Lantern, Inc. dba Lantern Unclaimed

Unifies scattered data sources into actionable insights and automates go-to-market workflows.

Unifies GTM data and automates insights for accelerated revenue growth.

Harness AI-powered signals for proactive sales engagement and automated workflows.

Monitor champion movements for timely engagement and advocacy.

Detect and act on market signals in real time to capture buying intent and drive revenue.

Automatically assign leads to reps, ensuring timely follow-up and accurate pipeline ownership.

Prioritize high-potential accounts to enhance conversion rates through automated scoring.

Engage buyers in real time while they're actively researching your product online.

Revenue Data Platform

Lantern’s Revenue Data Platform builds a unified ontology from scattered go-to-market data, enriches it with AI, and activates it via autonomous AI agents. It connects CRM, enrichment, intent, product usage, and support data to deliver a real-time single source of truth for sales, marketing, and RevOps. The platform emphasizes governance, security, and deployment options while enabling audience building and campaign activation through agent-driven actions across 50+ systems.

• Activates Data Automatically
  Deploys agents to autonomously engage with data, optimizing interactions and actions without manual input.
• Operates Across Multiple Systems
  Allows seamless execution of workflows across various platforms, enhancing operational efficiency.
• Ensures Compliance and Security
  Maintains data integrity and compliance with stringent security practices to safeguard information.
• Real-time Data Updating
  Sustains a current and accurate data environment, enabling teams to make informed decisions swiftly.
• Enhances Data Quality
  Utilizes AI to enrich and cleanse data from multiple sources, improving contact accuracy significantly.
• Creates a Unified Revenue View
  Integrates diverse data into a cohesive framework that facilitates strategic decision-making and outreach.
• Identifies Buying Signals
  Monitors various indicators of buyer interest and intent, empowering teams to capitalize on opportunities timely.

GTM Intelligence Layer

GTM Intelligence Layer unifies data across the entire GTM stack and provides intelligent signal detection, automated workflow orchestration, and predictive analytics. It delivers enterprise-grade governance (RBAC, audit trails, data lineage, GDPR), a zero-trust architecture, and scalable deployment to power Lantern’s agents and automations.

• Ensures Data Security
  Protect sensitive information and comply with regulations through strict access controls and monitoring.
• Single Source of Truth
  Achieve accurate and reliable data across all operations, ensuring consistency and clarity.
• Automates Cross-Team Processes
  Streamline and enhance productivity by automating tasks across various teams without coding.
• Proactively Detects Buyer Signals
  Identify and act on buying intent to capitalize on potential sales opportunities swiftly.
• AI-Driven Revenue Forecasting
  Leverage sophisticated algorithms to predict sales trends and improve decision-making.

Signals Platform

Lantern’s Signals Platform collects and unifies signals from 50+ sources and 200+ signal types, integrated with your first-party data. Signals flow to action in real time and power Lantern’s agent library for proactive engagement across People, Company, Technology, and Intent signals.

• Enables Instant Response
  With real-time routing, the platform allows teams to act swiftly on valuable signals, increasing conversion opportunities.
• Creates Cohesive Customer View
  By combining signals with your first-party data, the platform ensures a unified and comprehensive perspective of customer interactions.
• Maximizes Data Insights
  Gathering diverse signals from numerous sources ensures a comprehensive understanding of market dynamics.
• Enhances Engagement Strategies
  By categorizing signals, the platform allows for targeted outreach tailored to specific engagement types.
• Streamlines Decision Making
  Automated analysis provides teams with critical insights swiftly, enhancing decision-making processes.

Champion Tracker

Champion Tracker identifies and monitors Sales Champions—key advocates within accounts—so reps can engage the right people at the right time. It tracks champion movements (job changes, promotions, role changes) and provides resources to empower champions to advocate for your solution. It integrates with CRM to surface champion insights and triggers engagement workflows for outreach and ABM.

• Identify Key Advocates
  Track sales champions to facilitate smoother communication and leverage their influence.
• Receive Instant Alerts
  Stay updated on champion movements to engage before competitors.
• Integrate With CRM
  Easily connect with your CRM to access champion insights that enhance engagement efforts.
• Equip Champions With Resources
  Empower champions with tailored materials to advocate effectively for your solution.
• Automate Outreach
  Leverage automation for timely and effective engagement strategies.

Intent Signals

Intent Signals monitors your addressable market for buying signals across job changes, funding rounds, tech installs, website visits, and hiring surges. Lantern unifies signals from multiple sources with first-party data, enabling ICP definition, signal-type configuration, and scoring. Signals are delivered to your stack to trigger actions as accounts move into market.

• Define Ideal Customer Profile
  Customize your target audience and specify the types of signals to monitor, ensuring focused outreach.
• Track Buying Signals
  Continuously track important market events to identify when accounts are in buying mode.
• Aggregate Signals for Clarity
  Combine diverse signals from multiple sources to create a comprehensive view of buyer intent.
• Act on Signals Instantly
  Receive immediate alerts when key signals are detected, allowing for swift follow-up and engagement.
• Enhance Data Quality
  Leverage enriched data for more informed decision-making in sales strategies.

Lead Routing Agent

Lead Routing Agent automatically assigns leads to the right rep based on your routing rules and CRM context. It integrates with your existing sales tools to ensure timely, accurate ownership and reflection of routing decisions across the pipeline.

• Saves Time By Streamlining Assignments
  Leads are distributed efficiently according to established criteria, maximizing the chances of conversion and enhancing response times.
• Ensures Seamless Workflow Across Tools
  By synchronizing with your existing systems, it maintains data integrity and alignment with team workflows.
• Increases Engagement Rates
  Utilizes AI-driven insights to prioritize leads who are showing strong buying signals, enhancing the likelihood of conversion.
• Keeps Data Current And Accurate
  Immediate updates to sales records ensure that teams have the most current information when acting on leads.

Account Scoring

Account Scoring ranks every account in your CRM based on ICP fit, in-market signals, and engagement. Scores update automatically as new signals arrive, helping reps prioritize accounts with the highest probability to close. You can define the model by configuring firmographics, technographics, intent signals, engagement thresholds, and weights.

• Receive Real-Time Updates
  Ensure your team is always working with the latest scoring information, allowing for timely decision-making.
• Focus on High-Value Accounts
  Maximize sales efficiency by identifying the most promising leads based on defined Ideal Customer Profile parameters.
• Enhance Sales Effectiveness
  Direct sales efforts toward high-potential accounts, reducing wasted time on low-impact opportunities.
• Tailor Your Scoring Process
  Flexibility to adjust scoring parameters based on your unique sales strategies and market dynamics.

Website Visitor ID

Website Visitor ID identifies companies and contacts visiting your website in real time, alerting the right rep with full context when visitors match your criteria. It uses enrichment and intent scoring to surface actionable signals, with a lightweight script that minimizes page-speed impact.

• Identify Visitors Instantly
  Captures essential visitor information as they browse, allowing timely outreach opportunities.
• Receive Immediate Alerts
  Reps can engage potential buyers right when they are researching, improving chances of conversion.
• Surface High-Potential Engagement
  Identifies qualified leads by scoring intents, allowing focused efforts on prospects that are most likely to convert.
• Minimal Impact on User Experience
  Ensures your site’s performance remains optimal while gathering valuable visitor insights.