DISQO

Reveals how advertising influences consumer attitudes and actions across media, helping marketers assess campaign impact and make informed optimizations.

See how advertising changes consumer attitudes, identify what drives brand lift, and use evidence to improve audiences, media, and creative decisions.

Reveals how advertising drives search, site visits, and competitive activity so marketers can understand consumer intent and optimize campaigns.

Proves how advertising influences brand discovery, evaluation, and competitive engagement in AI environments.

Helps research teams reach the right audience, field projects, and adjust study requirements quickly through a flexible API.

Provides expert guidance, audience targeting, and project oversight to help research studies stay aligned with goals, budgets, and timelines.

Provides relevant advertising norms to help marketers set clearer goals, identify opportunities, and guide media investment and optimization.

Helps media companies measure non-taggable media across platforms with support from DISQO’s managed services team.

DISQO platform

DISQO’s platform provides complete, trusted, person-level measurement of how brand media performs across channels. Its deterministic identity framework connects tracked ad exposures to consumer attitudes and actions, while flexible exposure capture uses tags, direct integrations, and tagless technology to measure media across formats. By bringing brand and performance outcomes together, the platform helps marketers understand campaign impact and identify opportunities to optimize.

• Tie Impressions To Real Individuals
  Connects tracked impressions to real people, providing a person-level foundation for trusted measurement.
• Capture Exposure Across Media Channels
  Combines tagging, direct integrations, and tagless technology to account for exposures across varied media channels and reduce measurement blind spots.
• Measure Attitudes And Consumer Actions
  Provides a view of both brand and performance outcomes, helping marketers understand how media affects consumer attitudes and behaviors.
• Compare Performance Across Media Partners
  Brings channel and partner results into one consistent view, helping marketers compare performance without relying on siloed or vendor-specific reporting.
• Review Campaign Results In Flight
  Makes campaign performance and emerging learnings available during a campaign so teams can use the information to inform timely decisions.
• Analyze Results By Campaign Dimension
  Lets teams examine outcomes by audience, channel, media partner, creative, placement, and frequency to identify where performance is coming from.
• Ground Results In Validated Comparisons
  Uses exposed and control groups that are balanced, weighted, and statistically validated to support measurement of advertising impact.

Brand Lift

DISQO Brand Lift measures how advertising shapes consumer attitudes and brand perception by connecting ad exposure to changes in awareness, favorability, consideration, purchase intent, and other brand KPIs. It identifies responsive audience segments, quantifies the impact of media channels, partners, and creative, and supports campaign optimization while campaigns are still in flight. Marketers can compare results against normative benchmarks and analyze performance across audience, channel, media partner, creative, placement, and frequency dimensions. The offering also includes self-service Brand Lift studies for U.S. campaigns using taggable media, with flexible survey design and AI-powered reporting available to media companies.

• Reveal Attitudinal Campaign Impact
  Understand how advertising exposure changes consumer awareness, favorability, consideration, purchase intent, and other brand outcomes.
• Identify High-Response Audiences
  Find audience segments driving lift, uncover potential strategic audiences, and direct media investment toward groups that support brand objectives.
• Measure Exposure Across Media
  Assess campaign exposure across platforms and media types to understand brand impact beyond isolated channel reporting or modeled data.
• Compare Channel And Partner Impact
  See which media channels and partners contribute to brand KPI lift, providing evidence to guide media planning and optimization.
• Optimize Creative Before Campaign Ends
  Validate which creative executions influence brand outcomes while a campaign is still running, and use consumer takeaways to guide decisions.
• Analyze Performance By Campaign Dimension
  Examine results across audience, channel, media partner, creative, placement, and frequency to investigate performance at a more actionable level.
• Compare Results Against Benchmarks
  Put campaign results in context by comparing brand performance with category competitors and DISQO-measured campaign benchmarks.
• Run Flexible Self-Service Brand Studies
  Give media companies access to self-service Brand Lift studies with flexible surveys, custom audience profiling, AI-powered reporting, and support. Free studies include a standard number of survey completes; additional sample can be added for a fee.

Outcomes Lift

Outcomes Lift measures the incremental impact of advertising on digital actions for a brand and its category. It connects ad exposure to search activity and site visitation, revealing consumer intent, exploration, evaluation, and competitive behavior. Marketers can see how media influences branded and category searches, visits to brand and competitor sites, retailer pages, review platforms, and other category destinations. Measurement can be analyzed by audience, channel, media partner, creative, placement, and frequency, with category benchmarks to compare campaign outcomes.

• Reveal Incremental Search Intent
  See whether advertising prompts branded searches, broader category exploration, or searches involving competitors. These behaviors provide evidence of consideration and intent, including among consumers who do not click an ad.
• Connect Exposure To Site Visits
  Understand which digital destinations consumers visit after ad exposure, including brand sites, retailer pages, review platforms, and category destinations, without relying on pixels or integrations.
• Track Competitive Consumer Activity
  See when exposed audiences turn to rival brands through search or site visits. Use that visibility to understand competitive activity and identify opportunities to refine creative, optimize placements, and capture interest.
• Link Ad Exposure To Behavior
  Tie advertising exposure to subsequent search and site activity for evidence of behavioral outcomes, including site-traffic measurement without pixels or integrations.
• Analyze Outcomes By Campaign Dimension
  Break down measurement by audience, channel, media partner, creative, placement, and frequency to understand how different parts of a campaign contribute to its outcomes.
• Compare Outcomes Against Category Benchmarks
  Put campaign outcomes in category context by comparing them with benchmarks for measures such as category search, competitive site visitation, and branded site visitation.

AI Search Lift

AI Search Lift measures the incremental effect of advertising in large language models and AI discovery environments. It helps marketers determine whether campaigns influence how consumers discover, evaluate, and decide on brands by measuring branded, category, and competitive search activity. DISQO connects permissioned consumer behavior with verified ad exposure using deterministic measurement technology, and enables agencies to analyze campaign influence by media channel, creative, and audience. The product adds an outcomes measurement layer to AEO and GEO strategies.

• Measure Incremental Brand Searches
  See whether advertising prompts consumers to search for a brand in AI environments, providing evidence of campaign-driven brand discovery.
• Connect Verified Exposure To Outcomes
  Link verified advertising exposure with permissioned consumer behavior to measure AI search outcomes using DISQO’s deterministic methodology.
• Track Category Exploration
  Understand whether campaigns influence consumers to explore a product or service category through AI tools.
• Measure Competitive Engagement
  See how advertising influences consumers’ AI activity involving competitor brands, giving marketers visibility into competitive search behavior.
• Compare Campaign Impact
  Evaluate campaign influence across media channels, creative, and audiences to understand how different campaign elements relate to consumer behavior in AI.
• Add Outcomes Measurement To AI Strategies
  Complement AEO and GEO strategies with measurement of the incremental consumer behaviors advertising drives in AI search environments.

Audience API

Audience API gives research teams access to DISQO’s direct, non-aggregated audience and tools to field and manage projects. It supports survey targeting with more than 100 user attributes and adaptive allocations, and offers endpoints to check feasibility, create projects, and modify quotas in-flight. The API can be configured to synchronize with customer systems, with personalized expert assistance available for complex surveys.

• Reach A Direct Research Audience
  Use DISQO’s direct, non-aggregated audience for research projects, with visibility into where the audience comes from.
• Field Projects In Seconds
  Start research projects quickly with priority access to the DISQO audience.
• Target Audiences With Precision
  Use more than 100 user attributes and adaptive allocations to target the audiences needed for research.
• Manage Projects While They Run
  Check feasibility, create projects, and modify quotas through accessible endpoints, including while a project is in flight.
• Detect Fraudulent Responses
  Use DISQO’s multi-pronged fraud detection technology to help protect research data integrity.
• Synchronize With Customer Systems
  Configure the API to support synchronization with existing customer systems.
• Improve Efficiency And Data Integrity
  A near-perfect acceptance rate is presented as supporting more efficient research and improved data integrity.
• Optimize Survey Performance
  Adapt survey performance to the needs of a broad range of study types.
• Get Help With Complex Surveys
  Access personalized assistance from experienced experts when research or survey requirements are complex.

Research management

DISQO’s research management service pairs customers with a dedicated team to plan and manage research projects. Experts help select methods, handle complex fieldwork, target audiences using demographics, digital behaviors, and custom criteria, and tailor sampling strategies to study types such as concept tests and brand trackers. Project managers oversee studies to support alignment with budgets and timelines, while the team provides timely responses and actionable feedback on research best practices.

Category: Market research

• Reach The Audiences Your Study Needs
  Target audiences using demographic, digital behavior, and custom criteria to align research with the people a project needs to reach.
• Choose Research Methods With Expert Guidance
  Collaborate with a dedicated team of experts to determine methods and approaches for research projects, including complex fieldwork.
• Keep Studies Aligned With Budgets And Timelines
  Project managers oversee studies and guide customers through projects, helping maintain alignment with budget and timeline requirements.
• Get Timely Answers And Actionable Feedback
  Receive timely responses to questions and actionable feedback on best practices to support efficient research projects.
• Tailor Support To Your Project Goals
  Receive support tailored to the unique goals and specifications of each research project.
• Refine Samples For Different Study Types
  Refine sampling strategies to suit different kinds of research, including concept tests and brand trackers.

DISQO advertising benchmarks

DISQO advertising benchmarks provide full-funnel, cross-channel normative comparisons of advertising performance. They cover attitudinal measures such as awareness, familiarity, favorability, consideration, and purchase intent, alongside behavioral measures such as site visits, searches, and e-commerce activity. Marketers can compare results with channel, category, industry, sub-industry, and brand-maturity norms, then use the context to set goals, identify performance gaps, and inform media decisions. The benchmarks draw on data from thousands of recent campaigns and include benchmark reports for areas such as CTV and social media.

• Compare Attitudes And Actions
  See advertising performance across the funnel in one benchmark set, connecting shifts in brand perceptions with behavioral outcomes.
• Compare Channel Performance
  Assess channel impact against typical performance and use channel strengths to inform future campaign planning and optimization.
• Set Category-Relevant Expectations
  Compare campaign results with relevant category and industry norms to identify over- or underperformance and set goals that reflect category realities.
• Guide Campaign Decisions
  Use performance context to identify where campaigns excel or fall short, refine media strategies, set expectations, and support investment decisions.
• Benchmark By Brand Stage
  Use brand-stage comparisons to set more relevant targets and understand which metrics matter as a brand progresses.
• Filter Benchmarks By Audience
  Explore benchmark comparisons across media, audience, frequency, and demographic dimensions to evaluate performance in more specific contexts.
• Use Recent Campaign Data
  Ground comparisons in recent campaign data that reflects current consumer behavior and contemporary media mixes.
• Explore Benchmark Reports
  Access benchmark reports and whitepapers for specific topics and channel areas, including CTV and social media.

Complex Measurement

A managed measurement offering for media companies to measure non-taggable, cross-platform media with support from DISQO’s managed services team.

• Measure Non-Taggable Media
  Measure campaign media that cannot be tagged, extending measurement to media that may not be captured through tagging.
• Measure Campaigns Across Platforms
  Measure campaign activity across platforms rather than limiting measurement to a single channel.
• Get Managed Services Support
  Engage DISQO’s managed services team for support with complex measurement needs.