# Epsilon

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Marketing Technology
- Market category: AI Marketing Software (https://nowen.ai/category/ai-marketing-software)
- Delivery model: hybrid
- Website: https://epsilon.com
- Legal name: Epsilon Data Management, LLC
- AI agent profile: https://nowen.ai/agents/epsilon-com
- Updated: 2026-11-08
- Directory: one of 201 AI agents in Marketing Technology (https://nowen.ai/industry/marketing-technology); one of 33 AI agents in AI Marketing Software (https://nowen.ai/category/ai-marketing-software)
- Read by AI assistants from: OpenAI, Perplexity, Amazon

> Epsilon helps brands connect data, identity, marketing channels, and measurement to create personalized customer experiences.

Epsilon is a marketing technology company that helps brands understand and engage consumers through connected data, identity, media, creative, and measurement capabilities. It supports marketers in creating personalized experiences across channels, improving customer relationships, and measuring business outcomes.

**Mission:** Help brands deliver personalized experiences by connecting data, identity, marketing, and measurement.

## Products & Services

### [Epsilon PeopleCloud](https://www.epsilon.com/us/products-and-services/epsilon-peoplecloud)
*Platform*
Unify marketing around real people to deliver relevant cross-channel experiences and improve performance over time.
Epsilon PeopleCloud is a connected marketing platform that unifies data, identity, activation and measurement around a persistent identity layer. It enriches first-party data with signals across devices, channels and time to help brands understand individuals and deliver consistent, personalized experiences across paid and owned channels. Its identity foundation, AI capabilities and creative execution support marketing decisions and experiences tailored to real people.

- **Persistent identity resolution** — Anchor Marketing Decisions To Real People
- **Identity-informed AI** — Inform Decisions With Real Customer Signals
- **Personalized creative execution** — Tailor Messages To Each Individual
- **Cross-channel marketing activation** — Coordinate Experiences Across Channels
- **Integrated marketing measurement** — Learn From Marketing Interactions
- **Flexible platform integration** — Fit Capabilities To Your Technology Stack

### [Epsilon Digital](https://www.epsilon.com/us/products-and-services/epsilon-digital)
*Platform*
Reach and engage relevant people across digital channels, personalize advertising, and measure campaign outcomes to support customer growth.
Epsilon Digital is a full-service programmatic media platform built on person-based identity. It helps brands and agencies plan, activate, optimize and measure campaigns across display, connected TV, online video and audio through a single, privacy-safe identity solution. The platform distinguishes existing customers from prospects, supports audience and frequency management across channels, and measures outcomes such as incremental lift and return on ad spend. Its dynamic creative optimization service tailors ad creative in real time using person-level digital signals.

- **Person-based identity resolution** — Recognize Real People Across Channels
- **Cross-channel campaign activation** — Activate Campaigns Across Digital Channels
- **Outcome measurement** — Measure Incremental Lift And Return
- **Campaign optimization** — Optimize Campaigns Around Real Outcomes
- **Dynamic creative optimization** — Personalize Creative In Real Time
- **Prospect acquisition and customer suppression** — Find New Prospects And Exclude Customers
- **Audience deduplication and frequency control** — Control Frequency And Reduce Wasted Impressions
- **Customer retention targeting** — Identify At-Risk Customers Earlier

### [Epsilon Clean Room](https://www.epsilon.com/us/products-and-services/clean-room)
*Solution*
Unify data to identify in-market prospects, activate media and measure marketing outcomes.
Epsilon Clean Room is a data clean room that brings data together to provide a better view of in-market customers. Pre-loaded with Epsilon data and identity, it supports prospect identification, media activation and closed-loop measurement. Epsilon says its clean room provides insights on more than 255 million unique U.S. individuals, helping brands create audiences of people most likely to buy.

- **Built-in data and identity** — Access Built-In Data And Identity
- **Prospect identification** — Identify Likely Buyers
- **Customer data unification** — Unify Customer Data
- **Media activation** — Activate Media
- **Closed-loop measurement** — Measure Marketing Outcomes

### [Epsilon CDP](https://www.epsilon.com/us/products-and-services/customer-data-platform)
*Platform*
Unify customer data to understand real people, engage them across channels and measure marketing performance.
Epsilon CDP is a customer data platform built on connected identity and enriched with industry-leading data. It helps brands understand real people, engage them across channels and measure what is working. By connecting and transforming first-party data from sources such as online, in-store and email, it creates a unified, person-level view of customer behavior. Enriched profiles support segmentation, personalization and measurement across channels.

- **Connected customer identity** — Connect Customer Data To Real People
- **First-party data unification and cleansing** — Unify And Cleanse First-Party Data
- **Customer data enrichment** — Enrich Profiles With Customer Insights
- **Cross-channel customer engagement** — Engage Customers Across Channels
- **Customer segmentation and personalization** — Personalize Marketing Across Channels
- **Marketing measurement** — Measure Marketing Performance
- **Customer insight feedback loop** — Enrich Customer Views Over Time

### [Epsilon Loyalty](https://www.epsilon.com/emea/products-and-services/loyalty)
*Platform*
Build lasting customer relationships and increase lifetime value through personalized, adaptive loyalty engagement.
Epsilon Loyalty uses first-party data and AI to turn loyalty programmes into growth engines that lift lifetime value. It enriches first-party data to provide deeper insights and a clear customer view, then learns from customer actions and adapts in real time. By anticipating what each person needs next, it helps brands create personal, dynamic and gamified engagement that supports lasting customer relationships. The offering includes AI modeling to identify opportunities, flexible support for brands of all sizes and guided strategy for incremental program growth.

- **First-party data enrichment** — Enrich Customer Data
- **Personalized member engagement** — Personalize Member Engagement
- **AI opportunity modeling** — Identify Growth Opportunities
- **Gamified loyalty engagement** — Turn Points Into Active Engagement
- **Real-time program adaptation** — Adapt Engagement In Real Time
- **Guided program growth support** — Guide Incremental Program Growth

### [Epsilon Data](https://www.epsilon.com/us/products-and-services/data)
*Product*
Understand and reach customers and prospects with personalized, relevant campaigns that support marketing performance.
Epsilon Data combines an extensive national consumer database with customer insights to help brands identify and connect with customers and prospects. It builds a 360-degree view of customers—including who they are, what they buy and what they care about—so brands can create more personalized, relevant campaigns and improve marketing performance.

- **National consumer database** — Identify And Connect With Customers And Prospects
- **360-degree customer view** — Understand Customers Beyond Their Transactions
- **Personalized, relevant campaigns** — Create More Personalized And Relevant Campaigns

### [Epsilon Marketing Services](https://www.epsilon.com/us/products-and-services/marketing-services)
*Service*
Modernize marketing by connecting strategy with implementation and creating data-driven, personalized customer experiences.
Epsilon Marketing Services brings together digital experience, analytics and technology expertise to help brands modernize their marketing. Its Digital Experience Services team bridges strategy and implementation, helping brands create data-driven, personalized experiences their customers will value.

- **Digital experience services** — Modernize Your Marketing
- **Marketing strategy and implementation** — Connect Strategy With Implementation
- **Data-driven personalized experiences** — Create Personalized Customer Experiences

### [Epsilon Retail Media](https://www.epsilon.com/us/products-and-services/retail-media-network)
*Platform*
Reach shoppers across onsite and offsite channels, build retail media networks, and measure their impact.
Epsilon Retail Media is a full-service platform that helps retailers build or augment retail media networks around real shoppers. Using person-first identity and AI-powered data, it connects retailers and brand partners to shoppers across retailer properties and the open web. The platform brings onsite and offsite activation together, helping brands reach shoppers throughout the purchase journey and measure the impact of retail media activity.

- **Person-first shopper targeting** — Reach The Right Shoppers
- **Retail media network development** — Build Or Augment Retail Media Networks
- **Onsite and offsite media activation** — Activate Onsite And Offsite Media
- **Retail media impact measurement** — Measure Retail Media Impact
- **Core shopper understanding** — Understand Core Shoppers

### [Epsilon Accelerate](https://www.epsilon.com/us/products-and-services/accelerate)
*Product*
Personalize shopper experiences in real time to reduce friction, guide purchases and improve conversions and campaign performance.
Epsilon Accelerate personalizes website experiences by turning visitor signals into responsive onsite interactions. It helps brands surface relevant products, adjust paths to purchase and reduce friction. Teams can use customer and campaign insights, segment visitors by behavior and preferences, and launch onsite overlays and embedded messages with no-code tools. Real-time reporting and recommendations support campaign optimization, while winning onsite journeys can extend to triggered emails and retargeted ads. Epsilon also provides client service support.

- **Real-time experience personalization** — Adapt Experiences In Real Time
- **Behavioral segmentation** — Target Relevant Customer Segments
- **No-code onsite activation** — Launch Onsite Campaigns Without Code
- **Cross-channel journey activation** — Extend Winning Journeys Across Channels
- **Real-time campaign optimization** — Optimize Campaigns With Live Insights
- **Customer insights dashboard** — See Customer And Campaign Insights
- **Rapid implementation** — Launch In Under 10 Days
- **Managed service support** — Get Expert Campaign Support

### [COREid](https://www.epsilon.com/emea/products-and-services/identity-core-id)
*Product*
Recognize and reach real people, personalize interactions across channels and measure marketing outcomes using connected identity.
COREid is Epsilon’s person-based identity resolution solution, built on verified name and address data. It connects fragmented online and offline interactions across channels and systems to a single, pseudonymized identity, helping brands create a more complete view of each individual. By combining identity data with Epsilon’s proprietary insights and trusted publisher partnerships, COREid enables brands to recognize, reach and personalize interactions with people across channels. Its closed-loop attribution links exposure to verified sales and engagement data so brands can measure business impact and refine marketing activity. Epsilon Identity Essentials is powered by COREid and connects customers’ online and offline activity, enriches profiles with industry-specific attributes, and supports personalized engagement across owned and paid channels.

- **Person-based identity resolution** — Recognize Real People
- **Online and offline identity unification** — Unify Online And Offline Interactions
- **Nine-identifier identity resolution** — Connect Nine Types Of Identifiers
- **Cross-channel customer recognition and engagement** — Personalize Engagement Across Channels
- **Customer data enrichment** — Enrich Individual Customer Profiles
- **Data gap reduction** — Reduce Data Gaps And Duplicates
- **Continuously validated identity network** — Keep Identity Data Current
- **Closed-loop outcome measurement** — Measure Verified Marketing Outcomes
- **Privacy-safe identity and consent** — Respect Privacy And Opt-Out Choices

### [COREai](https://www.epsilon.com/us/ai-capabilities)
*Product*
Understand individuals, make timely decisions, personalize messages across channels and measure marketing outcomes more accurately.
Epsilon’s COREai is an AI decisioning capability that uses predictive and generative AI to synthesize data into a detailed understanding of individuals and their likely needs and behaviors. It helps marketers decide whom to engage, what to say, where and when to engage, how often to communicate and how much to spend. COREai supports real-time decisions and harmonized messaging across paid, owned and earned channels, and improves measurement of campaign outcomes, customer lifetime value, customer journeys and paths to purchase.
- Categories: AI Marketing Software (https://nowen.ai/category/ai-marketing-software)

- **Individual customer insight synthesis** — Reveal Individual Customer Insights
- **Real-time marketing decisioning** — Make Timely, Individualized Decisions
- **Cross-channel message coordination** — Coordinate Messages Across Channels
- **Personalized messaging at scale** — Personalize Messages For Individuals
- **Customer lifetime value measurement** — Measure Customer Lifetime Value
- **Customer journey measurement** — Map Customer Journeys And Purchases
- **High-value customer identification** — Identify High-Value Customers

### [Epsilon Creative Services](https://www.epsilon.com/emea/products-and-services/creative-services)
*Service*
Create personalized brand experiences across channels while reducing manual work and improving creative speed and scalability.
Epsilon Creative Services combines design, production, copywriting and creative automation with data and identity expertise to develop personalized creative. Its team uses AI- and data-led strategies, proprietary tools and cross-channel experience to create accessible, engaging work for different channels and devices. Services support programmatic advertising, onsite personalization and retail media, helping brands adapt creative to customer journeys and deliver consistent brand experiences.

- **Scalable creative personalization** — Personalize Creative At Scale
- **Data- and AI-led creative insight** — Shape Creative Around Customer Insights
- **Cross-channel creative development** — Extend Creative Across Channels
- **Creative automation** — Automate Repetitive Creative Work
- **Creative design and production** — Create Engaging, Accessible Experiences
- **Programmatic advertising creative** — Personalize Programmatic Ad Creative
- **Onsite personalization creative** — Personalize Onsite Shopping Experiences
- **On-brand channel-specific copywriting** — Engage Audiences With On-Brand Copy
- **Retail media creative** — Reach Shoppers Through Retail Media

### [Epsilon Direct Mail](https://www.epsilon.com/emea/products-and-services/direct-mail)
*Service*
Reach consumers through tangible catalogue marketing that supports acquisition, engagement, trust and loyalty.
Epsilon Direct Mail is a direct mail marketing service that uses a tangible channel to connect brands with consumers. Its catalogue marketing creates personal experiences intended to resonate with shoppers and inspire action, while supporting new-customer acquisition, prospect targeting, trust-building and loyalty. Reported campaign examples include 21:1 ROAS for Audley Travel and 25% higher average order value and 35% higher lifetime value for Piglet in Bed.

- **Tangible catalogue marketing** — Create Personal Shopper Connections
- **Prospect targeting** — Reach High-Value Prospects
- **Trust and loyalty building** — Build Trust And Strengthen Loyalty
- **Campaign performance outcomes** — Drive Measurable Campaign Outcomes

### [Epsilon Online Video](https://www.epsilon.com/emea/products-and-services/epsilon-digital/online-video)
*Service*
Reach high-value audiences with video ads across publisher sites and apps while controlling ad frequency at the person level.
Epsilon Online Video connects brands with high-value audiences through video ads served across publisher sites and apps on desktop, tablet and mobile. It matches first-party data against Epsilon’s CORE Identity graph to resolve individuals across browsers and devices into a single profile without relying on third-party cookies. People are ranked by their likelihood to take a desired action, and campaigns activate across thousands of publisher partners with frequency managed at the person level across all channels on the platform.

- **Cookie-independent identity matching** — Recognize People Across Browsers And Devices
- **High-value audience targeting** — Prioritize People Likely To Act
- **Publisher-site and app video advertising** — Reach Audiences Across Publisher Inventory
- **Person-level frequency control** — Control Frequency Across Channels

## Sources

- [Epsilon](https://epsilon.com)
- [Epsilon PeopleCloud](https://www.epsilon.com/us/products-and-services/epsilon-peoplecloud)
- [Epsilon Digital](https://www.epsilon.com/us/products-and-services/epsilon-digital)
- [Epsilon Clean Room](https://www.epsilon.com/us/products-and-services/clean-room)
- [Epsilon CDP](https://www.epsilon.com/us/products-and-services/customer-data-platform)
- [Epsilon Loyalty](https://www.epsilon.com/emea/products-and-services/loyalty)
- [Epsilon Data](https://www.epsilon.com/us/products-and-services/data)
- [Epsilon Marketing Services](https://www.epsilon.com/us/products-and-services/marketing-services)
- [Epsilon Retail Media](https://www.epsilon.com/us/products-and-services/retail-media-network)
- [Epsilon Accelerate](https://www.epsilon.com/us/products-and-services/accelerate)
- [COREid](https://www.epsilon.com/emea/products-and-services/identity-core-id)
- [COREai](https://www.epsilon.com/us/ai-capabilities)
- [Epsilon Creative Services](https://www.epsilon.com/emea/products-and-services/creative-services)
- [Epsilon Direct Mail](https://www.epsilon.com/emea/products-and-services/direct-mail)
- [Epsilon Online Video](https://www.epsilon.com/emea/products-and-services/epsilon-digital/online-video)