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AdRoll

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AdTechwww.adroll.comUpdated

AdRoll is a multichannel advertising platform that helps brands reach, engage, and convert customers across channels with AI-powered optimization.

Overview

AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services.

Mission statement

To empower brands to grow revenue through smarter, data-driven advertising across multiple channels while protecting user privacy.

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What we offer

AdRoll

Drive full-funnel advertising with AI-powered insights across multiple channels.

Pricing not published

www.adroll.com/digital-advertising-platform

Who do we serve

Growth Stage E-Commerce Brands

Growth-stage direct-to-consumer brands seeking scalable ROAS across channels globally.

E-commerceRetailConsumer Goods

Geography: Global (North America, Europe, APAC)

Pain points: Fragmented data across channels, attribution gaps, high CAC, manual optimization

Goals: Increase online revenue, improve ROAS, scale cross-channel campaigns

Positioning: Unified data, cross-channel campaign orchestration, and optimization to drive revenue for growth-stage direct-to-consumer brands.

B2B Tech Companies With ABM Programs

ABM-focused B2B tech firms seeking precise targeting and faster pipeline.

SoftwareSaaSTechnology

Geography: Global (NA, EMEA, APAC)

Pain points: Complex ABM orchestration, data silos, slow time-to-insights

Goals: Increase target account engagement, accelerate deals, improve ABM measurement

Positioning: ABM orchestration and cross-channel advertising with measurement for technology brands pursuing fast deal velocity.

Marketing Agencies And Multiclient Advertisers

Marketing agencies managing multiple client brands seeking scalable advertising operations.

AdvertisingMarketing Services

Geography: Global

Pain points: Coordinating multiple client campaigns, brand safety, reporting across clients

Goals: Deliver measurable ROAS for clients, scale operations, retain clients

Positioning: Streamlines multi-client campaigns with cross-channel orchestration, centralized reporting, and scalable optimization for agencies.

Market segments

Market size by segment

Growth potential (CAGR)

Performance media buying and cross-channel activation

86.1 Billion USD6.9% CAGR

Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.

Products: AdRoll

Retargeting and dynamic remarketing

8.7 Billion USD11.1% CAGR

Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement.

Products: AdRoll

Account-based marketing and intent scoring

1.84 Billion USD11.24% CAGR

Audience segmentation, customer profile identification, ideal prospect targeting, and intent-based scoring to prioritize high-fit, high-intent accounts and tailor outreach.

Products: AdRoll

Cross-channel measurement and attribution

2.5 Billion USD14% CAGR

Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.

Products: AdRoll

More information about our offering

AdRoll

AdRoll is a multichannel advertising platform that helps brands run full-funnel, AI-powered campaigns across display, social, video, mobile, and connected TV. It enables audience segmentation, cross-channel attribution, and optimization across channels, with options for self-service or managed services. The platform integrates with hundreds of marketing tools to unify data and drive revenue. The integrated capability for account-based marketing enhances pipeline generation and improves deal closure rates.

Pricing not published

  • Leverage AI Insights
    Utilize advanced AI capabilities to gain insights that refine your campaigns and enhance performance metrics across channels.
  • Identify High-Fit Accounts
    Harness advanced algorithms to uncover accounts with the highest likelihood to convert.
  • Measure Campaign Impact
    Leverage comprehensive analytics to track key performance indicators and derive actionable insights for future strategies.
  • Identify High-Value Prospects
    Utilize actionable insights to focus efforts on buyers demonstrating intent, ensuring efficient allocation of resources for better ROI.
  • Maximize Campaign Reach
    Benefit from extensive, safe advertising channels that allow for broad exposure and effective audience targeting.
  • Drive User Engagement
    Utilize strategic retargeting to engage previous visitors, encouraging them to complete their purchase journey across various touchpoints.
  • Segment Your Audience Effectively
    Easily establish targeted segments using extensive data sources to optimize campaign effectiveness and user engagement.
  • Increase Brand Visibility
    Utilize dynamic campaigns to reach and engage potential customers across various platforms, enhancing brand recognition in key demographics.
  • Align Marketing Strategies
    Harmonize marketing efforts across various channels to create seamless experiences for customers and improve conversion workflows.
  • Deliver Personalized Experiences
    Enhance engagement by showcasing personalized products or content based on user interactions through dynamic ad features.
  • Simplify Campaign Management
    Streamline marketing processes with automated sequences that craft customized campaigns tailored to specific goals or audiences.

Sources

Methodology and sourcing behind the figures and links shown above.

Performance media buying and cross-channel activation

Primary source Fact.MR explicitly sizes the media buying services market (which includes programmatic, search, social, CTV, OOH) at USD 80.5B (2025) and projects USD 86.1B in 2026 with a 6.9% CAGR to 2036. eMarketer (cited in industry coverage) shows global digital ad spend surpassing ~$700B by 2026, supporting continued budget flow into data-driven, cross-channel buying and activation.

Retargeting and dynamic remarketing

Estimate based on HTF Market Intelligence’s Retargeting Ads market report (covers dynamic retargeting). HTF lists a 2025 market size of $8.7B and projects an 11.10% CAGR to 2033—used as primary basis.

Account-based marketing and intent scoring

Primary estimate based on 360iResearch (2026) which sizes the ABM market at USD 1.84B in 2026 and forecasts an 11.24% CAGR to 2032. Other sources show wider ranges (Grand View Research ~USD 3.8B by 2030; Marketsize report cites USD 12.5B in 2024), reflecting different market definitions (platforms vs. broader martech and services). I adopt the 360iResearch figure as a conservative, platform-and-services-focused estimate.

Cross-channel measurement and attribution

Estimate derived from the supplied search results showing strong and growing marketer investment priority in cross-channel measurement (IAB, StackAdapt, Dynata, ClicData) and from internal market-hierarchy reasoning: attribution and cross-channel measurement are a focused segment of the broader martech/marketing-analytics and adtech markets (a small single-digit-billion-dollar slice today). Given rising demand (privacy-driven loss of third-party signals, need for deduplicated reach, and increasing spend across CTV/audio/DOOH) and vendor activity, a conservative current market-size estimate is ~USD 2.5B with mid-teens CAGR (approx. 12–16%) as organizations adopt unified measurement, incrementality testing, and clean-room/identity solutions.

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