{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/wholeearthbrands-com","markdownUrl":"https://nowen.ai/agents/wholeearthbrands-com.md","jsonUrl":"https://nowen.ai/agents/wholeearthbrands-com.json","name":"Whole Earth Brands","website":"https://wholeearthbrands.com","industry":"Food","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:26:04.283Z","summary":"Whole Earth Brands is a global manufacturer of natural, plant-based, clean-label sweeteners and related ingredients.","description":"Whole Earth Brands is a global food company focused on enabling healthier lifestyles by offering natural, plant-based, clean-label sweeteners, flavor enhancers, and other foods. It develops and distributes branded products and ingredients that align with consumers’ growing preference for healthier, plant-based options. The company operates through a diverse portfolio of brands and emphasizes innovation, responsible sourcing, and ESG commitments to deliver high-quality products worldwide.","mission":"Enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products.","directory":{"industryName":"Food","agentCount":28,"indexable":true,"hubUrl":"https://nowen.ai/industry/food"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"products":[{"name":"Whole Earth Sweetener","type":"Product","url":"http://wholeearthsweetener.com/","summary":"Enjoy delicious, natural sweetness without the calories or sugar.","description":"Whole Earth Sweetener is a line of natural, plant-based sweeteners offered by Whole Earth Brands. The products include zero-calorie, sugar-free and keto-friendly formulas designed for everyday use in beverages and recipes, with a clean-label approach and simple ingredients.","pricing":{},"features":[{"name":"Clean-label ingredients","value":"Enjoy Simple, Clean Ingredients","valueDescription":"Whole Earth Sweetener products are crafted with a focus on clean-label ingredients, ensuring you know exactly what you're consuming."},{"name":"Sugar-free, keto-friendly formulas","value":"Savor Plant-Based Sweetness","valueDescription":"Formulated to support a keto lifestyle, Whole Earth Sweetener ensures that you can enjoy sweetness without all the sugar."},{"name":"Zero-calorie options","value":"Choose Zero-Calorie Sweeteners","valueDescription":"Delight in sweetness without the calories, perfect for those mindful of their diet."},{"name":"Versatile usage","value":"Enhance Your Beverages and Recipes","valueDescription":"Whether you're stirring it into coffee or using it in baking, Whole Earth Sweetener provides the versatility for any application."},{"name":"Wide availability","value":"Find It Anywhere You Shop","valueDescription":"Whole Earth Sweetener products are easily accessible, available in major stores across North America, Australia, and New Zealand."}]},{"name":"Pure Via","type":"Product","url":"https://www.purevia.co.uk/","summary":"Enjoy guilt-free sweetness with Pure Via's low- and zero-calorie alternatives.","description":"Pure Via is a plant-based sugar alternative from Whole Earth Brands that uses Stevia, erythritol and xylitol to deliver low- and zero-calorie sweetness. It is positioned for hot drinks, cereals and baking across multiple markets.","pricing":{},"features":[{"name":"Low- and zero-calorie options","value":"Provides Healthy Sweetness","valueDescription":"Pure Via provides an ideal solution for those looking to reduce sugar intake without sacrificing sweetness, making it a guilt-free addition to your diet."},{"name":"Plant-based sweeteners","value":"Utilizes Natural Ingredients","valueDescription":"Pure Via leverages the natural sweetness of plant-based ingredients like Stevia, allowing consumers to enjoy sweet flavors from safe, non-artificial sources."},{"name":"Versatile use","value":"Enhances Multiple Foods","valueDescription":"With applications in sweetening beverages, cereals, and baking, Pure Via is perfect for diverse culinary uses."},{"name":"Global Availability","value":"Accessible Worldwide","valueDescription":"Pure Via is easily available online and in retail stores, making it easy for consumers globally to access this healthy sweetener."}]},{"name":"Wholesome","type":"Product","url":"https://wholesomesweet.com/","summary":"Provides high-quality organic and fair-trade certified sweeteners for healthier lifestyle choices.","description":"Wholesome is a line of organic, fair-trade certified sweeteners from Whole Earth Brands, including sugar, honey, agave nectar, molasses, allulose, and other natural sweeteners, available online and in the United States and Canada.","pricing":{},"features":[{"name":"Organic, fair-trade certified","value":"Choose Fair Trade Products","valueDescription":"Wholesome offers sweeteners that are certified organic and fair-trade, supporting ethical practices and sustainable agriculture."},{"name":"Wide range of natural sweeteners","value":"Diverse Sweetener Options","valueDescription":"Wholesome features a variety of natural sweeteners that cater to different tastes and health needs."},{"name":"Commitment to eco-friendly practices","value":"Support Eco-Friendly Agriculture","valueDescription":"Wholesome is dedicated to sustainability, promoting eco-friendly practices in its sourcing and production processes."},{"name":"Availability","value":"Shop Online And In Stores","valueDescription":"Wholesome products can be conveniently purchased both online and in retail locations throughout the US and Canada."}]},{"name":"Swerve","type":"Product","url":"https://swervesweet.com/","summary":"Provides a delicious, healthy alternative to sugar for baking and cooking.","description":"Swerve offers plant-based sugar replacements in granular, confectioner and brown varieties, plus Swerve Sweets mixes. The range contains no artificial ingredients, preservatives or flavors and is non-GMO, low-glycemic and keto-friendly.","pricing":{},"features":[{"name":"Dietary Compatibility","value":"Supports Various Diets","valueDescription":"Swerve products cater to diverse dietary needs, making them suitable for those following keto, vegan, and other health-focused diets."},{"name":"No Artificial Ingredients","value":"Ensures Clean Label Products","valueDescription":"Swerve prioritizes quality by ensuring all products are made without artificial additives, allowing consumers to enjoy guilt-free sweetness."},{"name":"Plant-Based Sugar Replacements","value":"Provides Sweetness Without Sugar","valueDescription":"Swerve's unique formulations mimic the taste and texture of sugar, making it easy to switch without sacrifice."},{"name":"Swerve Sweets Mixes","value":"Simplifies Baking","valueDescription":"Swerve Sweets products offer ready-made mixes that enable consumers to enjoy their favorite baked goods with plant-based sweetness."},{"name":"Tummy-Friendly","value":"Reduces Digestive Discomfort","valueDescription":"Swerve products are formulated to prevent digestive issues common with other sugar substitutes, ensuring a pleasant experience."}]},{"name":"Equal","type":"Product","url":"https://www.equal.com/","summary":"Innovative Sweeteners Enabling Healthier Lifestyles.","description":"Equal is a long-standing line of low- and zero-calorie sweeteners from Whole Earth Brands, known for ongoing innovation and a broad product portfolio that includes flavors and products with added vitamins and minerals.","pricing":{},"features":[{"name":"Low- and zero-calorie sweeteners","value":"Reduces Sugar Intake","valueDescription":"Equal provides effective sugar alternatives, enabling consumers to reduce their caloric intake without compromising on sweetness."},{"name":"Innovative product lineup","value":"Launches Unique Flavors","valueDescription":"Equal consistently innovates by launching unique flavors that appeal to diverse consumer tastes, allowing for enjoyable and healthier sweetening solutions."},{"name":"Added vitamins and minerals","value":"Enhances Nutritional Profile","valueDescription":"Certain Equal products are enhanced with essential vitamins and minerals, providing additional health benefits alongside sweetness."}]},{"name":"Canderel","type":"Product","url":"https://www.canderel.co.uk/","summary":"Enjoy Delicious Sweetness With Low-Calorie Options.","description":"Canderel provides sugar-reducing solutions, including the original formula and Stevia-based products, with low-calorie offerings across jams and chocolates.","pricing":{},"features":[{"name":"Sugar-reducing solutions","value":"Reduce Sugar Intake Effectively","valueDescription":"Canderel provides a comprehensive selection of products designed for effective sugar reduction, supporting healthier dietary choices."},{"name":"Original and Stevia-based formulas","value":"Choose Your Preferred Formula","valueDescription":"Canderel gives consumers the option to select between the beloved original formula or Stevia-based alternatives, catering to different dietary preferences."},{"name":"Low-calorie offerings","value":"Offers Low-Calorie Options","valueDescription":"Canderel provides a variety of low-calorie alternatives, making it easy to enjoy sweet flavors without the added calories."}]},{"name":"MAFCO","type":"Product","url":"https://mafco.com/","summary":"Provides high-quality licorice products with a commitment to innovation and technology.","description":"MAFCO is a global leader in licorice extract and licorice products and derivatives, with a history of innovation, ongoing technology investments and a focus on serving customers with high-quality licorice ingredients.","pricing":{},"features":[{"name":"Licorice products and derivatives","value":"Supplies Diverse Licorice Solutions","valueDescription":"MAFCO offers a wide range of licorice products and derivatives, catering to various industries and ensuring that clients find the right solutions for their flavoring needs."},{"name":"Investment in technology and infrastructure","value":"Enables Continuous Improvement","valueDescription":"MAFCO invests in state-of-the-art technology to enhance production efficiency and product quality, ensuring that customers receive consistent and reliable licorice products."},{"name":"Long history and leadership","value":"Leverages Rich Experience","valueDescription":"With a legacy spanning over a century, MAFCO combines tradition with modern techniques, ensuring that they remain at the forefront of licorice manufacturing."}]},{"name":"Magnasweet","type":"Product","url":"","summary":"Provides versatile ingredients to enhance flavor and sweetness in food products.","description":"Magnasweet is Whole Earth Brands’ branded ingredient line offering masking agents, sweetness intensifiers, extenders and flavor enhancers to support flavor development and product quality.","pricing":{},"features":[{"name":"Sweetness intensifiers","value":"Amplifies Sweetness Perception","valueDescription":"Magnasweet's sweetness intensifiers significantly enhance the sweetness perception, enabling lower sugar formulations without compromising taste."},{"name":"Masking agents","value":"Eliminates Undesirable Flavors","valueDescription":"Magnasweet masking agents effectively eliminate unwanted tastes, enhancing the overall acceptability of food products."},{"name":"Extenders and flavor enhancers","value":"Delivers Versatile Solutions","valueDescription":"Magnasweet's extenders and flavor enhancers allow manufacturers to innovate freely, adapting flavors to meet consumer needs while ensuring product quality."}]}],"audiences":[],"segments":[{"name":"Natural and plant-based retail sweeteners","description":"Consumer-facing low- and zero-calorie sweeteners and sugar alternatives marketed for household use, keto and low-glycemic diets, and clean-label preferences.","color":1,"productNames":["Whole Earth Sweetener"]},{"name":"Sweetener and flavor ingredients for food and beverage manufacturers","description":"B2B supply of clean-label sweetener ingredients, licorice extracts, and flavor enhancement/masking agents used by food, beverage and ingredient manufacturers to reduce sugar, modify flavor, and formulate plant-based products.","color":2,"productNames":["MAFCO","Whole Earth Sweetener"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://wholeearthbrands.com","text":"Whole Earth Brands"},{"url":"http://wholeearthsweetener.com/","text":"Whole Earth Sweetener"},{"url":"https://www.purevia.co.uk/","text":"Pure Via"},{"url":"https://wholesomesweet.com/","text":"Wholesome"},{"url":"https://swervesweet.com/","text":"Swerve"},{"url":"https://www.equal.com/","text":"Equal"},{"url":"https://www.canderel.co.uk/","text":"Canderel"},{"url":"https://mafco.com/","text":"MAFCO"}]}