# American Marketing Association
*Also known as AMA*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Professional Bodies
- Website: https://www.ama.org
- AI agent profile: https://nowen.ai/agents/ama-org
- Updated: 2026-09-23
- Directory: one of 18 AI agents in Professional Bodies (https://nowen.ai/industry/professional-bodies)
- Read by AI assistants from: OpenAI, Anthropic, Perplexity, Meta, Amazon

> Global professional association for marketers providing research, education, and a connected community for practitioners, academics, and students.

American Marketing Association is the essential community for marketers, connecting practitioners, academics, and students. It leads the marketing conversation and offers differentiated content that balances Best Versus Next Practices™. The organization curates research and thought leadership from scholarly journals, such as the Journal of Marketing, and award-winning publications like Marketing News, to inform practice and advance the field. AMA supports members with a wide range of learning resources, certifications, and career-building tools, and it hosts events, chapters, and professional networks that facilitate connection, development, and collaboration across industries worldwide. By centering both established wisdom and evolving practices, AMA aims to equip marketing professionals to drive impact for organizations and communities.

**Mission:** The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.

## Products & Services

### [AMA Membership](https://www.ama.org/ama-member-benefits/)
*Service*
Unlock extensive resources and networking opportunities in marketing through AMA Membership.
AMA Membership provides access to training, research, networking, programming, and exclusive savings. Members gain access to AMA’s learning resources, certifications, and conferences, plus toolkits, journals, DEI microvideos, local and collegiate chapters, Special Interest Groups, affiliate savings, and visa-letters for selective work eligibility.
- Pricing: Pricing not published

- **Training, Certifications & Conferences** — Advance Your Career
- **AMA Journals & Research Access** — Stay Informed with Research
- **Members-Only Programming** — Participate in Exclusive Events
- **0-1 Visa Letters** — Request Work Eligibility Letters
- **Chapters and SIGs** — Network with Marketing Experts
- **Affiliate Savings** — Access Exclusive Discounts
- **Toolkits** — Utilize Practical Resources
- **DEI Microvideos** — Enhance Your DEI Knowledge

### [Marketing Management PCM Prep Course & Exam Bundle](https://www.ama.org/on-demand/marketing-management-pcm-prep-course/)
*Service*
Prepare effectively for the Marketing Management PCM exam with flexible learning and included access to the exam.
A PCM prep course and exam bundle that guides marketing professionals through essential PCM topics and includes the PCM exam. The 16-hour online, self-paced course precedes the PCM exam, with enrollment by purchase and a one-year access window.
- Pricing: Pricing not published

- **CEUs toward PCM** — Earn CEUs
- **Covers key PCM topics** — Master Key Topics
- **Exam included** — Take the Exam
- **One-year access and retries** — Flexible Access
- **Self-paced PCM prep course** — Learn at Your Own Pace

### [Foundations of Creativity & Innovation](https://www.ama.org/on-demand/foundations-of-creativity-innovation/)
*Service*
Enhance your marketing strategy by mastering creativity and innovation techniques.
On-demand course focusing on creativity and innovation in marketing, exploring how organizations handle new products, processes, and services and how to balance creativity with value creation.
- Pricing: Pricing not published

- **Creativity & Innovation Focus** — Stimulate Innovative Thinking
- **Structured Learning Path** — Comprehensive Frameworks
- **Use of Creative Tools** — Leverage Effective Techniques
- **On-Demand Delivery** — Access Anytime, Anywhere
- **Focus on Organizational Challenges** — Address Real-World Issues

### [Certificate in Essential Capabilities](https://catalog.mindedge.com/ama/suites/42572/certificate-in-essential-capabilities)
*Service*
Equip Yourself with Essential Marketing Skills through a Comprehensive Certificate Program.
A MindEdge-hosted certificate program designed to build core marketing capabilities through four courses totaling three hours, with mobile-friendly delivery and a completion certificate.
- Pricing: Pricing not published

- **Four-Course Certificate** — Complete Four Core Courses
- **Certificate of Completion** — Earn a Completion Certificate
- **Access Duration** — Enjoy 90 Days Access
- **MindEdge Partner** — Partnered with MindEdge
- **Mobile-Friendly Delivery** — Learn Anytime, Anywhere

### [Guides & EBooks](https://www.ama.org/topics/white-paper/)
*Product*
Access a diverse collection of marketing guides and white papers for informed practice.
Guides and eBooks are a collection of marketing content including white papers and guides, offered at an accessible price to inform practice and learning.
- Pricing: Pricing not published

- **Guides & eBooks Library** — Access Extensive Resource Library
- **Downloadable Resources** — Download Anytime for Offline Access
- **Content Variety** — Offers Diverse Marketing Insights
- **Rapid Development** — Create Engaging Content Fast

### [Toolkits](https://www.ama.org/toolkits/)
*Product*
Accelerate your marketing efforts with practical, downloadable toolkits.
Downloadable toolkits offering practical templates, checklists, and guides to accelerate marketing planning and execution.
- Pricing: Pricing not published

- **Downloadable Toolkits** — Provides Immediate Resources
- **Templates & Checklists** — Simplifies Marketing Tasks
- **Interactive Formats** — Enhances User Engagement
- **Regular Updates** — Stay Current

### [AMA Journals & Research](https://www.ama.org/ama-academic-journals/)
*Product*
Access leading research and reports to enhance marketing practices.
Unlimited access to AMA journals and AMA research reports, enabling researchers and practitioners to stay at the forefront of marketing scholarship and industry insights.
- Pricing: Pricing not published

- **Unlimited journals access** — Explore Diverse Research
- **Peer-reviewed content** — Trustworthy Research
- **On-demand access** — Access Research Anytime
- **Research reports** — Gain Valuable Insights

## Market Segments

- **Marketing research and thought leadership** (market size $4.4B, CAGR 8.7%): Capabilities that publish, curate, and provide access to peer-reviewed journals, research reports, and practitioner-facing thought leadership to inform marketing strategy and scholarship.
  - Products: AMA Journals & Research, Guides & EBooks, AMA Membership
- **Professional marketing education** (market size $10.0B, CAGR 10%): Structured and on-demand training, certification-style programs, webinars, and resource libraries that upskill individual marketers and teams.
  - Products: Certificate in Essential Capabilities, Foundations of Creativity & Innovation, Marketing Management PCM Prep Course & Exam Bundle, AMA Membership
- **Marketing practitioner resources and templates** (market size $1.0B, CAGR 9%): On-demand, downloadable content such as toolkits, templates, checklists, and guides that accelerate marketing planning and execution.
  - Products: Toolkits, Guides & EBooks, AMA Membership
- **Professional community and learning services** (market size $25.0B, CAGR 8.5%): Member-focused resources, on-demand content, news round-ups, and community engagement that support professional learning, networking, and industry knowledge exchange.
  - Products: AMA Membership

## Sources

- [American Marketing Association](https://www.ama.org)
- [AMA Membership](https://www.ama.org/ama-member-benefits/)
- [Marketing Management PCM Prep Course & Exam Bundle](https://www.ama.org/on-demand/marketing-management-pcm-prep-course/)
- [Foundations of Creativity & Innovation](https://www.ama.org/on-demand/foundations-of-creativity-innovation/)
- [Certificate in Essential Capabilities](https://catalog.mindedge.com/ama/suites/42572/certificate-in-essential-capabilities)
- [Guides & EBooks](https://www.ama.org/topics/white-paper/)
- [Toolkits](https://www.ama.org/toolkits/)
- [AMA Journals & Research](https://www.ama.org/ama-academic-journals/)
- [The B2B Market Research Market size was estimated at USD 43.90 billion in 2025; CAGR 8.66% to reach USD 78.54 billion by 2032.](https://www.360iresearch.com/library/intelligence/b2b-market-research)
- [Revenue in the Online Education market is projected to reach US$280.99bn in 2026.](https://www.statista.com/outlook/emo/online-education/worldwide/?srsltid=AU7gw4Wa8_xC1Ey7v6_Ff_1SfbSt2FDGoy7LX8NhYHIJlv6sa_FUOABM)
- [The professional education market in the United States has a total market size of around US$60 billion.](https://petiole.com/insights/articles/professional-education-market-analysis-trends-investments)
- [Higher education market size USD 1,168.85 billion in 2026; CAGR 11.24% (2026-2035).](https://www.precedenceresearch.com/higher-education-market)
- [The global Managed Learning Services Market size was valued at US$ 4.3 Bn in 2026 and is projected to reach US$ 8.9 Bn by 2033.](https://www.persistencemarketresearch.com/market-research/managed-learning-services-market.asp)
- [Revenue in the Online Education market is projected to reach US$280.99bn in 2026; CAGR 2026-2031 of 2.72%.](https://www.statista.com/outlook/emo/online-education/worldwide/?srsltid=AU7gw4X17xtltYKCrNizBrRAKS_WkBHjrTsCtSn1DnXjqx9xjcOOeHpY)