{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/infotrust-com","markdownUrl":"https://nowen.ai/agents/infotrust-com.md","jsonUrl":"https://nowen.ai/agents/infotrust-com.json","name":"InfoTrust","legalName":"InfoTrust, LLC","website":"https://infotrust.com","location":"Cincinnati, Ohio, United States","address":{"city":"Cincinnati","state":"Ohio","country":"United States"},"industry":"Marketing Analytics","deliveryModel":"services","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-29T19:41:52.349Z","summary":"InfoTrust helps organizations improve marketing performance and decision-making through digital analytics, data governance, privacy, and technology services.","description":"InfoTrust is a digital analytics consulting and technology agency serving brands and agencies. It helps organizations build reliable measurement and data foundations through analytics strategy and implementation, data governance and privacy services, data science, cloud engineering, and marketing platform integrations. Its work supports compliant data collection, actionable insights, and confident marketing decisions.","mission":"Empower marketers to make confident, data-driven decisions.","directory":{"industryName":"Marketing Analytics","agentCount":19,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-analytics"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/infotrust-com","products":[{"name":"Tag Inspector","type":"Product","url":"https://infotrust.com/products/tag-inspector/","summary":"Find and resolve website data-collection risks with automated audits, consent verification, violation reporting, and remediation workflows.","description":"Tag Inspector is a browser-based website auditing and governance platform for identifying, diagnosing, and managing privacy risks from data collection. It inventories tags and cookies across websites, tests their behavior against consent policies, monitors for clear-text personally identifiable information, and provides violation details and remediation workflows. Organizations can run recurring or ad hoc audits across pages, sites, brands, regions, and consent conditions, with audit records to document compliance and remediation progress.","pricing":{},"features":[{"name":"Automated website audits","value":"Audit Websites At Scale","valueDescription":"Automate recurring or on-demand checks across your website estate to identify privacy risks and maintain an audit record."},{"name":"Consent condition auditing","value":"Verify Tags Respect Consent","valueDescription":"See whether actual tag and cookie behavior matches consent choices and defined policies, including granular consent conditions."},{"name":"Tag and cookie inventory","value":"Reveal Tags And Cookies","valueDescription":"See what tracking technologies load across audited pages, including activity that may not be visible to a consent management platform."},{"name":"Consent policy management","value":"Define And Check Consent Policies","valueDescription":"Keep consent expectations documented and check website tracking behavior against policies for relevant regions."},{"name":"Consent violation details","value":"Pinpoint Consent Violations","valueDescription":"Give technical and privacy teams specific evidence about what is out of policy, where it occurs, and how the tag is loading."},{"name":"Violation remediation workflows","value":"Track And Verify Fixes","valueDescription":"Coordinate remediation, record what changed and why, and confirm fixes with follow-up audits."},{"name":"Personally identifiable information monitoring","value":"Flag Clear-Text Personal Information","valueDescription":"Identify potential personal information exposure in tag collection and page URLs so teams can investigate it."},{"name":"Audit scope configuration","value":"Target Critical Website Pages","valueDescription":"Focus audits on selected URLs or configure large website estates in bulk."},{"name":"Authenticated page and user journey auditing","value":"Audit Authenticated User Journeys","valueDescription":"Extend auditing to pages behind authentication and configured user journeys, and review their reports alongside website audits."},{"name":"Tag library classification","value":"Classify Tracking Technologies","valueDescription":"Use a maintained tag library to identify supported technologies and surface unknown tracking requests for review."},{"name":"Location-based auditing","value":"Test Website Behavior By Location","valueDescription":"Check tag and consent behavior from different countries to support audits across global website environments."},{"name":"Reporting API","value":"Integrate Audit Data","valueDescription":"Connect structured audit and tag data with organizational systems and reporting workflows through the API."},{"name":"Audit coverage reporting","value":"Find Pages Missing Tags","valueDescription":"Identify pages without expected tags and review coverage gaps across audited websites."}]},{"name":"InfoTrust Insights","type":"Solution","url":"https://infotrust.com/solutions/insights/","summary":"Improve data confidence and decision-making with analytics expertise, practical support, and team education.","description":"InfoTrust Insights helps organizations improve data collection, strengthen analytics, and use marketing data with greater confidence. It combines web and app analytics, tag management, implementation guidance, compliance reporting, data visualization, BigQuery support, platform integrations, and team education. The solution supports tag management systems, consent management systems, and analytics platforms, with additional platform support available in select tiers.","pricing":{},"features":[{"name":"Web and app analytics","value":"Improve Web And App Data Collection","valueDescription":"Improve data collection for web and app analytics to support better-informed decisions."},{"name":"Tag management","value":"Strengthen Tag Governance And Compliance","valueDescription":"Configure tag management to support stronger data governance and compliance across the organization's analytics setup."},{"name":"Compliance risk reporting","value":"Identify Potential Compliance Risks","valueDescription":"Assess website consent behavior and flag potential risks from tags and technologies that may load in a non-compliant manner, helping teams address issues and reduce regulatory and legal risk."},{"name":"Implementation guidance","value":"Identify Actionable Data Opportunities","valueDescription":"Use implementation guidance to help identify actionable insights and opportunities in organizational data."},{"name":"Customer education and documentation","value":"Build Team Skills With Tailored Resources","valueDescription":"Help teams build expertise with documentation about their organization's architecture, training plans for different skill levels, on-demand learning resources, and a governance and compliance dashboard."},{"name":"Multi-platform integrations","value":"Connect Analytics And Consent Platforms","valueDescription":"Use support and integration for the organization's tag management, consent management, and analytics platforms. Higher tiers add specific support for Looker Studio and BigQuery."},{"name":"Data visualization","value":"Visualize Data For Marketing Decisions","valueDescription":"Use data visualization to support analytics and data collection, with the solution also describing optimization of search bids and predictive conversions."},{"name":"BigQuery support","value":"Unlock Insights With BigQuery","valueDescription":"Receive BigQuery support to help unlock insights from analytics data; the page identifies BigQuery as a supported platform in the Enterprise tier."},{"name":"Responsive support","value":"Access Support Around The Clock","valueDescription":"Receive 24/7 support as stated on the InfoTrust Insights page."}]},{"name":"InfoTrust Integrity","type":"Solution","url":"https://infotrust.com/solutions/integrity/","summary":"Reduce privacy risk and operational burden while collecting consent-compliant data for marketing and advertising.","description":"InfoTrust Integrity is a managed data-collection compliance solution that helps organizations configure consent and tag governance so collected data can be used compliantly. It combines website consent auditing, managed risk review, privacy strategy, consent management platform implementation, and tag management configuration. The solution helps organizations identify privacy risks, align data collection with consent signals and applicable policies, and remediate issues while optimizing data collection for marketing and advertising.","pricing":{},"features":[{"name":"Website consent auditing","value":"Identify Consent And Data Collection Risks","valueDescription":"Find potential privacy risks in website data collection through comprehensive consent auditing, giving teams information to address issues and support compliant use of collected data."},{"name":"Managed risk auditing","value":"Review Risks And Guide Remediation","valueDescription":"Get expert review of audit results and support facilitating remediation. The managed approach helps customers respond to identified risks without relying solely on internal resources."},{"name":"Consent strategy","value":"Configure Consent For Compliant Data Collection","valueDescription":"Develop a consent strategy that supports appropriate configuration of marketing and advertising technologies, enabling data collection while respecting consumer privacy rights."},{"name":"Consent-based tag configuration","value":"Align Data Collection With Consent Signals","valueDescription":"Configure tag management and update the tagging architecture so data collection respects consent signals, supporting compliant use of data across marketing and advertising."},{"name":"Consent policy management","value":"Manage Consent Policies Across Jurisdictions","valueDescription":"Define and manage consent policies for relevant jurisdictions with privacy expertise, helping organizations account for applicable requirements and emerging risks."},{"name":"Tag governance guidance","value":"Establish Compliant Tag Governance","valueDescription":"Build and maintain tag governance processes that support compliant data collection and connect consent policy to enforcement and fixes."},{"name":"Consent management platform implementation","value":"Configure Consent Platforms For Efficient Operations","valueDescription":"Implement and configure a consent management platform to support scalable operations and the organization’s consent strategy."},{"name":"Risk remediation workflows","value":"Resolve Identified Privacy Risks Faster","valueDescription":"Use risk remediation details and workflows to address issues found during auditing and help reduce the operational effort involved in resolving them."}]},{"name":"InfoTrust Ignite","type":"Solution","url":"https://infotrust.com/solutions/ignite/","summary":"Improve media performance and profitability with predictive data that optimizes bidding, audience targeting, and customer value.","description":"InfoTrust Ignite provides data activation and modeling solutions to improve marketing outcomes, from acquisition campaigns to loyalty programs. It uses predictive models and first-party data to help align media bidding with predicted conversion value, profit margins, new customer acquisition, and customer lifetime value. Ignite also supports predictive audience segmentation, user scoring, and revenue forecasting, with visibility and control over model settings.","pricing":{},"features":[{"name":"Value-based bidding","value":"Align Bids With Business Value","valueDescription":"Use projected conversion value and business priorities to send stronger bidding signals to media platforms, rather than relying only on conversion counts."},{"name":"Customer lifetime value prediction","value":"Identify High-Value Customers","valueDescription":"Use predictive customer lifetime value insights to identify promising new customers and recognize valuable customers who may be at risk of lapsing."},{"name":"High-value-action bidding","value":"Prioritize Valuable Conversions","valueDescription":"Help media platforms optimize toward selected conversion actions by assigning them weight based on their business value."},{"name":"Margin-based bidding","value":"Prioritize Profitable Products","valueDescription":"Align bidding with product profit margins to help prioritize the products that contribute more to profitability."},{"name":"Predictive audience segmentation","value":"Target Likely Converters","valueDescription":"Combine behavioral, demographic, and sales data to create audience segments based on their likelihood to convert."},{"name":"Predictive signal scoring","value":"Strengthen Media Signals","valueDescription":"Provide predicted conversion-value signals to media platforms when immediate conversion data is unavailable."},{"name":"Revenue forecasting","value":"Track Revenue Target Pacing","valueDescription":"Monitor how campaigns are pacing toward revenue targets and see the impact of optimizations in real time."},{"name":"New customer acquisition optimization","value":"Prioritize New Customer Growth","valueDescription":"Distinguish new customer transactions from repeat purchases and value new customers more highly when optimizing media."},{"name":"User scoring","value":"Qualify Leads By Predicted Success","valueDescription":"Use predicted success to weight conversions and support more informed lead qualification."},{"name":"Model visibility and control","value":"Control Predictive Model Settings","valueDescription":"Access visibility into predictive models and control settings, including the ability to adjust models and direct data where it is needed."}]},{"name":"Google Marketing Platform consulting and support","type":"Service","url":"https://infotrust.com/google-marketing-platform-consulting/","summary":"Build platform expertise and improve media performance with Google Marketing Platform access, tailored guidance, training, and technical support.","description":"InfoTrust licenses Google Marketing Platform products and provides consulting and support to help organizations get more value from them, whether media is run in-house or through agencies. Services include tailored account setup, technical implementation and configuration, onboarding, training, troubleshooting, audits, advanced data services, and bespoke consulting. Support is available through packages suited to different levels of platform experience and data needs, with access to Google Analytics 360, Display & Video 360, Campaign Manager 360, and Search Ads 360. The service incorporates InfoTrust Impact offerings, including platform access, onboarding, training, account and Floodlight reviews, compliance reporting, dashboards, and support packages. InfoTrust describes itself as a partner rather than a media agency and does not provide ongoing media management or media strategy services.","pricing":{},"features":[{"name":"Google Marketing Platform licensing","value":"Access Google Marketing Platforms","valueDescription":"Obtain access to Google Marketing Platform products through InfoTrust, an official reseller of Google Analytics 360, Display & Video 360, Campaign Manager 360, and Search Ads 360."},{"name":"Platform onboarding and account configuration","value":"Set Up Or Transition Accounts","valueDescription":"Start with discovery and account setup tailored to your organization. Onboarding can include configuration reviews, user access audits and cleanup, and guidance on configuration and Floodlight strategy."},{"name":"Platform training and team enablement","value":"Build Platform Skills With Tailored Training","valueDescription":"Develop your team's capability with foundational or advanced training tailored to its use cases and requirements. Training and platform education help teams build expertise and use platform features."},{"name":"Ongoing technical support","value":"Get Expert Help As Needed","valueDescription":"Access technical assistance and troubleshooting through support packages with options ranging from platform access support to more frequent guidance, training, and working sessions."},{"name":"Platform audits and compliance reporting","value":"Identify Configuration And Compliance Issues","valueDescription":"Review account and Floodlight configurations and receive data compliance reports to identify high-impact issues and potential regulatory or legal risks. The number of reports and audits varies by package."},{"name":"Advanced data services","value":"Turn Data Into Actionable Insights","valueDescription":"Use InfoTrust's data expertise to access actionable insights and advanced modeling that support marketing outcomes and help teams identify opportunities in their data."},{"name":"Strategic platform guidance","value":"Apply Expert Guidance To Your Platform","valueDescription":"Get consulting tailored to your organization's needs, including guidance on platform configuration, Floodlight strategy, best practices, and industry trends."},{"name":"Flexible support packages","value":"Choose Support That Fits Your Team","valueDescription":"Select a support or onboarding package based on your team's platform experience and needs, from basic platform access and refresher training to frequent guidance, onboarding, and advanced data support."},{"name":"Consolidated media dashboards","value":"View Consolidated Media Metrics","valueDescription":"Bring media metrics together in a consolidated dashboard, with a standardized or customizable option depending on the support package."},{"name":"Customer Acceleration Hub","value":"Access Platform Resources","valueDescription":"Use a central hub for platform documents and resources that support team learning and more efficient work."},{"name":"Data success checklist","value":"Identify Untapped Opportunities","valueDescription":"Use the checklist to surface actionable insights into opportunities for improving media and platform management."}]},{"name":"Data Privacy, Strategy, and Governance","type":"Service","url":"https://infotrust.com/what-we-do/data-privacy-strategy-and-governance/","summary":"Build compliant, privacy-centric data foundations and a practical strategy for confident decisions and first-party data value.","description":"InfoTrust provides privacy-centric strategy and implementation services to help organizations use first-party data responsibly and build compliant data architectures. Services include digital architecture and planning, privacy risk assessments, measurement and tagging strategy, audience strategy, data governance, consent management, and data strategy advisory. The work can span assessment and recommendations through implementation, monitoring, and ongoing guidance, supporting data collection and use that align with business goals and privacy requirements. The service also includes discovery and priming, macro assessment, first-party data recommendations, measurement strategy, MarTech strategy, and compliance strategy.","pricing":{},"features":[{"name":"Data governance","value":"Establish Compliant Data Ownership And Processes","valueDescription":"Set clear ownership and processes for marketing tags and customer data to support compliant collection and use across the enterprise."},{"name":"Privacy-centric, scalable data strategy","value":"Maximize First-Party Data Value","valueDescription":"Build a flexible strategy that helps the organization identify how to maximize value from first-party data and establish a clear path for execution."},{"name":"Strategic privacy risk assessment","value":"Identify Risks And Plan Privacy Transformation","valueDescription":"Understand privacy risks across organizational capabilities and marketing channels, then use the findings to guide a privacy-centric transformation roadmap."},{"name":"Measurement and tagging strategy","value":"Monitor Data Collection And Policy Compliance","valueDescription":"Gain visibility into data collection across digital properties and receive alerts about policy violations or data collection outages."},{"name":"Consent management","value":"Align Data Collection With User Consent","valueDescription":"Configure consent management across websites and connect consent choices with tag management, while monitoring for unauthorized data collection."},{"name":"Data strategy advisory","value":"Plan First-Party Data Strategy And Execution","valueDescription":"Clarify organizational needs and first-party data opportunities, then establish recommendations and an execution path suited to the organization."},{"name":"Compliance strategy","value":"Align Data Strategy With Privacy","valueDescription":"Address privacy legislation and internal governance while developing a first-party data strategy intended to support marketing objectives and meet consumer expectations."},{"name":"First-party data recommendations","value":"Guide First-Party Data Action","valueDescription":"Translate the assessment into recommendations that help the organization determine what to prioritize and how to move forward with first-party data."},{"name":"Digital architecture and planning","value":"Build Scalable, Compliant Data Architectures","valueDescription":"Create a digital analytics foundation designed for the scale of the organization and its digital properties, while accounting for compliance requirements."},{"name":"Six Ps digital analytics transformation planning","value":"Align Digital Strategy With Business And Privacy Goals","valueDescription":"Assess the organizational foundations for measurement and decision-making, connecting digital strategy with business goals and legal and regulatory requirements."},{"name":"Measurement strategy","value":"Align Measurement With Decisions","valueDescription":"Clarify whether the required data is being collected to support the decisions the organization needs to make and deliver business value."},{"name":"MarTech strategy","value":"Assess And Plan Your MarTech Stack","valueDescription":"Understand how MarTech components fit together and identify a course of action to support analysis, testing, and business needs."},{"name":"Discovery and priming","value":"Clarify Data Goals","valueDescription":"Establish a clearer understanding of organizational needs and goals with data to guide strategy and subsequent decisions."},{"name":"Macro assessment","value":"Assess First-Party Data Readiness","valueDescription":"Understand the wider first-party data landscape and the circumstances that should inform the organization’s strategy."},{"name":"Audience strategy","value":"Build And Refine First-Party Audiences","valueDescription":"Develop customized audiences from first-party data and refine targeting and messaging using performance insights."}]},{"name":"Data Insights and Activation Consulting","type":"Service","url":"https://infotrust.com/what-we-do/data-insights-and-activation/","summary":"Turn complex data into actionable insights, predictions, and audience strategies for informed decisions and stronger marketing performance.","description":"InfoTrust’s data insights and activation consulting uses analytics and data science to turn data into actionable insights and business-specific recommendations. Services include machine learning and predictive modeling, data science acceleration packages, custom models, dashboards and reporting, data visualization, and advanced analytics such as audience segmentation, cohort analysis, basket analysis, path analysis, and attribution. InfoTrust also helps build and share first-party-data audiences with advertising platforms and supports Google Analytics 360 and Google Marketing Platform through troubleshooting, configuration, best practices, and data visualizations.","pricing":{},"features":[{"name":"Advanced analytics","value":"Uncover Insights Across Customer And Marketing Data","valueDescription":"Explore customer patterns, campaign performance, and user journeys to surface actionable insights and recommendations for marketing activities."},{"name":"Machine learning and predictive modeling","value":"Predict Customer Behavior And Marketing Outcomes","valueDescription":"Use data-driven models to identify patterns and estimate future behavior or marketing performance, supporting informed decisions and scalable solutions."},{"name":"Data science acceleration packages","value":"Apply Proven Models To Marketing Challenges","valueDescription":"Start with industry-specific models for use cases such as revenue forecasting, propensity modeling, and customer lifetime value, then put them into action and measure results."},{"name":"Custom data science solutions","value":"Tailor Models To Your Business And Data","valueDescription":"Address specific business challenges with custom models designed around existing data assets, including customer behavior prediction, customer-journey modeling, and offline-conversion forecasting."},{"name":"Dashboarding and automated reporting","value":"Monitor Performance With Timely Reports","valueDescription":"View vital information through dashboards and custom reports that can update daily, with email alerts for specified changes to help teams respond quickly."},{"name":"Audience activation","value":"Build And Share First-Party Audiences","valueDescription":"Use first-party data to create custom audiences and share them with advertising platforms, supporting targeted marketing activation."},{"name":"Google Analytics 360 and Google Marketing Platform support","value":"Improve Use Of Analytics Platforms","valueDescription":"Get recurring troubleshooting and configuration assistance, guidance on practices and trends, and support creating Looker Studio data visualizations."}]},{"name":"Implementation and integration","type":"Service","url":"https://infotrust.com/what-we-do/implementation-and-integration/","summary":"Build a dependable analytics foundation, unify marketing data, and provide accessible reporting for faster, more confident decisions.","description":"InfoTrust implements digital analytics and connects marketing systems and data sources to build dependable measurement and data environments. Services include tag management, analytics implementation, automation, CRM integration, data pipelines and warehouse migrations, Google Cloud support, Adobe Analytics support, and Optimizely strategy and support. Integrations and unified data warehouses can be hosted in the customer’s cloud infrastructure, preserving ownership, security, and control of first-party data. 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