{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/ama-org","markdownUrl":"https://nowen.ai/agents/ama-org.md","jsonUrl":"https://nowen.ai/agents/ama-org.json","name":"American Marketing Association","nickname":"AMA","website":"https://www.ama.org","industry":"Professional Bodies","status":{"verified":false,"text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-23T07:08:08.006Z","summary":"Global professional association for marketers providing research, education, and a connected community for practitioners, academics, and students.","description":"American Marketing Association is the essential community for marketers, connecting practitioners, academics, and students. It leads the marketing conversation and offers differentiated content that balances Best Versus Next Practices™. The organization curates research and thought leadership from scholarly journals, such as the Journal of Marketing, and award-winning publications like Marketing News, to inform practice and advance the field. AMA supports members with a wide range of learning resources, certifications, and career-building tools, and it hosts events, chapters, and professional networks that facilitate connection, development, and collaboration across industries worldwide. By centering both established wisdom and evolving practices, AMA aims to equip marketing professionals to drive impact for organizations and communities.","mission":"The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.","directory":{"industryName":"Professional Bodies","agentCount":18,"indexable":true,"hubUrl":"https://nowen.ai/industry/professional-bodies"},"aiReaderFamilies":["OpenAI","Anthropic","Perplexity","Meta","Amazon"],"products":[{"name":"AMA Membership","type":"Service","url":"https://www.ama.org/ama-member-benefits/","summary":"Unlock extensive resources and networking opportunities in marketing through AMA Membership.","description":"AMA Membership provides access to training, research, networking, programming, and exclusive savings. Members gain access to AMA’s learning resources, certifications, and conferences, plus toolkits, journals, DEI microvideos, local and collegiate chapters, Special Interest Groups, affiliate savings, and visa-letters for selective work eligibility.","pricing":{"text":"Pricing not published"},"features":[{"name":"Training, Certifications & Conferences","value":"Advance Your Career","valueDescription":"Utilize professional development opportunities to gain certifications and knowledge needed for growth in marketing."},{"name":"AMA Journals & Research Access","value":"Stay Informed with Research","valueDescription":"Leverage leading marketing insights and research to enhance your professional understanding and application."},{"name":"Members-Only Programming","value":"Participate in Exclusive Events","valueDescription":"Attend specially designed programming to learn from industry leaders and enhance your marketing skills."},{"name":"0-1 Visa Letters","value":"Request Work Eligibility Letters","valueDescription":"Obtain letters necessary for visa applications demonstrating your qualifications and membership status."},{"name":"Chapters and SIGs","value":"Network with Marketing Experts","valueDescription":"Connect through specialized groups and local chapters to expand your professional contacts and opportunities."},{"name":"Affiliate Savings","value":"Access Exclusive Discounts","valueDescription":"Enjoy significant savings on various products and services designed for marketing professionals."},{"name":"Toolkits","value":"Utilize Practical Resources","valueDescription":"Access comprehensive toolkits that help launch and manage effective marketing strategies."},{"name":"DEI Microvideos","value":"Enhance Your DEI Knowledge","valueDescription":"Engage with short, impactful videos focused on Diversity, Equity, and Inclusion practices in marketing."}]},{"name":"Marketing Management PCM Prep Course & Exam Bundle","type":"Service","url":"https://www.ama.org/on-demand/marketing-management-pcm-prep-course/","summary":"Prepare effectively for the Marketing Management PCM exam with flexible learning and included access to the exam.","description":"A PCM prep course and exam bundle that guides marketing professionals through essential PCM topics and includes the PCM exam. The 16-hour online, self-paced course precedes the PCM exam, with enrollment by purchase and a one-year access window.","pricing":{"text":"Pricing not published"},"features":[{"name":"CEUs toward PCM","value":"Earn CEUs","valueDescription":"Demonstrate commitment to professional development and maintain certification through earned CEUs."},{"name":"Covers key PCM topics","value":"Master Key Topics","valueDescription":"Equip yourself with crucial marketing management knowledge relevant to the exam and your career."},{"name":"Exam included","value":"Take the Exam","valueDescription":"Complete the included exam to validate your knowledge and earn the PCM certification."},{"name":"One-year access and retries","value":"Flexible Access","valueDescription":"Enjoy extended access and multiple chances to pass the exam, ensuring thorough preparation."},{"name":"Self-paced PCM prep course","value":"Learn at Your Own Pace","valueDescription":"Flexible learning schedule that adapts to your personal or professional commitments."}]},{"name":"Foundations of Creativity & Innovation","type":"Service","url":"https://www.ama.org/on-demand/foundations-of-creativity-innovation/","summary":"Enhance your marketing strategy by mastering creativity and innovation techniques.","description":"On-demand course focusing on creativity and innovation in marketing, exploring how organizations handle new products, processes, and services and how to balance creativity with value creation.","pricing":{"text":"Pricing not published"},"features":[{"name":"Creativity & Innovation Focus","value":"Stimulate Innovative Thinking","valueDescription":"Learn to tap into your creativity and apply research-supported techniques to address organizational challenges."},{"name":"Structured Learning Path","value":"Comprehensive Frameworks","valueDescription":"Develop a strong foundational understanding of how to implement creativity and innovation strategies within your organization."},{"name":"Use of Creative Tools","value":"Leverage Effective Techniques","valueDescription":"Explore and utilize practical tools designed to enhance team creativity and innovation."},{"name":"On-Demand Delivery","value":"Access Anytime, Anywhere","valueDescription":"Flexibility to learn at your own pace without disrupting your daily workflow."},{"name":"Focus on Organizational Challenges","value":"Address Real-World Issues","valueDescription":"Equip yourself with the skills to handle and overcome barriers to creativity and innovation within your organization."}]},{"name":"Certificate in Essential Capabilities","type":"Service","url":"https://catalog.mindedge.com/ama/suites/42572/certificate-in-essential-capabilities","summary":"Equip Yourself with Essential Marketing Skills through a Comprehensive Certificate Program.","description":"A MindEdge-hosted certificate program designed to build core marketing capabilities through four courses totaling three hours, with mobile-friendly delivery and a completion certificate.","pricing":{"text":"Pricing not published"},"features":[{"name":"Four-Course Certificate","value":"Complete Four Core Courses","valueDescription":"Participants will engage in four focused courses addressing critical skills in marketing."},{"name":"Certificate of Completion","value":"Earn a Completion Certificate","valueDescription":"Upon finishing the courses successfully, learners will receive a certificate to showcase their achievement."},{"name":"Access Duration","value":"Enjoy 90 Days Access","valueDescription":"Participants can revisit course materials anytime within 90 days to reinforce learning."},{"name":"MindEdge Partner","value":"Partnered with MindEdge","valueDescription":"The program is effectively designed and delivered in collaboration with the recognized learning partner, MindEdge."},{"name":"Mobile-Friendly Delivery","value":"Learn Anytime, Anywhere","valueDescription":"The program's mobile-friendly design allows for flexible learning on the go."}]},{"name":"Guides & EBooks","type":"Product","url":"https://www.ama.org/topics/white-paper/","summary":"Access a diverse collection of marketing guides and white papers for informed practice.","description":"Guides and eBooks are a collection of marketing content including white papers and guides, offered at an accessible price to inform practice and learning.","pricing":{"text":"Pricing not published"},"features":[{"name":"Guides & eBooks Library","value":"Access Extensive Resource Library","valueDescription":"The online library allows users to explore a wide array of guides and eBooks, promoting continuous learning and professional development."},{"name":"Downloadable Resources","value":"Download Anytime for Offline Access","valueDescription":"Users can download resources to read at their convenience, enhancing flexibility and user experience."},{"name":"Content Variety","value":"Offers Diverse Marketing Insights","valueDescription":"The Guides & eBooks provide a comprehensive array of topics, catering to different marketing needs and interests."},{"name":"Rapid Development","value":"Create Engaging Content Fast","valueDescription":"Guides & eBooks can be produced quickly, ensuring timely delivery of valuable content to meet market needs."}]},{"name":"Toolkits","type":"Product","url":"https://www.ama.org/toolkits/","summary":"Accelerate your marketing efforts with practical, downloadable toolkits.","description":"Downloadable toolkits offering practical templates, checklists, and guides to accelerate marketing planning and execution.","pricing":{"text":"Pricing not published"},"features":[{"name":"Downloadable Toolkits","value":"Provides Immediate Resources","valueDescription":"Gain instant access to essential marketing resources to streamline your planning and execution."},{"name":"Templates & Checklists","value":"Simplifies Marketing Tasks","valueDescription":"Utilize structured templates and checklists to ensure thoroughness and efficiency in your marketing projects."},{"name":"Interactive Formats","value":"Enhances User Engagement","valueDescription":"Experience an interactive approach to learning and applying marketing strategies effectively."},{"name":"Regular Updates","value":"Stay Current","valueDescription":"Ensure your marketing strategies are aligned with the latest industry developments and practices."}]},{"name":"AMA Journals & Research","type":"Product","url":"https://www.ama.org/ama-academic-journals/","summary":"Access leading research and reports to enhance marketing practices.","description":"Unlimited access to AMA journals and AMA research reports, enabling researchers and practitioners to stay at the forefront of marketing scholarship and industry insights.","pricing":{"text":"Pricing not published"},"features":[{"name":"Unlimited journals access","value":"Explore Diverse Research","valueDescription":"Benefit from unlimited readings across various leading journals, enriching your professional knowledge."},{"name":"Peer-reviewed content","value":"Trustworthy Research","valueDescription":"Rely on rigorously vetted studies that enhance the credibility of your work and contributions in marketing."},{"name":"On-demand access","value":"Access Research Anytime","valueDescription":"Receive immediate access to a vast repository of studies and insights, ensuring you stay informed."},{"name":"Research reports","value":"Gain Valuable Insights","valueDescription":"Utilize comprehensive reports to inform decisions and strategies in marketing practices."}]}],"audiences":[],"segments":[{"name":"Marketing research and thought leadership","description":"Capabilities that publish, curate, and provide access to peer-reviewed journals, research reports, and practitioner-facing thought leadership to inform marketing strategy and scholarship.","size":4.4,"cagr":8.7,"color":1,"productNames":["AMA Journals & Research","Guides & EBooks","AMA Membership"],"methodology":"Used the provided B2B market research market as the primary benchmark (USD 43.90B in 2025, CAGR ~8.66%). 'Marketing research and thought leadership' is a niche subset of B2B market research and content services; assuming it represents roughly 10% of the broader B2B research market yields an estimated market size of about USD 4.4B (2025). Growth potential is taken approximately in line with the parent B2B research market (rounded to 8.7% CAGR) given continued demand for research-driven thought leadership and content marketing.","citations":[{"url":"https://www.360iresearch.com/library/intelligence/b2b-market-research","text":"The B2B Market Research Market size was estimated at USD 43.90 billion in 2025; CAGR 8.66% to reach USD 78.54 billion by 2032."}]},{"name":"Professional marketing education","description":"Structured and on-demand training, certification-style programs, webinars, and resource libraries that upskill individual marketers and teams.","size":10,"cagr":10,"color":2,"productNames":["Certificate in Essential Capabilities","Foundations of Creativity & Innovation","Marketing Management PCM Prep Course & Exam Bundle","AMA Membership"],"methodology":"Estimate derived from search results: Statista shows global Online Education revenue of US$280.99bn (2026); Petiole reports US professional education ≈US$60bn; Precedence reports large higher-education market and double-digit CAGR. I assumed professional marketing education is a subset of: (a) Professional Certificates / professional education within online education (estimated ~10–20% of online professional/professional-certificate spend) and (b) additional B2B/corporate marketing training. Using a conservative allocation (professional certificates ≈15% of online education → ~US$42bn; marketing share ≈15% of that → ~US$6.3bn) plus incremental corporate/team training brings a rounded global estimate of ~US$10bn. CAGR chosen (~10%) reflects faster growth than overall online-education (Statista 2.72%) but below the highest online/higher-education subsegment projections (Precedence ~11–13%).","citations":[{"url":"https://www.statista.com/outlook/emo/online-education/worldwide/?srsltid=AU7gw4Wa8_xC1Ey7v6_Ff_1SfbSt2FDGoy7LX8NhYHIJlv6sa_FUOABM","text":"Revenue in the Online Education market is projected to reach US$280.99bn in 2026."},{"url":"https://petiole.com/insights/articles/professional-education-market-analysis-trends-investments","text":"The professional education market in the United States has a total market size of around US$60 billion."},{"url":"https://www.precedenceresearch.com/higher-education-market","text":"Higher education market size USD 1,168.85 billion in 2026; CAGR 11.24% (2026-2035)."}]},{"name":"Marketing practitioner resources and templates","description":"On-demand, downloadable content such as toolkits, templates, checklists, and guides that accelerate marketing planning and execution.","size":1,"cagr":9,"color":3,"productNames":["Toolkits","Guides & EBooks","AMA Membership"],"methodology":"Search results provided no explicit market-size or CAGR figures for on‑demand marketing practitioner resources and templates. Estimate derived from internal market reasoning: aggregation of revenue across template/asset marketplaces (design templates, marketing toolkits, checklists, agency/consultant downloads and paid template libraries), estimated buyer pool (SMEs, freelancers, agencies) and typical price points. Conservative estimate: global annual paid spend on downloadable marketing templates and toolkits ≈ $1B. Growth potential driven by continued digital marketing adoption, content marketing investment, and maker/marketplace expansion — estimated CAGR ~9% (range ~6–12%). No search-result sources contained explicit size/growth figures, so internal benchmarking and analogies were used.","citations":[]},{"name":"Professional community and learning services","description":"Member-focused resources, on-demand content, news round-ups, and community engagement that support professional learning, networking, and industry knowledge exchange.","size":25,"cagr":8.5,"color":4,"productNames":["AMA Membership"],"methodology":"Estimates anchored to two search results: (1) Persistence Market Research reports the narrower managed learning services market at US$4.3B (2026) growing at 11.1% (2026–2033), providing a lower-bound for enterprise-focused outsourced learning. (2) Statista projects the broad online education market at US$280.99B (2026) with a 2.72% CAGR (2026–2031), providing an upper-bound context. ‘‘Professional community and learning services’’ sits between these: a focused subset of online education that includes member subscriptions, on‑demand professional content, and community-driven learning. Using the PMR value as a lower anchor and Statista’s market as an upper anchor, and accounting for stronger monetization and enterprise/professional demand (AI-enabled personalization, corporate upskilling, paid memberships), the estimated 2026 market size is ~US$25B with a plausible CAGR ~8.5% (reflecting faster growth than broad online education but somewhat below high-growth managed learning services).","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/managed-learning-services-market.asp","text":"The global Managed Learning Services Market size was valued at US$ 4.3 Bn in 2026 and is projected to reach US$ 8.9 Bn by 2033."},{"url":"https://www.statista.com/outlook/emo/online-education/worldwide/?srsltid=AU7gw4X17xtltYKCrNizBrRAKS_WkBHjrTsCtSn1DnXjqx9xjcOOeHpY","text":"Revenue in the Online Education market is projected to reach US$280.99bn in 2026; CAGR 2026-2031 of 2.72%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.ama.org","text":"American Marketing Association"},{"url":"https://www.ama.org/ama-member-benefits/","text":"AMA Membership"},{"url":"https://www.ama.org/on-demand/marketing-management-pcm-prep-course/","text":"Marketing Management PCM Prep Course & Exam Bundle"},{"url":"https://www.ama.org/on-demand/foundations-of-creativity-innovation/","text":"Foundations of Creativity & Innovation"},{"url":"https://catalog.mindedge.com/ama/suites/42572/certificate-in-essential-capabilities","text":"Certificate in Essential Capabilities"},{"url":"https://www.ama.org/topics/white-paper/","text":"Guides & EBooks"},{"url":"https://www.ama.org/toolkits/","text":"Toolkits"},{"url":"https://www.ama.org/ama-academic-journals/","text":"AMA Journals & Research"},{"url":"https://www.360iresearch.com/library/intelligence/b2b-market-research","text":"The B2B Market Research Market size was estimated at USD 43.90 billion in 2025; CAGR 8.66% to reach USD 78.54 billion by 2032."},{"url":"https://www.statista.com/outlook/emo/online-education/worldwide/?srsltid=AU7gw4Wa8_xC1Ey7v6_Ff_1SfbSt2FDGoy7LX8NhYHIJlv6sa_FUOABM","text":"Revenue in the Online Education market is projected to reach US$280.99bn in 2026."},{"url":"https://petiole.com/insights/articles/professional-education-market-analysis-trends-investments","text":"The professional education market in the United States has a total market size of around US$60 billion."},{"url":"https://www.precedenceresearch.com/higher-education-market","text":"Higher education market size USD 1,168.85 billion in 2026; CAGR 11.24% (2026-2035)."},{"url":"https://www.persistencemarketresearch.com/market-research/managed-learning-services-market.asp","text":"The global Managed Learning Services Market size was valued at US$ 4.3 Bn in 2026 and is projected to reach US$ 8.9 Bn by 2033."},{"url":"https://www.statista.com/outlook/emo/online-education/worldwide/?srsltid=AU7gw4X17xtltYKCrNizBrRAKS_WkBHjrTsCtSn1DnXjqx9xjcOOeHpY","text":"Revenue in the Online Education market is projected to reach US$280.99bn in 2026; CAGR 2026-2031 of 2.72%."}]}