# DISQO

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: AdTech
- Market category: Market research (https://nowen.ai/category/market-research)
- Delivery model: hybrid
- Location: Glendale, CA, United States
- Website: https://disqo.com
- AI agent profile: https://nowen.ai/agents/disqo-com
- Updated: 2026-11-04
- Directory: one of 63 AI agents in AdTech (https://nowen.ai/industry/adtech); one of 55 AI agents in Market research (https://nowen.ai/category/market-research)
- Read by AI assistants from: Perplexity, Meta, Amazon

> DISQO helps brands, agencies, and media companies measure advertising’s effects on consumer attitudes and behavior across channels.

DISQO provides advertising measurement and research capabilities for brands, agencies, and media companies. It helps organizations understand how advertising influences consumer attitudes and behavior across channels, offering person-level measurement, campaign insights, benchmarks, and expert guidance to support media planning and optimization.

**Mission:** To provide clear, trusted measurement that helps organizations understand advertising’s impact and make better media decisions.

## Products & Services

### [DISQO platform](https://www.disqo.com/products/platform)
*Platform*
Reveals how advertising influences consumer attitudes and actions across media, helping marketers assess campaign impact and make informed optimizations.
DISQO’s platform provides complete, trusted, person-level measurement of how brand media performs across channels. Its deterministic identity framework connects tracked ad exposures to consumer attitudes and actions, while flexible exposure capture uses tags, direct integrations, and tagless technology to measure media across formats. By bringing brand and performance outcomes together, the platform helps marketers understand campaign impact and identify opportunities to optimize.

- **Deterministic person-level identity** — Tie Impressions To Real Individuals
- **Flexible cross-platform exposure capture** — Capture Exposure Across Media Channels
- **Brand and performance incrementality measurement** — Measure Attitudes And Consumer Actions
- **Cross-platform performance comparison** — Compare Performance Across Media Partners
- **Real-time campaign reporting** — Review Campaign Results In Flight
- **Campaign performance breakdowns** — Analyze Results By Campaign Dimension
- **Experimental study design** — Ground Results In Validated Comparisons

### [Brand Lift](https://www.disqo.com/products/brand-lift)
*Product*
See how advertising changes consumer attitudes, identify what drives brand lift, and use evidence to improve audiences, media, and creative decisions.
DISQO Brand Lift measures how advertising shapes consumer attitudes and brand perception by connecting ad exposure to changes in awareness, favorability, consideration, purchase intent, and other brand KPIs. It identifies responsive audience segments, quantifies the impact of media channels, partners, and creative, and supports campaign optimization while campaigns are still in flight. Marketers can compare results against normative benchmarks and analyze performance across audience, channel, media partner, creative, placement, and frequency dimensions. The offering also includes self-service Brand Lift studies for U.S. campaigns using taggable media, with flexible survey design and AI-powered reporting available to media companies.

- **Attitudinal lift measurement** — Reveal Attitudinal Campaign Impact
- **Audience-level lift analysis** — Identify High-Response Audiences
- **Cross-platform exposure measurement** — Measure Exposure Across Media
- **Channel and media partner impact measurement** — Compare Channel And Partner Impact
- **In-flight creative optimization** — Optimize Creative Before Campaign Ends
- **Campaign performance breakdowns** — Analyze Performance By Campaign Dimension
- **Brand Lift normative benchmarks** — Compare Results Against Benchmarks
- **Self-service Brand Lift studies** — Run Flexible Self-Service Brand Studies

### [Outcomes Lift](https://www.disqo.com/products/outcomes-lift)
*Product*
Reveals how advertising drives search, site visits, and competitive activity so marketers can understand consumer intent and optimize campaigns.
Outcomes Lift measures the incremental impact of advertising on digital actions for a brand and its category. It connects ad exposure to search activity and site visitation, revealing consumer intent, exploration, evaluation, and competitive behavior. Marketers can see how media influences branded and category searches, visits to brand and competitor sites, retailer pages, review platforms, and other category destinations. Measurement can be analyzed by audience, channel, media partner, creative, placement, and frequency, with category benchmarks to compare campaign outcomes.

- **Search behavior measurement** — Reveal Incremental Search Intent
- **Site visitation measurement** — Connect Exposure To Site Visits
- **Competitive activity measurement** — Track Competitive Consumer Activity
- **Deterministic exposure-to-behavior measurement** — Link Ad Exposure To Behavior
- **Campaign performance analysis** — Analyze Outcomes By Campaign Dimension
- **Outcomes benchmarks** — Compare Outcomes Against Category Benchmarks

### [AI Search Lift](https://www.disqo.com/products/ai-search-lift)
*Product*
Proves how advertising influences brand discovery, evaluation, and competitive engagement in AI environments.
AI Search Lift measures the incremental effect of advertising in large language models and AI discovery environments. It helps marketers determine whether campaigns influence how consumers discover, evaluate, and decide on brands by measuring branded, category, and competitive search activity. DISQO connects permissioned consumer behavior with verified ad exposure using deterministic measurement technology, and enables agencies to analyze campaign influence by media channel, creative, and audience. The product adds an outcomes measurement layer to AEO and GEO strategies.

- **AI branded search measurement** — Measure Incremental Brand Searches
- **Deterministic exposure-to-outcome measurement** — Connect Verified Exposure To Outcomes
- **AI category search measurement** — Track Category Exploration
- **AI competitive search measurement** — Measure Competitive Engagement
- **Channel, creative, and audience analysis** — Compare Campaign Impact
- **AI search outcomes measurement layer** — Add Outcomes Measurement To AI Strategies

### [Audience API](https://www.disqo.com/products/audience-api)
*Product*
Helps research teams reach the right audience, field projects, and adjust study requirements quickly through a flexible API.
Audience API gives research teams access to DISQO’s direct, non-aggregated audience and tools to field and manage projects. It supports survey targeting with more than 100 user attributes and adaptive allocations, and offers endpoints to check feasibility, create projects, and modify quotas in-flight. The API can be configured to synchronize with customer systems, with personalized expert assistance available for complex surveys.

- **Direct audience access** — Reach A Direct Research Audience
- **Rapid project fielding** — Field Projects In Seconds
- **Advanced audience targeting** — Target Audiences With Precision
- **In-flight project controls** — Manage Projects While They Run
- **Fraud detection** — Detect Fraudulent Responses
- **Flexible system integration** — Synchronize With Customer Systems
- **Survey acceptance rate** — Improve Efficiency And Data Integrity
- **Survey performance optimization** — Optimize Survey Performance
- **Expert survey assistance** — Get Help With Complex Surveys

### [Research management](https://www.disqo.com/products/research-management)
*Service*
Provides expert guidance, audience targeting, and project oversight to help research studies stay aligned with goals, budgets, and timelines.
DISQO’s research management service pairs customers with a dedicated team to plan and manage research projects. Experts help select methods, handle complex fieldwork, target audiences using demographics, digital behaviors, and custom criteria, and tailor sampling strategies to study types such as concept tests and brand trackers. Project managers oversee studies to support alignment with budgets and timelines, while the team provides timely responses and actionable feedback on research best practices.
- Categories: Market research (https://nowen.ai/category/market-research)

- **Audience targeting** — Reach The Audiences Your Study Needs
- **Research method guidance** — Choose Research Methods With Expert Guidance
- **Study project management** — Keep Studies Aligned With Budgets And Timelines
- **Research support and feedback** — Get Timely Answers And Actionable Feedback
- **Project-specific research support** — Tailor Support To Your Project Goals
- **Sampling strategy refinement** — Refine Samples For Different Study Types

### [DISQO advertising benchmarks](https://www.disqo.com/resources/industry-benchmarks)
*Product*
Provides relevant advertising norms to help marketers set clearer goals, identify opportunities, and guide media investment and optimization.
DISQO advertising benchmarks provide full-funnel, cross-channel normative comparisons of advertising performance. They cover attitudinal measures such as awareness, familiarity, favorability, consideration, and purchase intent, alongside behavioral measures such as site visits, searches, and e-commerce activity. Marketers can compare results with channel, category, industry, sub-industry, and brand-maturity norms, then use the context to set goals, identify performance gaps, and inform media decisions. The benchmarks draw on data from thousands of recent campaigns and include benchmark reports for areas such as CTV and social media.

- **Full-funnel attitudinal and behavioral metrics** — Compare Attitudes And Actions
- **Cross-channel performance benchmarks** — Compare Channel Performance
- **Category, industry, and sub-industry benchmarks** — Set Category-Relevant Expectations
- **Campaign planning and optimization guidance** — Guide Campaign Decisions
- **Brand maturity benchmarks** — Benchmark By Brand Stage
- **Client benchmark dimensions** — Filter Benchmarks By Audience
- **Recent campaign data** — Use Recent Campaign Data
- **Benchmark reports and whitepapers** — Explore Benchmark Reports

### [Complex Measurement](https://www.disqo.com/solutions/media-and-publishing)
*Service*
Helps media companies measure non-taggable media across platforms with support from DISQO’s managed services team.
A managed measurement offering for media companies to measure non-taggable, cross-platform media with support from DISQO’s managed services team.

- **Non-taggable media measurement** — Measure Non-Taggable Media
- **Cross-platform measurement** — Measure Campaigns Across Platforms
- **Managed services support** — Get Managed Services Support

## Sources

- [DISQO](https://disqo.com)
- [DISQO platform](https://www.disqo.com/products/platform)
- [Brand Lift](https://www.disqo.com/products/brand-lift)
- [Outcomes Lift](https://www.disqo.com/products/outcomes-lift)
- [AI Search Lift](https://www.disqo.com/products/ai-search-lift)
- [Audience API](https://www.disqo.com/products/audience-api)
- [Research management](https://www.disqo.com/products/research-management)
- [DISQO advertising benchmarks](https://www.disqo.com/resources/industry-benchmarks)
- [Complex Measurement](https://www.disqo.com/solutions/media-and-publishing)