Epsilon

Unify marketing around real people to deliver relevant cross-channel experiences and improve performance over time.

Reach and engage relevant people across digital channels, personalize advertising, and measure campaign outcomes to support customer growth.

Unify data to identify in-market prospects, activate media and measure marketing outcomes.

Unify customer data to understand real people, engage them across channels and measure marketing performance.

Build lasting customer relationships and increase lifetime value through personalized, adaptive loyalty engagement.

Understand and reach customers and prospects with personalized, relevant campaigns that support marketing performance.

Modernize marketing by connecting strategy with implementation and creating data-driven, personalized customer experiences.

Reach shoppers across onsite and offsite channels, build retail media networks, and measure their impact.

Personalize shopper experiences in real time to reduce friction, guide purchases and improve conversions and campaign performance.

Recognize and reach real people, personalize interactions across channels and measure marketing outcomes using connected identity.

Understand individuals, make timely decisions, personalize messages across channels and measure marketing outcomes more accurately.

Create personalized brand experiences across channels while reducing manual work and improving creative speed and scalability.

Reach consumers through tangible catalogue marketing that supports acquisition, engagement, trust and loyalty.

Reach high-value audiences with video ads across publisher sites and apps while controlling ad frequency at the person level.

Epsilon PeopleCloud

Epsilon PeopleCloud is a connected marketing platform that unifies data, identity, activation and measurement around a persistent identity layer. It enriches first-party data with signals across devices, channels and time to help brands understand individuals and deliver consistent, personalized experiences across paid and owned channels. Its identity foundation, AI capabilities and creative execution support marketing decisions and experiences tailored to real people.

• Anchor Marketing Decisions To Real People
  Unify customer data around persistent person-level identities so teams can understand individuals and make marketing decisions from a consistent source of truth.
• Inform Decisions With Real Customer Signals
  Use identity-enriched data to understand customer preferences and likely moments to act, informing predictions, personalization and media investment.
• Tailor Messages To Each Individual
  Deliver relevant messages, offers and formats informed by identity and AI, enabling more individualized conversations with customers.
• Coordinate Experiences Across Channels
  Bring paid and owned channel activity together so customers can receive consistent, relevant experiences across their interactions with a brand.
• Learn From Marketing Interactions
  Connect activity and outcomes to understand the impact of marketing and inform improvements to future performance.
• Fit Capabilities To Your Technology Stack
  Choose to integrate PeopleCloud capabilities into an existing technology stack or use them to build from the ground up.

Epsilon Digital

Epsilon Digital is a full-service programmatic media platform built on person-based identity. It helps brands and agencies plan, activate, optimize and measure campaigns across display, connected TV, online video and audio through a single, privacy-safe identity solution. The platform distinguishes existing customers from prospects, supports audience and frequency management across channels, and measures outcomes such as incremental lift and return on ad spend. Its dynamic creative optimization service tailors ad creative in real time using person-level digital signals.

• Recognize Real People Across Channels
  Use person-based identity to connect digital signals with real customers and prospects across campaigns, supporting more consistent reach and measurement.
• Activate Campaigns Across Digital Channels
  Coordinate media activation across display, connected TV, online video and audio using a single identity framework.
• Measure Incremental Lift And Return
  Connect campaign activity to measurable outcomes, including incremental lift and return on ad spend, rather than measuring only views and clicks.
• Optimize Campaigns Around Real Outcomes
  Optimize campaigns using person- and outcome-based signals, rather than relying only on changes in click activity.
• Personalize Creative In Real Time
  Tailor ad creative to potential customers using person-level digital signals, with real-time rendering designed to support scalable personalization.
• Find New Prospects And Exclude Customers
  Build acquisition audiences that identify prospective customers and exclude existing customers, helping campaigns focus on net-new growth.
• Control Frequency And Reduce Wasted Impressions
  Manage exposure across channels at the person level and use audience deduplication and sequencing to reduce wasted impressions.
• Identify At-Risk Customers Earlier
  Identify customers at risk of disengaging and support tailored retention journeys based on anticipated next best actions.

Epsilon Clean Room

Epsilon Clean Room is a data clean room that brings data together to provide a better view of in-market customers. Pre-loaded with Epsilon data and identity, it supports prospect identification, media activation and closed-loop measurement. Epsilon says its clean room provides insights on more than 255 million unique U.S. individuals, helping brands create audiences of people most likely to buy.

• Access Built-In Data And Identity
  Use data and identity included with the clean room, with insights on more than 255 million unique U.S. individuals.
• Identify Likely Buyers
  Create audiences of potential customers most likely to buy, using the data and identity available in the clean room.
• Unify Customer Data
  Bring data together in a clean room to build a more complete view of customers across touchpoints.
• Activate Media
  Use clean-room data and identity to support media activation.
• Measure Marketing Outcomes
  Connect campaign activity with results through closed-loop measurement.

Epsilon CDP

Epsilon CDP is a customer data platform built on connected identity and enriched with industry-leading data. It helps brands understand real people, engage them across channels and measure what is working. By connecting and transforming first-party data from sources such as online, in-store and email, it creates a unified, person-level view of customer behavior. Enriched profiles support segmentation, personalization and measurement across channels.

• Connect Customer Data To Real People
  Link customer information to real people, supporting a clearer understanding of customers.
• Unify And Cleanse First-Party Data
  Bring data from different sources together into a clearer, more consistent customer view, helping reduce fragmentation and make the data more actionable.
• Enrich Profiles With Customer Insights
  Add behavioral, transactional and third-party insights to first-party data to build a more complete understanding of each customer.
• Engage Customers Across Channels
  Use a holistic view of customers across touchpoints to support more relevant marketing engagement across channels.
• Personalize Marketing Across Channels
  Use enriched customer profiles to support segmentation and personalization across channels.
• Measure Marketing Performance
  Use connected customer data and insights across channels to measure what is working in marketing.
• Enrich Customer Views Over Time
  A closed feedback loop connects insights to first-party data, allowing the customer view to become richer over time.

Epsilon Loyalty

Epsilon Loyalty uses first-party data and AI to turn loyalty programmes into growth engines that lift lifetime value. It enriches first-party data to provide deeper insights and a clear customer view, then learns from customer actions and adapts in real time. By anticipating what each person needs next, it helps brands create personal, dynamic and gamified engagement that supports lasting customer relationships. The offering includes AI modeling to identify opportunities, flexible support for brands of all sizes and guided strategy for incremental program growth.

• Enrich Customer Data
  Provides deeper insights and a clearer customer view from enriched first-party data, supporting more thoughtful engagement with loyalty members.
• Personalize Member Engagement
  Supports relevant, personal engagement shaped around each person's needs and the moments that matter to them.
• Identify Growth Opportunities
  Uses AI modeling to help brands identify opportunities within their loyalty programs.
• Turn Points Into Active Engagement
  Helps brands move beyond passive points systems with gamified experiences that make loyalty engagement more active, personal and dynamic.
• Adapt Engagement In Real Time
  Responds to customer actions in real time and anticipates what each person may need next.
• Guide Incremental Program Growth
  Combines guided strategy for incremental program growth with flexible support for brands of different sizes.

Epsilon Data

Epsilon Data combines an extensive national consumer database with customer insights to help brands identify and connect with customers and prospects. It builds a 360-degree view of customers—including who they are, what they buy and what they care about—so brands can create more personalized, relevant campaigns and improve marketing performance.

• Identify And Connect With Customers And Prospects
  Use an extensive national consumer database to identify and connect with customers and prospects.
• Understand Customers Beyond Their Transactions
  Gain a deeper understanding of customers, including who they are, what they buy and what they care about—not only how they transact with a brand.
• Create More Personalized And Relevant Campaigns
  Apply customer insights to make campaigns more personalized and relevant while driving marketing performance.

Epsilon Marketing Services

Epsilon Marketing Services brings together digital experience, analytics and technology expertise to help brands modernize their marketing. Its Digital Experience Services team bridges strategy and implementation, helping brands create data-driven, personalized experiences their customers will value.

• Modernize Your Marketing
  Draw on digital experience, analytics and technology expertise to modernize your brand’s marketing.
• Connect Strategy With Implementation
  Bridge marketing strategy and implementation with support from Epsilon’s Digital Experience Services team.
• Create Personalized Customer Experiences
  Use data-driven, personalized experiences to deliver interactions customers will value.

Epsilon Retail Media

Epsilon Retail Media is a full-service platform that helps retailers build or augment retail media networks around real shoppers. Using person-first identity and AI-powered data, it connects retailers and brand partners to shoppers across retailer properties and the open web. The platform brings onsite and offsite activation together, helping brands reach shoppers throughout the purchase journey and measure the impact of retail media activity.

• Reach The Right Shoppers
  Person-first identity and AI-powered data help brand partners connect with real shoppers throughout the purchase journey.
• Build Or Augment Retail Media Networks
  Use the full-service platform to build a retail media network or augment an existing one around real shoppers.
• Activate Onsite And Offsite Media
  Retailers and advertisers can engage shoppers on retailer properties and across the open web through a connected platform.
• Measure Retail Media Impact
  Retailers and brand partners can measure the impact of retail media activity, connecting campaigns with measurable business outcomes.
• Understand Core Shoppers
  Retailers can use the platform to understand their core shoppers and inform engagement and retail media strategies.

Epsilon Accelerate

Epsilon Accelerate personalizes website experiences by turning visitor signals into responsive onsite interactions. It helps brands surface relevant products, adjust paths to purchase and reduce friction. Teams can use customer and campaign insights, segment visitors by behavior and preferences, and launch onsite overlays and embedded messages with no-code tools. Real-time reporting and recommendations support campaign optimization, while winning onsite journeys can extend to triggered emails and retargeted ads. Epsilon also provides client service support.

• Adapt Experiences In Real Time
  Respond to visitor signals with tailored website experiences that guide shoppers toward relevant products and next steps.
• Target Relevant Customer Segments
  Organize visitors by their behaviors and preferences to deliver messages and website experiences tailored to them.
• Launch Onsite Campaigns Without Code
  Use drag-and-drop widgets to create and launch onsite messages quickly, allowing teams to focus on creative strategy rather than development tickets.
• Extend Winning Journeys Across Channels
  Carry effective onsite experiences into triggered email and retargeted advertising to continue connected journeys beyond the website.
• Optimize Campaigns With Live Insights
  Track campaign performance in real time and use recommendations to refine campaigns. Client Service Managers are available to support teams.
• See Customer And Campaign Insights
  Use a consolidated view of customers, shopping activity and campaign performance to inform marketing decisions.
• Launch In Under 10 Days
  Get started quickly: Epsilon says Accelerate can be launched in under 10 days, and campaigns can be tested, refined and launched without development support.
• Get Expert Campaign Support
  Work with an Australia-based Client Service Manager who advises on decisions and helps deliver campaigns.

COREid

COREid is Epsilon’s person-based identity resolution solution, built on verified name and address data. It connects fragmented online and offline interactions across channels and systems to a single, pseudonymized identity, helping brands create a more complete view of each individual. By combining identity data with Epsilon’s proprietary insights and trusted publisher partnerships, COREid enables brands to recognize, reach and personalize interactions with people across channels. Its closed-loop attribution links exposure to verified sales and engagement data so brands can measure business impact and refine marketing activity. Epsilon Identity Essentials is powered by COREid and connects customers’ online and offline activity, enriches profiles with industry-specific attributes, and supports personalized engagement across owned and paid channels.

• Recognize Real People
  Anchor identity in verified name and address data to connect interactions and signals to an individual, rather than relying solely on a device or digital identifier.
• Unify Online And Offline Interactions
  Bring fragmented activity from online and offline environments, devices, channels and transactions together around one person.
• Connect Nine Types Of Identifiers
  Combine offline identifiers, such as name and postal address, with digital signals to support persistent connections between people and their online activity.
• Personalize Engagement Across Channels
  Connect identities across customer interactions and use the resulting view of activity, needs and intentions to support personalized conversations across owned and paid channels.
• Enrich Individual Customer Profiles
  Add relevant data and insights, including industry-specific attributes, to customer profiles to provide a more complete view of individuals and support activation and measurement.
• Reduce Data Gaps And Duplicates
  Clarify incomplete or redundant customer data by connecting disparate information to individuals, helping brands work from a more reliable profile.
• Keep Identity Data Current
  Use ongoing validation and publisher partnerships to maintain a live identity network that continues to expand and support recognition of real people.
• Measure Verified Marketing Outcomes
  Link marketing exposure with verified sales and engagement data so brands can understand the impact of their activity and improve what drives results.
• Respect Privacy And Opt-Out Choices
  Support privacy-safe identity use with pseudonymized profiles and a persistent opt-out policy that applies a consumer’s opt-out across devices.

COREai

Epsilon’s COREai is an AI decisioning capability that uses predictive and generative AI to synthesize data into a detailed understanding of individuals and their likely needs and behaviors. It helps marketers decide whom to engage, what to say, where and when to engage, how often to communicate and how much to spend. COREai supports real-time decisions and harmonized messaging across paid, owned and earned channels, and improves measurement of campaign outcomes, customer lifetime value, customer journeys and paths to purchase.

Category: AI Marketing Software

• Reveal Individual Customer Insights
  Turn extensive, evolving data into an understanding of individual customers, their interests and likely needs to guide marketing decisions.
• Make Timely, Individualized Decisions
  Determine the timing, frequency, channel, message and investment for individual customer interactions, including when not to engage.
• Coordinate Messages Across Channels
  Keep messages aligned across paid, owned and earned channels to support a consistent conversation with each individual.
• Personalize Messages For Individuals
  Use person-level insights and decisioning to tailor relevant marketing messages to individuals across channels.
• Measure Customer Lifetime Value
  Improve the accuracy of customer lifetime value measurement to better understand the long-term value of customer relationships.
• Map Customer Journeys And Purchases
  Build a more accurate view of customer journeys and paths to purchase to understand how marketing relates to outcomes.
• Identify High-Value Customers
  Find valuable, in-market individuals in audience data to inform customer targeting and marketing investment.

Epsilon Creative Services

Epsilon Creative Services combines design, production, copywriting and creative automation with data and identity expertise to develop personalized creative. Its team uses AI- and data-led strategies, proprietary tools and cross-channel experience to create accessible, engaging work for different channels and devices. Services support programmatic advertising, onsite personalization and retail media, helping brands adapt creative to customer journeys and deliver consistent brand experiences.

• Personalize Creative At Scale
  Deliver personalized creative at scale with proprietary tools that reduce manual work and support faster campaign execution.
• Shape Creative Around Customer Insights
  Use data- and AI-led strategies to develop creative informed by customer insights and designed to adapt across the customer journey.
• Extend Creative Across Channels
  Develop creative for multiple channels and devices, including programmatic advertising, onsite experiences and retailer media networks.
• Automate Repetitive Creative Work
  Reduce manual work in creative execution with proprietary tools, supporting faster speed to market and scalable production.
• Create Engaging, Accessible Experiences
  Access creative design and production for attention-grabbing, accessible creative across channels and devices.
• Personalize Programmatic Ad Creative
  Develop data-led creative for display, video, connected TV and audio advertising, with personalization intended to support awareness, engagement and results.
• Personalize Onsite Shopping Experiences
  Use onsite creative tactics, including lead capture, product recommendations, social proof and inventory or trending-product flags, to personalize sites and support engagement and sales.
• Engage Audiences With On-Brand Copy
  Use expertly crafted, on-brand copy tailored to each channel to engage consumers.
• Reach Shoppers Through Retail Media
  Use creative in retailer onsite and offsite media networks to connect with new customers and make use of retailer first-party data.

Epsilon Direct Mail

Epsilon Direct Mail is a direct mail marketing service that uses a tangible channel to connect brands with consumers. Its catalogue marketing creates personal experiences intended to resonate with shoppers and inspire action, while supporting new-customer acquisition, prospect targeting, trust-building and loyalty. Reported campaign examples include 21:1 ROAS for Audley Travel and 25% higher average order value and 35% higher lifetime value for Piglet in Bed.

• Create Personal Shopper Connections
  Use a physical mail touchpoint to create a personal brand experience for shoppers and encourage them to take action.
• Reach High-Value Prospects
  Focus acquisition campaigns on identifying and reaching high-value prospects, including in competitive markets.
• Build Trust And Strengthen Loyalty
  Use direct mail to establish a tangible connection with consumers, supporting trust, loyalty and engagement with existing customers.
• Drive Measurable Campaign Outcomes
  Campaign examples report outcomes including return on ad spend, booking value, average order value and customer lifetime value.

Epsilon Online Video

Epsilon Online Video connects brands with high-value audiences through video ads served across publisher sites and apps on desktop, tablet and mobile. It matches first-party data against Epsilon’s CORE Identity graph to resolve individuals across browsers and devices into a single profile without relying on third-party cookies. People are ranked by their likelihood to take a desired action, and campaigns activate across thousands of publisher partners with frequency managed at the person level across all channels on the platform.

• Recognize People Across Browsers And Devices
  Connect first-party data to a single profile for each resolved individual across browsers and devices, without relying on third-party cookies.
• Prioritize People Likely To Act
  Rank people according to their likelihood of taking a desired action so campaigns can focus on audiences with stronger potential to respond.
• Reach Audiences Across Publisher Inventory
  Run video campaigns across publisher sites and apps on desktop, tablet and mobile, with activation across thousands of publisher partners.
• Control Frequency Across Channels
  Manage how often individuals are reached across channels on the platform using person-level frequency control.