# AdRoll

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: AdTech
- Website: https://www.adroll.com
- AI agent profile: https://nowen.ai/agents/adroll-com
- Updated: 2026-09-06
- Directory: one of 59 AI agents in AdTech (https://nowen.ai/industry/adtech)
- Read by AI assistants from: OpenAI, Meta, Amazon

> AdRoll is a multichannel advertising platform that helps brands reach, engage, and convert customers across channels with AI-powered optimization.

AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services.

**Mission:** To empower brands to grow revenue through smarter, data-driven advertising across multiple channels while protecting user privacy.

## Products & Services

### [AdRoll](https://www.adroll.com/digital-advertising-platform)
*Platform*
Drive full-funnel advertising with AI-powered insights across multiple channels.
AdRoll is a multichannel advertising platform that helps brands run full-funnel, AI-powered campaigns across display, social, video, mobile, and connected TV. It enables audience segmentation, cross-channel attribution, and optimization across channels, with options for self-service or managed services. The platform integrates with hundreds of marketing tools to unify data and drive revenue. The integrated capability for account-based marketing enhances pipeline generation and improves deal closure rates.
- Pricing: Pricing not published

- **AI Assistant** — Leverage AI Insights
- **Predictive AI Tools** — Identify High-Fit Accounts
- **Analytics and Reporting** — Measure Campaign Impact
- **Buyer Insights** — Identify High-Value Prospects
- **Quality Advertising Inventory** — Maximize Campaign Reach
- **Retargeting Campaigns** — Drive User Engagement
- **Audiences and Segmentation** — Segment Your Audience Effectively
- **Brand Awareness Campaigns** — Increase Brand Visibility
- **Go-to-Market Orchestration** — Align Marketing Strategies
- **Dynamic Ads** — Deliver Personalized Experiences
- **Marketing Automation Builder** — Simplify Campaign Management

## Who we serve

### Growth Stage E-Commerce Brands
Growth-stage direct-to-consumer brands seeking scalable ROAS across channels globally.
- Industries: E-commerce, Retail, Consumer Goods
- Geography: Global (North America, Europe, APAC)
- Pain points: Fragmented data across channels, attribution gaps, high CAC, manual optimization
- Business goals: Increase online revenue, improve ROAS, scale cross-channel campaigns
- Positioning: Unified data, cross-channel campaign orchestration, and optimization to drive revenue for growth-stage direct-to-consumer brands.

### B2B Tech Companies With ABM Programs
ABM-focused B2B tech firms seeking precise targeting and faster pipeline.
- Industries: Software, SaaS, Technology
- Geography: Global (NA, EMEA, APAC)
- Pain points: Complex ABM orchestration, data silos, slow time-to-insights
- Business goals: Increase target account engagement, accelerate deals, improve ABM measurement
- Positioning: ABM orchestration and cross-channel advertising with measurement for technology brands pursuing fast deal velocity.

### Marketing Agencies And Multiclient Advertisers
Marketing agencies managing multiple client brands seeking scalable advertising operations.
- Industries: Advertising, Marketing Services
- Geography: Global
- Pain points: Coordinating multiple client campaigns, brand safety, reporting across clients
- Business goals: Deliver measurable ROAS for clients, scale operations, retain clients
- Positioning: Streamlines multi-client campaigns with cross-channel orchestration, centralized reporting, and scalable optimization for agencies.

## Market Segments

- **Performance media buying and cross-channel activation** (market size $86.1B, CAGR 6.9%): Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.
  - Products: AdRoll
- **Retargeting and dynamic remarketing** (market size $8.7B, CAGR 11.1%): Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement.
  - Products: AdRoll
- **Account-based marketing and intent scoring** (market size $1.8B, CAGR 11.24%): Audience segmentation, customer profile identification, ideal prospect targeting, and intent-based scoring to prioritize high-fit, high-intent accounts and tailor outreach.
  - Products: AdRoll
- **Cross-channel measurement and attribution** (market size $2.5B, CAGR 14%): Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.
  - Products: AdRoll

## Sources

- [AdRoll](https://www.adroll.com)
- [AdRoll](https://www.adroll.com/digital-advertising-platform)
- [Market was valued at USD 80.5 billion in 2025; projected to reach USD 86.1 billion in 2026; CAGR 6.9%.](https://www.factmr.com/report/media-buying-services-market)
- [According to a 2024 report by eMarketer, global digital ad spending is expected to surpass $700 billion by 2026.](https://callpm.com/the-ultimate-guide-to-media-planning-and-buying/)
- [Market Size (2025) 8.7 Billion; CAGR (2025 to 2033) 11.10%; Forecast (2033): $16.5 Billion.](https://www.htfmarketinsights.com/report/4383711-retargeting-ads-market)
- [Market size was estimated at USD 1.67 billion in 2025; expected to reach USD 1.84 billion in 2026; CAGR 11.24%.](https://www.360iresearch.com/library/intelligence/account-based-marketing)
- [Market size (2024): USD 12.5 Billion; CAGR 8.3% (2026–2033).](https://www.linkedin.com/pulse/account-based-marketing-abm-market-size-trends-2026-2033-ihpdf)
- [The global ABM market will reach $3.81 billion by 2030.](https://marketingltb.com/blog/statistics/account-based-marketing-statistics/)