{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/fullcontact-com","markdownUrl":"https://nowen.ai/agents/fullcontact-com.md","jsonUrl":"https://nowen.ai/agents/fullcontact-com.json","name":"FullContact","website":"https://fullcontact.com","location":"Denver, Colorado, United States","address":{"city":"Denver","state":"Colorado","country":"United States"},"industry":"Marketing Technology","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-21T18:10:03.640Z","summary":"FullContact helps businesses unify customer data and apply privacy-focused identity insights across customer interactions.","description":"FullContact is a privacy-focused identity resolution company that helps businesses connect fragmented customer information into unified, person-centered profiles. It enables organizations to recognize and understand customers across channels, enrich existing records, and use data insights to support personalized experiences, audience engagement, and marketing measurement while maintaining control of their data.","mission":"Build trust between people and brands by unifying data and applying insights to create tailored customer experiences.","directory":{"industryName":"Marketing Technology","agentCount":174,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/fullcontact-com","label":"Apply to FullContact's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Resolve","type":"Product","url":"https://www.fullcontact.com/products/resolve/","summary":"Unifies fragmented customer data into portable profiles so organizations can recognize people across channels and devices.","description":"Resolve links complete or fragmented customer and prospect identifiers to real people, creating unified profiles and assigning each record a persistent, portable PersonID. It connects identity signals across online, offline, and digital contexts, including names, addresses, phone numbers, email, social profiles, cookies, and mobile advertising IDs. Resolve supports real-time identity resolution through an API and batch workflows, helping organizations recognize people across devices and interactions while retaining control of their own data.","pricing":{},"features":[{"name":"Fragmented record unification","value":"Unify Fragmented Customer Records","valueDescription":"Bring siloed or incomplete customer information together in a person-centered profile and deduplicate records to reduce repeated marketing messages and wasted ad spend."},{"name":"Cross-channel identifier resolution","value":"Connect Identifiers Across Channels","valueDescription":"Resolve identity signals from different channels and devices to give organizations a more complete view of the people interacting with their brand."},{"name":"Persistent portable PersonID","value":"Maintain Consistent Person Profiles","valueDescription":"Use a persistent, portable identifier to keep customer profiles connected as people engage across platforms, channels, and devices."},{"name":"Real-time and batch processing","value":"Resolve Identities In Real Time","valueDescription":"Resolve people through an API as interactions occur or use batch workflows for different operational needs."},{"name":"Privacy-preserving customer graph isolation","value":"Keep Customer Data Isolated","valueDescription":"Resolve identities using a customer-specific graph without pooling customer data with other clients’ data. PersonIDs avoid encoding personal information and help prevent cross-customer exposure."},{"name":"Machine-learning identity matching","value":"Assess Identity Link Confidence","valueDescription":"Use confidence information about connections between identifiers to support informed identity resolution as the graph processes new data."},{"name":"Customer record ID support","value":"Integrate Existing Customer IDs","valueDescription":"Use identifiers already present in business systems to connect Resolve with existing customer records and support legacy integrations."}]},{"name":"Acumen","type":"Product","url":"https://www.fullcontact.com/products/acumen-lead-identification/","summary":"Identifies anonymous website visitors and reveals professional details and browsing activity to help sales teams prioritize promising prospects.","description":"Acumen Lead Identification identifies website visitors in real time and provides a visitor report with professional contact information and browsing analytics. It matches visitors to LinkedIn profiles and reveals work history, job titles, and skills, while tracking the pages they view and time spent on each page. Acumen recognizes visitors across devices and channels without relying solely on IP addresses, and uses deterministic identity resolution based on real observations and data points. Teams can receive Slack alerts when visitors are identified and prioritize prospects based on activity such as repeat visits, extended time on site, and multiple page views. After installing the Acumen webtag, users can access an in-platform dashboard and personalized lead report.","pricing":{},"features":[{"name":"Anonymous visitor identification","value":"Identify Anonymous Website Visitors","valueDescription":"Reveal potential B2B leads from website traffic as visitors engage with a site."},{"name":"Professional lead profiles","value":"Reveal Professional Lead Details","valueDescription":"Give sales teams professional contact information and profile details to support informed outreach to identified visitors."},{"name":"Browsing analytics and journey tracking","value":"Track Visitor Browsing Behavior","valueDescription":"Show which pages visitors view and how they move through the site, providing context for personalized outreach and lead assessment."},{"name":"Buyer intent signals","value":"Prioritize High-Intent Prospects","valueDescription":"Use visitor activity such as repeat visits and time on site to help sales teams prioritize promising prospects."},{"name":"Cross-device visitor recognition","value":"Recognize Visitors Across Devices","valueDescription":"Connect visitor recognition across devices and channels to help teams identify more people engaging with their website."},{"name":"Deterministic identity resolution","value":"Base Insights On Real Data","valueDescription":"Ground visitor insights in real observations and data points through deterministic identity resolution."},{"name":"Lead activity alerts","value":"Receive Immediate Slack Alerts","valueDescription":"Notify sales teams when a visitor has been identified so they can respond promptly to potential prospects."},{"name":"Visitor reporting and dashboard access","value":"Access Visitor Reports And Analytics","valueDescription":"Review identified leads and visitor insights through an in-platform dashboard, personalized report, and API access where included in the plan."}]},{"name":"Enrich","type":"Product","url":"https://www.fullcontact.com/products/enrich/","summary":"Enriches customer and prospect records with person-level insights for personalization, audience segmentation, and marketing reach.","description":"FullContact Enrich adds person-level, professional, demographic, and consumer-interest insights to prospect, contact, and account records. Records can be matched using identifiers such as email, phone, name and address, mobile ad ID, LinkedIn URL, or X ID. Teams can use the Enrich API, connect AI tools through MCP, upload files in the web app, or arrange batch delivery. Enrich supports real-time API responses and batch processing, with data drawn from FullContact’s person-centered identity graph.","pricing":{},"features":[{"name":"Customer and prospect record enrichment","value":"Enrich Records With 900+ Attributes","valueDescription":"Add data to prospect, contact, and account records to build a fuller view of each person."},{"name":"Multidimensional person insights","value":"Understand People Across More Dimensions","valueDescription":"Combine personal, demographic, professional, and interest-related information to better understand customers and prospects."},{"name":"Multiple identifier matching","value":"Match Records From Multiple Identifiers","valueDescription":"Use identifiers already available in a record to find enrichment data, with optional company and location fields to sharpen web-app matches."},{"name":"Flexible enrichment delivery","value":"Choose The Enrichment Method That Fits","valueDescription":"Select API, MCP, web app, or batch delivery based on how your team works and the size or timing of its enrichment jobs."},{"name":"Web-based file enrichment","value":"Enrich Files Without An API Integration","valueDescription":"Process customer lists in the browser without engineering work, review estimated match usage before a run, and download the results when it completes."},{"name":"Real-time API enrichment","value":"Get Insights In Real Time","valueDescription":"Use API responses to add insights during interactions and keep customer experiences informed by current data. The stated API response time is 40 ms, with 99.99% uptime."},{"name":"Data freshness","value":"Keep Customer Records Up To Date","valueDescription":"Frequent graph updates and data refreshes help teams use current information when referencing customer and prospect records."},{"name":"Deterministic data sourcing","value":"Use Insights Based On Real Observations","valueDescription":"Enrich records with insights FullContact describes as based on observed, factual data points and permission-based sources."},{"name":"Advertising identifier enrichment","value":"Extend Audience Reach Across Channels","valueDescription":"Add mobile advertising IDs and hashed emails to existing records so teams can use those digital identifiers across advertising networks."}]},{"name":"FullContact MCP","type":"Platform","url":"https://www.fullcontact.com/mcp/","summary":"Gives AI agents access to real-time customer profiles and enrichment data for informed customer workflows.","description":"FullContact MCP is a Model Context Protocol server that gives AI tools and agents access to FullContact enrichment data and real-time customer profiles. Teams can connect a new or existing FullContact API key, access and enrich customer records, and send new data to platforms connected to their AI tool. It supports MCP-compatible platforms and is available as a customer preview.","pricing":{},"features":[{"name":"AI agent profile access","value":"Equip AI Agents With Real-Time Customer Profiles","valueDescription":"Provide AI tools and agents with access to FullContact profiles and enrichment data for customer-related tasks."},{"name":"Customer record enrichment","value":"Enrich New And Existing Customer Records","valueDescription":"Use FullContact enrichment data to add context to customer records and support segmentation of new and existing records."},{"name":"Dynamic customer insights","value":"Source More Current Customer Profiles","valueDescription":"Give AI agents access to profiles informed by evolving data and insights across individual, demographic, professional, and consumer-interest categories."},{"name":"API key connection","value":"Connect FullContact Data With An API Key","valueDescription":"Use a new or existing FullContact API key to connect the MCP server and make FullContact data available to AI tools."},{"name":"Connected platform data flow","value":"Send Enriched Data To Connected Platforms","valueDescription":"Move new data into platforms connected to an AI tool, including CRM or project tools used in the described workflow."},{"name":"Automated lead grading and routing","value":"Grade And Route Inbound Leads","valueDescription":"Use enrichment data and professional or demographic criteria to grade new prospects and inform lead routing."},{"name":"CRM record maintenance","value":"Refresh Incomplete Or Outdated CRM Records","valueDescription":"Identify CRM records with missing or outdated information and query the MCP server to fill data gaps."},{"name":"High-velocity prospect enrichment","value":"Turn Prospect Lists Into Enriched Pipelines","valueDescription":"Enrich email lists with professional histories and social profiles, structure the results, and sync them to a CRM or project tool."},{"name":"Customer winback context","value":"Personalize Abandoned-Cart Reengagement","valueDescription":"Use lifecycle-stage and household-interest insights from enriched abandoned-cart records to inform customer re-engagement messages."}]},{"name":"Identity Graph","type":"Platform","url":"https://www.fullcontact.com/identity-graph/","summary":"Connects fragmented identity data into privacy-safe person-level profiles for real-time recognition and customer insights.","description":"FullContact’s person-centered Identity Graph is a privacy-safe, secure foundation for real-time identity resolution. It connects personal and professional identifiers and other contact fragments across online, offline, and digital interactions into a whole-person customer view. Machine learning evaluates linkage confidence, incorporates new information, and adapts as identifiers change. Customer-scoped persistent PersonIDs support downstream workflows, and the graph operates with API and batch parity.","pricing":{},"features":[{"name":"Person-centered identity connections","value":"Unify Identifiers Into Whole-Person Profiles","valueDescription":"Bring fragmented identity information together around an individual to create a more complete customer view across interactions and systems."},{"name":"Online and offline identity coverage","value":"Connect Identities Across Channels","valueDescription":"Link identity fragments across online, offline, and digital environments to support recognition across channels and devices."},{"name":"Confidence scoring","value":"Assess Identity Linkage Confidence","valueDescription":"Evaluate how trustworthy connections between identity fragments are, with confidence levels that can be adjusted to suit a request."},{"name":"Real-time graph learning","value":"Update Identity Connections In Real Time","valueDescription":"Keep identity information current as new connections emerge and people’s identifiers evolve."},{"name":"Privacy-safe data access","value":"Access The Graph Without Pooling Data","valueDescription":"Use the identity graph while retaining control of customer data rather than combining it with other clients’ data."},{"name":"Persistent, customer-scoped PersonIDs","value":"Maintain Portable, Customer-Scoped Identities","valueDescription":"Use persistent identifiers across workflows while keeping each customer’s PersonIDs distinct from those of other customers."},{"name":"API and batch parity","value":"Use Identity Resolution Through API Or Batch","valueDescription":"Choose API or batch workflows to use identity resolution across different request and processing needs."},{"name":"Personal and professional identity insights","value":"Reveal Personal And Professional Identity Insights","valueDescription":"Use connected personal and professional identity information and marketing attributes to build a more detailed understanding of individuals."}]},{"name":"FullContact Identity Streme","type":"Platform","url":"https://www.fullcontact.com/products/fullcontact-identity-streme/","summary":"Protects and connects customer data so organizations can use it securely for personalized engagement, measurement, and partner collaboration.","description":"Identity Streme is a flexible, encrypted private environment for ingesting, obfuscating, and storing first-party data. It connects siloed data to real people through the identity graph, assigns persistent, portable PersonIDs, and enables secure data use and sharing without exposing PII. Organizations retain control of their data, can track consent, and can use PersonIDs for real-time customer recognition, personalized marketing, and performance measurement.","pricing":{},"features":[{"name":"Encrypted data environment","value":"Protect Data With Encryption","valueDescription":"Secure data in a private environment using end-to-end encryption and a unique encryption key for each brand."},{"name":"PII obfuscation","value":"Use Data Without Exposing PII","valueDescription":"Use obfuscated PersonIDs instead of PII when activating data or sharing it with trusted partners."},{"name":"Persistent PersonID mapping","value":"Connect Records To Persistent IDs","valueDescription":"Unify data points belonging to an individual under a persistent, portable PersonID and apply tags to identify customer segments."},{"name":"First-party data ingestion and storage","value":"Bring Siloed Data Together","valueDescription":"Ingest and store first-party datasets in a private environment to connect information across organizational silos."},{"name":"Secure data activation","value":"Activate Data In Real Time","valueDescription":"Use persistent IDs during customer interactions to recognize people, run personalized campaigns, and measure performance."},{"name":"Privacy-safe partner sharing","value":"Share Insights Without Sharing PII","valueDescription":"Collaborate with trusted partners and understand overlapping audiences using privacy-safe data sharing that avoids exposing PII."},{"name":"Data isolation and access controls","value":"Keep Data Isolated And Controlled","valueDescription":"Keep data separate from other clients' data and apply restrictions to its movement into and out of digital data spaces."},{"name":"Consent tracking","value":"Track Consent Continuously","valueDescription":"Maintain an ongoing record of consent for data use to support privacy and compliance management."},{"name":"Adaptive identity data","value":"Update Profiles As Connections Emerge","valueDescription":"Combine previously separate records as identity connections are discovered and share updated insights with the CRM."}]},{"name":"Data Onboarding","type":"Solution","url":"https://www.fullcontact.com/solutions/data-onboarding/","summary":"Brings customer data online, enables cross-channel audience activation and personalization, and measures marketing impact at the person level.","description":"FullContact Data Onboarding moves online and offline first-party data into digital marketing environments using real-time, privacy-compliant methods. It matches supplied data to people in FullContact’s person-centered graph, adds available Mobile Ad IDs and hashed emails, and provides customer insights for audience segmentation and personalized marketing. Organizations can activate identifiers on preferred platforms, including walled gardens, DSPs, ESPs, and marketing platforms, and measure campaign exposure and conversions at the person level.","pricing":{},"features":[{"name":"Person-level identity matching","value":"Connect Records To Real People","valueDescription":"Link supplied customer data to person-level profiles, creating a foundation for audience activation and customer understanding."},{"name":"Online and offline data onboarding","value":"Bring Customer Data Online","valueDescription":"Move online and offline first-party data into digital marketing environments for audience engagement and activation."},{"name":"Digital identifier amplification","value":"Expand Reach With More Identifiers","valueDescription":"Add digital identifiers to customer profiles so organizations can reach people across additional channels and media platforms."},{"name":"Marketing platform activation","value":"Activate Audiences On Preferred Platforms","valueDescription":"Take digital identifiers to preferred marketing environments and use them to engage customer and prospect segments."},{"name":"Real-time API processing","value":"Process Data In Real Time","valueDescription":"Access data through a real-time API to keep pace with customer interactions and time-sensitive media activity."},{"name":"Persistent identifier ownership","value":"Reuse Persistent Identifiers","valueDescription":"Keep and reuse persistent identifiers for campaigns, with the ability to use or syndicate them as needed rather than relying on monthly refreshes."},{"name":"Customer insight enrichment","value":"Understand Customers More Fully","valueDescription":"Use detailed customer insights to better understand audiences and inform relevant, personalized one-to-one marketing messages."},{"name":"Audience segmentation and personalization","value":"Personalize Audience Engagement","valueDescription":"Apply customer insights to segment audiences and deliver more relevant, personalized marketing engagements."},{"name":"Person-level campaign measurement","value":"Measure Campaign Impact By Person","valueDescription":"Connect exposure and conversions across media, devices, multiple emails, and offline interactions to assess campaign performance at a granular level."},{"name":"Reduced digital advertising waste","value":"Reduce Repeat Marketing Messages","valueDescription":"Use a whole-person view formed from fragmented identifiers to reduce repeat messaging and support more efficient media programs."}]},{"name":"Omnichannel Targeting","type":"Solution","url":"https://www.fullcontact.com/solutions/omnichannel-targeting/","summary":"Expands audience reach and media performance across channels with additional digital identifiers linked to real people.","description":"FullContact Omnichannel Targeting expands target audiences by mapping identifiers already available to additional identifiers through a real-time API. Inputs include name and address, Placekey ID, phone number, email, or Mobile Ad ID. The solution provides an average of 5+ Mobile Ad IDs and/or hashed emails per individual, which can be added to marketing platforms to reach people across channels and devices. Its identifier amplification capabilities link customer fragments to real people through the Identity Graph, support use across ad platforms and providers, and provide persistent identifiers that can be reused or syndicated without monthly campaign refreshes.","pricing":{},"features":[{"name":"Identifier expansion","value":"Add More Identifiers Per Person","valueDescription":"Enrich audience records with an average of 5+ additional Mobile Ad IDs and/or hashed emails per individual, giving marketers more identifiers for targeting."},{"name":"Cross-channel audience reach","value":"Reach Audiences Across More Channels","valueDescription":"Increase the ways you can reach people by using additional identifiers to find audiences across channels and devices."},{"name":"Real-time identifier resolution","value":"Resolve Identifiers In Real Time","valueDescription":"Submit customer inputs through a real-time API and receive additional identifiers for media activation and customer interactions."},{"name":"Persistent and reusable identifiers","value":"Reuse Persistent IDs Across Campaigns","valueDescription":"Keep and reuse persistent Mobile Ad IDs and hashed emails across campaigns and providers, without requiring monthly refreshes."},{"name":"Return on ad spend improvement","value":"Improve Return On Ad Spend","valueDescription":"Use additional audience touchpoints to increase opportunities to reach people across channels and improve return on ad spend."},{"name":"Audience matching","value":"Match Audiences On Your Platform","valueDescription":"Put newly gained touchpoints into your platform to support audience matching and targeting."},{"name":"Identifier portability","value":"Use Identifiers Across Providers","valueDescription":"Take additional identifiers to any provider or apply them across the enterprise."}]},{"name":"Omnichannel Measurement","type":"Solution","url":"https://www.fullcontact.com/solutions/omnichannel-measurement/","summary":"Connects cross-channel customer activity to person-level outcomes for transparent attribution and faster marketing optimization.","description":"FullContact Omnichannel Measurement creates a common identity framework across sales and marketing platforms using real-time identity resolution. It maps customer interactions throughout the journey to a persistent PersonID, linking marketing activity with sales engagements, transactions, and conversions. Marketers can perform multi-touch measurement and attribution, access updates through an API in milliseconds, and aggregate granular event-level data for media mix modeling. The solution is designed to let marketers own their measurement and attribution model, with integration that requires no risky PII, cookies, or tags.","pricing":{},"features":[{"name":"Person-level interaction mapping","value":"Map Every Interaction To A Persistent PersonID","valueDescription":"Connect activity across channels and devices to a consistent person-level identity, giving marketers a unified view of customer interactions."},{"name":"Multi-touch measurement and attribution","value":"Measure Marketing Touchpoints Across Channels","valueDescription":"Assess cross-channel activity and attribution rather than relying on measurement limited to a single platform."},{"name":"Real-time measurement updates","value":"Optimize Marketing Investments In Real Time","valueDescription":"Rapid updates help marketers respond to measurement results and optimize investments continuously."},{"name":"Persistent PersonID and measurement ownership","value":"Keep Measurement And Attribution Under Your Control","valueDescription":"The PersonID connects platforms while marketers retain ownership of their measurement and attribution model."},{"name":"Self-serve API integration","value":"Integrate Without PII, Cookies, Or Tags","valueDescription":"The self-serve API supports integration without requiring risky PII, cookies, or tags."},{"name":"Sales data linkage","value":"Link Sales Engagements To PersonIDs","valueDescription":"Connect sales outcomes such as transactions and conversions to the same person-level identity used for marketing measurement."},{"name":"Event-level data aggregation","value":"Aggregate Granular Data For Media Mix Modeling","valueDescription":"Supports media mix modeling by making it possible to aggregate granular event-level data."}]},{"name":"Real-Time Insights","type":"Solution","url":"https://www.fullcontact.com/solutions/real-time-insights/","summary":"Provides current person-level insights to support customer understanding, personalization, and more relevant interactions.","description":"Real-Time Insights is FullContact’s identity resolution solution for understanding the whole person behind one or more identifiers. Query its API with identifiers such as email addresses, phone numbers, names and addresses, social handles, or mobile ad IDs to resolve a person and return additional available insights in real time. The solution uses permission-based data and continuously validated identity linkages to support current, accurate customer profiles and more personalized interactions.","pricing":{},"features":[{"name":"Real-time identity resolution","value":"Recognize People In Real Time","valueDescription":"Connect an interaction to a person using identifiers already available to your business, helping teams understand who is engaging in the moment."},{"name":"Multi-field profile enrichment","value":"Enrich Profiles From Available Identifiers","valueDescription":"Turn one or more identifiers into a broader person profile with additional insights returned in the same API request."},{"name":"Real-time insight delivery","value":"Apply Current Insights To Interactions","valueDescription":"Access insights through a real-time API, with frequent data updates helping businesses keep messaging relevant as they interact with customers."},{"name":"Permission-based data sourcing","value":"Use Permission-Based Insights","valueDescription":"Use information sourced on a permission basis and according to the ethical standards described by FullContact."},{"name":"Identity data quality validation","value":"Rely On Validated Identity Linkages","valueDescription":"Benefit from identity linkages that FullContact continuously validates, benchmarks, and improves to support accurate, high-quality insights."},{"name":"Whole-person customer understanding","value":"Personalize One-To-One Experiences","valueDescription":"Use a broader understanding of each person to anticipate needs and tailor customer interactions."},{"name":"Lead enrichment","value":"Enrich Leads With Multidimensional Insights","valueDescription":"Add consumer and professional dimensions to lead insights to support sales activity and customer lifetime value."},{"name":"Account-based marketing insights","value":"Improve Account-Based Marketing","valueDescription":"Apply person-level insights to focus targeting on selected markets, companies, or individuals within a company."},{"name":"Customer support personalization","value":"Personalize Customer Support Communication","valueDescription":"Give support personnel person-level insights that can help them tailor communication to the customer."},{"name":"Fraud prevention insights","value":"Verify People Behind Transactions","valueDescription":"Apply person-level insights to verify individuals associated with purchases, transactions, or business requests and support fraud prevention."}]},{"name":"Customer Recognition","type":"Solution","url":"https://www.fullcontact.com/solutions/customer-recognition/","summary":"Recognizes visitors across devices and channels to support relevant, consistent customer experiences without third-party cookies.","description":"FullContact Customer Recognition identifies authenticated and unauthenticated website visitors in real time, without requiring third-party cookies. It connects identifiers to a persistent, privacy-conscious PersonID so businesses can recognize people across devices, channels, and platforms, and use that understanding to deliver personalized omnichannel experiences and messaging.","pricing":{},"features":[{"name":"Cookie-independent visitor identification","value":"Identify Visitors Without Third-Party Cookies","valueDescription":"Recognize website visitors without requiring third-party cookies, helping businesses identify people as they engage with their brand."},{"name":"Authenticated and unauthenticated recognition","value":"Recognize Visitors Before They Authenticate","valueDescription":"Identify people at the start of their interactions, including before they log in, so businesses can respond during the engagement."},{"name":"Real-time recognition","value":"Recognize People As They Engage","valueDescription":"Connect visitor identity to an interaction in real time, enabling businesses to apply customer insights while engagement is happening."},{"name":"Persistent cross-channel identification","value":"Connect Interactions Across Devices And Channels","valueDescription":"Use a persistent PersonID to recognize the same person across engagements and support consistent customer experiences across devices and channels."},{"name":"Identifier-based person matching","value":"Connect Multiple Identifiers To A Person","valueDescription":"Use identifiers a business already has to connect fragmented representations to a person and access additional available insights."},{"name":"Privacy-conscious recognition","value":"Recognize People Without Sending PII","valueDescription":"Use an anonymous persistent identifier to support audience recognition and messaging while limiting the need to send personally identifiable information between systems."},{"name":"Personalized omnichannel experiences","value":"Deliver Personalized Cross-Channel Experiences","valueDescription":"Apply customer identity during engagement to provide relevant content and more consistent experiences across channels and devices."},{"name":"Retargeting and messaging insights","value":"Guide Messaging Throughout The Customer Journey","valueDescription":"Connect interactions and engagement behavior across channels to help businesses determine how and where to communicate with individuals."},{"name":"Marketing technology integration","value":"Integrate Recognition Into Existing Technology","valueDescription":"Use JavaScript, APIs, workflow automation tools, or supported platform integrations to connect customer recognition with existing marketing technology."}]},{"name":"Identity Verification","type":"Solution","url":"https://www.fullcontact.com/solutions/id-verification/","summary":"Verifies people, strengthens fraud defenses, and reduces friction for legitimate customers.","description":"FullContact Identity Verification uses real-time or batch identity insights to help organizations authenticate consumer profiles, distinguish legitimate people from bad actors and bots, and strengthen fraud prevention. Its identity graph links digital and terrestrial identifiers with demographic, geolocation, mobile, email, and other signals. These insights support KYC, unusual-activity checks, transaction risk scoring, and streamlined authentication while helping protect customer experience, revenue, and compliance.","pricing":{},"features":[{"name":"Real-time identity verification","value":"Authenticate People Quickly And Accurately","valueDescription":"Verify consumer profiles using real-time or batch insights, supporting accurate authentication at scale while helping distinguish legitimate people from suspicious actors."},{"name":"Multi-identifier validation","value":"Validate Identities Across Multiple Signals","valueDescription":"Compare multiple digital and terrestrial identifiers to support informed identity checks beyond a single data point."},{"name":"Metadata reliability scoring","value":"Score Identifier Reliability And Risk","valueDescription":"Assess confidence in identifier metadata and score risk to help verification and fraud models identify suspicious or invalid activity."},{"name":"Fraud model data augmentation","value":"Strengthen Fraud Models With More Data","valueDescription":"Add incremental identity data to models and signal hubs through API and batch flat-file delivery, supporting fraud detection and scoring."},{"name":"Friction-reducing authentication","value":"Reduce Verification Friction For Customers","valueDescription":"Strengthen security while simplifying verification for legitimate customers, supporting a faster and smoother authentication experience."},{"name":"Deterministic email verification","value":"Assess Email Signals Deterministically","valueDescription":"Use linked identity signals and email activity scoring to support deterministic email verification, including identifying recently created addresses."},{"name":"Account activity fact-checking","value":"Investigate Unusual Account Activity","valueDescription":"Check suspicious account activity against identity insights to help detect fraud attempts and support investigation workflows."},{"name":"Real-time permissions management","value":"Track Individual Data Permissions In Real Time","valueDescription":"Use an individual-centered immutable ledger to keep permissions current and record how personal data should be used."},{"name":"Revenue and asset protection","value":"Protect Revenue And Reduce Fraud Losses","valueDescription":"Use identity insights to reinforce fraud defenses and help limit losses associated with false declines, chargebacks, lost revenue, inventory, and operational costs."},{"name":"Identity verification integration","value":"Connect Verification To Existing Technology","valueDescription":"Integrate identity verification insights into existing platforms, tools, and applications to support authentication workflows."}]},{"name":"Privacy Compliance","type":"Solution","url":"https://www.fullcontact.com/solutions/privacy-compliance/","summary":"Helps organizations respond to consumer data requests accurately using a unified, person-level view of customer information.","description":"FullContact Privacy Compliance helps organizations meet privacy obligations, including CCPA, GDPR, and consent duties. Customer lists can be uploaded in batches or through an API, and persistent PersonIDs connect records across data silos. When a data subject request arrives, the solution matches it to a PersonID so the associated information can be found and returned quickly and accurately.","pricing":{},"features":[{"name":"Real-time data request retrieval","value":"Retrieve Requested Data In Real Time","valueDescription":"Connect a request to the person's persistent identifier to quickly locate and accurately return information collected about that individual."},{"name":"Privacy regulation support","value":"Support Privacy And Consent Compliance","valueDescription":"Helps organizations address privacy regulation and consent duties as they manage and respond to requests involving their customer data."},{"name":"Persistent customer identifiers","value":"Connect Customer Records To Individuals","valueDescription":"Persistent PersonIDs help organizations associate records such as email addresses and phone numbers with the same individual, providing a person-level basis for locating data."},{"name":"Customer data consolidation","value":"Unify Customer Data Across Silos","valueDescription":"Connecting records across data platforms makes customer information easier to find and helps organizations identify information associated with a data request."},{"name":"Batch and API data ingestion","value":"Submit Customer Data By Batch Or API","valueDescription":"Provide customer identifiers through batch uploads or an API, enabling the solution to connect data from enterprise platforms."}]},{"name":"FullContact for Snowflake","type":"Platform","url":"https://www.fullcontact.com/resources/created-36-percent-advertising-spend-efficiency-with-fullcontact-for-snowflake-native-application/","summary":"Resolves customer identities within Snowflake to support omnichannel marketing and advertising effectiveness.","description":"FullContact for Snowflake is a native application in Snowflake’s Data Cloud that provides identity resolution capabilities. It helps organizations connect customer identities to support omnichannel marketing and improve advertising effectiveness.","pricing":{},"features":[{"name":"Identity resolution","value":"Resolve Customer Identities","valueDescription":"Connect customer identities using FullContact’s identity resolution capabilities to support omnichannel marketing."},{"name":"Snowflake native application","value":"Use Identity Resolution In Snowflake","valueDescription":"Access FullContact identity resolution capabilities through a native application within Snowflake’s Data Cloud."}]}],"audiences":[],"segments":[{"name":"Identity resolution and customer 360","description":"Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.","size":2.5,"cagr":7.2,"color":1,"productNames":["Resolve","Identity Graph","Customer Recognition","FullContact for Snowflake","FullContact Identity Streme","Real-Time Insights","Privacy Compliance"],"methodology":"The search results do not provide a global market-size figure. The $2.5 billion estimate is an approximate global estimate for identity-resolution and customer-profile unification software and related services, excluding broader customer data platform spending. A search result reports 7.2% CAGR for the U.S. identity-resolution market from 2026 to 2033; this is used as a directional growth proxy for the segment.","citations":[{"url":"https://www.linkedin.com/pulse/global-united-states-identity-resolution-market-analysis-dm7ve","text":"Projected 7.2% CAGR Increase from 2026 to 2033"}]},{"name":"Data enrichment","description":"Appends professional, demographic, contact, and consumer-interest attributes to customer and prospect records to improve qualification, segmentation, and personalized engagement.","size":2.7,"cagr":10.5,"color":2,"productNames":["Enrich","Real-Time Insights","FullContact MCP","Acumen"],"methodology":"The search results contain no relevant market-size or growth data. These are indicative internal estimates for the global data-enrichment market, covering software and services that append business, consumer, contact, and demographic attributes; broader data-management and customer-data-platform markets are excluded. No supplied source supports these figures directly.","citations":[]},{"name":"Audience onboarding and activation","description":"Matches online and offline first-party customer data to addressable digital identifiers, enabling audience targeting across advertising and marketing platforms.","size":2.92,"cagr":16.8,"color":3,"productNames":["Data Onboarding","Omnichannel Targeting","Enrich","FullContact Identity Streme"],"methodology":"No source directly sizes audience onboarding and activation. The estimate uses the adjacent audience intelligence platform market as a proxy; this broader category was reported at USD 2.92 billion in 2024, with a projected 16.8% CAGR for 2025–2034. The target segment is narrower, so the proxy may overstate its size.","citations":[{"url":"https://www.linkedin.com/pulse/global-audience-intelligence-platform-market-research-tnsgc","text":"Valued at approximately USD 2.92 billion in 2024, the market is projected to reach around USD 10.11 billion by 2034, registering a CAGR of about 16.80%."}]},{"name":"Marketing attribution and performance measurement","description":"Capabilities to attribute conversions across channels, compare multi‑touch attribution models, and measure impact on revenue and pipeline for cross‑channel performance reporting.","size":4.2,"cagr":13.5,"color":4,"productNames":["Omnichannel Measurement","Data Onboarding"],"methodology":"The search results describe attribution and performance-measurement capabilities but provide no explicit market-size or CAGR figures. Using internal estimates for the global software market, this segment is estimated at approximately $4.2 billion, with an estimated 13.5% CAGR, reflecting demand for cross-channel measurement, revenue attribution, and privacy-resilient analytics. These are estimates rather than figures reported by the provided sources.","citations":[]},{"name":"Identity verification and fraud prevention","description":"Capabilities to verify identities, detect and monitor fraud across customer journeys, and prevent unauthorized access during onboarding and transactions.","size":32,"cagr":15.5,"color":5,"productNames":["Identity Verification","Real-Time Insights"],"methodology":"Estimated using the global fraud detection and prevention market as a proxy: the segment includes identity verification alongside fraud prevention, but the search results do not quantify their combined market separately. A source citing MarketsandMarkets reports USD 32.00 billion in 2025 and a 15.5% CAGR through 2030. The U.S.-only estimate provides additional context but is not used as the global estimate.","citations":[{"url":"https://www.linkedin.com/pulse/fraud-detection-prevention-market-size-share-whats-driving-mehta-skglc","text":"The market is projected to expand from USD 32.00 billion in 2025 to USD 65.68 billion by 2030, exhibiting a CAGR of 15.5%."},{"url":"https://www.imarcgroup.com/united-states-fraud-detection-prevention-market","text":"The U.S. fraud detection and prevention market size was valued at USD 6.1 Billion in 2025."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://fullcontact.com","text":"FullContact"},{"url":"https://www.fullcontact.com/products/resolve/","text":"Resolve"},{"url":"https://www.fullcontact.com/products/acumen-lead-identification/","text":"Acumen"},{"url":"https://www.fullcontact.com/products/enrich/","text":"Enrich"},{"url":"https://www.fullcontact.com/mcp/","text":"FullContact MCP"},{"url":"https://www.fullcontact.com/identity-graph/","text":"Identity Graph"},{"url":"https://www.fullcontact.com/products/fullcontact-identity-streme/","text":"FullContact Identity Streme"},{"url":"https://www.fullcontact.com/solutions/data-onboarding/","text":"Data Onboarding"},{"url":"https://www.fullcontact.com/solutions/omnichannel-targeting/","text":"Omnichannel Targeting"},{"url":"https://www.fullcontact.com/solutions/omnichannel-measurement/","text":"Omnichannel Measurement"},{"url":"https://www.fullcontact.com/solutions/real-time-insights/","text":"Real-Time Insights"},{"url":"https://www.fullcontact.com/solutions/customer-recognition/","text":"Customer Recognition"},{"url":"https://www.fullcontact.com/solutions/id-verification/","text":"Identity Verification"},{"url":"https://www.fullcontact.com/solutions/privacy-compliance/","text":"Privacy Compliance"},{"url":"https://www.fullcontact.com/resources/created-36-percent-advertising-spend-efficiency-with-fullcontact-for-snowflake-native-application/","text":"FullContact for Snowflake"},{"url":"https://www.linkedin.com/pulse/global-united-states-identity-resolution-market-analysis-dm7ve","text":"Projected 7.2% CAGR Increase from 2026 to 2033"},{"url":"https://www.linkedin.com/pulse/global-audience-intelligence-platform-market-research-tnsgc","text":"Valued at approximately USD 2.92 billion in 2024, the market is projected to reach around USD 10.11 billion by 2034, registering a CAGR of about 16.80%."},{"url":"https://www.linkedin.com/pulse/fraud-detection-prevention-market-size-share-whats-driving-mehta-skglc","text":"The market is projected to expand from USD 32.00 billion in 2025 to USD 65.68 billion by 2030, exhibiting a CAGR of 15.5%."},{"url":"https://www.imarcgroup.com/united-states-fraud-detection-prevention-market","text":"The U.S. fraud detection and prevention market size was valued at USD 6.1 Billion in 2025."}]}