FullContact

Unifies fragmented customer data into portable profiles so organizations can recognize people across channels and devices.

Identifies anonymous website visitors and reveals professional details and browsing activity to help sales teams prioritize promising prospects.

Enriches customer and prospect records with person-level insights for personalization, audience segmentation, and marketing reach.

Gives AI agents access to real-time customer profiles and enrichment data for informed customer workflows.

Connects fragmented identity data into privacy-safe person-level profiles for real-time recognition and customer insights.

Protects and connects customer data so organizations can use it securely for personalized engagement, measurement, and partner collaboration.

Brings customer data online, enables cross-channel audience activation and personalization, and measures marketing impact at the person level.

Expands audience reach and media performance across channels with additional digital identifiers linked to real people.

Connects cross-channel customer activity to person-level outcomes for transparent attribution and faster marketing optimization.

Provides current person-level insights to support customer understanding, personalization, and more relevant interactions.

Recognizes visitors across devices and channels to support relevant, consistent customer experiences without third-party cookies.

Verifies people, strengthens fraud defenses, and reduces friction for legitimate customers.

Helps organizations respond to consumer data requests accurately using a unified, person-level view of customer information.

Resolves customer identities within Snowflake to support omnichannel marketing and advertising effectiveness.

Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

Products: Resolve, Identity Graph, Customer Recognition, FullContact for Snowflake, FullContact Identity Streme, Real-Time Insights, Privacy Compliance

Appends professional, demographic, contact, and consumer-interest attributes to customer and prospect records to improve qualification, segmentation, and personalized engagement.

Products: Enrich, Real-Time Insights, FullContact MCP, Acumen

Matches online and offline first-party customer data to addressable digital identifiers, enabling audience targeting across advertising and marketing platforms.

Products: Data Onboarding, Omnichannel Targeting, Enrich, FullContact Identity Streme

Capabilities to attribute conversions across channels, compare multi‑touch attribution models, and measure impact on revenue and pipeline for cross‑channel performance reporting.

Products: Omnichannel Measurement, Data Onboarding

Capabilities to verify identities, detect and monitor fraud across customer journeys, and prevent unauthorized access during onboarding and transactions.

Products: Identity Verification, Real-Time Insights

Resolve

Resolve links complete or fragmented customer and prospect identifiers to real people, creating unified profiles and assigning each record a persistent, portable PersonID. It connects identity signals across online, offline, and digital contexts, including names, addresses, phone numbers, email, social profiles, cookies, and mobile advertising IDs. Resolve supports real-time identity resolution through an API and batch workflows, helping organizations recognize people across devices and interactions while retaining control of their own data.

• Unify Fragmented Customer Records
  Bring siloed or incomplete customer information together in a person-centered profile and deduplicate records to reduce repeated marketing messages and wasted ad spend.
• Connect Identifiers Across Channels
  Resolve identity signals from different channels and devices to give organizations a more complete view of the people interacting with their brand.
• Maintain Consistent Person Profiles
  Use a persistent, portable identifier to keep customer profiles connected as people engage across platforms, channels, and devices.
• Resolve Identities In Real Time
  Resolve people through an API as interactions occur or use batch workflows for different operational needs.
• Keep Customer Data Isolated
  Resolve identities using a customer-specific graph without pooling customer data with other clients’ data. PersonIDs avoid encoding personal information and help prevent cross-customer exposure.
• Assess Identity Link Confidence
  Use confidence information about connections between identifiers to support informed identity resolution as the graph processes new data.
• Integrate Existing Customer IDs
  Use identifiers already present in business systems to connect Resolve with existing customer records and support legacy integrations.

Acumen

Acumen Lead Identification identifies website visitors in real time and provides a visitor report with professional contact information and browsing analytics. It matches visitors to LinkedIn profiles and reveals work history, job titles, and skills, while tracking the pages they view and time spent on each page. Acumen recognizes visitors across devices and channels without relying solely on IP addresses, and uses deterministic identity resolution based on real observations and data points. Teams can receive Slack alerts when visitors are identified and prioritize prospects based on activity such as repeat visits, extended time on site, and multiple page views. After installing the Acumen webtag, users can access an in-platform dashboard and personalized lead report.

• Identify Anonymous Website Visitors
  Reveal potential B2B leads from website traffic as visitors engage with a site.
• Reveal Professional Lead Details
  Give sales teams professional contact information and profile details to support informed outreach to identified visitors.
• Track Visitor Browsing Behavior
  Show which pages visitors view and how they move through the site, providing context for personalized outreach and lead assessment.
• Prioritize High-Intent Prospects
  Use visitor activity such as repeat visits and time on site to help sales teams prioritize promising prospects.
• Recognize Visitors Across Devices
  Connect visitor recognition across devices and channels to help teams identify more people engaging with their website.
• Base Insights On Real Data
  Ground visitor insights in real observations and data points through deterministic identity resolution.
• Receive Immediate Slack Alerts
  Notify sales teams when a visitor has been identified so they can respond promptly to potential prospects.
• Access Visitor Reports And Analytics
  Review identified leads and visitor insights through an in-platform dashboard, personalized report, and API access where included in the plan.

Enrich

FullContact Enrich adds person-level, professional, demographic, and consumer-interest insights to prospect, contact, and account records. Records can be matched using identifiers such as email, phone, name and address, mobile ad ID, LinkedIn URL, or X ID. Teams can use the Enrich API, connect AI tools through MCP, upload files in the web app, or arrange batch delivery. Enrich supports real-time API responses and batch processing, with data drawn from FullContact’s person-centered identity graph.

• Enrich Records With 900+ Attributes
  Add data to prospect, contact, and account records to build a fuller view of each person.
• Understand People Across More Dimensions
  Combine personal, demographic, professional, and interest-related information to better understand customers and prospects.
• Match Records From Multiple Identifiers
  Use identifiers already available in a record to find enrichment data, with optional company and location fields to sharpen web-app matches.
• Choose The Enrichment Method That Fits
  Select API, MCP, web app, or batch delivery based on how your team works and the size or timing of its enrichment jobs.
• Enrich Files Without An API Integration
  Process customer lists in the browser without engineering work, review estimated match usage before a run, and download the results when it completes.
• Get Insights In Real Time
  Use API responses to add insights during interactions and keep customer experiences informed by current data. The stated API response time is 40 ms, with 99.99% uptime.
• Keep Customer Records Up To Date
  Frequent graph updates and data refreshes help teams use current information when referencing customer and prospect records.
• Use Insights Based On Real Observations
  Enrich records with insights FullContact describes as based on observed, factual data points and permission-based sources.
• Extend Audience Reach Across Channels
  Add mobile advertising IDs and hashed emails to existing records so teams can use those digital identifiers across advertising networks.

FullContact MCP

FullContact MCP is a Model Context Protocol server that gives AI tools and agents access to FullContact enrichment data and real-time customer profiles. Teams can connect a new or existing FullContact API key, access and enrich customer records, and send new data to platforms connected to their AI tool. It supports MCP-compatible platforms and is available as a customer preview.

• Equip AI Agents With Real-Time Customer Profiles
  Provide AI tools and agents with access to FullContact profiles and enrichment data for customer-related tasks.
• Enrich New And Existing Customer Records
  Use FullContact enrichment data to add context to customer records and support segmentation of new and existing records.
• Source More Current Customer Profiles
  Give AI agents access to profiles informed by evolving data and insights across individual, demographic, professional, and consumer-interest categories.
• Connect FullContact Data With An API Key
  Use a new or existing FullContact API key to connect the MCP server and make FullContact data available to AI tools.
• Send Enriched Data To Connected Platforms
  Move new data into platforms connected to an AI tool, including CRM or project tools used in the described workflow.
• Grade And Route Inbound Leads
  Use enrichment data and professional or demographic criteria to grade new prospects and inform lead routing.
• Refresh Incomplete Or Outdated CRM Records
  Identify CRM records with missing or outdated information and query the MCP server to fill data gaps.
• Turn Prospect Lists Into Enriched Pipelines
  Enrich email lists with professional histories and social profiles, structure the results, and sync them to a CRM or project tool.
• Personalize Abandoned-Cart Reengagement
  Use lifecycle-stage and household-interest insights from enriched abandoned-cart records to inform customer re-engagement messages.

Identity Graph

FullContact’s person-centered Identity Graph is a privacy-safe, secure foundation for real-time identity resolution. It connects personal and professional identifiers and other contact fragments across online, offline, and digital interactions into a whole-person customer view. Machine learning evaluates linkage confidence, incorporates new information, and adapts as identifiers change. Customer-scoped persistent PersonIDs support downstream workflows, and the graph operates with API and batch parity.

• Unify Identifiers Into Whole-Person Profiles
  Bring fragmented identity information together around an individual to create a more complete customer view across interactions and systems.
• Connect Identities Across Channels
  Link identity fragments across online, offline, and digital environments to support recognition across channels and devices.
• Assess Identity Linkage Confidence
  Evaluate how trustworthy connections between identity fragments are, with confidence levels that can be adjusted to suit a request.
• Update Identity Connections In Real Time
  Keep identity information current as new connections emerge and people’s identifiers evolve.
• Access The Graph Without Pooling Data
  Use the identity graph while retaining control of customer data rather than combining it with other clients’ data.
• Maintain Portable, Customer-Scoped Identities
  Use persistent identifiers across workflows while keeping each customer’s PersonIDs distinct from those of other customers.
• Use Identity Resolution Through API Or Batch
  Choose API or batch workflows to use identity resolution across different request and processing needs.
• Reveal Personal And Professional Identity Insights
  Use connected personal and professional identity information and marketing attributes to build a more detailed understanding of individuals.

FullContact Identity Streme

Identity Streme is a flexible, encrypted private environment for ingesting, obfuscating, and storing first-party data. It connects siloed data to real people through the identity graph, assigns persistent, portable PersonIDs, and enables secure data use and sharing without exposing PII. Organizations retain control of their data, can track consent, and can use PersonIDs for real-time customer recognition, personalized marketing, and performance measurement.

• Protect Data With Encryption
  Secure data in a private environment using end-to-end encryption and a unique encryption key for each brand.
• Use Data Without Exposing PII
  Use obfuscated PersonIDs instead of PII when activating data or sharing it with trusted partners.
• Connect Records To Persistent IDs
  Unify data points belonging to an individual under a persistent, portable PersonID and apply tags to identify customer segments.
• Bring Siloed Data Together
  Ingest and store first-party datasets in a private environment to connect information across organizational silos.
• Activate Data In Real Time
  Use persistent IDs during customer interactions to recognize people, run personalized campaigns, and measure performance.
• Share Insights Without Sharing PII
  Collaborate with trusted partners and understand overlapping audiences using privacy-safe data sharing that avoids exposing PII.
• Keep Data Isolated And Controlled
  Keep data separate from other clients' data and apply restrictions to its movement into and out of digital data spaces.
• Track Consent Continuously
  Maintain an ongoing record of consent for data use to support privacy and compliance management.
• Update Profiles As Connections Emerge
  Combine previously separate records as identity connections are discovered and share updated insights with the CRM.

Data Onboarding

FullContact Data Onboarding moves online and offline first-party data into digital marketing environments using real-time, privacy-compliant methods. It matches supplied data to people in FullContact’s person-centered graph, adds available Mobile Ad IDs and hashed emails, and provides customer insights for audience segmentation and personalized marketing. Organizations can activate identifiers on preferred platforms, including walled gardens, DSPs, ESPs, and marketing platforms, and measure campaign exposure and conversions at the person level.

• Connect Records To Real People
  Link supplied customer data to person-level profiles, creating a foundation for audience activation and customer understanding.
• Bring Customer Data Online
  Move online and offline first-party data into digital marketing environments for audience engagement and activation.
• Expand Reach With More Identifiers
  Add digital identifiers to customer profiles so organizations can reach people across additional channels and media platforms.
• Activate Audiences On Preferred Platforms
  Take digital identifiers to preferred marketing environments and use them to engage customer and prospect segments.
• Process Data In Real Time
  Access data through a real-time API to keep pace with customer interactions and time-sensitive media activity.
• Reuse Persistent Identifiers
  Keep and reuse persistent identifiers for campaigns, with the ability to use or syndicate them as needed rather than relying on monthly refreshes.
• Understand Customers More Fully
  Use detailed customer insights to better understand audiences and inform relevant, personalized one-to-one marketing messages.
• Personalize Audience Engagement
  Apply customer insights to segment audiences and deliver more relevant, personalized marketing engagements.
• Measure Campaign Impact By Person
  Connect exposure and conversions across media, devices, multiple emails, and offline interactions to assess campaign performance at a granular level.
• Reduce Repeat Marketing Messages
  Use a whole-person view formed from fragmented identifiers to reduce repeat messaging and support more efficient media programs.

Omnichannel Targeting

FullContact Omnichannel Targeting expands target audiences by mapping identifiers already available to additional identifiers through a real-time API. Inputs include name and address, Placekey ID, phone number, email, or Mobile Ad ID. The solution provides an average of 5+ Mobile Ad IDs and/or hashed emails per individual, which can be added to marketing platforms to reach people across channels and devices. Its identifier amplification capabilities link customer fragments to real people through the Identity Graph, support use across ad platforms and providers, and provide persistent identifiers that can be reused or syndicated without monthly campaign refreshes.

• Add More Identifiers Per Person
  Enrich audience records with an average of 5+ additional Mobile Ad IDs and/or hashed emails per individual, giving marketers more identifiers for targeting.
• Reach Audiences Across More Channels
  Increase the ways you can reach people by using additional identifiers to find audiences across channels and devices.
• Resolve Identifiers In Real Time
  Submit customer inputs through a real-time API and receive additional identifiers for media activation and customer interactions.
• Reuse Persistent IDs Across Campaigns
  Keep and reuse persistent Mobile Ad IDs and hashed emails across campaigns and providers, without requiring monthly refreshes.
• Improve Return On Ad Spend
  Use additional audience touchpoints to increase opportunities to reach people across channels and improve return on ad spend.
• Match Audiences On Your Platform
  Put newly gained touchpoints into your platform to support audience matching and targeting.
• Use Identifiers Across Providers
  Take additional identifiers to any provider or apply them across the enterprise.

Omnichannel Measurement

FullContact Omnichannel Measurement creates a common identity framework across sales and marketing platforms using real-time identity resolution. It maps customer interactions throughout the journey to a persistent PersonID, linking marketing activity with sales engagements, transactions, and conversions. Marketers can perform multi-touch measurement and attribution, access updates through an API in milliseconds, and aggregate granular event-level data for media mix modeling. The solution is designed to let marketers own their measurement and attribution model, with integration that requires no risky PII, cookies, or tags.

• Map Every Interaction To A Persistent PersonID
  Connect activity across channels and devices to a consistent person-level identity, giving marketers a unified view of customer interactions.
• Measure Marketing Touchpoints Across Channels
  Assess cross-channel activity and attribution rather than relying on measurement limited to a single platform.
• Optimize Marketing Investments In Real Time
  Rapid updates help marketers respond to measurement results and optimize investments continuously.
• Keep Measurement And Attribution Under Your Control
  The PersonID connects platforms while marketers retain ownership of their measurement and attribution model.
• Integrate Without PII, Cookies, Or Tags
  The self-serve API supports integration without requiring risky PII, cookies, or tags.
• Link Sales Engagements To PersonIDs
  Connect sales outcomes such as transactions and conversions to the same person-level identity used for marketing measurement.
• Aggregate Granular Data For Media Mix Modeling
  Supports media mix modeling by making it possible to aggregate granular event-level data.

Real-Time Insights

Real-Time Insights is FullContact’s identity resolution solution for understanding the whole person behind one or more identifiers. Query its API with identifiers such as email addresses, phone numbers, names and addresses, social handles, or mobile ad IDs to resolve a person and return additional available insights in real time. The solution uses permission-based data and continuously validated identity linkages to support current, accurate customer profiles and more personalized interactions.

• Recognize People In Real Time
  Connect an interaction to a person using identifiers already available to your business, helping teams understand who is engaging in the moment.
• Enrich Profiles From Available Identifiers
  Turn one or more identifiers into a broader person profile with additional insights returned in the same API request.
• Apply Current Insights To Interactions
  Access insights through a real-time API, with frequent data updates helping businesses keep messaging relevant as they interact with customers.
• Use Permission-Based Insights
  Use information sourced on a permission basis and according to the ethical standards described by FullContact.
• Rely On Validated Identity Linkages
  Benefit from identity linkages that FullContact continuously validates, benchmarks, and improves to support accurate, high-quality insights.
• Personalize One-To-One Experiences
  Use a broader understanding of each person to anticipate needs and tailor customer interactions.
• Enrich Leads With Multidimensional Insights
  Add consumer and professional dimensions to lead insights to support sales activity and customer lifetime value.
• Improve Account-Based Marketing
  Apply person-level insights to focus targeting on selected markets, companies, or individuals within a company.
• Personalize Customer Support Communication
  Give support personnel person-level insights that can help them tailor communication to the customer.
• Verify People Behind Transactions
  Apply person-level insights to verify individuals associated with purchases, transactions, or business requests and support fraud prevention.

Customer Recognition

FullContact Customer Recognition identifies authenticated and unauthenticated website visitors in real time, without requiring third-party cookies. It connects identifiers to a persistent, privacy-conscious PersonID so businesses can recognize people across devices, channels, and platforms, and use that understanding to deliver personalized omnichannel experiences and messaging.

• Identify Visitors Without Third-Party Cookies
  Recognize website visitors without requiring third-party cookies, helping businesses identify people as they engage with their brand.
• Recognize Visitors Before They Authenticate
  Identify people at the start of their interactions, including before they log in, so businesses can respond during the engagement.
• Recognize People As They Engage
  Connect visitor identity to an interaction in real time, enabling businesses to apply customer insights while engagement is happening.
• Connect Interactions Across Devices And Channels
  Use a persistent PersonID to recognize the same person across engagements and support consistent customer experiences across devices and channels.
• Connect Multiple Identifiers To A Person
  Use identifiers a business already has to connect fragmented representations to a person and access additional available insights.
• Recognize People Without Sending PII
  Use an anonymous persistent identifier to support audience recognition and messaging while limiting the need to send personally identifiable information between systems.
• Deliver Personalized Cross-Channel Experiences
  Apply customer identity during engagement to provide relevant content and more consistent experiences across channels and devices.
• Guide Messaging Throughout The Customer Journey
  Connect interactions and engagement behavior across channels to help businesses determine how and where to communicate with individuals.
• Integrate Recognition Into Existing Technology
  Use JavaScript, APIs, workflow automation tools, or supported platform integrations to connect customer recognition with existing marketing technology.

Identity Verification

FullContact Identity Verification uses real-time or batch identity insights to help organizations authenticate consumer profiles, distinguish legitimate people from bad actors and bots, and strengthen fraud prevention. Its identity graph links digital and terrestrial identifiers with demographic, geolocation, mobile, email, and other signals. These insights support KYC, unusual-activity checks, transaction risk scoring, and streamlined authentication while helping protect customer experience, revenue, and compliance.

• Authenticate People Quickly And Accurately
  Verify consumer profiles using real-time or batch insights, supporting accurate authentication at scale while helping distinguish legitimate people from suspicious actors.
• Validate Identities Across Multiple Signals
  Compare multiple digital and terrestrial identifiers to support informed identity checks beyond a single data point.
• Score Identifier Reliability And Risk
  Assess confidence in identifier metadata and score risk to help verification and fraud models identify suspicious or invalid activity.
• Strengthen Fraud Models With More Data
  Add incremental identity data to models and signal hubs through API and batch flat-file delivery, supporting fraud detection and scoring.
• Reduce Verification Friction For Customers
  Strengthen security while simplifying verification for legitimate customers, supporting a faster and smoother authentication experience.
• Assess Email Signals Deterministically
  Use linked identity signals and email activity scoring to support deterministic email verification, including identifying recently created addresses.
• Investigate Unusual Account Activity
  Check suspicious account activity against identity insights to help detect fraud attempts and support investigation workflows.
• Track Individual Data Permissions In Real Time
  Use an individual-centered immutable ledger to keep permissions current and record how personal data should be used.
• Protect Revenue And Reduce Fraud Losses
  Use identity insights to reinforce fraud defenses and help limit losses associated with false declines, chargebacks, lost revenue, inventory, and operational costs.
• Connect Verification To Existing Technology
  Integrate identity verification insights into existing platforms, tools, and applications to support authentication workflows.

Privacy Compliance

FullContact Privacy Compliance helps organizations meet privacy obligations, including CCPA, GDPR, and consent duties. Customer lists can be uploaded in batches or through an API, and persistent PersonIDs connect records across data silos. When a data subject request arrives, the solution matches it to a PersonID so the associated information can be found and returned quickly and accurately.

• Retrieve Requested Data In Real Time
  Connect a request to the person's persistent identifier to quickly locate and accurately return information collected about that individual.
• Support Privacy And Consent Compliance
  Helps organizations address privacy regulation and consent duties as they manage and respond to requests involving their customer data.
• Connect Customer Records To Individuals
  Persistent PersonIDs help organizations associate records such as email addresses and phone numbers with the same individual, providing a person-level basis for locating data.
• Unify Customer Data Across Silos
  Connecting records across data platforms makes customer information easier to find and helps organizations identify information associated with a data request.
• Submit Customer Data By Batch Or API
  Provide customer identifiers through batch uploads or an API, enabling the solution to connect data from enterprise platforms.

FullContact for Snowflake

FullContact for Snowflake is a native application in Snowflake’s Data Cloud that provides identity resolution capabilities. It helps organizations connect customer identities to support omnichannel marketing and improve advertising effectiveness.

• Resolve Customer Identities
  Connect customer identities using FullContact’s identity resolution capabilities to support omnichannel marketing.
• Use Identity Resolution In Snowflake
  Access FullContact identity resolution capabilities through a native application within Snowflake’s Data Cloud.