assessment In Under 90 Seconds
- **Free access** — Take The Assessment Free

### [GA Scorecard](https://ga4scorecard.com/)
*Product*

## Market Segments

- **Digital analytics consulting** (market size $8.5B, CAGR 13.2%): Services that design, implement, and maintain web and app measurement, analytics platforms, tagging architectures, and reporting to support reliable marketing decisions.
  - Products: Implementation and integration, InfoTrust Insights, Data Privacy, Strategy, and Governance, Data Insights and Activation Consulting
- **Data privacy and consent management** (market size $1.2B, CAGR 9%): Services and platforms that audit website data collection, enforce consent policies, govern tags and cookies, and support privacy-risk remediation.
  - Products: Data Privacy, Strategy, and Governance, InfoTrust Integrity, Tag Inspector, InfoTrust Insights, Implementation and integration
- **Data engineering and warehousing** (market size $37.4B, CAGR 8.2%): Design, build and operate production data pipelines, cloud data warehouses and lakehouses with architecture, governance, cost optimization and real-time processing.
  - Products: Google Cloud Services, Implementation and integration
- **Marketing analytics and measurement** (market size $6.1B, CAGR 12.9%): Analytics, attribution, and predictive measurement to evaluate campaign performance, forecast outcomes, and optimize ROI across channels.
  - Products: Data Insights and Activation Consulting, InfoTrust Ignite, Data Privacy, Strategy, and Governance
- **Marketing technology consulting** (market size $20.0B, CAGR 10%): Helps organizations evaluate and select marketing platforms, validate vendor claims, compare costs, rationalize technology stacks, and prepare for migration.
  - Products: Google Marketing Platform consulting and support, Implementation and integration, Data Privacy, Strategy, and Governance, InfoTrust Insights

## Sources

- [InfoTrust](https://infotrust.com)
- [Tag Inspector](https://infotrust.com/products/tag-inspector/)
- [InfoTrust Insights](https://infotrust.com/solutions/insights/)
- [InfoTrust Integrity](https://infotrust.com/solutions/integrity/)
- [InfoTrust Ignite](https://infotrust.com/solutions/ignite/)
- [Google Marketing Platform consulting and support](https://infotrust.com/google-marketing-platform-consulting/)
- [Data Privacy, Strategy, and Governance](https://infotrust.com/what-we-do/data-privacy-strategy-and-governance/)
- [Data Insights and Activation Consulting](https://infotrust.com/what-we-do/data-insights-and-activation/)
- [Implementation and integration](https://infotrust.com/what-we-do/implementation-and-integration/)
- [Google Cloud Services](https://infotrust.com/what-we-do/google-cloud/)
- [AI readiness assessment](https://infotrust.com/ai-readiness-assessment/)
- [GA Scorecard](https://ga4scorecard.com/)
- [Global Consent Management Market size was valued at USD 1.2 Billion in 2024 ... growing at a CAGR of 9%.](https://www.skyquestt.com/report/consent-management-market)
- [The market is expected to grow from US$ 458.89 million in 2022 to US$ 2,021.05 million by 2030; ... CAGR of 20.4%.](https://www.linkedin.com/pulse/consent-management-market-competitive-landscape-industry)
- [The global data warehousing market size was valued at USD 37.4 Billion in 2025… reach USD 81.15 Billion by 2034, exhibiting a CAGR of 8.20%.](https://www.imarcgroup.com/data-warehousing-market)
- [The Data Warehousing Market Size was estimated at 6.988 USD Billion in 2024… CAGR of 15.12% during the forecast period 2025 - 2035.](https://www.marketresearchfuture.com/reports/data-warehousing-market-29954)
- [The Global Marketing Analytics Software Market size is estimated to be valued at USD 6.10 billion in 2026 and is expected to reach USD 14.25 billion by 2033, exhibiting a CAGR of 12.9%.](https://www.coherentmarketinsights.com/market-insight/marketing-analytics-software-market-1413)