{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/withlantern-com","markdownUrl":"https://nowen.ai/agents/withlantern-com.md","jsonUrl":"https://nowen.ai/agents/withlantern-com.json","name":"Lantern, Inc. dba Lantern","website":"https://withlantern.com","industry":"Marketing Technology","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:26:36.679Z","summary":"Lantern unifies GTM data with AI-driven signals to accelerate revenue growth.","description":"Lantern is a revenue intelligence platform that unifies data across the go-to-market stack and uses AI-powered signals to identify opportunities, automate workflows, and improve pipeline accuracy. By connecting CRM, enrichment, engagement, and data-warehouse tools through 500+ integrations, Lantern provides a single source of truth and end-to-end automation that helps sales, marketing, and RevOps teams work with current data, prioritize high-potential accounts, and accelerate revenue growth.","mission":"To empower revenue teams to maximize growth by unifying data, surfacing actionable buyer signals, and automating revenue operations across the GTM stack.","directory":{"industryName":"Marketing Technology","agentCount":177,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Amazon"],"products":[{"name":"Revenue Data Platform","type":"Platform","url":"https://withlantern.com/","summary":"Unifies scattered data sources into actionable insights and automates go-to-market workflows.","description":"Lantern’s Revenue Data Platform builds a unified ontology from scattered go-to-market data, enriches it with AI, and activates it via autonomous AI agents. It connects CRM, enrichment, intent, product usage, and support data to deliver a real-time single source of truth for sales, marketing, and RevOps. The platform emphasizes governance, security, and deployment options while enabling audience building and campaign activation through agent-driven actions across 50+ systems.","pricing":{},"features":[{"name":"Agent-based activation","value":"Activates Data Automatically","valueDescription":"Deploys agents to autonomously engage with data, optimizing interactions and actions without manual input."},{"name":"Autonomous multi-system execution","value":"Operates Across Multiple Systems","valueDescription":"Allows seamless execution of workflows across various platforms, enhancing operational efficiency."},{"name":"Governance and security","value":"Ensures Compliance and Security","valueDescription":"Maintains data integrity and compliance with stringent security practices to safeguard information."},{"name":"Real-time data unification","value":"Real-time Data Updating","valueDescription":"Sustains a current and accurate data environment, enabling teams to make informed decisions swiftly."},{"name":"Intelligent data enrichment","value":"Enhances Data Quality","valueDescription":"Utilizes AI to enrich and cleanse data from multiple sources, improving contact accuracy significantly."},{"name":"Revenue ontology","value":"Creates a Unified Revenue View","valueDescription":"Integrates diverse data into a cohesive framework that facilitates strategic decision-making and outreach."},{"name":"Signal intelligence","value":"Identifies Buying Signals","valueDescription":"Monitors various indicators of buyer interest and intent, empowering teams to capitalize on opportunities timely."}]},{"name":"GTM Intelligence Layer","type":"Platform","url":"https://withlantern.com/articles/why-b2b-teams-need-a-gtm-intelligence-layer","summary":"Unifies GTM data and automates insights for accelerated revenue growth.","description":"GTM Intelligence Layer unifies data across the entire GTM stack and provides intelligent signal detection, automated workflow orchestration, and predictive analytics. It delivers enterprise-grade governance (RBAC, audit trails, data lineage, GDPR), a zero-trust architecture, and scalable deployment to power Lantern’s agents and automations.","pricing":{},"features":[{"name":"Governance and security","value":"Ensures Data Security","valueDescription":"Protect sensitive information and comply with regulations through strict access controls and monitoring."},{"name":"Unified data foundation","value":"Single Source of Truth","valueDescription":"Achieve accurate and reliable data across all operations, ensuring consistency and clarity."},{"name":"Automated workflow orchestration","value":"Automates Cross-Team Processes","valueDescription":"Streamline and enhance productivity by automating tasks across various teams without coding."},{"name":"Intelligent signal detection","value":"Proactively Detects Buyer Signals","valueDescription":"Identify and act on buying intent to capitalize on potential sales opportunities swiftly."},{"name":"Predictive analytics and insights","value":"AI-Driven Revenue Forecasting","valueDescription":"Leverage sophisticated algorithms to predict sales trends and improve decision-making."}]},{"name":"Signals Platform","type":"Product","url":"https://withlantern.com/platform/signals","summary":"Harness AI-powered signals for proactive sales engagement and automated workflows.","description":"Lantern’s Signals Platform collects and unifies signals from 50+ sources and 200+ signal types, integrated with your first-party data. Signals flow to action in real time and power Lantern’s agent library for proactive engagement across People, Company, Technology, and Intent signals.","pricing":{},"features":[{"name":"Real-time action routing","value":"Enables Instant Response","valueDescription":"With real-time routing, the platform allows teams to act swiftly on valuable signals, increasing conversion opportunities."},{"name":"First-party data unification","value":"Creates Cohesive Customer View","valueDescription":"By combining signals with your first-party data, the platform ensures a unified and comprehensive perspective of customer interactions."},{"name":"Wide signal coverage","value":"Maximizes Data Insights","valueDescription":"Gathering diverse signals from numerous sources ensures a comprehensive understanding of market dynamics."},{"name":"Multi-signal categories","value":"Enhances Engagement Strategies","valueDescription":"By categorizing signals, the platform allows for targeted outreach tailored to specific engagement types."},{"name":"Automated Signal Analysis","value":"Streamlines Decision Making","valueDescription":"Automated analysis provides teams with critical insights swiftly, enhancing decision-making processes."}]},{"name":"Champion Tracker","type":"Product","url":"https://withlantern.com/agents/champion-tracker","summary":"Monitor champion movements for timely engagement and advocacy.","description":"Champion Tracker identifies and monitors Sales Champions—key advocates within accounts—so reps can engage the right people at the right time. It tracks champion movements (job changes, promotions, role changes) and provides resources to empower champions to advocate for your solution. It integrates with CRM to surface champion insights and triggers engagement workflows for outreach and ABM.","pricing":{},"features":[{"name":"Champion Detection and Tracking","value":"Identify Key Advocates","valueDescription":"Track sales champions to facilitate smoother communication and leverage their influence."},{"name":"Real-Time Career Movement Alerts","value":"Receive Instant Alerts","valueDescription":"Stay updated on champion movements to engage before competitors."},{"name":"CRM Integration","value":"Integrate With CRM","valueDescription":"Easily connect with your CRM to access champion insights that enhance engagement efforts."},{"name":"Champion Enablement Resources","value":"Equip Champions With Resources","valueDescription":"Empower champions with tailored materials to advocate effectively for your solution."},{"name":"Triggered Engagement Workflows","value":"Automate Outreach","valueDescription":"Leverage automation for timely and effective engagement strategies."}]},{"name":"Intent Signals","type":"Product","url":"https://withlantern.com/agents/intent-signals","summary":"Detect and act on market signals in real time to capture buying intent and drive revenue.","description":"Intent Signals monitors your addressable market for buying signals across job changes, funding rounds, tech installs, website visits, and hiring surges. Lantern unifies signals from multiple sources with first-party data, enabling ICP definition, signal-type configuration, and scoring. Signals are delivered to your stack to trigger actions as accounts move into market.","pricing":{},"features":[{"name":"ICP Definition and Signal Configuration","value":"Define Ideal Customer Profile","valueDescription":"Customize your target audience and specify the types of signals to monitor, ensuring focused outreach."},{"name":"Market-wide Signal Monitoring","value":"Track Buying Signals","valueDescription":"Continuously track important market events to identify when accounts are in buying mode."},{"name":"Multi-source Signal Fusion","value":"Aggregate Signals for Clarity","valueDescription":"Combine diverse signals from multiple sources to create a comprehensive view of buyer intent."},{"name":"Real-time Signal Delivery","value":"Act on Signals Instantly","valueDescription":"Receive immediate alerts when key signals are detected, allowing for swift follow-up and engagement."},{"name":"Unified Data Insights","value":"Enhance Data Quality","valueDescription":"Leverage enriched data for more informed decision-making in sales strategies."}]},{"name":"Lead Routing Agent","type":"Product","url":"https://withlantern.com/agents","summary":"Automatically assign leads to reps, ensuring timely follow-up and accurate pipeline ownership.","description":"Lead Routing Agent automatically assigns leads to the right rep based on your routing rules and CRM context. It integrates with your existing sales tools to ensure timely, accurate ownership and reflection of routing decisions across the pipeline.","pricing":{},"features":[{"name":"Automatic Lead Routing","value":"Saves Time By Streamlining Assignments","valueDescription":"Leads are distributed efficiently according to established criteria, maximizing the chances of conversion and enhancing response times."},{"name":"CRM Integration","value":"Ensures Seamless Workflow Across Tools","valueDescription":"By synchronizing with your existing systems, it maintains data integrity and alignment with team workflows."},{"name":"Signal-Based Engagement","value":"Increases Engagement Rates","valueDescription":"Utilizes AI-driven insights to prioritize leads who are showing strong buying signals, enhancing the likelihood of conversion."},{"name":"Real-Time CRM Updates","value":"Keeps Data Current And Accurate","valueDescription":"Immediate updates to sales records ensure that teams have the most current information when acting on leads."}]},{"name":"Account Scoring","type":"Product","url":"https://withlantern.com/agents/account-scoring","summary":"Prioritize high-potential accounts to enhance conversion rates through automated scoring.","description":"Account Scoring ranks every account in your CRM based on ICP fit, in-market signals, and engagement. Scores update automatically as new signals arrive, helping reps prioritize accounts with the highest probability to close. You can define the model by configuring firmographics, technographics, intent signals, engagement thresholds, and weights.","pricing":{},"features":[{"name":"Automatic Score Updates","value":"Receive Real-Time Updates","valueDescription":"Ensure your team is always working with the latest scoring information, allowing for timely decision-making."},{"name":"ICP/Fit Scoring","value":"Focus on High-Value Accounts","valueDescription":"Maximize sales efficiency by identifying the most promising leads based on defined Ideal Customer Profile parameters."},{"name":"Prioritized Account Focus","value":"Enhance Sales Effectiveness","valueDescription":"Direct sales efforts toward high-potential accounts, reducing wasted time on low-impact opportunities."},{"name":"Customizable Model","value":"Tailor Your Scoring Process","valueDescription":"Flexibility to adjust scoring parameters based on your unique sales strategies and market dynamics."}]},{"name":"Website Visitor ID","type":"Product","url":"https://withlantern.com/agents/website-visitor-id","summary":"Engage buyers in real time while they're actively researching your product online.","description":"Website Visitor ID identifies companies and contacts visiting your website in real time, alerting the right rep with full context when visitors match your criteria. It uses enrichment and intent scoring to surface actionable signals, with a lightweight script that minimizes page-speed impact.","pricing":{},"features":[{"name":"Real-time visitor identification","value":"Identify Visitors Instantly","valueDescription":"Captures essential visitor information as they browse, allowing timely outreach opportunities."},{"name":"Contextual alerts","value":"Receive Immediate Alerts","valueDescription":"Reps can engage potential buyers right when they are researching, improving chances of conversion."},{"name":"Enrichment and intent scoring","value":"Surface High-Potential Engagement","valueDescription":"Identifies qualified leads by scoring intents, allowing focused efforts on prospects that are most likely to convert."},{"name":"Lightweight tracking","value":"Minimal Impact on User Experience","valueDescription":"Ensures your site’s performance remains optimal while gathering valuable visitor insights."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://withlantern.com","text":"Lantern, Inc. dba Lantern"},{"url":"https://withlantern.com/","text":"Revenue Data Platform"},{"url":"https://withlantern.com/articles/why-b2b-teams-need-a-gtm-intelligence-layer","text":"GTM Intelligence Layer"},{"url":"https://withlantern.com/platform/signals","text":"Signals Platform"},{"url":"https://withlantern.com/agents/champion-tracker","text":"Champion Tracker"},{"url":"https://withlantern.com/agents/intent-signals","text":"Intent Signals"},{"url":"https://withlantern.com/agents","text":"Lead Routing Agent"},{"url":"https://withlantern.com/agents/account-scoring","text":"Account Scoring"},{"url":"https://withlantern.com/agents/website-visitor-id","text":"Website Visitor ID"}]}