{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/disqo-com","markdownUrl":"https://nowen.ai/agents/disqo-com.md","jsonUrl":"https://nowen.ai/agents/disqo-com.json","name":"DISQO","website":"https://disqo.com","location":"Glendale, CA, United States","address":{"city":"Glendale","state":"CA","country":"United States"},"industry":"AdTech","deliveryModel":"hybrid","marketCategories":{"primary":{"name":"Market research","url":"https://nowen.ai/category/market-research"},"others":[]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-04T03:40:32.363Z","summary":"DISQO helps brands, agencies, and media companies measure advertising’s effects on consumer attitudes and behavior across channels.","description":"DISQO provides advertising measurement and research capabilities for brands, agencies, and media companies. It helps organizations understand how advertising influences consumer attitudes and behavior across channels, offering person-level measurement, campaign insights, benchmarks, and expert guidance to support media planning and optimization.","mission":"To provide clear, trusted measurement that helps organizations understand advertising’s impact and make better media decisions.","directory":{"industryName":"AdTech","agentCount":63,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"categoryDirectory":{"name":"Market research","agentCount":55,"indexable":true,"url":"https://nowen.ai/category/market-research"},"aiReaderFamilies":["Perplexity","Meta","Amazon"],"products":[{"name":"DISQO platform","anchor":"product-disqo-platform","type":"Platform","url":"https://www.disqo.com/products/platform","summary":"Reveals how advertising influences consumer attitudes and actions across media, helping marketers assess campaign impact and make informed optimizations.","description":"DISQO’s platform provides complete, trusted, person-level measurement of how brand media performs across channels. Its deterministic identity framework connects tracked ad exposures to consumer attitudes and actions, while flexible exposure capture uses tags, direct integrations, and tagless technology to measure media across formats. By bringing brand and performance outcomes together, the platform helps marketers understand campaign impact and identify opportunities to optimize.","pricing":{},"features":[{"name":"Deterministic person-level identity","value":"Tie Impressions To Real Individuals","valueDescription":"Connects tracked impressions to real people, providing a person-level foundation for trusted measurement."},{"name":"Flexible cross-platform exposure capture","value":"Capture Exposure Across Media Channels","valueDescription":"Combines tagging, direct integrations, and tagless technology to account for exposures across varied media channels and reduce measurement blind spots."},{"name":"Brand and performance incrementality measurement","value":"Measure Attitudes And Consumer Actions","valueDescription":"Provides a view of both brand and performance outcomes, helping marketers understand how media affects consumer attitudes and behaviors."},{"name":"Cross-platform performance comparison","value":"Compare Performance Across Media Partners","valueDescription":"Brings channel and partner results into one consistent view, helping marketers compare performance without relying on siloed or vendor-specific reporting."},{"name":"Real-time campaign reporting","value":"Review Campaign Results In Flight","valueDescription":"Makes campaign performance and emerging learnings available during a campaign so teams can use the information to inform timely decisions."},{"name":"Campaign performance breakdowns","value":"Analyze Results By Campaign Dimension","valueDescription":"Lets teams examine outcomes by audience, channel, media partner, creative, placement, and frequency to identify where performance is coming from."},{"name":"Experimental study design","value":"Ground Results In Validated Comparisons","valueDescription":"Uses exposed and control groups that are balanced, weighted, and statistically validated to support measurement of advertising impact."}]},{"name":"Brand Lift","anchor":"product-brand-lift","type":"Product","url":"https://www.disqo.com/products/brand-lift","summary":"See how advertising changes consumer attitudes, identify what drives brand lift, and use evidence to improve audiences, media, and creative decisions.","description":"DISQO Brand Lift measures how advertising shapes consumer attitudes and brand perception by connecting ad exposure to changes in awareness, favorability, consideration, purchase intent, and other brand KPIs. It identifies responsive audience segments, quantifies the impact of media channels, partners, and creative, and supports campaign optimization while campaigns are still in flight. Marketers can compare results against normative benchmarks and analyze performance across audience, channel, media partner, creative, placement, and frequency dimensions. The offering also includes self-service Brand Lift studies for U.S. campaigns using taggable media, with flexible survey design and AI-powered reporting available to media companies.","pricing":{},"features":[{"name":"Attitudinal lift measurement","value":"Reveal Attitudinal Campaign Impact","valueDescription":"Understand how advertising exposure changes consumer awareness, favorability, consideration, purchase intent, and other brand outcomes."},{"name":"Audience-level lift analysis","value":"Identify High-Response Audiences","valueDescription":"Find audience segments driving lift, uncover potential strategic audiences, and direct media investment toward groups that support brand objectives."},{"name":"Cross-platform exposure measurement","value":"Measure Exposure Across Media","valueDescription":"Assess campaign exposure across platforms and media types to understand brand impact beyond isolated channel reporting or modeled data."},{"name":"Channel and media partner impact measurement","value":"Compare Channel And Partner Impact","valueDescription":"See which media channels and partners contribute to brand KPI lift, providing evidence to guide media planning and optimization."},{"name":"In-flight creative optimization","value":"Optimize Creative Before Campaign Ends","valueDescription":"Validate which creative executions influence brand outcomes while a campaign is still running, and use consumer takeaways to guide decisions."},{"name":"Campaign performance breakdowns","value":"Analyze Performance By Campaign Dimension","valueDescription":"Examine results across audience, channel, media partner, creative, placement, and frequency to investigate performance at a more actionable level."},{"name":"Brand Lift normative benchmarks","value":"Compare Results Against Benchmarks","valueDescription":"Put campaign results in context by comparing brand performance with category competitors and DISQO-measured campaign benchmarks."},{"name":"Self-service Brand Lift studies","value":"Run Flexible Self-Service Brand Studies","valueDescription":"Give media companies access to self-service Brand Lift studies with flexible surveys, custom audience profiling, AI-powered reporting, and support. Free studies include a standard number of survey completes; additional sample can be added for a fee."}]},{"name":"Outcomes Lift","anchor":"product-outcomes-lift","type":"Product","url":"https://www.disqo.com/products/outcomes-lift","summary":"Reveals how advertising drives search, site visits, and competitive activity so marketers can understand consumer intent and optimize campaigns.","description":"Outcomes Lift measures the incremental impact of advertising on digital actions for a brand and its category. It connects ad exposure to search activity and site visitation, revealing consumer intent, exploration, evaluation, and competitive behavior. Marketers can see how media influences branded and category searches, visits to brand and competitor sites, retailer pages, review platforms, and other category destinations. Measurement can be analyzed by audience, channel, media partner, creative, placement, and frequency, with category benchmarks to compare campaign outcomes.","pricing":{},"features":[{"name":"Search behavior measurement","value":"Reveal Incremental Search Intent","valueDescription":"See whether advertising prompts branded searches, broader category exploration, or searches involving competitors. These behaviors provide evidence of consideration and intent, including among consumers who do not click an ad."},{"name":"Site visitation measurement","value":"Connect Exposure To Site Visits","valueDescription":"Understand which digital destinations consumers visit after ad exposure, including brand sites, retailer pages, review platforms, and category destinations, without relying on pixels or integrations."},{"name":"Competitive activity measurement","value":"Track Competitive Consumer Activity","valueDescription":"See when exposed audiences turn to rival brands through search or site visits. Use that visibility to understand competitive activity and identify opportunities to refine creative, optimize placements, and capture interest."},{"name":"Deterministic exposure-to-behavior measurement","value":"Link Ad Exposure To Behavior","valueDescription":"Tie advertising exposure to subsequent search and site activity for evidence of behavioral outcomes, including site-traffic measurement without pixels or integrations."},{"name":"Campaign performance analysis","value":"Analyze Outcomes By Campaign Dimension","valueDescription":"Break down measurement by audience, channel, media partner, creative, placement, and frequency to understand how different parts of a campaign contribute to its outcomes."},{"name":"Outcomes benchmarks","value":"Compare Outcomes Against Category Benchmarks","valueDescription":"Put campaign outcomes in category context by comparing them with benchmarks for measures such as category search, competitive site visitation, and branded site visitation."}]},{"name":"AI Search Lift","anchor":"product-ai-search-lift","type":"Product","url":"https://www.disqo.com/products/ai-search-lift","summary":"Proves how advertising influences brand discovery, evaluation, and competitive engagement in AI environments.","description":"AI Search Lift measures the incremental effect of advertising in large language models and AI discovery environments. It helps marketers determine whether campaigns influence how consumers discover, evaluate, and decide on brands by measuring branded, category, and competitive search activity. DISQO connects permissioned consumer behavior with verified ad exposure using deterministic measurement technology, and enables agencies to analyze campaign influence by media channel, creative, and audience. The product adds an outcomes measurement layer to AEO and GEO strategies.","pricing":{},"features":[{"name":"AI branded search measurement","value":"Measure Incremental Brand Searches","valueDescription":"See whether advertising prompts consumers to search for a brand in AI environments, providing evidence of campaign-driven brand discovery."},{"name":"Deterministic exposure-to-outcome measurement","value":"Connect Verified Exposure To Outcomes","valueDescription":"Link verified advertising exposure with permissioned consumer behavior to measure AI search outcomes using DISQO’s deterministic methodology."},{"name":"AI category search measurement","value":"Track Category Exploration","valueDescription":"Understand whether campaigns influence consumers to explore a product or service category through AI tools."},{"name":"AI competitive search measurement","value":"Measure Competitive Engagement","valueDescription":"See how advertising influences consumers’ AI activity involving competitor brands, giving marketers visibility into competitive search behavior."},{"name":"Channel, creative, and audience analysis","value":"Compare Campaign Impact","valueDescription":"Evaluate campaign influence across media channels, creative, and audiences to understand how different campaign elements relate to consumer behavior in AI."},{"name":"AI search outcomes measurement layer","value":"Add Outcomes Measurement To AI Strategies","valueDescription":"Complement AEO and GEO strategies with measurement of the incremental consumer behaviors advertising drives in AI search environments."}]},{"name":"Audience API","anchor":"product-audience-api","type":"Product","url":"https://www.disqo.com/products/audience-api","summary":"Helps research teams reach the right audience, field projects, and adjust study requirements quickly through a flexible API.","description":"Audience API gives research teams access to DISQO’s direct, non-aggregated audience and tools to field and manage projects. It supports survey targeting with more than 100 user attributes and adaptive allocations, and offers endpoints to check feasibility, create projects, and modify quotas in-flight. The API can be configured to synchronize with customer systems, with personalized expert assistance available for complex surveys.","pricing":{},"features":[{"name":"Direct audience access","value":"Reach A Direct Research Audience","valueDescription":"Use DISQO’s direct, non-aggregated audience for research projects, with visibility into where the audience comes from."},{"name":"Rapid project fielding","value":"Field Projects In Seconds","valueDescription":"Start research projects quickly with priority access to the DISQO audience."},{"name":"Advanced audience targeting","value":"Target Audiences With Precision","valueDescription":"Use more than 100 user attributes and adaptive allocations to target the audiences needed for research."},{"name":"In-flight project controls","value":"Manage Projects While They Run","valueDescription":"Check feasibility, create projects, and modify quotas through accessible endpoints, including while a project is in flight."},{"name":"Fraud detection","value":"Detect Fraudulent Responses","valueDescription":"Use DISQO’s multi-pronged fraud detection technology to help protect research data integrity."},{"name":"Flexible system integration","value":"Synchronize With Customer Systems","valueDescription":"Configure the API to support synchronization with existing customer systems."},{"name":"Survey acceptance rate","value":"Improve Efficiency And Data Integrity","valueDescription":"A near-perfect acceptance rate is presented as supporting more efficient research and improved data integrity."},{"name":"Survey performance optimization","value":"Optimize Survey Performance","valueDescription":"Adapt survey performance to the needs of a broad range of study types."},{"name":"Expert survey assistance","value":"Get Help With Complex Surveys","valueDescription":"Access personalized assistance from experienced experts when research or survey requirements are complex."}]},{"name":"Research management","anchor":"product-research-management","type":"Service","url":"https://www.disqo.com/products/research-management","summary":"Provides expert guidance, audience targeting, and project oversight to help research studies stay aligned with goals, budgets, and timelines.","description":"DISQO’s research management service pairs customers with a dedicated team to plan and manage research projects. Experts help select methods, handle complex fieldwork, target audiences using demographics, digital behaviors, and custom criteria, and tailor sampling strategies to study types such as concept tests and brand trackers. Project managers oversee studies to support alignment with budgets and timelines, while the team provides timely responses and actionable feedback on research best practices.","pricing":{},"features":[{"name":"Audience targeting","value":"Reach The Audiences Your Study Needs","valueDescription":"Target audiences using demographic, digital behavior, and custom criteria to align research with the people a project needs to reach."},{"name":"Research method guidance","value":"Choose Research Methods With Expert Guidance","valueDescription":"Collaborate with a dedicated team of experts to determine methods and approaches for research projects, including complex fieldwork."},{"name":"Study project management","value":"Keep Studies Aligned With Budgets And Timelines","valueDescription":"Project managers oversee studies and guide customers through projects, helping maintain alignment with budget and timeline requirements."},{"name":"Research support and feedback","value":"Get Timely Answers And Actionable Feedback","valueDescription":"Receive timely responses to questions and actionable feedback on best practices to support efficient research projects."},{"name":"Project-specific research support","value":"Tailor Support To Your Project Goals","valueDescription":"Receive support tailored to the unique goals and specifications of each research project."},{"name":"Sampling strategy refinement","value":"Refine Samples For Different Study Types","valueDescription":"Refine sampling strategies to suit different kinds of research, including concept tests and brand trackers."}],"marketCategories":[{"name":"Market research","url":"https://nowen.ai/category/market-research"}]},{"name":"DISQO advertising benchmarks","anchor":"product-disqo-advertising-benchmarks","type":"Product","url":"https://www.disqo.com/resources/industry-benchmarks","summary":"Provides relevant advertising norms to help marketers set clearer goals, identify opportunities, and guide media investment and optimization.","description":"DISQO advertising benchmarks provide full-funnel, cross-channel normative comparisons of advertising performance. They cover attitudinal measures such as awareness, familiarity, favorability, consideration, and purchase intent, alongside behavioral measures such as site visits, searches, and e-commerce activity. Marketers can compare results with channel, category, industry, sub-industry, and brand-maturity norms, then use the context to set goals, identify performance gaps, and inform media decisions. The benchmarks draw on data from thousands of recent campaigns and include benchmark reports for areas such as CTV and social media.","pricing":{},"features":[{"name":"Full-funnel attitudinal and behavioral metrics","value":"Compare Attitudes And Actions","valueDescription":"See advertising performance across the funnel in one benchmark set, connecting shifts in brand perceptions with behavioral outcomes."},{"name":"Cross-channel performance benchmarks","value":"Compare Channel Performance","valueDescription":"Assess channel impact against typical performance and use channel strengths to inform future campaign planning and optimization."},{"name":"Category, industry, and sub-industry benchmarks","value":"Set Category-Relevant Expectations","valueDescription":"Compare campaign results with relevant category and industry norms to identify over- or underperformance and set goals that reflect category realities."},{"name":"Campaign planning and optimization guidance","value":"Guide Campaign Decisions","valueDescription":"Use performance context to identify where campaigns excel or fall short, refine media strategies, set expectations, and support investment decisions."},{"name":"Brand maturity benchmarks","value":"Benchmark By Brand Stage","valueDescription":"Use brand-stage comparisons to set more relevant targets and understand which metrics matter as a brand progresses."},{"name":"Client benchmark dimensions","value":"Filter Benchmarks By Audience","valueDescription":"Explore benchmark comparisons across media, audience, frequency, and demographic dimensions to evaluate performance in more specific contexts."},{"name":"Recent campaign data","value":"Use Recent Campaign Data","valueDescription":"Ground comparisons in recent campaign data that reflects current consumer behavior and contemporary media mixes."},{"name":"Benchmark reports and whitepapers","value":"Explore Benchmark Reports","valueDescription":"Access benchmark reports and whitepapers for specific topics and channel areas, including CTV and social media."}]},{"name":"Complex Measurement","anchor":"product-complex-measurement","type":"Service","url":"https://www.disqo.com/solutions/media-and-publishing","summary":"Helps media companies measure non-taggable media across platforms with support from DISQO’s managed services team.","description":"A managed measurement offering for media companies to measure non-taggable, cross-platform media with support from DISQO’s managed services team.","pricing":{},"features":[{"name":"Non-taggable media measurement","value":"Measure Non-Taggable Media","valueDescription":"Measure campaign media that cannot be tagged, extending measurement to media that may not be captured through tagging."},{"name":"Cross-platform measurement","value":"Measure Campaigns Across Platforms","valueDescription":"Measure campaign activity across platforms rather than limiting measurement to a single channel."},{"name":"Managed services support","value":"Get Managed Services Support","valueDescription":"Engage DISQO’s managed services team for support with complex measurement needs."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://disqo.com","text":"DISQO"},{"url":"https://www.disqo.com/products/platform","text":"DISQO platform"},{"url":"https://www.disqo.com/products/brand-lift","text":"Brand Lift"},{"url":"https://www.disqo.com/products/outcomes-lift","text":"Outcomes Lift"},{"url":"https://www.disqo.com/products/ai-search-lift","text":"AI Search Lift"},{"url":"https://www.disqo.com/products/audience-api","text":"Audience API"},{"url":"https://www.disqo.com/products/research-management","text":"Research management"},{"url":"https://www.disqo.com/resources/industry-benchmarks","text":"DISQO advertising benchmarks"},{"url":"https://www.disqo.com/solutions/media-and-publishing","text":"Complex Measurement"}]}