{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/yahooinc-com","markdownUrl":"https://nowen.ai/agents/yahooinc-com.md","jsonUrl":"https://nowen.ai/agents/yahooinc-com.json","name":"Yahoo Inc.","website":"https://www.yahooinc.com","industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:28:05.091Z","summary":"Yahoo Inc. is a global internet company delivering content, advertising, and search services to connect people and brands.","description":"Yahoo Inc. is a global internet company that operates a portfolio of content and advertising platforms, serving billions of users and thousands of brands worldwide. The company aims to be a trusted guide for people navigating the online world, continuously innovating to connect audiences with relevant information and experiences. It provides omnichannel, data-informed capabilities to help advertisers and partners reach the right audiences, measure impact, and optimize outcomes while upholding commitments to privacy, transparency, and human rights. The organization emphasizes collaboration with partners, researchers, and developers to advance technologies for search, content discovery, and safe online experiences across devices and contexts.","mission":"our mission to be your trusted guide through it all never will.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"products":[{"name":"Yahoo DSP","type":"Platform","url":"https://www.yahooinc.com/yahoo-dsp","summary":"Transform programmatic advertising with powerful audience targeting and creative solutions.","description":"Yahoo DSP is an omnichannel demand-side platform designed to simplify and scale programmatic advertising. It supports audience planning, targeting, creative optimization, and measurement across channels including CTV, display, native, video, audio, and DOOH. Harnessing identity solutions, AI-powered optimization, and direct access to premium inventory via Backstage, it enables audience insights, predictive audiences, and a unified campaign workflow across the buying lifecycle.","pricing":{},"features":[{"name":"Identity Solutions","value":"Utilize Identity Solutions","valueDescription":"Employ advanced identity tools to ensure privacy-focused advertising while maximizing audience reach."},{"name":"Unified TV","value":"Integrate TV Advertising Efforts","valueDescription":"Utilize a holistic strategy to maximize ad spend across both connected and traditional television platforms."},{"name":"Audience Planning","value":"Plan Audiences Effectively","valueDescription":"Utilize Yahoo's rich data to strategically plan and target audiences, enhancing engagement and results."},{"name":"Backstage","value":"Access Premium Inventory","valueDescription":"Gain direct access to high-quality ad inventory, ensuring brand safety and effectiveness."},{"name":"Omnichannel Creatives","value":"Enhance Creative Scale","valueDescription":"Deliver cohesive and powerful messaging through customized creative outputs across diverse advertising channels."},{"name":"Omnichannel Formats","value":"Utilize Omnichannel Formats","valueDescription":"Engage audiences effectively across various platforms to improve overall campaign performance."},{"name":"Audience Builder","value":"Build Audience Segments","valueDescription":"Create audience segments using a combination of proprietary Yahoo data and third-party information to enhance targeting effectiveness."},{"name":"Custom Audiences","value":"Target Specific Audiences","valueDescription":"Leverage detailed user data for nuanced targeting strategies that resonate with specific consumer segments."},{"name":"Dynamic Creative","value":"Create Engaging Ads","valueDescription":"Generate personalized advertising content that evolves in real-time based on audience interactions."},{"name":"Omniscope for Planning","value":"Enhance Planning Transparency","valueDescription":"Utilize Omniscope to gain insights that facilitate informed decision-making and strategic planning."},{"name":"Predictive Audiences","value":"Forecast Audience Behavior","valueDescription":"Leverage advanced AI techniques to anticipate audience actions, allowing for proactive campaign adjustments."},{"name":"Audience Insights","value":"Gain Audience Insights","valueDescription":"Use data visualization tools to analyze audience characteristics and behaviors, optimizing campaign strategies."},{"name":"Interactive Ads","value":"Engage Users Interactively","valueDescription":"Incorporate interactive elements into ads to boost engagement and user interaction."},{"name":"Standard Audiences","value":"Utilize Standard Audience Segments","valueDescription":"Tap into a large pool of pre-defined audience segments for efficient targeting and outreach."},{"name":"Cross-Screen Planner","value":"Optimize TV Investments","valueDescription":"Maximize visibility and impact by understanding audience overlap across linear and connected TV."},{"name":"DOOH Planner","value":"Plan DOOH Campaigns","valueDescription":"Effectively target audiences in outdoor and public environments through strategic screen placements."}]},{"name":"Yahoo Ads","type":"Platform","url":"https://www.yahooinc.com/yahoo-ads","summary":"Maximize audience engagement and drive measurable results through custom ad solutions.","description":"Yahoo Ads provides custom solutions that maximize engagement across the marketing funnel. 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