WalkMe
UnclaimedWalkMe helps organizations improve software and AI adoption through in-app guidance, learning, automation, and analytics.
Overview
WalkMe helps organizations get more value from their software and AI investments. Its digital adoption capabilities provide real-time, in-app guidance, digital learning, workflow automation, and insights so employees and other users can complete tasks efficiently and correctly across applications. The company supports onboarding, AI adoption, user proficiency, and digital transformation, helping organizations improve productivity, reduce support costs, and measure outcomes.
Mission statement
Help people work more effectively with technology by making digital experiences easier to use and supporting successful software and AI adoption.
What we offer
WalkMe Digital Adoption Platform
Helps users complete work across applications through contextual guidance, automation, learning, and insights that improve software adoption.
walkme.com →WalkMe Learning Arc
Helps teams create and deliver training in the flow of work, then use learning insights to improve learner proficiency and course effectiveness.
walkme.com →Market segments
Market size by segment
Growth potential (CAGR)
Digital adoption and onboarding
Capabilities that deliver in‑app, step‑by‑step walkthroughs, tutorials, and microlearning to accelerate user onboarding and software adoption within workflow.
Products: WalkMe Digital Adoption Platform
Workflow automation and business process automation
Capabilities to design, automate, and orchestrate workflows and approvals across data sources to reduce manual work and improve operational efficiency.
Products: WalkMe Digital Adoption Platform
Course authoring and content creation
Capabilities for rapid creation of interactive eLearning and multimedia courses, microlearning cards, scripts, glossaries, and AI-assisted content generation and publishing compatible with SCORM/xAPI.
Products: WalkMe Learning Arc, WalkMe Digital Adoption Platform
Process documentation and SOP management
Capabilities to capture, generate, version, and maintain standardized procedures, SOPs, and employee handbooks to ensure consistent operations and governance.
Products: Haiku by WalkMe
More information about our offering
WalkMe Digital Adoption Platform
WalkMe Digital Adoption Platform helps organizations simplify software experiences and workflows across business-critical applications. It combines contextual AI assistance, in-app guidance, workflow automation, digital learning, and adoption analytics to help users complete tasks efficiently and correctly. The platform supports access across desktop, web, and mobile, integrates with organizational applications, and provides visibility into software use to inform data-driven decisions. Capabilities include guided steps, automated work, form and workflow analytics, application discovery, enterprise security, and AI guardrails. WalkMe AI provides assistance informed by screen and workflow context, including proactive and on-demand help, assisted writing, text validation, and automation.
- Guide Users Through App TasksDeliver prescriptive guidance inside applications, supported by intelligent validation and automation, to help users complete work and prevent support tickets.
- Make Data-Driven Adoption DecisionsUse visibility into software interactions to understand adoption and inform decisions about improving user experiences.
- Get Relevant Help In ContextUse screen and workflow context to receive relevant assistance across applications, including proactive next steps and on-demand help without leaving current work.
- Find Information And Complete TasksUse a natural-language interface to find information, automate processes, complete tasks, and interact with WalkMe through plain-language conversations.
- Protect User And Customer DataSupport data protection through extensive security standards, routine penetration testing, and monitoring by dedicated teams.
- Create And Update In-App GuidanceBuild in-app guidance and address issues across workflows and applications without relying on development or release cycles.
- Train Users Inside Their AppsCreate training and simulations for use inside applications, with capabilities for authoring and learner experiences.
- Reach Users Across ChannelsDeliver digital adoption experiences across desktop, web, and mobile.
- Automate Workflow ProcessesRemove tedious digital steps and automate processes in employee workflows.
- Understand Software Workflow UsageAnalyze how people interact with software workflows and use the resulting visibility to inform data-driven decisions.
- Reveal Enterprise App UsageGain visibility into software usage and engagement across SaaS, AI, shadow IT, and homegrown systems.
- Support Contextual Digital ExperiencesUse WalkMe's DeepUI technology as part of the platform foundation for digital experiences across workflows.
- Connect Organizational ApplicationsIntegrate WalkMe with organizational applications to personalize experiences and support decisions informed by data.
- Optimize Form EngagementUse AI-driven insights, recommendations, and form diagnostics to understand and optimize user engagement with forms.
- Accelerate Critical Workflow AdoptionUse predefined workflow solutions to support adoption of critical processes, compliance, and correct task completion.
- Set Guardrails For AIOrganizations can set AI guardrails as part of their approach to reducing risk while pursuing generative AI initiatives.
- Access AI And Resources In One PlaceUse one unified interface to access AI, resources, and productivity tools.
- Validate And Improve TextUse text validation and assisted writing capabilities to support text entry and composition.
WalkMe Learning Arc
WalkMe Learning Arc is an AI-native learning and simulation product that helps teams create, deliver, and track training in the flow of work. Authors can turn prompts, documents, presentations, videos, and recorded workflows into courses, quizzes, microlearning, and interactive simulations. Learning can be delivered inside enterprise applications or through branded learner portals, with content targeted by role, behavior, or other audience criteria. Analytics show learner progress, completion, quiz performance, and points where learners drop off. Content management features support shared assets, versioning, collaboration, and governance, while SCORM options and SAP Enable Now migration support existing learning programs.
- Create Courses From Existing MaterialsTurn prompts and existing documents, presentations, or videos into course drafts and supporting learning assets, helping teams create training without lengthy production cycles or specialized instructional design expertise.
- Deliver Learning Inside Everyday ApplicationsPlace training in the enterprise applications employees already use, so learning can appear in context rather than requiring users to leave work and visit a separate platform.
- Turn Workflows Into Interactive PracticeCapture a workflow once and create a reusable simulation that lets learners see a process, practice it, or demonstrate proficiency in a safe learning environment.
- Identify Progress And Learning GapsUse course and learner-level data to see what has been completed, where quiz scores or participation fall, and which content or steps may need improvement.
- Keep AI Content Grounded In SourcesControl the materials used to generate course content by grounding AI output in specified, trusted inputs, including uploaded files.
- Match Practice To Each Learning StageUse one recorded workflow in passive demonstrations, supported practice, or unguided tests to provide different levels of support as learners develop proficiency.
- Give Learners A Branded Learning HubOffer a learner-facing destination for finding and completing content, with company branding, searchable materials, and access controls suited to different audiences.
- Tailor Learning To Each AudienceTarget and adapt learning for individual learners and audience segments using role, behavior, progress, and other defined attributes.
- Manage Learning Content In One WorkspaceOrganize reusable assets, control editing and publishing access, review content changes, and maintain a managed source of learning materials across an organization.
- Reinforce Learning During Real WorkLink learning content with in-app guidance and use defined behavior or workflow conditions to surface targeted reinforcement as employees complete work.
- Offer Learning In Multiple FormatsBuild learning experiences in formats suited to different topics and moments, from short lessons and simulations to courses, quizzes, and audio-supported content.
- Publish Content For Other Learning SystemsUse document and presentation outputs for facilitated training, and SCORM import or export to work with existing learning ecosystems.
- Reuse Existing SAP Enable Now ContentBring existing SAP Enable Now learning materials into a transition to WalkMe Learning Arc and repurpose content for continued use.
Haiku by WalkMe
Haiku by WalkMe is listed as a solution for standard operating procedure documentation.
- Document Standard ProceduresHelps organizations document standard operating procedures.
Sources
Methodology and sourcing behind the figures and links shown above.
Digital adoption and onboarding
The closest match is the digital adoption platforms market. One source estimates a 2024 market size of USD 2.5 billion and a 2025–2033 CAGR of approximately 15.3%; this is used as the primary estimate. Another source estimates USD 1.9 billion in 2025 and 8.22% CAGR, indicating substantial variation among market estimates.
Workflow automation and business process automation
The closest match is the global workflow automation market, estimated at USD 26.01 billion in 2026 with a 9.41% CAGR through 2031. Business process automation is a related, overlapping category; its separate 2026 estimate is not added to avoid double counting.
Course authoring and content creation
The closest market-specific estimate values e-learning content authoring tools at USD 2.32 billion in 2025 and projects 11.33% CAGR. This is a proxy for the specified segment; broader digital education content markets include additional products and services and were not used as direct size estimates.
Process documentation and SOP management
No search result provides a direct market-size figure for SOP and process documentation management. The $1.5 billion estimate is an approximate 2024 global software-market estimate for this narrower segment, inferred as a small subset of the broader BPM market. The 5.3% CAGR is reported for business process documentation tools for 2026–2033 and is used as the closest segment-specific growth indicator.
- WalkMe
- WalkMe Digital Adoption Platform
- WalkMe Learning Arc
- Haiku by WalkMe
- Market size was valued at USD 2.5 billion in 2024 ... growing at a CAGR of approximately 15.3% from 2025 to 2033.
- Valued at approximately USD 1.9 billion in 2025 ... witnessing a robust CAGR of 8.22%.
- Market Size (2026) USD 26.01 Billion; Growth Rate (2026 - 2031) 9.41%.
- The global business process automation market is expected to be valued at US$ 16.9 billion in 2026 and ... growing at a CAGR of 10.6% between 2026 and 2033.
- The E Learning Content Authoring Tools Market was valued at USD 2.32 Billion in 2025 and is projected to reach USD 6.77 Billion by 2035, growing at a CAGR of 11.33%.
- The Business Process Documentation Tools market is expected to grow annually by 5.3% CAGR 2026 - 2033
- Business process management market was valued at US$ 20.22 billion in 2024
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