{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/walmartconnect-com","markdownUrl":"https://nowen.ai/agents/walmartconnect-com.md","jsonUrl":"https://nowen.ai/agents/walmartconnect-com.json","name":"Walmart Connect","website":"https://www.walmartconnect.com","industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:24:41.594Z","summary":"One platform for reaching Walmart shoppers with data-driven advertising across Walmart’s omnichannel ecosystem.","description":"Walmart Connect is Walmart’s advertising platform for business-to-business partners. It provides a unified suite of advertising solutions designed to help brands reach Walmart shoppers across online and offline touchpoints and to grow brand awareness, consideration and sales. Built on first‑party data from millions of omnichannel customers, Walmart Connect enables advertisers to plan, execute, and measure campaigns across the customer journey, including both onsite and offsite channels as well as in-store activations. The platform emphasizes closed-loop measurement and insights to optimize performance, enabling advertisers to understand impressions, clicks, and in-store outcomes, and to adjust strategies accordingly. The goal is to help brands build meaningful connections with shoppers, expand reach, and achieve measurable growth through integrated, data-driven advertising across Walmart’s digital properties and physical stores.","mission":"To help brands reach Walmart shoppers and drive growth through measurable, data-driven advertising across Walmart’s digital and physical channels.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Sponsored Products","type":"Product","url":"https://www.walmartconnect.com/solutions/sponsored-products","summary":"Capture high-intent shoppers to convert interest into sales.","description":"Place your products in front of high-intent customers as they search and browse for relevant products on the Walmart site and app. Pay only when customers click.","pricing":{},"features":[{"name":"High-Visibility Placements","value":"Increase Visibility","valueDescription":"Stand out in search to be easily discovered by Walmart customers."},{"name":"Multiple Placements","value":"Maximize Engagement","valueDescription":"Utilize diverse placements to reach customers at various stages of their shopping journey."},{"name":"Real-Time Optimizations","value":"Enhance Performance","valueDescription":"Adjust strategies based on real-time analytics to drive better results."},{"name":"Keyword Targeting","value":"Target Relevant Audience","valueDescription":"Connect with high-intent customers actively searching for your products."},{"name":"Pay-Per-Click Model","value":"Cost Control","valueDescription":"Optimize advertising spending by only paying for actual customer engagement."}]},{"name":"Sponsored Brands","type":"Product","url":"https://www.walmartconnect.com/solutions/sponsored-brands","summary":"Capture new-to-brand customers and enhance visibility with Sponsored Brands ads at Walmart.","description":"Appear at the top of search results and browse pages to help capture attention and build loyalty with your logo, a custom headline and shoppable links.","pricing":{},"features":[{"name":"Top-of-Search and Browse Placement","value":"Maximizes Visibility","valueDescription":"Prominent placement ensures your products are seen first, significantly increasing engagement and sales potential."},{"name":"Shoppable Links","value":"Facilitates Immediate Purchases","valueDescription":"Shoppers can click directly to purchase, streamlining the buying process and improving conversion rates."},{"name":"Brand Logo","value":"Enhances Brand Recognition","valueDescription":"Displaying your logo prominently helps create immediate recognition among Walmart shoppers."},{"name":"Keyword Targeting","value":"Reaches Relevant Audiences","valueDescription":"Associates your ads with searches for relevant products, enhancing the likelihood of connecting with interested customers."},{"name":"Custom Headline","value":"Communicates Your Message","valueDescription":"A custom headline allows you to succinctly present your brand message, capturing customer interest effectively."}]},{"name":"Sponsored Videos","type":"Product","url":"https://www.walmartconnect.com/solutions/sponsored-videos","summary":"Capture customer attention with engaging video content that drives sales and brand awareness.","description":"Engage customers through brand and product storytelling to highlight product benefits and help inspire consideration and purchase.","pricing":{},"features":[{"name":"Inspire Consideration and Purchase","value":"Drive Purchase Decisions","valueDescription":"Influence customer choices by showcasing products in relatable scenarios."},{"name":"Brand and Product Storytelling","value":"Engage Customers Effectively","valueDescription":"Utilizes compelling narratives to captivate potential buyers, elevating brand presence."},{"name":"Highlight Product Benefits","value":"Showcase Product Strengths","valueDescription":"Focus on the unique advantages of products to inform and attract buyers."},{"name":"High-Impact Video Ads","value":"Engage Viewers Visually","valueDescription":"Leverages visual storytelling to enhance product visibility in search results."},{"name":"Keyword-Targeted Placements","value":"Target Right Audience","valueDescription":"Utilizes targeted keywords to reach customers actively looking for related products."}]},{"name":"Sponsored Search","type":"Product","url":"https://www.walmartconnect.com/solutions/sponsored-search","summary":"Increase visibility and sales by targeting customers who are ready to buy.","description":"Connect with customers who are actively searching and browsing for relevant products like yours on the Walmart site and app.","pricing":{},"features":[{"name":"Active Search and Browse Targeting","value":"Connect With Ready-To-Buy Customers","valueDescription":"Sponsored Search places your products at the forefront of customer searches, increasing the chances of 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that help strengthen awareness and inspire purchase intent.","pricing":{},"features":[{"name":"High-Visibility Placements Across Site and App","value":"Showcase Products Prominently","valueDescription":"Engage millions of shoppers through prominent ad placements on key pages, including Homepage and Search results, ensuring maximum visibility."},{"name":"Inspire Purchase Intent","value":"Encourage Customer Action","valueDescription":"Drive buyers towards conversion by creatively telling your brand story and enticing shoppers to make purchases."},{"name":"Targeted Campaigns","value":"Reach Right Shoppers","valueDescription":"Utilize behavioral, contextual, and keyword targeting to connect with potential customers on Walmart's platforms."},{"name":"Cross-Channel Integration","value":"Maximize Ad Impact","valueDescription":"Enhance overall sales performance by running synchronized campaigns that capture buyer interest across all stages."}]},{"name":"Brand Shop and 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It is optimized for search results to help brands expand reach and drive customer engagement.","pricing":{},"features":[{"name":"Branded Storefront","value":"Enhance Brand Visibility","valueDescription":"Drive traffic to your Brand Shop where customers can explore your products and learn about your brand."},{"name":"Shelf Creation","value":"Optimize Product Discovery","valueDescription":"Organize your products around seasonal moments, themes, or promotional campaigns to increase discoverability."},{"name":"Campaign Integration","value":"Boost Campaign Performance","valueDescription":"Drive traffic from your ads directly to a branded shopping experience to enhance engagement and conversion rates."},{"name":"Performance Reporting","value":"Measure Impact","valueDescription":"Leverage insights from your Brand Shop performance to identify optimization opportunities and increase brand visibility."}]},{"name":"Store Ads","type":"Product","url":"https://www.walmartconnect.com/solutions/store-ads","summary":"Elevate your brand's visibility in Walmart stores during critical shopping moments.","description":"Introduce your brand to customers in high-intent shopping moments through prominently placed digital, audio, and experiential ads in Walmart stores.","pricing":{},"features":[{"name":"In-Store and Digital Presence","value":"Maximize Brand Visibility.","valueDescription":"Engage customers while they shop with ads located strategically from entrance to checkout, fostering brand awareness and consideration."},{"name":"Multi-Format Advertising","value":"Utilize Varied Ad Formats.","valueDescription":"Leverage digital screens, in-store audio, and experiential ads to interact with customers and enhance engagement throughout their shopping journey."},{"name":"Expansive Reach","value":"Engage a High-Volume Audience.","valueDescription":"Capitalize on Walmart's extensive customer base to enhance the likelihood of customer engagement and conversion."},{"name":"Measurable Performance","value":"Track Sales Impact.","valueDescription":"Analyze the effectiveness of in-store ads and their contribution to purchase decisions, enabling performance optimization."}]},{"name":"Offsite Media","type":"Solution","url":"https://www.walmartconnect.com/solutions/offsite-media","summary":"Enhance brand visibility by reaching Walmart customers across various digital channels.","description":"Engage customers beyond Walmart’s properties through offsite media placements as part of Walmart Connect campaigns.","pricing":{},"features":[{"name":"Walmart's First-Party Data Utilization","value":"Maximize Brand Exposure","valueDescription":"Use insights from millions of shoppers to influence purchasing decisions through targeted advertising."},{"name":"Cross-Channel Engagement","value":"Engage Customers Seamlessly","valueDescription":"Connect with consumers as they navigate their daily digital activities, making your brand a part of their lives."},{"name":"Real-Time Performance Insights","value":"Optimize Campaigns Effectively","valueDescription":"Use immediate performance data to adjust strategies and improve campaign efficacy."},{"name":"High-Impact Ad Formats","value":"Create Memorable Experiences","valueDescription":"Enhance customer interaction with compelling visuals that resonate and drive engagement."}]},{"name":"Walmart Connect Partner Directory","type":"Platform","url":"https://www.walmartconnect.com/partners/partner-directory","summary":"Access a wide range of third-party advertising solutions to enhance your business.","description":"Work with a Walmart Connect Partner of your choice. 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