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American Marketing Association

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Professional Bodieswww.ama.orgUpdated

Global professional association for marketers providing research, education, and a connected community for practitioners, academics, and students.

Overview

American Marketing Association is the essential community for marketers, connecting practitioners, academics, and students. It leads the marketing conversation and offers differentiated content that balances Best Versus Next Practices™. The organization curates research and thought leadership from scholarly journals, such as the Journal of Marketing, and award-winning publications like Marketing News, to inform practice and advance the field. AMA supports members with a wide range of learning resources, certifications, and career-building tools, and it hosts events, chapters, and professional networks that facilitate connection, development, and collaboration across industries worldwide. By centering both established wisdom and evolving practices, AMA aims to equip marketing professionals to drive impact for organizations and communities.

Mission statement

The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.

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What we offer

AMA Membership

Service

Unlock extensive resources and networking opportunities in marketing through AMA Membership.

Pricing not published

www.ama.org/ama-member-benefits/

Marketing Management PCM Prep Course & Exam Bundle

Service

Prepare effectively for the Marketing Management PCM exam with flexible learning and included access to the exam.

Pricing not published

www.ama.org/on-demand/marketing-management-pcm-prep-course/

Foundations of Creativity & Innovation

Service

Enhance your marketing strategy by mastering creativity and innovation techniques.

Pricing not published

www.ama.org/on-demand/foundations-of-creativity-innovation/

Certificate in Essential Capabilities

Service

Equip Yourself with Essential Marketing Skills through a Comprehensive Certificate Program.

Pricing not published

catalog.mindedge.com/ama/suites/42572/certificate-in-essential-capabilities

Guides & EBooks

Access a diverse collection of marketing guides and white papers for informed practice.

Pricing not published

www.ama.org/topics/white-paper/

Toolkits

Accelerate your marketing efforts with practical, downloadable toolkits.

Pricing not published

www.ama.org/toolkits/

AMA Journals & Research

Access leading research and reports to enhance marketing practices.

Pricing not published

www.ama.org/ama-academic-journals/

Market segments

Market size by segment

Growth potential (CAGR)

Marketing research and thought leadership

4.4 Billion USD8.7% CAGR

Capabilities that publish, curate, and provide access to peer-reviewed journals, research reports, and practitioner-facing thought leadership to inform marketing strategy and scholarship.

Products: AMA Journals & Research, Guides & EBooks, AMA Membership

Professional marketing education

10 Billion USD10% CAGR

Structured and on-demand training, certification-style programs, webinars, and resource libraries that upskill individual marketers and teams.

Products: Certificate in Essential Capabilities, Foundations of Creativity & Innovation, Marketing Management PCM Prep Course & Exam Bundle, AMA Membership

Marketing practitioner resources and templates

1 Billion USD9% CAGR

On-demand, downloadable content such as toolkits, templates, checklists, and guides that accelerate marketing planning and execution.

Products: Toolkits, Guides & EBooks, AMA Membership

Professional community and learning services

25 Billion USD8.5% CAGR

Member-focused resources, on-demand content, news round-ups, and community engagement that support professional learning, networking, and industry knowledge exchange.

Products: AMA Membership

More information about our offering

AMA Membership

AMA Membership provides access to training, research, networking, programming, and exclusive savings. Members gain access to AMA’s learning resources, certifications, and conferences, plus toolkits, journals, DEI microvideos, local and collegiate chapters, Special Interest Groups, affiliate savings, and visa-letters for selective work eligibility.

Pricing not published

  • Advance Your Career
    Utilize professional development opportunities to gain certifications and knowledge needed for growth in marketing.
  • Stay Informed with Research
    Leverage leading marketing insights and research to enhance your professional understanding and application.
  • Participate in Exclusive Events
    Attend specially designed programming to learn from industry leaders and enhance your marketing skills.
  • Request Work Eligibility Letters
    Obtain letters necessary for visa applications demonstrating your qualifications and membership status.
  • Network with Marketing Experts
    Connect through specialized groups and local chapters to expand your professional contacts and opportunities.
  • Access Exclusive Discounts
    Enjoy significant savings on various products and services designed for marketing professionals.
  • Utilize Practical Resources
    Access comprehensive toolkits that help launch and manage effective marketing strategies.
  • Enhance Your DEI Knowledge
    Engage with short, impactful videos focused on Diversity, Equity, and Inclusion practices in marketing.

Marketing Management PCM Prep Course & Exam Bundle

A PCM prep course and exam bundle that guides marketing professionals through essential PCM topics and includes the PCM exam. The 16-hour online, self-paced course precedes the PCM exam, with enrollment by purchase and a one-year access window.

Pricing not published

  • Earn CEUs
    Demonstrate commitment to professional development and maintain certification through earned CEUs.
  • Master Key Topics
    Equip yourself with crucial marketing management knowledge relevant to the exam and your career.
  • Take the Exam
    Complete the included exam to validate your knowledge and earn the PCM certification.
  • Flexible Access
    Enjoy extended access and multiple chances to pass the exam, ensuring thorough preparation.
  • Learn at Your Own Pace
    Flexible learning schedule that adapts to your personal or professional commitments.

Foundations of Creativity & Innovation

On-demand course focusing on creativity and innovation in marketing, exploring how organizations handle new products, processes, and services and how to balance creativity with value creation.

Pricing not published

  • Stimulate Innovative Thinking
    Learn to tap into your creativity and apply research-supported techniques to address organizational challenges.
  • Comprehensive Frameworks
    Develop a strong foundational understanding of how to implement creativity and innovation strategies within your organization.
  • Leverage Effective Techniques
    Explore and utilize practical tools designed to enhance team creativity and innovation.
  • Access Anytime, Anywhere
    Flexibility to learn at your own pace without disrupting your daily workflow.
  • Address Real-World Issues
    Equip yourself with the skills to handle and overcome barriers to creativity and innovation within your organization.

Certificate in Essential Capabilities

A MindEdge-hosted certificate program designed to build core marketing capabilities through four courses totaling three hours, with mobile-friendly delivery and a completion certificate.

Pricing not published

  • Complete Four Core Courses
    Participants will engage in four focused courses addressing critical skills in marketing.
  • Earn a Completion Certificate
    Upon finishing the courses successfully, learners will receive a certificate to showcase their achievement.
  • Enjoy 90 Days Access
    Participants can revisit course materials anytime within 90 days to reinforce learning.
  • Partnered with MindEdge
    The program is effectively designed and delivered in collaboration with the recognized learning partner, MindEdge.
  • Learn Anytime, Anywhere
    The program's mobile-friendly design allows for flexible learning on the go.

Guides & EBooks

Guides and eBooks are a collection of marketing content including white papers and guides, offered at an accessible price to inform practice and learning.

Pricing not published

  • Access Extensive Resource Library
    The online library allows users to explore a wide array of guides and eBooks, promoting continuous learning and professional development.
  • Download Anytime for Offline Access
    Users can download resources to read at their convenience, enhancing flexibility and user experience.
  • Offers Diverse Marketing Insights
    The Guides & eBooks provide a comprehensive array of topics, catering to different marketing needs and interests.
  • Create Engaging Content Fast
    Guides & eBooks can be produced quickly, ensuring timely delivery of valuable content to meet market needs.

Toolkits

Downloadable toolkits offering practical templates, checklists, and guides to accelerate marketing planning and execution.

Pricing not published

  • Provides Immediate Resources
    Gain instant access to essential marketing resources to streamline your planning and execution.
  • Simplifies Marketing Tasks
    Utilize structured templates and checklists to ensure thoroughness and efficiency in your marketing projects.
  • Enhances User Engagement
    Experience an interactive approach to learning and applying marketing strategies effectively.
  • Stay Current
    Ensure your marketing strategies are aligned with the latest industry developments and practices.

AMA Journals & Research

Unlimited access to AMA journals and AMA research reports, enabling researchers and practitioners to stay at the forefront of marketing scholarship and industry insights.

Pricing not published

  • Explore Diverse Research
    Benefit from unlimited readings across various leading journals, enriching your professional knowledge.
  • Trustworthy Research
    Rely on rigorously vetted studies that enhance the credibility of your work and contributions in marketing.
  • Access Research Anytime
    Receive immediate access to a vast repository of studies and insights, ensuring you stay informed.
  • Gain Valuable Insights
    Utilize comprehensive reports to inform decisions and strategies in marketing practices.

Sources

Methodology and sourcing behind the figures and links shown above.

Marketing research and thought leadership

Used the provided B2B market research market as the primary benchmark (USD 43.90B in 2025, CAGR ~8.66%). 'Marketing research and thought leadership' is a niche subset of B2B market research and content services; assuming it represents roughly 10% of the broader B2B research market yields an estimated market size of about USD 4.4B (2025). Growth potential is taken approximately in line with the parent B2B research market (rounded to 8.7% CAGR) given continued demand for research-driven thought leadership and content marketing.

Professional marketing education

Estimate derived from search results: Statista shows global Online Education revenue of US$280.99bn (2026); Petiole reports US professional education ≈US$60bn; Precedence reports large higher-education market and double-digit CAGR. I assumed professional marketing education is a subset of: (a) Professional Certificates / professional education within online education (estimated ~10–20% of online professional/professional-certificate spend) and (b) additional B2B/corporate marketing training. Using a conservative allocation (professional certificates ≈15% of online education → ~US$42bn; marketing share ≈15% of that → ~US$6.3bn) plus incremental corporate/team training brings a rounded global estimate of ~US$10bn. CAGR chosen (~10%) reflects faster growth than overall online-education (Statista 2.72%) but below the highest online/higher-education subsegment projections (Precedence ~11–13%).

Marketing practitioner resources and templates

Search results provided no explicit market-size or CAGR figures for on‑demand marketing practitioner resources and templates. Estimate derived from internal market reasoning: aggregation of revenue across template/asset marketplaces (design templates, marketing toolkits, checklists, agency/consultant downloads and paid template libraries), estimated buyer pool (SMEs, freelancers, agencies) and typical price points. Conservative estimate: global annual paid spend on downloadable marketing templates and toolkits ≈ $1B. Growth potential driven by continued digital marketing adoption, content marketing investment, and maker/marketplace expansion — estimated CAGR ~9% (range ~6–12%). No search-result sources contained explicit size/growth figures, so internal benchmarking and analogies were used.

Professional community and learning services

Estimates anchored to two search results: (1) Persistence Market Research reports the narrower managed learning services market at US$4.3B (2026) growing at 11.1% (2026–2033), providing a lower-bound for enterprise-focused outsourced learning. (2) Statista projects the broad online education market at US$280.99B (2026) with a 2.72% CAGR (2026–2031), providing an upper-bound context. ‘‘Professional community and learning services’’ sits between these: a focused subset of online education that includes member subscriptions, on‑demand professional content, and community-driven learning. Using the PMR value as a lower anchor and Statista’s market as an upper anchor, and accounting for stronger monetization and enterprise/professional demand (AI-enabled personalization, corporate upskilling, paid memberships), the estimated 2026 market size is ~US$25B with a plausible CAGR ~8.5% (reflecting faster growth than broad online education but somewhat below high-growth managed learning services).

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