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Digital Experience

docs.kentico.com

Kentico offers a digital experience platform that enables organizations to build and manage websites and digital marketing across channels.

Kentico is a software company that provides a comprehensive digital experience platform designed to help organizations create, manage, and optimize websites and digital content across channels. The platform serves developers, marketers, content editors, and IT teams by enabling structured content modeling, page composition, personalization, and marketing automation, all from a single ecosystem. It supports multiple delivery models, including cloud-based software as a service, on-premises configurations, and scalable administration tools, with a focus on governance, security, and performance. Kentico emphasizes empowering teams to collaborate on content creation, streamline workflows, and deliver consistent experiences to customers and stakeholders, across websites, emails, forms, and digital marketing campaigns. The organization prioritizes accessibility, extensibility, and robust integration capabilities so customers can tailor the solution to their needs and scale as their digital programs grow.

To empower organizations to create, manage, and optimize engaging digital experiences across channels with a unified platform that supports content management, marketing, and secure governance.

What we offer

Xperience by Kentico

Deliver Personalized Experiences Across Channels Efficiently.

docs.kentico.com/guides/welcome-to-xperience

AIRA

Automate marketing tasks and enhance content management with AIRA.

docs.kentico.com/documentation/business-users/aira

Xperience SaaS

Service

Xperience SaaS offers robust cloud solutions for seamless content management and digital experiences.

docs.kentico.com/documentation/developers-and-admins/saas/saas-overview

Market segments

Market size by segment

Growth potential (CAGR)

Digital experience platform

10.5 Billion USD13.5% CAGR

Platforms that integrate content management, digital asset management, personalization, commerce, and omnichannel delivery to create and manage personalized digital experiences at scale.

Headless content management

1.5 Billion USD21.5% CAGR

API-first content hubs and CMS that provide GraphQL/REST delivery, single source of truth for reusable content, and multi-channel distribution to headless clients.

Content and digital asset management

6.23 Billion USD15.1% CAGR

Capabilities for managing, tagging, transforming, and governing content and media (asset management, image tagging, focal point automation, translations, and workflows).

Marketing automation and AI personalization

47.02 Billion USD11.5% CAGR

Automation, personalization, and AI-driven marketing to scale lead nurture, segmentation, and personalized customer interactions across channels.

More information about our offering

Xperience by Kentico

Xperience by Kentico is a hybrid digital experience platform that unites content management, digital marketing, commerce, and AI-assisted guidance into a single solution. It enables teams to plan, create, and deliver personalized experiences across websites, emails, forms, and headless channels from a centralized system.

  • Empower Content Reusability
    Centralize content management to streamline workflows and ensure consistency across all platforms and applications.
  • Maximize Content Efficiency
    Streamline content creation processes by allowing items to be utilized across different marketing channels.
  • Maintain Asset Consistency
    Automatically sync changes across different applications to ensure all teams work with the latest content.
  • Create Dynamic Pages
    Easily assemble pages using customizable widgets, allowing for a flexible design without coding.
  • Optimize Visibility
    Leverage built-in marketing features to improve search results and audience engagement.
  • Align Updates Across Platforms
    Automatically transfers new and modified content items, ensuring all platforms reflect consistent information.
  • Craft Engaging Emails
    Design and personalize emails easily while tracking performance for improved engagement strategies.
  • Streamline Publishing Processes
    Facilitate smooth content review cycles and manage content in multiple languages effortlessly.
  • Enhance Development Efficiency
    Utilize AI tools to assist in development tasks, allowing faster project completion and reduced workload.
  • Manage Files Consistently
    Ensure all types of files, such as images and documents, are unified under a centralized management system.
  • Distribute Content Flexibly
    Serve content to various applications and devices seamlessly using modern API technology.
  • Facilitate Multi-Channel Distribution
    Enable the delivery of structured content to various channels outside of the main system through headless APIs.
  • Organize Content Efficiently
    Keep content organized and permissions controlled within specific workspaces to enhance collaboration and prevent conflicts.
  • Organize Content Dynamically
    Automatically categorize items based on defined filtering conditions to enhance navigation and work efficiency.

AIRA

AIRA is an AI-powered agent integrated into Xperience by Kentico that guides users, automates tasks, and enhances marketing and content workflows with AI-driven features.

  • Enhance Content Quality
    The Content Strategist evaluates content against established guidelines, ensuring quality and compliance for marketing efforts.
  • Simplify Multilingual Management
    Streamlines the process of creating and managing localized versions of content for diverse audiences.
  • Boost SEO With Image Descriptions
    Improves searchability and accessibility by generating descriptions that enhance image discoverability.
  • Assist Users Effectively
    Enables quick access to support and feature explanations directly within the application.
  • Optimize Engagement Strategies
    Helps marketers understand audience behavior to enhance customer interactions and content tailoring.
  • Streamline Image Uploads
    Eliminates manual cropping and focal point selection, ensuring optimal display of images.
  • Facilitate Content Organization
    Enhances content management by ensuring images are easily searchable and categorized.

Xperience SaaS

Kentico's Xperience SaaS provides hosting, infrastructure, and management of Xperience projects in the cloud, delivering 24/7 availability, automatic updates, and enterprise-grade security with region-based single-tenant data storage.

  • Ensures 24/7 Uptime
    Continuous monitoring and quick responses to issues minimize downtime, ensuring your applications are always accessible.
  • Streamlines Maintenance
    Automatic application of updates keeps your projects secure and up-to-date without manual intervention.
  • Simplifies Infrastructure Management
    Focus on development while Kentico handles the underlying infrastructure, ensuring performance and reliability.
  • Ensures Data Safety
    Robust security measures protect sensitive data, complying with industry standards and best practices.
  • Optimizes Data Control
    Regional storage allows for better compliance with local data regulations and improves data management.
  • Streamlines Deployment Processes
    Leverage APIs and the Xperience Portal to manage and simplify your deployment workflows effectively.
  • Accelerates Development Processes
    Integrated AI tools assist developers and marketers to streamline content generation and improve efficiency.

References

Methodology and sourcing behind the figures shown above.

Digital experience platform

Search results provided no explicit DXP market figures. Estimate derived from internal industry knowledge by aggregating adjacent market components (web content management, digital asset management, personalization/martech, commerce enablement and omnichannel delivery) into a combined addressable market (~$9–11B today) and accounting for continued digital transformation, omnichannel adoption, and AI-driven personalization driving above-market growth. This yields a current global DXP market estimate of about $10.5B and a mid-teens growth potential (≈13.5% CAGR) over the next 5–7 years.

Headless content management

Multiple market reports in the provided results focus on the narrow headless CMS/software segment and cluster around a ~USD 1.5 billion market by the mid‑2020s with high growth forecasts. Sources show historical values (USD 0.49B in 2021) and forecasts to ~USD 1.5–3.0B through 2025–2030, with several reports projecting ~20–23% CAGR. Based on these cited forecasts and the consensus range in the results, I estimate the current headless content management market at roughly USD 1.5B with CAGR potential around 21.5%.

Content and digital asset management

Estimate based on multiple industry reports in the provided search results. 2025 market-size estimates cluster around USD 5.36–7.18 billion (weighted average ≈ USD 6.23B). Reported CAGRs cluster in the mid-teens (11.8%–15.4% with one higher outlier); the median/mode across authoritative sources is ~15.1% annual growth for the DAM / media-asset-management segment.

Marketing automation and AI personalization

I used recent market reports in the search results. MarketsandMarkets estimates the marketing automation market at USD 47.02B (2025) with an 11.5% CAGR (2025–2030) and aligns with KBV Research’s ~USD 38.96B (2025) and ~11.2% CAGR. Narrower AI-personalization and generative-AI submarkets show much higher growth (20–30%+ CAGR), so for the combined “marketing automation + AI personalization” segment I adopted the MarketsandMarkets headline market size (2025) and its 11.5% CAGR as a conservative, report-backed estimate.

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