Walmart Connect

Capture high-intent shoppers to convert interest into sales.

Capture new-to-brand customers and enhance visibility with Sponsored Brands ads at Walmart.

Capture customer attention with engaging video content that drives sales and brand awareness.

Increase visibility and sales by targeting customers who are ready to buy.

Enhance brand visibility and drive sales by engaging shoppers with targeted display ads on Walmart’s platforms.

Engage and convert Walmart customers with a customized digital storefront.

Elevate your brand's visibility in Walmart stores during critical shopping moments.

Enhance brand visibility by reaching Walmart customers across various digital channels.

Access a wide range of third-party advertising solutions to enhance your business.

Access a global community of experts to boost advertising efficiency and effectiveness.

Certifies advertisers to optimize Walmart Connect ad formats, enhancing expertise and campaign success.

Large Brand Advertisers

Global or national brands seeking omnichannel campaigns with measurable ROI.

Geography: North America

How we help: Cross-channel, data-driven advertising with measurable ROI across retailer properties for brand advertisers.

Direct-To-Consumer Brands On Walmart

DTC retailers seeking Walmart storefronts and paid media to acquire customers and drive growth.

Geography: North America

How we help: Omnichannel growth for direct-to-consumer brands through retailer storefronts and paid media with measurable impact.

Advertising Agencies And Media Partners

Agencies managing Walmart campaigns for multiple clients.

Geography: North America

How we help: Enables agencies to plan, execute, and optimize cross-client campaigns with training, partner resources, and advanced analytics.

Capabilities that place ads and branded storefronts on a retailer’s site and app to drive product discovery, consideration and on-site conversions using first‑party shopper data.

Products: Sponsored Products, Sponsored Brands, Sponsored Search, Onsite Display, Sponsored Videos, Brand Shop and Shelf

Audience-targeted advertising across CTV, social and the open web using retailer first‑party data to extend reach and drive upper‑funnel awareness and measurable site traffic.

Products: Offsite Media, Walmart Connect Partner Network

Digital, audio and experiential in-store placements and activations that reach high‑intent shoppers on premises and link in-store exposure to sales outcomes.

Products: Store Ads, Walmart Connect Partner Directory, Walmart Connect Partner Network

Closed‑loop measurement, real‑time reporting and attribution capabilities that connect impressions and clicks to on‑site and in‑store sales to optimize campaigns.

Products: Store Ads, Offsite Media, Onsite Display, Sponsored Search, Sponsored Products, Brand Shop and Shelf, Walmart Connect Partner Network

Programs and partner ecosystems that enable advertisers and agencies with certified skills, partner services, and campaign management support for retail media.

Products: Advertising Certification Program, Walmart Connect Partner Directory, Walmart Connect Partner Network

Sponsored Products

Place your products in front of high-intent customers as they search and browse for relevant products on the Walmart site and app. Pay only when customers click.

• Increase Visibility
  Stand out in search to be easily discovered by Walmart customers.
• Maximize Engagement
  Utilize diverse placements to reach customers at various stages of their shopping journey.
• Enhance Performance
  Adjust strategies based on real-time analytics to drive better results.
• Target Relevant Audience
  Connect with high-intent customers actively searching for your products.
• Cost Control
  Optimize advertising spending by only paying for actual customer engagement.

Sponsored Brands

Appear at the top of search results and browse pages to help capture attention and build loyalty with your logo, a custom headline and shoppable links.

• Maximizes Visibility
  Prominent placement ensures your products are seen first, significantly increasing engagement and sales potential.
• Facilitates Immediate Purchases
  Shoppers can click directly to purchase, streamlining the buying process and improving conversion rates.
• Enhances Brand Recognition
  Displaying your logo prominently helps create immediate recognition among Walmart shoppers.
• Reaches Relevant Audiences
  Associates your ads with searches for relevant products, enhancing the likelihood of connecting with interested customers.
• Communicates Your Message
  A custom headline allows you to succinctly present your brand message, capturing customer interest effectively.

Sponsored Videos

Engage customers through brand and product storytelling to highlight product benefits and help inspire consideration and purchase.

• Drive Purchase Decisions
  Influence customer choices by showcasing products in relatable scenarios.
• Engage Customers Effectively
  Utilizes compelling narratives to captivate potential buyers, elevating brand presence.
• Showcase Product Strengths
  Focus on the unique advantages of products to inform and attract buyers.
• Engage Viewers Visually
  Leverages visual storytelling to enhance product visibility in search results.
• Target Right Audience
  Utilizes targeted keywords to reach customers actively looking for related products.

Sponsored Search

Connect with customers who are actively searching and browsing for relevant products like yours on the Walmart site and app.

• Connect With Ready-To-Buy Customers
  Sponsored Search places your products at the forefront of customer searches, increasing the chances of conversion during their buying journey.
• Enhance Product Visibility
  Prominent placement within search results ensures that your products capture attention and drive consideration among shoppers.
• Make Data-Driven Decisions
  Utilize Walmart's data insights to refine strategies, improving campaign effectiveness and ROI.
• Optimize Ad Spend
  This model allows you to manage advertising costs effectively, ensuring you only pay for actual customer engagement.

Onsite Display

Boost visibility across Walmart’s site and app with high-impact placements that help strengthen awareness and inspire purchase intent.

• Showcase Products Prominently
  Engage millions of shoppers through prominent ad placements on key pages, including Homepage and Search results, ensuring maximum visibility.
• Encourage Customer Action
  Drive buyers towards conversion by creatively telling your brand story and enticing shoppers to make purchases.
• Reach Right Shoppers
  Utilize behavioral, contextual, and keyword targeting to connect with potential customers on Walmart's platforms.
• Maximize Ad Impact
  Enhance overall sales performance by running synchronized campaigns that capture buyer interest across all stages.

Brand Shop and Shelf

Brand Shop and Shelf provides a shoppable, digital storefront on Walmart’s site and app for brand discoverability, product visibility, and promotional campaigns. It is optimized for search results to help brands expand reach and drive customer engagement.

• Enhance Brand Visibility
  Drive traffic to your Brand Shop where customers can explore your products and learn about your brand.
• Optimize Product Discovery
  Organize your products around seasonal moments, themes, or promotional campaigns to increase discoverability.
• Boost Campaign Performance
  Drive traffic from your ads directly to a branded shopping experience to enhance engagement and conversion rates.
• Measure Impact
  Leverage insights from your Brand Shop performance to identify optimization opportunities and increase brand visibility.

Store Ads

Introduce your brand to customers in high-intent shopping moments through prominently placed digital, audio, and experiential ads in Walmart stores.

• Maximize Brand Visibility.
  Engage customers while they shop with ads located strategically from entrance to checkout, fostering brand awareness and consideration.
• Utilize Varied Ad Formats.
  Leverage digital screens, in-store audio, and experiential ads to interact with customers and enhance engagement throughout their shopping journey.
• Engage a High-Volume Audience.
  Capitalize on Walmart's extensive customer base to enhance the likelihood of customer engagement and conversion.
• Track Sales Impact.
  Analyze the effectiveness of in-store ads and their contribution to purchase decisions, enabling performance optimization.

Offsite Media

Engage customers beyond Walmart’s properties through offsite media placements as part of Walmart Connect campaigns.

• Maximize Brand Exposure
  Use insights from millions of shoppers to influence purchasing decisions through targeted advertising.
• Engage Customers Seamlessly
  Connect with consumers as they navigate their daily digital activities, making your brand a part of their lives.
• Optimize Campaigns Effectively
  Use immediate performance data to adjust strategies and improve campaign efficacy.
• Create Memorable Experiences
  Enhance customer interaction with compelling visuals that resonate and drive engagement.

Walmart Connect Partner Directory

Work with a Walmart Connect Partner of your choice. Our third-party advertising solutions give you more tools to succeed.

• Discover Partners Easily
  Navigate through a diverse network of agencies and technology providers curated to enhance your advertising success and operational capabilities.
• Manage Campaigns Effectively
  Utilize end-to-end campaign management tools for strategic planning, setup, optimization, and reporting to drive measurable results.
• Evaluate Campaign Performance
  Gain access to robust analytics to refine strategies and make data-driven decisions for improved campaign outcomes.
• Enhance Engagement
  Create high-impact ad assets and insights into creative performance to maximize engagement across channels.
• Engage Customers In-Store
  Utilize various in-store advertising formats to influence purchase decisions and enhance brand visibility.
• Streamline Operations
  Ensure seamless integration of advertising with inventory management and retail practices to enhance performance.

Walmart Connect Partner Network

Engage with a network of Walmart Connect partners to access specialized expertise and tools for your campaigns.

• Connect With Expert Partners
  Engaging with experts provides tailored solutions for improving campaign performance and achieving your advertising goals.
• Streamline Campaign Management
  Campaign automation tools simplify budgeting and targeting, allowing for more efficient management of advertising efforts.
• Enhance Campaign Performance
  Leverage AI capabilities to improve media activations and drive business outcomes, resulting in better ROI.
• Achieve Measurable Results
  Our partners provide full-cycle support, ensuring effective execution of campaigns from start to finish.
• Make Data-Driven Decisions
  Advanced analytics enable advertisers to assess their campaigns and adjust strategies based on performance data.

Advertising Certification Program

The Advertising Certification Program certifies participants to confidently use Walmart Connect ad formats for optimal results, empowering advertisers to become experts in Walmart Connect's advertising solutions and improve their campaign effectiveness.

• Provides Structured Courses
  Courses range from basics to advanced levels, tailored to suit all participants, with completion leading to a digital credential.
• Validates Expertise
  This credential enhances professional profiles, showcasing the individual's expertise in Walmart Connect advertising solutions.
• Encourages Program Participation
  Feedback highlights the program's effectiveness, encouraging new participants to engage and improve their advertising strategies.
• Supports Professional Development
  Training equips individuals with valuable skills and knowledge, facilitating advancement opportunities in their advertising careers.
• Available to All Interested Users
  Accessibility encourages a diverse audience to gain knowledge and skills within Walmart's advertising framework.