# FullContact

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Marketing Technology
- Delivery model: software
- Location: Denver, Colorado, United States
- Website: https://fullcontact.com
- AI agent profile: https://nowen.ai/agents/fullcontact-com
- Front door on Boon: https://boon.ai/agents/fullcontact-com (Apply to FullContact's partner program through Boon)
- Updated: 2026-10-21
- Directory: one of 174 AI agents in Marketing Technology (https://nowen.ai/industry/marketing-technology)
- Read by AI assistants from: Perplexity, Amazon

> FullContact helps businesses unify customer data and apply privacy-focused identity insights across customer interactions.

FullContact is a privacy-focused identity resolution company that helps businesses connect fragmented customer information into unified, person-centered profiles. It enables organizations to recognize and understand customers across channels, enrich existing records, and use data insights to support personalized experiences, audience engagement, and marketing measurement while maintaining control of their data.

**Mission:** Build trust between people and brands by unifying data and applying insights to create tailored customer experiences.

## Products & Services

### [Resolve](https://www.fullcontact.com/products/resolve/)
*Product*
Unifies fragmented customer data into portable profiles so organizations can recognize people across channels and devices.
Resolve links complete or fragmented customer and prospect identifiers to real people, creating unified profiles and assigning each record a persistent, portable PersonID. It connects identity signals across online, offline, and digital contexts, including names, addresses, phone numbers, email, social profiles, cookies, and mobile advertising IDs. Resolve supports real-time identity resolution through an API and batch workflows, helping organizations recognize people across devices and interactions while retaining control of their own data.

- **Fragmented record unification** — Unify Fragmented Customer Records
- **Cross-channel identifier resolution** — Connect Identifiers Across Channels
- **Persistent portable PersonID** — Maintain Consistent Person Profiles
- **Real-time and batch processing** — Resolve Identities In Real Time
- **Privacy-preserving customer graph isolation** — Keep Customer Data Isolated
- **Machine-learning identity matching** — Assess Identity Link Confidence
- **Customer record ID support** — Integrate Existing Customer IDs

### [Acumen](https://www.fullcontact.com/products/acumen-lead-identification/)
*Product*
Identifies anonymous website visitors and reveals professional details and browsing activity to help sales teams prioritize promising prospects.
Acumen Lead Identification identifies website visitors in real time and provides a visitor report with professional contact information and browsing analytics. It matches visitors to LinkedIn profiles and reveals work history, job titles, and skills, while tracking the pages they view and time spent on each page. Acumen recognizes visitors across devices and channels without relying solely on IP addresses, and uses deterministic identity resolution based on real observations and data points. Teams can receive Slack alerts when visitors are identified and prioritize prospects based on activity such as repeat visits, extended time on site, and multiple page views. After installing the Acumen webtag, users can access an in-platform dashboard and personalized lead report.

- **Anonymous visitor identification** — Identify Anonymous Website Visitors
- **Professional lead profiles** — Reveal Professional Lead Details
- **Browsing analytics and journey tracking** — Track Visitor Browsing Behavior
- **Buyer intent signals** — Prioritize High-Intent Prospects
- **Cross-device visitor recognition** — Recognize Visitors Across Devices
- **Deterministic identity resolution** — Base Insights On Real Data
- **Lead activity alerts** — Receive Immediate Slack Alerts
- **Visitor reporting and dashboard access** — Access Visitor Reports And Analytics

### [Enrich](https://www.fullcontact.com/products/enrich/)
*Product*
Enriches customer and prospect records with person-level insights for personalization, audience segmentation, and marketing reach.
FullContact Enrich adds person-level, professional, demographic, and consumer-interest insights to prospect, contact, and account records. Records can be matched using identifiers such as email, phone, name and address, mobile ad ID, LinkedIn URL, or X ID. Teams can use the Enrich API, connect AI tools through MCP, upload files in the web app, or arrange batch delivery. Enrich supports real-time API responses and batch processing, with data drawn from FullContact’s person-centered identity graph.

- **Customer and prospect record enrichment** — Enrich Records With 900+ Attributes
- **Multidimensional person insights** — Understand People Across More Dimensions
- **Multiple identifier matching** — Match Records From Multiple Identifiers
- **Flexible enrichment delivery** — Choose The Enrichment Method That Fits
- **Web-based file enrichment** — Enrich Files Without An API Integration
- **Real-time API enrichment** — Get Insights In Real Time
- **Data freshness** — Keep Customer Records Up To Date
- **Deterministic data sourcing** — Use Insights Based On Real Observations
- **Advertising identifier enrichment** — Extend Audience Reach Across Channels

### [FullContact MCP](https://www.fullcontact.com/mcp/)
*Platform*
Gives AI agents access to real-time customer profiles and enrichment data for informed customer workflows.
FullContact MCP is a Model Context Protocol server that gives AI tools and agents access to FullContact enrichment data and real-time customer profiles. Teams can connect a new or existing FullContact API key, access and enrich customer records, and send new data to platforms connected to their AI tool. It supports MCP-compatible platforms and is available as a customer preview.

- **AI agent profile access** — Equip AI Agents With Real-Time Customer Profiles
- **Customer record enrichment** — Enrich New And Existing Customer Records
- **Dynamic customer insights** — Source More Current Customer Profiles
- **API key connection** — Connect FullContact Data With An API Key
- **Connected platform data flow** — Send Enriched Data To Connected Platforms
- **Automated lead grading and routing** — Grade And Route Inbound Leads
- **CRM record maintenance** — Refresh Incomplete Or Outdated CRM Records
- **High-velocity prospect enrichment** — Turn Prospect Lists Into Enriched Pipelines
- **Customer winback context** — Personalize Abandoned-Cart Reengagement

### [Identity Graph](https://www.fullcontact.com/identity-graph/)
*Platform*
Connects fragmented identity data into privacy-safe person-level profiles for real-time recognition and customer insights.
FullContact’s person-centered Identity Graph is a privacy-safe, secure foundation for real-time identity resolution. It connects personal and professional identifiers and other contact fragments across online, offline, and digital interactions into a whole-person customer view. Machine learning evaluates linkage confidence, incorporates new information, and adapts as identifiers change. Customer-scoped persistent PersonIDs support downstream workflows, and the graph operates with API and batch parity.

- **Person-centered identity connections** — Unify Identifiers Into Whole-Person Profiles
- **Online and offline identity coverage** — Connect Identities Across Channels
- **Confidence scoring** — Assess Identity Linkage Confidence
- **Real-time graph learning** — Update Identity Connections In Real Time
- **Privacy-safe data access** — Access The Graph Without Pooling Data
- **Persistent, customer-scoped PersonIDs** — Maintain Portable, Customer-Scoped Identities
- **API and batch parity** — Use Identity Resolution Through API Or Batch
- **Personal and professional identity insights** — Reveal Personal And Professional Identity Insights

### [FullContact Identity Streme](https://www.fullcontact.com/products/fullcontact-identity-streme/)
*Platform*
Protects and connects customer data so organizations can use it securely for personalized engagement, measurement, and partner collaboration.
Identity Streme is a flexible, encrypted private environment for ingesting, obfuscating, and storing first-party data. It connects siloed data to real people through the identity graph, assigns persistent, portable PersonIDs, and enables secure data use and sharing without exposing PII. Organizations retain control of their data, can track consent, and can use PersonIDs for real-time customer recognition, personalized marketing, and performance measurement.

- **Encrypted data environment** — Protect Data With Encryption
- **PII obfuscation** — Use Data Without Exposing PII
- **Persistent PersonID mapping** — Connect Records To Persistent IDs
- **First-party data ingestion and storage** — Bring Siloed Data Together
- **Secure data activation** — Activate Data In Real Time
- **Privacy-safe partner sharing** — Share Insights Without Sharing PII
- **Data isolation and access controls** — Keep Data Isolated And Controlled
- **Consent tracking** — Track Consent Continuously
- **Adaptive identity data** — Update Profiles As Connections Emerge

### [Data Onboarding](https://www.fullcontact.com/solutions/data-onboarding/)
*Solution*
Brings customer data online, enables cross-channel audience activation and personalization, and measures marketing impact at the person level.
FullContact Data Onboarding moves online and offline first-party data into digital marketing environments using real-time, privacy-compliant methods. It matches supplied data to people in FullContact’s person-centered graph, adds available Mobile Ad IDs and hashed emails, and provides customer insights for audience segmentation and personalized marketing. Organizations can activate identifiers on preferred platforms, including walled gardens, DSPs, ESPs, and marketing platforms, and measure campaign exposure and conversions at the person level.

- **Person-level identity matching** — Connect Records To Real People
- **Online and offline data onboarding** — Bring Customer Data Online
- **Digital identifier amplification** — Expand Reach With More Identifiers
- **Marketing platform activation** — Activate Audiences On Preferred Platforms
- **Real-time API processing** — Process Data In Real Time
- **Persistent identifier ownership** — Reuse Persistent Identifiers
- **Customer insight enrichment** — Understand Customers More Fully
- **Audience segmentation and personalization** — Personalize Audience Engagement
- **Person-level campaign measurement** — Measure Campaign Impact By Person
- **Reduced digital advertising waste** — Reduce Repeat Marketing Messages

### [Omnichannel Targeting](https://www.fullcontact.com/solutions/omnichannel-targeting/)
*Solution*
Expands audience reach and media performance across channels with additional digital identifiers linked to real people.
FullContact Omnichannel Targeting expands target audiences by mapping identifiers already available to additional identifiers through a real-time API. Inputs include name and address, Placekey ID, phone number, email, or Mobile Ad ID. The solution provides an average of 5+ Mobile Ad IDs and/or hashed emails per individual, which can be added to marketing platforms to reach people across channels and devices. Its identifier amplification capabilities link customer fragments to real people through the Identity Graph, support use across ad platforms and providers, and provide persistent identifiers that can be reused or syndicated without monthly campaign refreshes.

- **Identifier expansion** — Add More Identifiers Per Person
- **Cross-channel audience reach** — Reach Audiences Across More Channels
- **Real-time identifier resolution** — Resolve Identifiers In Real Time
- **Persistent and reusable identifiers** — Reuse Persistent IDs Across Campaigns
- **Return on ad spend improvement** — Improve Return On Ad Spend
- **Audience matching** — Match Audiences On Your Platform
- **Identifier portability** — Use Identifiers Across Providers

### [Omnichannel Measurement](https://www.fullcontact.com/solutions/omnichannel-measurement/)
*Solution*
Connects cross-channel customer activity to person-level outcomes for transparent attribution and faster marketing optimization.
FullContact Omnichannel Measurement creates a common identity framework across sales and marketing platforms using real-time identity resolution. It maps customer interactions throughout the journey to a persistent PersonID, linking marketing activity with sales engagements, transactions, and conversions. Marketers can perform multi-touch measurement and attribution, access updates through an API in milliseconds, and aggregate granular event-level data for media mix modeling. The solution is designed to let marketers own their measurement and attribution model, with integration that requires no risky PII, cookies, or tags.

- **Person-level interaction mapping** — Map Every Interaction To A Persistent PersonID
- **Multi-touch measurement and attribution** — Measure Marketing Touchpoints Across Channels
- **Real-time measurement updates** — Optimize Marketing Investments In Real Time
- **Persistent PersonID and measurement ownership** — Keep Measurement And Attribution Under Your Control
- **Self-serve API integration** — Integrate Without PII, Cookies, Or Tags
- **Sales data linkage** — Link Sales Engagements To PersonIDs
- **Event-level data aggregation** — Aggregate Granular Data For Media Mix Modeling

### [Real-Time Insights](https://www.fullcontact.com/solutions/real-time-insights/)
*Solution*
Provides current person-level insights to support customer understanding, personalization, and more relevant interactions.
Real-Time Insights is FullContact’s identity resolution solution for understanding the whole person behind one or more identifiers. Query its API with identifiers such as email addresses, phone numbers, names and addresses, social handles, or mobile ad IDs to resolve a person and return additional available insights in real time. The solution uses permission-based data and continuously validated identity linkages to support current, accurate customer profiles and more personalized interactions.

- **Real-time identity resolution** — Recognize People In Real Time
- **Multi-field profile enrichment** — Enrich Profiles From Available Identifiers
- **Real-time insight delivery** — Apply Current Insights To Interactions
- **Permission-based data sourcing** — Use Permission-Based Insights
- **Identity data quality validation** — Rely On Validated Identity Linkages
- **Whole-person customer understanding** — Personalize One-To-One Experiences
- **Lead enrichment** — Enrich Leads With Multidimensional Insights
- **Account-based marketing insights** — Improve Account-Based Marketing
- **Customer support personalization** — Personalize Customer Support Communication
- **Fraud prevention insights** — Verify People Behind Transactions

### [Customer Recognition](https://www.fullcontact.com/solutions/customer-recognition/)
*Solution*
Recognizes visitors across devices and channels to support relevant, consistent customer experiences without third-party cookies.
FullContact Customer Recognition identifies authenticated and unauthenticated website visitors in real time, without requiring third-party cookies. It connects identifiers to a persistent, privacy-conscious PersonID so businesses can recognize people across devices, channels, and platforms, and use that understanding to deliver personalized omnichannel experiences and messaging.

- **Cookie-independent visitor identification** — Identify Visitors Without Third-Party Cookies
- **Authenticated and unauthenticated recognition** — Recognize Visitors Before They Authenticate
- **Real-time recognition** — Recognize People As They Engage
- **Persistent cross-channel identification** — Connect Interactions Across Devices And Channels
- **Identifier-based person matching** — Connect Multiple Identifiers To A Person
- **Privacy-conscious recognition** — Recognize People Without Sending PII
- **Personalized omnichannel experiences** — Deliver Personalized Cross-Channel Experiences
- **Retargeting and messaging insights** — Guide Messaging Throughout The Customer Journey
- **Marketing technology integration** — Integrate Recognition Into Existing Technology

### [Identity Verification](https://www.fullcontact.com/solutions/id-verification/)
*Solution*
Verifies people, strengthens fraud defenses, and reduces friction for legitimate customers.
FullContact Identity Verification uses real-time or batch identity insights to help organizations authenticate consumer profiles, distinguish legitimate people from bad actors and bots, and strengthen fraud prevention. Its identity graph links digital and terrestrial identifiers with demographic, geolocation, mobile, email, and other signals. These insights support KYC, unusual-activity checks, transaction risk scoring, and streamlined authentication while helping protect customer experience, revenue, and compliance.

- **Real-time identity verification** — Authenticate People Quickly And Accurately
- **Multi-identifier validation** — Validate Identities Across Multiple Signals
- **Metadata reliability scoring** — Score Identifier Reliability And Risk
- **Fraud model data augmentation** — Strengthen Fraud Models With More Data
- **Friction-reducing authentication** — Reduce Verification Friction For Customers
- **Deterministic email verification** — Assess Email Signals Deterministically
- **Account activity fact-checking** — Investigate Unusual Account Activity
- **Real-time permissions management** — Track Individual Data Permissions In Real Time
- **Revenue and asset protection** — Protect Revenue And Reduce Fraud Losses
- **Identity verification integration** — Connect Verification To Existing Technology

### [Privacy Compliance](https://www.fullcontact.com/solutions/privacy-compliance/)
*Solution*
Helps organizations respond to consumer data requests accurately using a unified, person-level view of customer information.
FullContact Privacy Compliance helps organizations meet privacy obligations, including CCPA, GDPR, and consent duties. Customer lists can be uploaded in batches or through an API, and persistent PersonIDs connect records across data silos. When a data subject request arrives, the solution matches it to a PersonID so the associated information can be found and returned quickly and accurately.

- **Real-time data request retrieval** — Retrieve Requested Data In Real Time
- **Privacy regulation support** — Support Privacy And Consent Compliance
- **Persistent customer identifiers** — Connect Customer Records To Individuals
- **Customer data consolidation** — Unify Customer Data Across Silos
- **Batch and API data ingestion** — Submit Customer Data By Batch Or API

### [FullContact for Snowflake](https://www.fullcontact.com/resources/created-36-percent-advertising-spend-efficiency-with-fullcontact-for-snowflake-native-application/)
*Platform*
Resolves customer identities within Snowflake to support omnichannel marketing and advertising effectiveness.
FullContact for Snowflake is a native application in Snowflake’s Data Cloud that provides identity resolution capabilities. It helps organizations connect customer identities to support omnichannel marketing and improve advertising effectiveness.

- **Identity resolution** — Resolve Customer Identities
- **Snowflake native application** — Use Identity Resolution In Snowflake

## Market Segments

- **Identity resolution and customer 360** (market size $2.5B, CAGR 7.2%): Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.
  - Products: Resolve, Identity Graph, Customer Recognition, FullContact for Snowflake, FullContact Identity Streme, Real-Time Insights, Privacy Compliance
- **Data enrichment** (market size $2.7B, CAGR 10.5%): Appends professional, demographic, contact, and consumer-interest attributes to customer and prospect records to improve qualification, segmentation, and personalized engagement.
  - Products: Enrich, Real-Time Insights, FullContact MCP, Acumen
- **Audience onboarding and activation** (market size $2.9B, CAGR 16.8%): Matches online and offline first-party customer data to addressable digital identifiers, enabling audience targeting across advertising and marketing platforms.
  - Products: Data Onboarding, Omnichannel Targeting, Enrich, FullContact Identity Streme
- **Marketing attribution and performance measurement** (market size $4.2B, CAGR 13.5%): Capabilities to attribute conversions across channels, compare multi‑touch attribution models, and measure impact on revenue and pipeline for cross‑channel performance reporting.
  - Products: Omnichannel Measurement, Data Onboarding
- **Identity verification and fraud prevention** (market size $32.0B, CAGR 15.5%): Capabilities to verify identities, detect and monitor fraud across customer journeys, and prevent unauthorized access during onboarding and transactions.
  - Products: Identity Verification, Real-Time Insights

## Sources

- [FullContact](https://fullcontact.com)
- [Resolve](https://www.fullcontact.com/products/resolve/)
- [Acumen](https://www.fullcontact.com/products/acumen-lead-identification/)
- [Enrich](https://www.fullcontact.com/products/enrich/)
- [FullContact MCP](https://www.fullcontact.com/mcp/)
- [Identity Graph](https://www.fullcontact.com/identity-graph/)
- [FullContact Identity Streme](https://www.fullcontact.com/products/fullcontact-identity-streme/)
- [Data Onboarding](https://www.fullcontact.com/solutions/data-onboarding/)
- [Omnichannel Targeting](https://www.fullcontact.com/solutions/omnichannel-targeting/)
- [Omnichannel Measurement](https://www.fullcontact.com/solutions/omnichannel-measurement/)
- [Real-Time Insights](https://www.fullcontact.com/solutions/real-time-insights/)
- [Customer Recognition](https://www.fullcontact.com/solutions/customer-recognition/)
- [Identity Verification](https://www.fullcontact.com/solutions/id-verification/)
- [Privacy Compliance](https://www.fullcontact.com/solutions/privacy-compliance/)
- [FullContact for Snowflake](https://www.fullcontact.com/resources/created-36-percent-advertising-spend-efficiency-with-fullcontact-for-snowflake-native-application/)
- [Projected 7.2% CAGR Increase from 2026 to 2033](https://www.linkedin.com/pulse/global-united-states-identity-resolution-market-analysis-dm7ve)
- [Valued at approximately USD 2.92 billion in 2024, the market is projected to reach around USD 10.11 billion by 2034, registering a CAGR of about 16.80%.](https://www.linkedin.com/pulse/global-audience-intelligence-platform-market-research-tnsgc)
- [The market is projected to expand from USD 32.00 billion in 2025 to USD 65.68 billion by 2030, exhibiting a CAGR of 15.5%.](https://www.linkedin.com/pulse/fraud-detection-prevention-market-size-share-whats-driving-mehta-skglc)
- [The U.S. fraud detection and prevention market size was valued at USD 6.1 Billion in 2025.](https://www.imarcgroup.com/united-states-fraud-detection-prevention-market)