ZoomInfo Technologies Inc.

Connects verified B2B data and buying context to help GTM teams make informed decisions and support AI-driven execution.

Helps sellers focus on priority accounts, prepare for interactions, and advance deals with unified intelligence and AI-guided recommendations.

Turns buyer signals into coordinated, automated go-to-market actions with connected data, enriched records, and personalized plays.

Connects custom applications and AI agents to ZoomInfo’s verified B2B data and GTM Context Graph through developer access.

Helps sales teams identify likely buyers, personalize outreach, and build pipeline with verified B2B data and buying signals.

Helps marketing teams find and activate relevant B2B audiences to turn leads into pipeline and improve campaign reach.

Keeps revenue data accurate and automates routing and workflows so teams can act on better information.

Helps recruiters discover qualified and hard-to-find candidates, understand their fit, and start personalized conversations faster.

Turns customer conversations into insights that help sales teams coach effectively, understand deal momentum, and forecast with confidence.

Delivers verified B2B data and expert support across revenue systems for consistent records, analysis, and go-to-market execution.

Find and research B2B prospects with verified data and free prospecting tools, while earning additional credits by contributing professional business contacts.

Helps customers turn AI- and data-driven go-to-market strategies into tailored playbooks and supported projects.

Growth-Stage Technology Companies

Global tech and software companies seeking data-driven go-to-market acceleration.

Geography: Global

How we help: The platform unifies data and enables real-time, AI-informed GTM motions to accelerate revenue growth for growing tech companies.

Enterprise RevOps Leaders

Global enterprises seeking unified data and governance to scale revenue operations.

Geography: Global

How we help: The platform unifies data and orchestrates intelligent workflows to unify revenue operations at scale.

B2B Marketing Leaders

Global demand-gen leaders seeking AI insights and efficient campaigns.

Geography: Global

How we help: The platform provides unified data and AI-powered workflows to optimize demand generation at scale.

Enterprise Talent Acquisition Leaders

Global enterprises seeking AI-powered recruiting data and automation.

Geography: Global

How we help: The platform delivers real-time candidate data, automated enrichment, and AI insights to accelerate recruitment at scale.

Capabilities that provide verified company-level prospect data, advanced firmographic, technographic, and funding filters, and targeted lists for outbound sales and account-based marketing.

Products: ZoomInfo Sales, ZoomInfo Lite, GTM Workspace, GTM Context Graph, Data as a Service, GTM.AI

Capabilities that unify revenue data across systems, enforce data governance, automate cross-functional workflows, and coordinate routing and scheduling to improve pipeline velocity and revenue predictability.

Products: ZoomInfo Operations, Data as a Service, GTM Studio, GTM.AI, ZoomInfo Labs

Targeted marketing to engage and convert high-value accounts by coordinating personalized messaging, multi-stakeholder outreach, and account targeting.

Products: ZoomInfo Marketing, GTM Studio

Capabilities that capture and analyze sales and customer conversations to surface insights, trends, and coaching opportunities for revenue and support teams.

Products: Chorus

Access to resume databases, proactive candidate search, and algorithmic matching to identify, rank, and engage qualified candidates.

Products: ZoomInfo Talent

GTM Context Graph

The GTM Context Graph is ZoomInfo’s verified B2B data foundation. It combines company and contact data with CRM records, conversation intelligence, and buying signals, including intent and behavioral signals, to provide go-to-market context. ZoomInfo reports processing more than 1.5 billion data points daily. Developers and AI agent builders can access the graph through GTM.AI APIs, CLI, and MCP.

• Unify Buyer Context Across GTM Signals
  Bring CRM, conversation, intent, behavioral, and B2B company and contact data together to inform go-to-market context.
• Ground Decisions In Verified B2B Data
  Give teams and AI agents a verified company and contact data foundation for go-to-market work.
• Process More Than 1.5 Billion Data Points Daily
  Use context built from more than 1.5 billion data points processed daily, including CRM, conversation, intent, and behavioral signals.
• Access Graph Data Through API, CLI, And MCP
  Connect applications and AI agents to the GTM Context Graph through GTM.AI’s API, CLI, and MCP access.

GTM Workspace

GTM Workspace is a seller-facing AI workspace that brings CRM data, ZoomInfo data, conversation history, and market intelligence together. Its native AI agents help sellers research accounts, prepare for meetings, prioritize accounts and deals, and act on buyer signals. Sellers can develop account strategies, generate personalized outreach, assess deal health, identify risks and gaps, and determine next steps.

• Unify Key Sales Context
  Access CRM records, ZoomInfo data, conversation history, and market intelligence together rather than gathering context from separate sources.
• Prioritize Accounts Using Signals
  Focus attention on accounts showing relevant intent, personnel changes, or engagement gaps.
• Research Accounts And Prepare For Meetings
  Use AI assistance to surface relevant account and buyer context for research and meeting preparation.
• Assess Deal Health And Qualification
  Review deal context and signals to identify progress, risks, and gaps and prepare for forecast discussions.
• Advance Deals With Next Steps
  Identify opportunities to move forward and use recommended actions to focus effort on advancing deals.
• Generate Personalized Outreach
  Find relevant decision-makers and verified contact information, then create outreach personalized to the account and buyer.
• Build Informed Account Strategies
  Develop account plans and penetration strategies using AI-generated insights, competitive intelligence, engagement recommendations, and the Buyer Engagement Map.

GTM Studio

GTM Studio is an AI-powered orchestration workspace for marketing, RevOps, and GTM teams. It brings CRM, marketing, sales, and third-party data together in a live canvas, then helps teams build and run automated plays, audiences, and enrichment workflows. Users can launch prebuilt plays or create custom ones without code, with AI agents supporting enrichment, scoring, routing, and message creation. Plays can respond to real-time buyer signals and coordinate outreach across GTM channels. Agent Teams coordinates specialized AI agents to execute complete plays from signal to outcome, within Playbook approvals and limits, with every action logged. Agent Teams is available in GTM Studio or headlessly through GTM.AI.

• Act On Real-Time Signals
  Trigger GTM plays automatically from buyer behavior and signals.
• Automate And Control GTM Play Execution
  Coordinate specialized agents to execute complete GTM plays, with execution kept within Playbook approvals and limits and every action recorded.
• Unify Signals And Systems
  Bring data connections and GTM signals together in one live canvas.
• Launch And Build Plays
  Start with proven play templates or create and test custom plays without code.
• Enrich Records Across 25+ Sources
  Fill missing contact data through waterfall enrichment across more than 25 sources, with the highest-confidence match returned.
• Build Plays With Natural Language
  Describe orchestration and enrichment tasks in natural language to build workflows and plays.
• Surface ICP-Grounded Insights
  Use AI and real-time enrichment to get answers grounded in the ideal customer profile.
• Coordinate Cross-Channel Outreach
  Run plays across email, calls, ads, and direct mail based on real-time buyer behavior.
• Personalize And Refine Messaging
  Adapt messages to buyer role, intent, and account, while using engagement activity to improve messaging, timing, and targeting.
• Keep GTM Systems In Sync
  Connect revenue systems to coordinate lead routing and record updates.
• Deliver Next Steps To Reps
  Surface priority accounts, signals, and recommended actions inside the seller workspace.
• Refresh Records For One Year
  Re-pull, re-enrich, or re-export managed records for up to a year from initial payment without additional charges, while preventing duplicate charges.
• Choose Your Agent Teams Access Method
  Use Agent Teams in GTM Studio or access it headlessly through GTM.AI.

GTM.AI

GTM.AI provides developers and AI agent builders with headless access to ZoomInfo data and the GTM Context Graph through an API, CLI, and MCP server. It supports using verified B2B data in custom applications, internal tools, and agents, and makes Agent Teams available headlessly. Developers can try the headless platform for free.

• Access ZoomInfo Data Programmatically
  Use the API to connect applications and agents to ZoomInfo data and the GTM Context Graph without relying on a product workspace.
• Connect AI Tools To Verified Data
  MCP access lets AI tools and custom agents use verified ZoomInfo data, with documentation for connecting agents including Claude and ChatGPT.
• Build Agents With B2B Intelligence
  Bring ZoomInfo data into custom agents, internal tools, and applications.
• Run Coordinated GTM Plays Headlessly
  Use GTM.AI to access Agent Teams headlessly and run coordinated GTM plays within Playbook approvals and limits, with actions logged.
• Use ZoomInfo Data From The Command Line
  The CLI gives developers and AI agent builders a command-line route to headless ZoomInfo access.
• Try Headless Access For Free
  Try GTM.AI headless access without first committing to ZoomInfo's wider platform.

ZoomInfo Sales

ZoomInfo Sales supports B2B prospecting and pipeline generation with verified contact and company data, buying intent signals, and sales tools. Sales teams can find and research target accounts, identify decision-makers, prioritize likely buyers, build prospect lists, and use alerts and automated workflows to guide outreach. Plans include search and data exports, CRM integrations, territory management features, and AI-powered tools for email generation, personalization, account summaries, and sales talking points.

• Find And Target Relevant Buyers
  Identify companies and contacts that match prospecting criteria and build targeted lists.
• Reach Buyers With Verified Details
  Access verified business emails and phone numbers to connect with prospects and decision-makers.
• Prioritize Accounts Showing Buying Activity
  Use buying signals and fit scores to identify accounts researching solutions and focus on prospects with stronger potential.
• Research Accounts With Rich Context
  Review company and organizational details to understand target companies and support prospect qualification.
• Track Prospects And Account Changes
  Organize target prospects and receive alerts about relevant account developments.
• Map Buying Groups And Decision-Makers
  Identify stakeholders and buying groups within target accounts.
• Prepare And Personalize Prospect Outreach
  Use AI-generated account context, talking points, and email content to prepare relevant communications.
• Automate Outreach And Follow-Up
  Automate sales activities and follow-up workflows to coordinate prospecting and keep leads moving.
• Connect Sales Data To Your CRM
  Connect ZoomInfo data with CRM systems, match records, and sync enriched information.
• Plan And Refine Sales Territories
  Use territory filters and company or intent signals to organize accounts and adjust territory plans.
• Identify Interested Website Accounts
  Use website visitor information to identify engaging companies and inform sales outreach.

ZoomInfo Marketing

ZoomInfo Marketing is an account-based marketing and audience activation offering for demand generation teams. It combines essential contact data and advanced company insights with digital marketing solutions for display advertising, website chat, and form management. Teams can build, segment, and reach target audiences using B2B data and buying signals, with integrations for executing campaigns across their marketing technology stack.

• Build And Activate Audiences
  Create segmented audiences from B2B and CRM data and activate them for marketing campaigns.
• Target High-Value Accounts
  Use B2B intelligence to identify and reach selected accounts.
• Reach In-Market Buyers
  Use buying signals and intent topics to focus marketing on relevant accounts and people involved in buying decisions.
• Enrich Audience Data
  Add contact and company context to audience records for more precise targeting and campaign activation.
• Sync Audiences Across Channels
  Send audiences to supported advertising channels and maintain consistent targeting.
• Engage Website Visitors
  Use website chat and form management tools as part of digital marketing programs.
• Connect Marketing Systems
  Connect marketing workflows with existing systems and technologies.

ZoomInfo Operations

ZoomInfo Operations helps revenue operations and CRM teams maintain clean data and automate revenue workflows. It supports deduplication, data standardization, enrichment, and continuous verification across CRM and go-to-market records. Teams can route leads, match them to accounts, assign accounts, and trigger cross-system actions using buying signals, lifecycle changes, territory rules, and custom logic. Predictive scoring uses AI-powered propensity models and firmographic, technographic, and intent attributes. The product also provides no-code data orchestration, compliance and governance controls, data-entry validation, and integrations with CRM, marketing, sales, warehouse, and BI platforms.

• Enrich Missing Record Data
  Fill gaps in company and contact records with attributes from multi-vendor enrichment.
• Route Leads And Match Accounts
  Direct inbound leads to the appropriate representative and connect them with corresponding existing accounts.
• Prioritize High-Value Accounts
  Rank accounts using predictive models and business attributes to prioritize opportunities.
• Clean And Standardize Revenue Data
  Reduce duplicate records and normalize key fields to improve consistency across CRM and go-to-market systems.
• Keep Records Current
  Monitor and refresh changed information so CRM and go-to-market records remain accurate.
• Trigger Actions From Revenue Signals
  Use buying signals, lifecycle changes, and custom logic to assign accounts and initiate actions across revenue systems.
• Orchestrate Data Across Revenue Systems
  Create no-code workflows to transform, route, and enrich data across connected revenue systems.
• Apply Compliance And Governance Controls
  Manage privacy requirements with automated suppression lists, audit trails, and data restrictions, alongside the listed enterprise security certifications.
• Block Bad Data At Entry
  Apply validation rules and real-time checks at entry to prevent duplicates and maintain data standards.
• Sync Data Across GTM Systems
  Connect CRM, marketing, sales, warehouse, and BI platforms to synchronize data.

ZoomInfo Talent

ZoomInfo Talent helps recruiting teams find and reach qualified talent using verified professional data, candidate search, and sourcing intelligence. Its capabilities include advanced search and filters, candidate alerts, company insights, and engagement tools. Talent Autopilot adds AI-assisted candidate discovery from plain-language role requirements, explains the context behind candidate matches, and helps create personalized outreach that recruiters review before sending. Recruiters can also use professional profiles, Boolean search, market intelligence, and workforce data covering experience, career history, skills, education, and company workforce trends.

• Find Qualified Candidates
  Search candidate profiles using detailed filters and Boolean capabilities, supported by accurate contact data.
• Discover Hard-To-Find Candidates
  Describe a role in plain language and use AI-assisted discovery to surface candidates based on its requirements and context.
• Reach Candidates Directly
  Use verified professional contact information to move from candidate discovery to outreach.
• Understand Candidate Fit
  Review the reasoning and context behind candidate matches to assess fit.
• Create Relevant Candidate Outreach
  Prepare outreach tailored to the role and candidate context while keeping recruiters in control of what gets sent.
• Stay Informed While Sourcing
  Use candidate alerts and company updates to support recruiting activity.
• Prioritize Talent Sourcing
  Use candidate intent signals and real-time talent data to inform sourcing.
• Build A Fuller Talent-Market Picture
  Explore workforce and company trend data to develop a broader picture of the talent market.
• Connect Recruiter Engagement Tools
  Use engagement apps and integrations to support candidate outreach in recruiting workflows.

Chorus

Chorus is a conversation intelligence product that captures and analyzes customer calls, meetings, and emails. It provides transcriptions and insights to help sales teams understand deal outcomes, coach representatives, improve sales processes, and forecast with confidence. Chorus can automatically capture and sync contacts and communications to a CRM, giving teams visibility into account relationships and deal momentum. It also surfaces customer and market insights that teams can use to improve outreach and make informed decisions.

• Analyze Customer Interactions
  Review customer interactions and transcripts to uncover conversation insights and inform follow-up.
• Improve Team Sales Performance
  Use conversation reviews to support coaching, onboarding, methodology adherence, and team development.
• Track Deal Momentum
  Use conversation and relationship visibility to assess deal progress, understand outcomes, and improve forecasting confidence.
• Keep CRM Records Current
  Transfer captured contacts and communications into the CRM so teams can access relationship information.
• Uncover Customer And Market Trends
  Analyze customer conversations to understand deal trends and competitive insights.
• Personalize Relationship-Based Outreach
  Review interaction history to tailor future outreach and prepare for the next conversation.
• Identify Churn Risks
  Track account and opportunity activity to identify potential churn concerns and take action.
• Strengthen Customer-Focused Messaging
  Apply language heard in customer conversations to messaging and content.

Data as a Service

ZoomInfo Data as a Service delivers verified B2B company and contact data, including custom datasets, directly to CRMs, data warehouses, and internal systems. Customers can choose data structure, delivery frequency, and destination, with options including real-time enrichment, scheduled batch delivery, APIs, webhooks, and cloud data integrations. Data Services specialists provide support for complex implementations, custom enrichment, data acquisition, and data modeling and scoring initiatives. Dedicated delivery managers and specialists can support data strategy, warehouse integration, field mapping, standardization, enrichment rules, and the deployment of intent data, technographics, and buying signals into go-to-market workflows.

• Deliver Verified B2B Data
  Provide company and contact data in the systems teams use for go-to-market work, with custom datasets for specific business requirements.
• Control And Stream Data Delivery
  Choose how data is structured, where it is sent, and how often it is delivered, with real-time and scheduled options.
• Implement Complex Data Strategies
  Work with data experts and dedicated delivery managers to shape data strategies, connect systems, and configure fields and enrichment rules.
• Integrate Data In Cloud Warehouses
  Bring ZoomInfo data into cloud and warehouse infrastructure for analytics, AI models, enrichment workflows, and internal applications.
• Analyze Data And Plan Markets
  Use refreshed, standardized datasets for analysis, market evaluation, segmentation, territory design, and go-to-market planning.
• Align Revenue-System Records
  Maintain a shared data foundation across revenue and analytics systems.
• Customize Data Enrichment
  Address specialized data requirements with custom datasets and enrichment services designed for large-scale or complex requests.
• Model And Score Target Markets
  Use lookalike, regression, and custom modeling to support predictive intelligence across product lines, divisions, and go-to-market teams.
• Activate Signals In GTM Workflows
  Put intent data, technographics, and buying signals to work in prospecting and operational workflows.

ZoomInfo Lite

ZoomInfo Lite, also known as Community Edition, is a permanent free edition of ZoomInfo that gives users access to verified B2B contact and company data and prospecting tools. Users can earn additional free credits by securely contributing professional business contacts through a connected business email and calendar. The offering includes advanced search and filtering, company insights, browser and mobile access, AI email assistance, and HubSpot integration.

• Reach Prospects With Verified Contact Details
  Use verified business email addresses and phone numbers to find and contact B2B prospects.
• Build Targeted Prospect Lists
  Refine searches by industry, role, company size, location, and other attributes to focus prospecting.
• Use Prospecting Tools Without A Subscription
  Get ongoing access to the free plan without a credit card or commitment.
• Earn Additional Credits By Contributing Contacts
  Contribute professional business contacts through a connected email and calendar to receive additional free credits. Individuals added to the database receive information about their profile and available management options.
• Qualify Leads With Company Information
  Review company industry, revenue, and employee count to assess prospects.
• Access Prospect Data Across Devices
  Use the ReachOut Chrome extension or mobile app to access ZoomInfo data in a browser or on the go.
• Draft Personalized Outreach Emails
  Get AI assistance drafting personalized prospecting emails.
• Coordinate Personalized Multichannel Outreach
  Support outreach across personalized emails, calls, and social touches using ZoomInfo B2B data and intent signals.
• Keep HubSpot Records Up To Date
  Transfer data to HubSpot to support enriched, current CRM records.

ZoomInfo Labs

ZoomInfo Labs is a professional services offering that helps customers bring AI- and data-driven go-to-market playbooks to life. Its experts collaborate with customers to design tailored playbooks for targeted success and support professional services and large or complex data projects.

• Put AI And Data Strategies Into Action
  Work with ZoomInfo Labs to turn AI- and data-driven go-to-market strategies into practical playbooks.
• Design Playbooks For Targeted Success
  Collaborate with experts to create go-to-market playbooks suited to customer objectives.
• Get Support For Complex Projects
  Access professional services support for large or complex data projects.