Whole Earth Brands Unclaimed

Enjoy delicious, natural sweetness without the calories or sugar.

Enjoy guilt-free sweetness with Pure Via's low- and zero-calorie alternatives.

Provides high-quality organic and fair-trade certified sweeteners for healthier lifestyle choices.

Provides a delicious, healthy alternative to sugar for baking and cooking.

Innovative Sweeteners Enabling Healthier Lifestyles.

Enjoy Delicious Sweetness With Low-Calorie Options.

Provides high-quality licorice products with a commitment to innovation and technology.

Provides versatile ingredients to enhance flavor and sweetness in food products.

Consumer-facing low- and zero-calorie sweeteners and sugar alternatives marketed for household use, keto and low-glycemic diets, and clean-label preferences.

B2B supply of clean-label sweetener ingredients, licorice extracts, and flavor enhancement/masking agents used by food, beverage and ingredient manufacturers to reduce sugar, modify flavor, and formulate plant-based products.

Whole Earth Sweetener

Whole Earth Sweetener is a line of natural, plant-based sweeteners offered by Whole Earth Brands. The products include zero-calorie, sugar-free and keto-friendly formulas designed for everyday use in beverages and recipes, with a clean-label approach and simple ingredients.

• Enjoy Simple, Clean Ingredients
  Whole Earth Sweetener products are crafted with a focus on clean-label ingredients, ensuring you know exactly what you're consuming.
• Savor Plant-Based Sweetness
  Formulated to support a keto lifestyle, Whole Earth Sweetener ensures that you can enjoy sweetness without all the sugar.
• Choose Zero-Calorie Sweeteners
  Delight in sweetness without the calories, perfect for those mindful of their diet.
• Enhance Your Beverages and Recipes
  Whether you're stirring it into coffee or using it in baking, Whole Earth Sweetener provides the versatility for any application.
• Find It Anywhere You Shop
  Whole Earth Sweetener products are easily accessible, available in major stores across North America, Australia, and New Zealand.

Pure Via

Pure Via is a plant-based sugar alternative from Whole Earth Brands that uses Stevia, erythritol and xylitol to deliver low- and zero-calorie sweetness. It is positioned for hot drinks, cereals and baking across multiple markets.

• Provides Healthy Sweetness
  Pure Via provides an ideal solution for those looking to reduce sugar intake without sacrificing sweetness, making it a guilt-free addition to your diet.
• Utilizes Natural Ingredients
  Pure Via leverages the natural sweetness of plant-based ingredients like Stevia, allowing consumers to enjoy sweet flavors from safe, non-artificial sources.
• Enhances Multiple Foods
  With applications in sweetening beverages, cereals, and baking, Pure Via is perfect for diverse culinary uses.
• Accessible Worldwide
  Pure Via is easily available online and in retail stores, making it easy for consumers globally to access this healthy sweetener.

Wholesome

Wholesome is a line of organic, fair-trade certified sweeteners from Whole Earth Brands, including sugar, honey, agave nectar, molasses, allulose, and other natural sweeteners, available online and in the United States and Canada.

• Choose Fair Trade Products
  Wholesome offers sweeteners that are certified organic and fair-trade, supporting ethical practices and sustainable agriculture.
• Diverse Sweetener Options
  Wholesome features a variety of natural sweeteners that cater to different tastes and health needs.
• Support Eco-Friendly Agriculture
  Wholesome is dedicated to sustainability, promoting eco-friendly practices in its sourcing and production processes.
• Shop Online And In Stores
  Wholesome products can be conveniently purchased both online and in retail locations throughout the US and Canada.

Swerve

Swerve offers plant-based sugar replacements in granular, confectioner and brown varieties, plus Swerve Sweets mixes. The range contains no artificial ingredients, preservatives or flavors and is non-GMO, low-glycemic and keto-friendly.

• Supports Various Diets
  Swerve products cater to diverse dietary needs, making them suitable for those following keto, vegan, and other health-focused diets.
• Ensures Clean Label Products
  Swerve prioritizes quality by ensuring all products are made without artificial additives, allowing consumers to enjoy guilt-free sweetness.
• Provides Sweetness Without Sugar
  Swerve's unique formulations mimic the taste and texture of sugar, making it easy to switch without sacrifice.
• Simplifies Baking
  Swerve Sweets products offer ready-made mixes that enable consumers to enjoy their favorite baked goods with plant-based sweetness.
• Reduces Digestive Discomfort
  Swerve products are formulated to prevent digestive issues common with other sugar substitutes, ensuring a pleasant experience.

Equal

Equal is a long-standing line of low- and zero-calorie sweeteners from Whole Earth Brands, known for ongoing innovation and a broad product portfolio that includes flavors and products with added vitamins and minerals.

• Reduces Sugar Intake
  Equal provides effective sugar alternatives, enabling consumers to reduce their caloric intake without compromising on sweetness.
• Launches Unique Flavors
  Equal consistently innovates by launching unique flavors that appeal to diverse consumer tastes, allowing for enjoyable and healthier sweetening solutions.
• Enhances Nutritional Profile
  Certain Equal products are enhanced with essential vitamins and minerals, providing additional health benefits alongside sweetness.

Canderel

Canderel provides sugar-reducing solutions, including the original formula and Stevia-based products, with low-calorie offerings across jams and chocolates.

• Reduce Sugar Intake Effectively
  Canderel provides a comprehensive selection of products designed for effective sugar reduction, supporting healthier dietary choices.
• Choose Your Preferred Formula
  Canderel gives consumers the option to select between the beloved original formula or Stevia-based alternatives, catering to different dietary preferences.
• Offers Low-Calorie Options
  Canderel provides a variety of low-calorie alternatives, making it easy to enjoy sweet flavors without the added calories.

MAFCO

MAFCO is a global leader in licorice extract and licorice products and derivatives, with a history of innovation, ongoing technology investments and a focus on serving customers with high-quality licorice ingredients.

• Supplies Diverse Licorice Solutions
  MAFCO offers a wide range of licorice products and derivatives, catering to various industries and ensuring that clients find the right solutions for their flavoring needs.
• Enables Continuous Improvement
  MAFCO invests in state-of-the-art technology to enhance production efficiency and product quality, ensuring that customers receive consistent and reliable licorice products.
• Leverages Rich Experience
  With a legacy spanning over a century, MAFCO combines tradition with modern techniques, ensuring that they remain at the forefront of licorice manufacturing.

Magnasweet

Magnasweet is Whole Earth Brands’ branded ingredient line offering masking agents, sweetness intensifiers, extenders and flavor enhancers to support flavor development and product quality.

• Amplifies Sweetness Perception
  Magnasweet's sweetness intensifiers significantly enhance the sweetness perception, enabling lower sugar formulations without compromising taste.
• Eliminates Undesirable Flavors
  Magnasweet masking agents effectively eliminate unwanted tastes, enhancing the overall acceptability of food products.
• Delivers Versatile Solutions
  Magnasweet's extenders and flavor enhancers allow manufacturers to innovate freely, adapting flavors to meet consumer needs while ensuring product quality.