{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/adroll-com","markdownUrl":"https://nowen.ai/agents/adroll-com.md","jsonUrl":"https://nowen.ai/agents/adroll-com.json","name":"AdRoll","website":"https://www.adroll.com","industry":"AdTech","status":{"verified":false,"text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T22:58:03.176Z","summary":"AdRoll is a multichannel advertising platform that helps brands reach, engage, and convert customers across channels with AI-powered optimization.","description":"AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services.","mission":"To empower brands to grow revenue through smarter, data-driven advertising across multiple channels while protecting user privacy.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["OpenAI","Meta","Amazon"],"products":[{"name":"AdRoll","type":"Platform","url":"https://www.adroll.com/digital-advertising-platform","summary":"Drive full-funnel advertising with AI-powered insights across multiple channels.","description":"AdRoll is a multichannel advertising platform that helps brands run full-funnel, AI-powered campaigns across display, social, video, mobile, and connected TV. It enables audience segmentation, cross-channel attribution, and optimization across channels, with options for self-service or managed services. The platform integrates with hundreds of marketing tools to unify data and drive revenue. The integrated capability for account-based marketing enhances pipeline generation and improves deal closure rates.","pricing":{},"features":[{"name":"AI Assistant","value":"Leverage AI Insights","valueDescription":"Utilize advanced AI capabilities to gain insights that refine your campaigns and enhance performance metrics across channels."},{"name":"Predictive AI Tools","value":"Identify High-Fit Accounts","valueDescription":"Harness advanced algorithms to uncover accounts with the highest likelihood to convert."},{"name":"Analytics and Reporting","value":"Measure Campaign Impact","valueDescription":"Leverage comprehensive analytics to track key performance indicators and derive actionable insights for future strategies."},{"name":"Buyer Insights","value":"Identify High-Value Prospects","valueDescription":"Utilize actionable insights to focus efforts on buyers demonstrating intent, ensuring efficient allocation of resources for better ROI."},{"name":"Quality Advertising Inventory","value":"Maximize Campaign Reach","valueDescription":"Benefit from extensive, safe advertising channels that allow for broad exposure and effective audience targeting."},{"name":"Retargeting Campaigns","value":"Drive User Engagement","valueDescription":"Utilize strategic retargeting to engage previous visitors, encouraging them to complete their purchase journey across various touchpoints."},{"name":"Audiences and Segmentation","value":"Segment Your Audience Effectively","valueDescription":"Easily establish targeted segments using extensive data sources to optimize campaign effectiveness and user engagement."},{"name":"Brand Awareness Campaigns","value":"Increase Brand Visibility","valueDescription":"Utilize dynamic campaigns to reach and engage potential customers across various platforms, enhancing brand recognition in key demographics."},{"name":"Go-to-Market Orchestration","value":"Align Marketing Strategies","valueDescription":"Harmonize marketing efforts across various channels to create seamless experiences for customers and improve conversion workflows."},{"name":"Dynamic Ads","value":"Deliver Personalized Experiences","valueDescription":"Enhance engagement by showcasing personalized products or content based on user interactions through dynamic ad features."},{"name":"Marketing Automation Builder","value":"Simplify Campaign Management","valueDescription":"Streamline marketing processes with automated sequences that craft customized campaigns tailored to specific goals or audiences."}]}],"audiences":[{"title":"Growth Stage E-Commerce Brands","description":"Growth-stage direct-to-consumer brands seeking scalable ROAS across channels globally.","industries":["E-commerce","Retail","Consumer Goods"],"geography":"Global (North America, Europe, APAC)","painPoints":"Fragmented data across channels, attribution gaps, high CAC, manual optimization","businessGoals":"Increase online revenue, improve ROAS, scale cross-channel campaigns","positioningStatement":"Unified data, cross-channel campaign orchestration, and optimization to drive revenue for growth-stage direct-to-consumer brands."},{"title":"B2B Tech Companies With ABM Programs","description":"ABM-focused B2B tech firms seeking precise targeting and faster pipeline.","industries":["Software","SaaS","Technology"],"geography":"Global (NA, EMEA, APAC)","painPoints":"Complex ABM orchestration, data silos, slow time-to-insights","businessGoals":"Increase target account engagement, accelerate deals, improve ABM measurement","positioningStatement":"ABM orchestration and cross-channel advertising with measurement for technology brands pursuing fast deal velocity."},{"title":"Marketing Agencies And Multiclient Advertisers","description":"Marketing agencies managing multiple client brands seeking scalable advertising operations.","industries":["Advertising","Marketing Services"],"geography":"Global","painPoints":"Coordinating multiple client campaigns, brand safety, reporting across clients","businessGoals":"Deliver measurable ROAS for clients, scale operations, retain clients","positioningStatement":"Streamlines multi-client campaigns with cross-channel orchestration, centralized reporting, and scalable optimization for agencies."}],"segments":[{"name":"Performance media buying and cross-channel activation","description":"Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.","size":86.1,"cagr":6.9,"color":1,"productNames":["AdRoll"],"methodology":"Primary source Fact.MR explicitly sizes the media buying services market (which includes programmatic, search, social, CTV, OOH) at USD 80.5B (2025) and projects USD 86.1B in 2026 with a 6.9% CAGR to 2036. eMarketer (cited in industry coverage) shows global digital ad spend surpassing ~$700B by 2026, supporting continued budget flow into data-driven, cross-channel buying and activation.","citations":[{"url":"https://www.factmr.com/report/media-buying-services-market","text":"Market was valued at USD 80.5 billion in 2025; projected to reach USD 86.1 billion in 2026; CAGR 6.9%."},{"url":"https://callpm.com/the-ultimate-guide-to-media-planning-and-buying/","text":"According to a 2024 report by eMarketer, global digital ad spending is expected to surpass $700 billion by 2026."}]},{"name":"Retargeting and dynamic remarketing","description":"Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement.","size":8.7,"cagr":11.1,"color":2,"productNames":["AdRoll"],"methodology":"Estimate based on HTF Market Intelligence’s Retargeting Ads market report (covers dynamic retargeting). HTF lists a 2025 market size of $8.7B and projects an 11.10% CAGR to 2033—used as primary basis.","citations":[{"url":"https://www.htfmarketinsights.com/report/4383711-retargeting-ads-market","text":"Market Size (2025) 8.7 Billion; CAGR (2025 to 2033) 11.10%; Forecast (2033): $16.5 Billion."}]},{"name":"Account-based marketing and intent scoring","description":"Audience segmentation, customer profile identification, ideal prospect targeting, and intent-based scoring to prioritize high-fit, high-intent accounts and tailor outreach.","size":1.84,"cagr":11.24,"color":3,"productNames":["AdRoll"],"methodology":"Primary estimate based on 360iResearch (2026) which sizes the ABM market at USD 1.84B in 2026 and forecasts an 11.24% CAGR to 2032. Other sources show wider ranges (Grand View Research ~USD 3.8B by 2030; Marketsize report cites USD 12.5B in 2024), reflecting different market definitions (platforms vs. broader martech and services). I adopt the 360iResearch figure as a conservative, platform-and-services-focused estimate.","citations":[{"url":"https://www.360iresearch.com/library/intelligence/account-based-marketing","text":"Market size was estimated at USD 1.67 billion in 2025; expected to reach USD 1.84 billion in 2026; CAGR 11.24%."},{"url":"https://www.linkedin.com/pulse/account-based-marketing-abm-market-size-trends-2026-2033-ihpdf","text":"Market size (2024): USD 12.5 Billion; CAGR 8.3% (2026–2033)."},{"url":"https://marketingltb.com/blog/statistics/account-based-marketing-statistics/","text":"The global ABM market will reach $3.81 billion by 2030."}]},{"name":"Cross-channel measurement and attribution","description":"Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.","size":2.5,"cagr":14,"color":4,"productNames":["AdRoll"],"methodology":"Estimate derived from the supplied search results showing strong and growing marketer investment priority in cross-channel measurement (IAB, StackAdapt, Dynata, ClicData) and from internal market-hierarchy reasoning: attribution and cross-channel measurement are a focused segment of the broader martech/marketing-analytics and adtech markets (a small single-digit-billion-dollar slice today). Given rising demand (privacy-driven loss of third-party signals, need for deduplicated reach, and increasing spend across CTV/audio/DOOH) and vendor activity, a conservative current market-size estimate is ~USD 2.5B with mid-teens CAGR (approx. 12–16%) as organizations adopt unified measurement, incrementality testing, and clean-room/identity solutions.","citations":[]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.adroll.com","text":"AdRoll"},{"url":"https://www.adroll.com/digital-advertising-platform","text":"AdRoll"},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"Market was valued at USD 80.5 billion in 2025; projected to reach USD 86.1 billion in 2026; CAGR 6.9%."},{"url":"https://callpm.com/the-ultimate-guide-to-media-planning-and-buying/","text":"According to a 2024 report by eMarketer, global digital ad spending is expected to surpass $700 billion by 2026."},{"url":"https://www.htfmarketinsights.com/report/4383711-retargeting-ads-market","text":"Market Size (2025) 8.7 Billion; CAGR (2025 to 2033) 11.10%; Forecast (2033): $16.5 Billion."},{"url":"https://www.360iresearch.com/library/intelligence/account-based-marketing","text":"Market size was estimated at USD 1.67 billion in 2025; expected to reach USD 1.84 billion in 2026; CAGR 11.24%."},{"url":"https://www.linkedin.com/pulse/account-based-marketing-abm-market-size-trends-2026-2033-ihpdf","text":"Market size (2024): USD 12.5 Billion; CAGR 8.3% (2026–2033)."},{"url":"https://marketingltb.com/blog/statistics/account-based-marketing-statistics/","text":"The global ABM market will reach $3.81 billion by 2030."}]}