Yahoo Inc. Unclaimed

Transform programmatic advertising with powerful audience targeting and creative solutions.

Maximize audience engagement and drive measurable results through custom ad solutions.

Yahoo Scout delivers concise, AI-powered answers and insights based on user queries.

Yahoo Search provides fast, efficient, and AI-enhanced search results to users worldwide.

Effortlessly manage your emails with Yahoo Mail's streamlined features and cross-device access.

Empowers investors with real-time news and tools for confident decision-making.

Stay informed with personalized news tailored to your interests and needs.

Access comprehensive sports news and top-rated fantasy games in one platform.

Enhances fan engagement through integrated sports betting features within Yahoo Sports.

Engadget delivers the latest tech news and reviews to keep you informed.

Yahoo DSP

Yahoo DSP is an omnichannel demand-side platform designed to simplify and scale programmatic advertising. It supports audience planning, targeting, creative optimization, and measurement across channels including CTV, display, native, video, audio, and DOOH. Harnessing identity solutions, AI-powered optimization, and direct access to premium inventory via Backstage, it enables audience insights, predictive audiences, and a unified campaign workflow across the buying lifecycle.

• Utilize Identity Solutions
  Employ advanced identity tools to ensure privacy-focused advertising while maximizing audience reach.
• Integrate TV Advertising Efforts
  Utilize a holistic strategy to maximize ad spend across both connected and traditional television platforms.
• Plan Audiences Effectively
  Utilize Yahoo's rich data to strategically plan and target audiences, enhancing engagement and results.
• Access Premium Inventory
  Gain direct access to high-quality ad inventory, ensuring brand safety and effectiveness.
• Enhance Creative Scale
  Deliver cohesive and powerful messaging through customized creative outputs across diverse advertising channels.
• Utilize Omnichannel Formats
  Engage audiences effectively across various platforms to improve overall campaign performance.
• Build Audience Segments
  Create audience segments using a combination of proprietary Yahoo data and third-party information to enhance targeting effectiveness.
• Target Specific Audiences
  Leverage detailed user data for nuanced targeting strategies that resonate with specific consumer segments.
• Create Engaging Ads
  Generate personalized advertising content that evolves in real-time based on audience interactions.
• Enhance Planning Transparency
  Utilize Omniscope to gain insights that facilitate informed decision-making and strategic planning.
• Forecast Audience Behavior
  Leverage advanced AI techniques to anticipate audience actions, allowing for proactive campaign adjustments.
• Gain Audience Insights
  Use data visualization tools to analyze audience characteristics and behaviors, optimizing campaign strategies.
• Engage Users Interactively
  Incorporate interactive elements into ads to boost engagement and user interaction.
• Utilize Standard Audience Segments
  Tap into a large pool of pre-defined audience segments for efficient targeting and outreach.
• Optimize TV Investments
  Maximize visibility and impact by understanding audience overlap across linear and connected TV.
• Plan DOOH Campaigns
  Effectively target audiences in outdoor and public environments through strategic screen placements.

Yahoo Ads

Yahoo Ads provides custom solutions that maximize engagement across the marketing funnel. It emphasizes growth and reaching the right audiences to drive measurable results, supported by data-driven approaches and brand-safe environments.

• Maximize Engagement Across All Stages
  Personalized approaches that enhance interaction throughout the customer journey, ensuring better results.
• Drive Measurable Growth
  Strategies designed to deliver tangible results through effective audience reach and engagement.
• Reach The Right Users
  Data-driven targeting methods ensure that ads connect with relevant audiences, boosting efficiency and impact.
• Connect Across Multiple Channels
  Seamlessly engage users whether they are browsing websites, accessing apps, or via other media.
• Leverage In-Depth Analytics
  Transform raw data into actionable insights that drive ad performance and engagement improvement.
• Access Unique Ad Spaces
  Utilize premium ad inventory to improve brand visibility and capture audience attention.
• Boost Consumer Interaction
  Engagement strategies designed to capture consumer interest and prompt action.

Yahoo Scout

Yahoo Scout is a proprietary AI-powered answer engine available in beta, built on Yahoo’s data and search history. It combines traditional search with AI-assisted reasoning to deliver concise, sourced answers across Yahoo Search and the broader Yahoo portfolio, backed by the Yahoo Scout Intelligence Platform.

• Provide Concise Answers
  Yahoo Scout delivers clear and trustworthy answers for diverse user queries by synthesizing vast amounts of data.
• Leverage Advanced AI Models
  The integration enhances response quality and speed, ensuring reliable information delivery.
• Offer Cross-Platform Insights
  The platform powers smart features that personalize feedback and assistance across Yahoo's services.
• Pilot Testing Phase
  Users can experience and provide feedback on features as Yahoo Scout evolves.
• Ensure Reliable Information
  By utilizing Bing's API, Yahoo Scout enhances the credibility of its answers.
• Enhance Investment Decisions
  Delivers relevant financial updates that help investors understand key events and stock movements.
• Streamline Purchase Decisions
  Provides users with quick access to expert insights and shopping links, simplifying the research phase.

Yahoo Search

Yahoo Search is Yahoo’s core search product designed to help users find information quickly and efficiently, combining traditional search with evolving AI-assisted capabilities across the Yahoo portfolio.

• Find Information Quickly
  Yahoo Search ensures a streamlined experience with high-speed access to relevant search results, catering to users' needs in real-time.
• Receive Personalized Results
  AI capabilities enrich Yahoo Search, synthesizing data to offer tailored answers based on user preferences and past behavior.
• Access Various Resources
  Users can easily navigate through Yahoo's vast ecosystem, accessing news, finance, and other content from Yahoo Search.
• Engage With Rich Content
  Yahoo Search presents rich media results to improve user engagement and provide comprehensive answers.

Yahoo Mail

Yahoo Mail is the consumer inbox that aims to simplify reading, organizing, and sending emails, offering a streamlined, accessible email experience across devices.

• Access From Any Device
  Users can send and receive emails on various devices, ensuring constant connectivity.
• Organize Easily
  The inbox is designed to minimize clutter, helping users focus on important communications.
• Track Packages Effortlessly
  Stay updated on package deliveries without needing to refresh delivery pages multiple times.
• Manage Inbox Overwhelm
  Prioritizes important emails, ensuring users don't miss critical communications.

Yahoo Finance

Yahoo Finance is a leading finance destination delivering news and tools to help investors make informed financial decisions with confidence.

• Stay Informed Instantly
  Receive live updates on market trends and financial instruments to make timely decisions.
• Gain Enhanced Insights
  Utilizes AI to provide contextual analysis and simplify data discovery.
• Get Insights Quickly
  Access news articles and analysis that impact market movements to stay ahead.
• Analyze Trends Effectively
  Leverage robust tools to analyze historical performance and future projections.
• Tailor Your Experience
  Receive notifications based on your investment preferences and interests.
• Manage Investments Efficiently
  Monitor your portfolio's performance and make data-backed decisions.
• Engage With New Markets
  Explore innovative financial instruments and crypto investment opportunities.
• Access Global Insights
  Stay updated with finance news and trends from major markets around the world.

Yahoo News

Yahoo News offers a personalized news experience with breaking stories and trusted publications, tailored to user interests. The service combines editorial curation with AI-driven recommendations to provide relevant updates on various topics.

• Curates News Based On User Interests
  Yahoo News analyzes user preferences to tailor content, ensuring each user receives the most relevant stories concerning their interests.
• Notifies Users Instantly About Breaking News
  Stay on top of urgent stories with real-time alerts, ensuring users don't miss major developments as they unfold.
• Delivers Personalized Audio Summaries
  The Daily Digest feature curates and personalizes audio summaries, keeping listeners informed with quick updates on the topics they care about.
• Provides Contextual Understanding of News Events
  Yahoo News goes beyond just reporting, delivering thorough insights and analyses to help users understand the implications behind major headlines.
• Ensures Accessibility Across Devices
  Users can read and listen to news on their preferred devices, from smartphones to desktops, providing flexibility and convenience.

Yahoo Sports

Yahoo Sports is a leading destination for comprehensive sports news and top-rated fantasy games, delivering in-depth coverage and analytics.

• Stay Updated
  Get the latest updates and analysis on all major sports, ensuring you never miss a key moment.
• Participate in Fantasy Sports
  Engage with popular fantasy games, leveraging tools to create and manage your fantasy teams seamlessly.
• Enhance Understanding
  Access detailed breakdowns of games, helping you understand key plays and statistical insights as they unfold.
• Watch Live Events
  Tune into live coverage of various sports events, including exclusive indoor football league games and key matchups.
• Access Tickets Easily
  Enjoy direct access to great ticket deals for sporting events via Yahoo Sports, making it easy to attend your favorite games.

Yahoo Sportsbook

Yahoo Sportsbook integrates sports betting experiences within Yahoo Sports, offering betting content and opportunities alongside sports coverage.

• Offers Seamless Betting Experiences
  Allows users to place bets directly in the Yahoo Sports app, enhancing their game day experience.
• Simplifies Betting Process
  Streamlines users' experience when finding and placing bets, making it more accessible for beginners.
• Engages Fans in Real-Time
  Enables fans to participate actively in the game experience through live betting while following their favorite teams.
• Informs Betting Decisions
  Offers personalized statistics and trends to help users make informed betting choices.

Engadget

Engadget provides insights into technology and innovation as part of Yahoo’s brand ecosystem.

• Keeps You Updated On Tech Trends
  Engadget offers extensive and timely editorial coverage on the latest technology trends, providing insights into new gadgets and innovations that shape the tech landscape.
• Informs Purchase Decisions
  Engadget provides detailed assessments and ratings of the latest tech products, helping users make informed purchasing decisions based on expert analysis.
• Enhances User Experience
  The site's design is optimized for both desktop and mobile users, allowing for an enjoyable browsing experience while accessing the latest articles.
• Fosters User Engagement
  Through comments and forums, users can engage with each other, providing a space for discussion and sharing knowledge on tech topics.