# Kentico
*Also known as Kentico*

- Website: https://docs.kentico.com
- Agent profile: https://nowen.ai/agents/docs-kentico-com
- Industry: Digital Experience

> Kentico offers a digital experience platform that enables organizations to build and manage websites and digital marketing across channels.

Kentico is a software company that provides a comprehensive digital experience platform designed to help organizations create, manage, and optimize websites and digital content across channels. The platform serves developers, marketers, content editors, and IT teams by enabling structured content modeling, page composition, personalization, and marketing automation, all from a single ecosystem. It supports multiple delivery models, including cloud-based software as a service, on-premises configurations, and scalable administration tools, with a focus on governance, security, and performance. Kentico emphasizes empowering teams to collaborate on content creation, streamline workflows, and deliver consistent experiences to customers and stakeholders, across websites, emails, forms, and digital marketing campaigns. The organization prioritizes accessibility, extensibility, and robust integration capabilities so customers can tailor the solution to their needs and scale as their digital programs grow.

**Mission:** To empower organizations to create, manage, and optimize engaging digital experiences across channels with a unified platform that supports content management, marketing, and secure governance.

## Products & Services

### [Xperience by Kentico](https://docs.kentico.com/guides/welcome-to-xperience)
*Platform*
Deliver Personalized Experiences Across Channels Efficiently.

- **Content Hub as the Single Source of Truth** — Empower Content Reusability
- **Reusable Content** — Maximize Content Efficiency
- **Content Sync Across Applications** — Maintain Asset Consistency
- **Page Builder** — Create Dynamic Pages
- **SEO and Digital Marketing Tools** — Optimize Visibility
- **Content Synchronization** — Align Updates Across Platforms
- **Email Builder** — Craft Engaging Emails
- **Workflows and Multilingual Support** — Streamline Publishing Processes
- **KentiCopilot Integration** — Enhance Development Efficiency
- **Asset Management** — Manage Files Consistently
- **Headless Content via GraphQL** — Distribute Content Flexibly
- **Headless Content Support** — Facilitate Multi-Channel Distribution
- **Workspace Separation** — Organize Content Efficiently
- **Smart Folders** — Organize Content Dynamically

### [AIRA](https://docs.kentico.com/documentation/business-users/aira)
*Product*
Automate marketing tasks and enhance content management with AIRA.

- **Content Strategist** — Enhance Content Quality
- **Translations for Multilingual Content** — Simplify Multilingual Management
- **Image Description Generation** — Boost SEO With Image Descriptions
- **In-Product Guidance via Chatbot** — Assist Users Effectively
- **Customer Journey Insights** — Optimize Engagement Strategies
- **Image Focal Point Automation** — Streamline Image Uploads
- **Image Tagging** — Facilitate Content Organization

### [Xperience SaaS](https://docs.kentico.com/documentation/developers-and-admins/saas/saas-overview)
*Service*
Xperience SaaS offers robust cloud solutions for seamless content management and digital experiences.

- **24/7 Availability and Monitoring** — Ensures 24/7 Uptime
- **Automatic Updates** — Streamlines Maintenance
- **Cloud Hosting and Management** — Simplifies Infrastructure Management
- **Security and Compliance** — Ensures Data Safety
- **Single-Tenant Regional Data Storage** — Optimizes Data Control
- **Deployment Tooling** — Streamlines Deployment Processes
- **AI-Assisted Development Tools** — Accelerates Development Processes

## Market Segments

- **Digital experience platform** (market size $10.5B, CAGR 13.5%): Platforms that integrate content management, digital asset management, personalization, commerce, and omnichannel delivery to create and manage personalized digital experiences at scale.
- **Headless content management** (market size $1.5B, CAGR 21.5%): API-first content hubs and CMS that provide GraphQL/REST delivery, single source of truth for reusable content, and multi-channel distribution to headless clients.
- **Content and digital asset management** (market size $6.2B, CAGR 15.1%): Capabilities for managing, tagging, transforming, and governing content and media (asset management, image tagging, focal point automation, translations, and workflows).
- **Marketing automation and AI personalization** (market size $47.0B, CAGR 11.5%): Automation, personalization, and AI-driven marketing to scale lead nurture, segmentation, and personalized customer interactions across channels.