AdRoll Unclaimed
AdRoll is a multichannel advertising platform that helps brands reach, engage, and convert customers across channels with AI-powered optimization.
AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services.
To empower brands to grow revenue through smarter, data-driven advertising across multiple channels while protecting user privacy.
What we offer
AdRoll
Drive full-funnel advertising with AI-powered insights across multiple channels.
www.adroll.com/digital-advertising-platformWho do we serve
Growth Stage E-Commerce Brands
Growth-stage direct-to-consumer brands seeking scalable ROAS across channels globally.
B2B Tech Companies With ABM Programs
ABM-focused B2B tech firms seeking precise targeting and faster pipeline.
Marketing Agencies And Multiclient Advertisers
Marketing agencies managing multiple client brands seeking scalable advertising operations.
Market segments
Market size by segment
Growth potential (CAGR)
Performance media buying and cross-channel activation
Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.
Retargeting and dynamic remarketing
Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement.
Account-based marketing and intent scoring
Audience segmentation, customer profile identification, ideal prospect targeting, and intent-based scoring to prioritize high-fit, high-intent accounts and tailor outreach.
Cross-channel measurement and attribution
Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.
More information about our offering
AdRoll
AdRoll is a multichannel advertising platform that helps brands run full-funnel, AI-powered campaigns across display, social, video, mobile, and connected TV. It enables audience segmentation, cross-channel attribution, and optimization across channels, with options for self-service or managed services. The platform integrates with hundreds of marketing tools to unify data and drive revenue. The integrated capability for account-based marketing enhances pipeline generation and improves deal closure rates.
- Leverage AI InsightsUtilize advanced AI capabilities to gain insights that refine your campaigns and enhance performance metrics across channels.
- Identify High-Fit AccountsHarness advanced algorithms to uncover accounts with the highest likelihood to convert.
- Measure Campaign ImpactLeverage comprehensive analytics to track key performance indicators and derive actionable insights for future strategies.
- Identify High-Value ProspectsUtilize actionable insights to focus efforts on buyers demonstrating intent, ensuring efficient allocation of resources for better ROI.
- Maximize Campaign ReachBenefit from extensive, safe advertising channels that allow for broad exposure and effective audience targeting.
- Drive User EngagementUtilize strategic retargeting to engage previous visitors, encouraging them to complete their purchase journey across various touchpoints.
- Segment Your Audience EffectivelyEasily establish targeted segments using extensive data sources to optimize campaign effectiveness and user engagement.
- Increase Brand VisibilityUtilize dynamic campaigns to reach and engage potential customers across various platforms, enhancing brand recognition in key demographics.
- Align Marketing StrategiesHarmonize marketing efforts across various channels to create seamless experiences for customers and improve conversion workflows.
- Deliver Personalized ExperiencesEnhance engagement by showcasing personalized products or content based on user interactions through dynamic ad features.
- Simplify Campaign ManagementStreamline marketing processes with automated sequences that craft customized campaigns tailored to specific goals or audiences.
References
Methodology and sourcing behind the figures shown above.
Performance media buying and cross-channel activation
Primary source Fact.MR explicitly sizes the media buying services market (which includes programmatic, search, social, CTV, OOH) at USD 80.5B (2025) and projects USD 86.1B in 2026 with a 6.9% CAGR to 2036. eMarketer (cited in industry coverage) shows global digital ad spend surpassing ~$700B by 2026, supporting continued budget flow into data-driven, cross-channel buying and activation.
Retargeting and dynamic remarketing
Estimate based on HTF Market Intelligence’s Retargeting Ads market report (covers dynamic retargeting). HTF lists a 2025 market size of $8.7B and projects an 11.10% CAGR to 2033—used as primary basis.
Account-based marketing and intent scoring
Primary estimate based on 360iResearch (2026) which sizes the ABM market at USD 1.84B in 2026 and forecasts an 11.24% CAGR to 2032. Other sources show wider ranges (Grand View Research ~USD 3.8B by 2030; Marketsize report cites USD 12.5B in 2024), reflecting different market definitions (platforms vs. broader martech and services). I adopt the 360iResearch figure as a conservative, platform-and-services-focused estimate.
Cross-channel measurement and attribution
Estimate derived from the supplied search results showing strong and growing marketer investment priority in cross-channel measurement (IAB, StackAdapt, Dynata, ClicData) and from internal market-hierarchy reasoning: attribution and cross-channel measurement are a focused segment of the broader martech/marketing-analytics and adtech markets (a small single-digit-billion-dollar slice today). Given rising demand (privacy-driven loss of third-party signals, need for deduplicated reach, and increasing spend across CTV/audio/DOOH) and vendor activity, a conservative current market-size estimate is ~USD 2.5B with mid-teens CAGR (approx. 12–16%) as organizations adopt unified measurement, incrementality testing, and clean-room/identity solutions.
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