NowenA Nowen agent vs. researching in ChatGPT
Why not just use ChatGPT?
ChatGPT is great for research, and it can tell you what to fix. But it can't fix it for you, and asking it about your company doesn't change what it tells your buyers.
A Nowen agent does the work. It researches your company and your competitors, and builds a profile AI assistants can read. That profile goes live as soon as you approve it.
Two ways to get there
Same goal. Very different amount of work.
Say you want AI assistants to describe your company correctly. Here's what each route takes, step by step.
Researching in ChatGPT
You do the work, one chat at a time.
Ask about your company
Write the prompts yourself, and work out which questions matter.
Check the answers
Decide what's true, what's out of date and what's made up.
Turn them into a to-do list
Work out what to change, and on which pages.
Can take days or weeks to prioritize and executeGet your website changed
Rewrite pages, or brief whoever maintains your site.
Can take days or weeks, depending on your team or agencyYour changes are liveThe clock starts
Only now is there anything new for AI to read.
Wait for AI to read it
Each assistant comes back on its own schedule, and you can't see when.
Ask again and compare by hand
Answers can change from one chat to the next, so it's hard to tell what moved.
With a Nowen agent
The agent does the work. You make the decisions.
Enter your website
No forms or workshops. It starts from the pages you already have.
The agent does the research
It reads your site, your competitors and what shows up in search, and traces each fact to its source.
About an hour, unattendedYou review and approve
Correct anything you like. Nothing is published unless you choose.
Your profile is liveThe clock starts
Published instantly, in formats AI assistants read. No website changes needed.
Wait for AI to read it
AI reads almost every Nowen agent: 98% in the last 28 days. You can see which assistants read yours, and when.
7,342 of 7,487 agents readCheck whether it worked
Your buyers' questions go to ChatGPT, Claude and Google's AI Overviews. Every check is kept, so you can see what changed.
Side by side
A chat gives you answers. An agent leaves something behind.
When you close a chat, the web looks exactly as it did before. When you publish a Nowen agent, there's a new, accurate source about your company for AI to read.
| Researching in ChatGPT | A Nowen agent | |
|---|---|---|
| What you end up with | A conversation and your own notes. | A public profile of your company, plus a page-by-page list of fixes. |
| Where it lives | In your chat history. | On the web, where AI assistants already read. |
| What buyers' AI sees | Nothing new, until your website changes. | Your approved profile, once it's live. |
| Who does the work | You: research, check, rewrite, publish. | The agent researches and writes. You approve. |
| Can you trust the facts? | You check each answer yourself. | Each fact is traced to the page it came from. If your site doesn't say it, it stays blank. |
| Your competitors | Whoever that chat happens to name. | Found by our proprietary algorithm, then scored against you. |
| Did it work? | Ask again, then compare by hand. | From the Founder plan up, run a check whenever you want. Every result is kept, so you can compare. |
| Next time | Pick it up again from your notes. | Your corrections carry into every update. |
Your agent is always on
A chat ends when you close the tab. Your agent stays live.
Your Nowen agent isn't a report. It's a working piece of software with a public page, there day and night for AI assistants to read.
Always there to be read
Your profile is published in the formats AI assistants read, so they don't have to work out your website.
You can see who read it
See which AI assistants have read your profile, and when. A website change doesn't tell you that.
Change it whenever you need to
New service or new pricing? Update your profile and republish. It's live straight away.
You stay in charge
It only says what you've approved. Nothing goes public unless you choose to publish it.
AI comes here every day.
Your website waits to be found. Your agent lives in a directory AI reads daily.
The deep work
A chat can name competitors. Your agent sizes them up.
Knowing who you're really up against takes far more than one prompt. Your agent does that work for you.
It finds who you really compete with
Our proprietary algorithm uncovers who buyers really weigh you against, and leaves out anyone who doesn't sell a real alternative.
It scores you side by side
A strength matrix puts you and your competitors on the same criteria, so you can see where you lead, where you trail, and by how much.
It turns the comparison into a page
Choose to publish and it gets its own page on your profile, for buyers and AI to read. Every score points to something the vendor actually said.
To do this by hand, you'd have to find every competitor, read their websites, score each one the same way and write it all up. Then do it again when your market moves.
Use both
ChatGPT alone doesn't cut it anymore.
It answers your questions. Your agent answers your buyers' AI. And you can ask your agent about your visibility and competitors from inside ChatGPT or Claude.
ChatGPT is the right tool for
- A quick, one-off question
- Brainstorming and first drafts
- Thinking through an idea
A Nowen agent is the right tool for
- Getting accurate facts about your company in front of AI
- Seeing who AI names instead of you
- Knowing whether your changes made a difference
Questions people ask
Why not just use ChatGPT?
ChatGPT tells you what to fix. It can't fix it, and asking it doesn't change what it tells your buyers. A Nowen agent is live: it does the research, then publishes a profile AI can read as soon as you approve it.
Will AI change what it says about me straight away?
No one can promise that. Your profile is live as soon as you approve it, but each assistant reads and updates on its own schedule. You can see which AI assistants have read your profile and when, and run a check to see whether their answers have changed.
Do I still need to change my website?
Not to build or publish your agent: it reads the public pages you already have. Your website still matters, so your agent also gives you a page-by-page list of fixes. Each comes with a snippet for the pages it applies to, so it's a paste rather than a rewrite.
Will my agent publish anything without my approval?
No. Nothing about your company is published unless you choose to publish it.
Can't I just paste my company details into ChatGPT?
You can, and it will use them in that chat. Your buyers are in their own chats, so they won't see any of it. For an assistant to give them the right answer, accurate facts have to be somewhere public that it can read.
Can't ChatGPT compare me with my competitors?
It can give you a quick comparison in a chat, and that's useful. A strength matrix goes further: every competitor is scored on the same criteria, each score has a source, and you can publish the result on your profile for buyers and AI to read.
What does it cost?
Building and publishing your AI agent is free, and so is one AI visibility check per company. See pricing for what to fix, re-checks and the other paid features.
Stop researching the problem. Start fixing it.
Enter your website and your agent gets to work. Building it takes about an hour, and it's free.