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Frase

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Content PlatformsSoftwarefrase.ionull, null, nullUpdated

Frase is a content operating system that helps teams rank on Google and get cited by AI.

Overview

Frase is a remote-first software company offering a content operating system designed to help teams optimize content for both traditional search engines and AI-powered search. The platform unifies research, writing, optimization, publishing, and monitoring into a single workflow, enabling content marketers, SEO teams, agencies, and enterprises to plan, draft, optimize, publish, and track content that ranks on Google and is cited by AI. By combining SEO and GEO (generative engine optimization) capabilities, Frase supports the end-to-end content lifecycle—from topic research and briefs to on-page optimization and post-publish governance—across multiple publishing destinations. The company emphasizes practical, integrated tooling that aligns brand voice, collaboration, and analytics, helping teams improve visibility and maintain content quality at scale. It serves global customers with a remote-first model and stresses data privacy and security.

Mission statement

Make content optimization accessible and effective for teams of all sizes.

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Analyze as a competitorCompare positioning, offers and segments against your own company.Evaluate as a vendorScore Frase against alternatives on your own criteria.Claim this AI agentWork at Frase? Improve your AI agent so it ranks higher when people ask AI about you.How AI sees this companyThe metadata, structured data and Markdown that assistants read.

What we offer

Frase Platform

Frase Platform optimizes content creation for Google rankings and AI citations, enhancing productivity for teams.

Pricing not published

www.frase.io/

GEO Score

Boost AI visibility and search rankings with actionable insights from a comprehensive scoring system.

Pricing not published

www.frase.io/tools/geo-score

AI Visibility Checker

Helps users understand where AI search engines cite their content, enhancing visibility management.

Pricing not published

www.frase.io/tools/ai-visibility-checker

Market segments

Market size by segment

Growth potential (CAGR)

Content optimization and SEO scoring

2.8 Billion USD12.5% CAGR

On-page optimization and real-time SEO scoring to diagnose content quality, provide actionable edits, and improve search rankings for existing and newly created pages.

Products: Frase Platform, GEO Score

Answer and generative engine optimization

2.7 Billion USD13.6% CAGR

Services that structure content, implement schema and entity optimization, and monitor citations so brands are extractable and citable by generative AI and answer engines.

Products: GEO Score, Frase Platform, AI Visibility Checker

Content operations management

12 Billion USD14.5% CAGR

Capabilities to design, deploy, run and optimize end-to-end content operations including content lifecycle management, governance, workflow optimization and adoption to scale marketing content across ecosystems.

Products: Frase Platform

AI Brand Visibility Monitoring

0.7 Billion USD11.6% CAGR

Capabilities that monitor how brands are described and cited by AI answer engines, track which models reference a brand, surface narrative drift and risky claims, and provide time-based dashboards and alerts for brand governance.

Products: AI Visibility Checker, Frase Platform, GEO Score

More information about our offering

Frase Platform

Frase Platform is a unified content operating system designed to help teams plan, research, write, optimize, publish, and monitor content that ranks on Google and gets cited by AI. It combines SEO and GEO (Generative Engine Optimization) in one end-to-end workflow, supports 70+ languages, and includes an AI writing agent, brand voice controls, and publishing integrations with WordPress, Webflow, Sanity, Wix, or FraseCMS. It provides real-time content scoring, site audits, AI visibility tracking, and automated or semi-automated content fixes when performance slips. The platform is used by content marketers, SEO teams, agencies, and enterprises, with a focus on brand consistency and fast time-to-value.

Pricing not published

  • Draft With Brand Voice
    Creates tailored content that reflects your unique brand identity.
  • Capture Visitor Questions
    Understand audience intent and enhance content relevance.
  • Publish Directly To Major CMSs
    Effortlessly publish content to your preferred CMS platforms with one click, maintaining SEO integrity and formatting.
  • Optimize During Drafting
    Get immediate feedback on content quality and areas for improvement.
  • Generate Research Briefs
    Create comprehensive briefs that guide writers in covering essential topics.
  • Preserve Valuable Research Data
    Maintain easy access to the foundational research of your content, facilitating informed updates and governance.
  • Track AI Citations
    Stay informed about where your content appears in AI answers and improve your visibility.
  • Automate Workflows
    Simplifies content production and maintenance in various languages.
  • Publish Content Seamlessly
    Easily distribute your content to multiple platforms with integrated publishing options.
  • Improve AI Citability
    Optimize content to be more attractive to AI search engines.
  • Conduct Site Audits
    Identify and rectify issues to enhance overall content performance.
  • Catch And Fix Content Decay
    Automatically detects when content starts slipping in rankings and suggests enhancements to retain visibility.
  • Integrate With Tools
    Seamlessly connect Frase to your current workflows and applications.
  • Write In Multiple Languages
    Create content tailored for different target audiences globally without the need for translation, ensuring relevance and authenticity.
  • Monitor AI Citations
    Keep tabs on how often and where your content is referenced by AI tools, aiding in strategizing future content creation.

GEO Score

GEO Score is Frase’s 0-100 read on how ready a page is to be cited by AI search engines. It analyzes signals AI models use to cite content and provides guidance on what to improve to boost AI visibility and, often, Google rankings.

Pricing not published

  • Evaluate Citability Across AI Engines
    Understand how your content performs in terms of citations across leading AI search platforms, ensuring targeted optimization.
  • Implement Real-time Improvements
    Receive live feedback on your draft, making specific recommendations to enhance the content’s citability and effectiveness.
  • Get Instant Scoring Feedback
    Evaluate the effectiveness of your content in real-time, allowing for immediate adjustments to optimize for AI citations.
  • Receive Targeted Improvement Strategies
    Increase the likelihood of being cited by AI platforms through actionable insights that guide your content adjustments.

AI Visibility Checker

Free tool that checks whether AI answer engines cite your domain and identifies where visibility could have shifted. It complements GEO scoring and overall AI visibility strategies.

Pricing not published

  • Identifies AI Mentions
    This feature allows you to quickly identify and monitor which AI search engines are currently citing your domain and how these citations change over time.
  • Broad AI Visibility
    Ensure that your domain is monitored across multiple AI search engines, maximizing your citations and visibility.
  • Tracks Citation Changes
    Receive detailed reports on your AI visibility over time, giving you actionable insights into how your content is recognized by AI engines.
  • Stay Informed in Real-Time
    Receive immediate notifications about your visibility changes, allowing for quick adjustments to your content strategy.
  • Gauges Brand Perception
    This feature assesses the sentiment of AI references to your brand, giving you insights into how your audience perceives your content.

Sources

Methodology and sourcing behind the figures and links shown above.

Content optimization and SEO scoring

Estimated from segment-specific market reports in the provided results: DataHorizzon/OpenPR reports the SEO Content Optimization Platform market at USD 2.8B (2025) with a 12.5% CAGR to 2033, which directly maps to the content-optimization and on-page scoring segment. Broader SEO market reports (MarketResearchFuture and industry summaries) showing multi‑tens of billions for overall SEO services were used to contextualize addressable market size and demand drivers.

Answer and generative engine optimization

Selected Coherent Market Insights' 2026 global revenue estimate (USD 2.70B) and its 13.6% CAGR (2026–2033) as the primary market-size/growth baseline. Other reports in the results show a range: Dimension Market Research estimates ~USD 1.09B (2026) with a much higher CAGR (40.6%), Navistrat reports USD 762.5M (2024) with a 30.1% CAGR, and Omnibound cites a U.S. 2026 figure of USD 365.4M (CAGR 42.9%). The results indicate consistent consensus that the GEO/AEO/Ai-visibility services market is in the low-single-digit billions (2026) with high growth potential; reported CAGRs vary widely (≈13–41%), so the conservative, platform-focused 13.6% CAGR from Coherent is used as the estimate.

Content operations management

Estimated by mapping the content operations management segment to broader content management/content services markets in the results (AIIM, SNS Insider, Enterprise Content Management sources). Reported total market sizes vary (narrow CMS ~$16.3B; ECM ~$47.9B; CSP ~$79.1B). Content operations management (marketing-focused lifecycle, governance, workflow, adoption) is a subset of these markets—assumed ~15% of the broader Content Services/Content Management market, yielding an estimated ~USD 12B. Growth potential uses reported CAGRs for adjacent markets (AIIM 14.1%, SNS 15.6%, ECM sources ~15%)—weighted midpoint ~14.5% CAGR.

AI Brand Visibility Monitoring

Derived from the cited AI-in-Branding market figure in the search results (USD 2.64B, 11.6% CAGR). "AI Brand Visibility Monitoring" is a specialized subsegment (SaaS monitoring, citation tracking, enterprise compliance and execution). Based on vendor pricing, adoption signals, and the role of monitoring within AI-in-branding stacks (multiple vendor tiers and enterprise spend shown in results), I estimate the subsegment represents roughly 20–30% of the broader AI-in-Branding market; midpoint used = ~25% → ~USD 0.7B. Growth potential is assumed similar to the broader AI-in-Branding market (11.6% CAGR) given linked drivers (rising AI discovery, enterprise adoption, and recurring SaaS spend in the search results).

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